Trinity Equestrian Center

Name

Trinity Equestrian Center

Legal name

Trinity Equestrian Center

Website

https://trinity-ec.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Eau Claire

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Equine Therapy Services: Fee-for-service equine therapy and counseling programs for youth, adults, veterans, and first responders. Services include Adaptive Riding, Equine-Assisted Psychotherapy, Youth Counseling, and Workshops. Funded through CCS, CLTS, IRIS, county contracts, and direct pay. The organization provides free sessions to veterans.
2. Merchandise Sales: E-commerce apparel shop selling branded merchandise including t-shirts, hoodies, sweatshirts, hats, and loungewear. Price points range from $12 to $50. Proceeds support Trinity programs.
3. Horse Sponsorship Program: Monthly recurring sponsorship tiers supporting horse care: Buy-A-Bale ($5/month), Tier 1 ($25/month), Tier 2 ($50/month), Tier 3 ($100/month). Provides veterinary care, hoof care, and horse health supplies.
4. Donations and Fundraising: Tax-deductible donations through Donorbox platform supporting youth programs, veteran services, and general operations. Includes designated funds such as the Sheriff Ron Cramer Fund for first responders and Trinity Access for youth scholarships.
5. Planted in Purpose Legacy Program: One-time $5,000 contribution for placing a mature evergreen tree at Trinity's entrance with permanent plaque. Includes tree planting, professional care, and ceremonial participation.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Trinity Equestrian Center delivers equine-assisted psychotherapy and equine-assisted learning services at its Eau Claire, Wisconsin ranch, partnering youth, veterans, and first responders with a certified therapy horse herd. Service lines include Adaptive Riding, Equine-Assisted Psychotherapy, the Horses Heal Heroes veteran/first responder program, Youth Counseling (ages 5-25), and workshops (after-school, equine, and summer). Programs are funded through county contracts (CCS, CLTS, IRIS), private pay, donations, and recurring horse sponsorships.

Differentiator

Problem solved

Functional benefit

Brands

• Rooted Collection: Apparel line featuring branded merchandise including hoodies, t-shirts, sweatpants, and accessories with Trinity messaging such as 'Trinity Changes Lives' and 'Horses Heal Humans'
• Planted In Purpose
• Horses Heal Heroes

Products and services

• Equine-Assisted Psychotherapy EAGALA-certified equine-assisted psychotherapy partnering clients with therapy horses to address PTSD, trauma, anxiety, depression, and emotional regulation in a ranch setting for individuals, veterans, first responders, and youth.
• Adaptive Riding Group and individual adaptive riding lessons focused on physical, emotional, and social growth through horse interaction, offered in multi-week session blocks across the year.
• Youth Counseling One-on-one counseling for youth ages 5-25 with mental health diagnoses or disabilities, focusing on emotional regulation, social skills, confidence building, and personal goal progress, funded through county and Medicaid waiver programs.
• Workshops After-School Workshops, Equine Workshops, and Summer Workshops that empower, inspire, guide and challenge youth to reach personal goals, with some transportation provided.
• Horses Heal Heroes (Veterans & First Responders) Free equine-assisted therapy sessions for veterans with PTSD, trauma, and invisible wounds, and equine-assisted therapy for first responders funded in part by the Sheriff Ron Cramer Fund.
• Horse Sponsorship Program Monthly recurring sponsorship tiers supporting the therapy horse herd: Buy-A-Bale at $5/month, Tier 1 at $25/month, Tier 2 at $50/month, and Tier 3 at $100/month, each tied to specific horse-care needs and including recognition benefits.
• Trinity Apparel Shop (Rooted Collection) Online shop selling branded merchandise including t-shirts ($12-$25), hoodies and sweatshirts ($30-$35), pants ($28), caps ($30), and lounge sets ($50), with free pickup at Trinity or $10 standard shipping.
• Planted in Purpose Legacy Program One-time $5,000 contribution placing a mature evergreen tree at Trinity's entrance with professional planting, a permanent commemorative plaque, and ceremonial participation.

Named customers3 records

Segments4 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core and minor.

• EAGALA (Equine Assisted Growth and Learning Association)coreStrategic or Co-development Partner · 26 August 2026EAGALA certification training hosted at Trinity Equestrian Center August 26-30, 2026. Trinity serves as a certified training facility for equine therapy professionals seeking EAGALA certification. The partnership establishes Trinity as a regional EAGALA training hub.
• DonorboxminorOthersDonorbox is the online donation platform used by Trinity for processing tax-deductible donations to youth development, veteran programs, and general operations.
• Amazon WishlistminorOthersAmazon Wishlist allows donors to provide supplies supporting horses and resources for youth, veterans, and first responders. Hands-on giving opportunity for community supporters.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Green Chimneys: Green Chimneys is a Brewster, NY-based nonprofit that combines a working farm with equine-assisted therapy, special education, and behavioral health services for children and families. It is one of the most established and largest U.S. equine-assisted therapy nonprofits, operating multiple programs analogous to Trinity's youth counseling and adaptive riding offerings, and serves as a benchmark for nonprofit equine therapy scale.
• BraveHearts Therapeutic Horsemanship: BraveHearts, based in Poplar Grove, IL, is a PATH Intl. Premier Accredited Center providing equine-assisted services to veterans, first responders, youth with disabilities, and at-risk populations. It is one of the largest U.S. equine therapy nonprofits focused on military and first-responder recovery, directly mirroring Trinity's Horses Heal Heroes and Sheriff Ron Cramer Fund segments.
• National Ability Center: The National Ability Center in Park City, UT is a nonprofit providing equine-assisted therapy, adaptive sports, and recreation for individuals with disabilities, veterans, and at-risk youth. It is significantly larger and more diversified than Trinity, but operates a directly comparable core of adaptive riding, veteran services, and equine-facilitated mental health programming.
• Hearts & Horses Therapeutic Riding Center: Hearts & Horses is a Loveland, CO-based PATH Intl. Premier Accredited Center offering therapeutic riding, equine-assisted learning, and mental health services to people with disabilities, youth at risk, and veterans. Its service mix, nonprofit funding model, and reliance on a therapy herd closely parallel Trinity's program structure.
• Mane Stream: Mane Stream (formerly TRIC) is an Oldwick, NJ nonprofit providing equine-assisted services, adaptive riding, and mental health programming for individuals with disabilities and mental health needs. It is a comparable regional EAGALA/PATH-aligned nonprofit with a similar mix of therapeutic riding, mental health partnerships, and volunteer-driven operations.
• Ride On Therapeutic Horsemanship: Ride On, based in the Chatsworth/Los Angeles area, is a PATH Intl. Premier Accredited Center offering adaptive riding, equine-assisted learning, and therapy services to children and adults with disabilities. It is a long-established nonprofit peer with comparable programming, fundraising model, and reliance on a trained therapy herd.

Others

• Professional Association of Therapeutic Horsemanship (PATH Intl.): PATH Intl. is the leading U.S. industry association that sets standards and accredits centers offering equine-assisted services. It is not a direct competitor but is materially relevant because it accredits centers like Trinity and shapes the professional framework in which Trinity's adaptive riding program operates.
• EAGALA (Equine Assisted Growth and Learning Association): EAGALA is the certifying body for equine-assisted psychotherapy and equine-assisted learning professionals and a current strategic training partner of Trinity (Trinity hosted an EAGALA certification training in 2026). It is not a direct competitor, but is the primary credentialing infrastructure that Trinity's clinical model rests on.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCIM8mgbbzQz2A2h752921DQ
• Facebookfacebook.com/trinitychangeslives
• LinkedInlinkedin.com/company/trinity-equestrian-center-llc
• Instagraminstagram.com/trinitychangeslives

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Trinity Equestrian Center