asuni icreatia

What asuni icreatia does

Icreatia, operated by Asuni Soft S.L., is a Barcelona-based authorized distributor and e-commerce retailer of professional creative technology products targeting the Spanish market. The company serves architects, industrial designers, graphic designers, and educational institutions, distributing software and hardware from more than 35 manufacturers, including Rhino/McNeel, Adobe, Chaos Group (V-Ray, Enscape, Corona), Maxon (ZBrush, Cinema 4D), KeyShot, SketchUp, and Wacom. The business sits inside Grupo Asuni, a broader conglomerate that also includes McNeel Europe and the team behind the VisualARQ and Lands Design products.

In addition to third-party distribution, Icreatia sells two proprietary BIM tools developed within the parent group: VisualARQ, an architectural add-on for Rhino, and Lands Design, a landscape-architecture plugin. The company holds Partner Plus status with Wacom and Pro Partner status with both McNeel and Epson, which grants preferential pricing, training access, and authorized distribution rights. The catalog spans perpetual and subscription software licenses, hardware (Wacom tablets, 3D scanners, 3D printers), training courses, and technical-support services, with the AI-enabled visualization tools Veras and AI Enhancer from Chaos included as recent additions.

Revenue is generated through three channels: direct e-commerce sales via icreatia.es, inside sales to professional studios and educational institutions, and in-person pickup at the Barcelona location. Pricing follows standard distribution economics, with a €121 post-VAT free-shipping threshold, a 14-day return policy, and Spain-only fulfillment (excluding Canarias, Ceuta, and Melilla). The company was founded in 2002 as Asuni Soft, launched its e-commerce site latiendadelcad.com in 2006, and rebranded to Icreatia in 2013; headcount is reported in the 11–50 range.

Name

asuni icreatia

Legal name

ASUNI SOFT S.L.

Website

https://icreatia.es

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Icreatia is a Barcelona-based authorized distributor selling professional creative software (Rhino, Adobe, Maxon, Chaos) and hardware (Wacom, 3D scanners/printers) to Spanish architects, designers, and educators, alongside its own VisualARQ and Lands Design BIM tools.

Ownership category

akta.pro rank

Headquarters

HQ city

Barcelona

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Software sales: Revenue from selling software licenses (perpetual and subscription) for design, rendering, CAD, animation, and creative applications. Products from over 35 manufacturers including Rhinoceros, Adobe, V-Ray, Maxon, ZBrush, KeyShot, SketchUp, Cinema 4D, Corona, Enscape, Chaos, Corel, Quark, SolidWorks, D5 Render, and others.
2. Hardware sales: Revenue from selling creative hardware including Wacom tablets (Intuos Pro, Cintiq Pro, Movink, Wacom One), Leica 3D scanners, 3D printers and materials, 3Dconnexion 3D mice, document scanners, negative/diastive scanners, and signature tablets.
3. Training and education services: Revenue from online and in-person training courses covering Rhino, Grasshopper, KeyShot, rendering, and Lands Design/VisualARQ. Training offered at customer or icreatia offices, in group or personalized formats.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

asuni icreatia is an authorized distributor and Spanish-market e-commerce platform that sells professional creative software (Rhinoceros, VisualARQ, Lands Design, Adobe, Maxon One, V-Ray, Enscape, Corona, KeyShot, SketchUp, ZBrush, Cinema 4D, SolidWorks, CorelDRAW) and complementary hardware (Wacom tablets, 3D scanners, 3D printers, 3Dconnexion devices) for design, architecture, engineering, animation, and VFX professionals. The company also provides training courses in Rhino, Grasshopper, KeyShot, and rendering tools.

Product overview

Icreatia is an e-commerce platform and authorized distributor specializing in creative technology products. The company sells software and hardware for design, architecture, engineering, and animation. Their own products (developed by parent company Asuni Soft) include VisualARQ (BIM architecture plugin for Rhino), Lands Design (BIM landscape software for Rhino/AutoCAD), and they distribute over 35 manufacturer brands including Rhinoceros, Adobe, Chaos Group (V-Ray, Enscape, Corona), Maxon (ZBrush, Cinema 4D), KeyShot, SketchUp, and Wacom hardware. The portfolio covers the full creative workflow from 3D modeling (Rhino, SketchUp), rendering (V-Ray, Enscape, Corona, KeyShot), animation (Maxon One, Cinema 4D), digital sculpting (ZBrush), hardware (Wacom tablets, 3D scanners/printers), and AI-enhanced visualization tools (Veras, AI Enhancer).

Differentiator

Problem solved

Functional benefit

Products and services

• Rhinoceros NURBS-based 3D modeling software for industrial design, architectural design, jewelry design, and animation, used by over 500,000 professionals and 10,000 schools worldwide.
• VisualARQ BIM (Building Information Modeling) software for architectural design built on the Rhino platform, providing intelligent parametric walls, doors, windows, and slabs.
• Lands Design BIM software for landscape design operating on both Rhino and AutoCAD platforms, including terrain modeling, plant libraries, irrigation, and outdoor furniture.
• V-Ray Professional rendering software for photorealistic visualization, available as Solo, Premium, and Collection tiers for architectural visualization and media/entertainment.
• Enscape Real-time visualization plugin for BIM and architectural design that integrates directly into Revit, SketchUp, Rhino, and other platforms for instant visual feedback.
• Corona Physically-based rendering software for architectural visualization, known for ease of use and photorealistic results, integrated with 3ds Max and Cinema 4D.
• KeyShot Real-time rendering software for product visualization and design, including KeyShotWeb for interactive web presentations and KeyVR for virtual reality exploration.
• Maxon One Comprehensive 3D animation and motion graphics suite including ZBrush, Cinema 4D, Redshift, and Red Giant tools.
• ZBrush Digital sculpting software for character creation, organic modeling, and texture painting, available standalone or as part of Maxon One subscription.
• Cinema 4D Professional 3D modeling, animation, and rendering software, included in Maxon One suite and available as standalone license.
• Adobe Creative Cloud Suite of creative applications including Photoshop, Illustrator, InDesign, and video editing tools for graphic design and creative workflows.
• SketchUp 3D modeling software for architectural design, interior design, and landscape architecture.
• Chaos Collection Comprehensive visualization suite including V-Ray, Corona, Enscape, Cosmos, Phoenix, Player, Vantage, Anima, Veras, and AI tools, organized by use case into ArchDesign, ArchViz, and M&E editions.
• Wacom Tablets Graphics tablets and interactive pen displays for digital drawing, design, and creative work, including Intuos Pro, Cintiq Pro, Movink, and Wacom One.
• 3D Scanners 3D scanning devices including Leica 3D scanners, book scanners, negative/diapositive scanners, document scanners, and 3D scanners for various applications.
• 3D Printers 3D printing solutions including printers, materials, and complementary accessories for additive manufacturing.
• 3Dconnexion 3D mouse devices for intuitive navigation in 3D applications.
• Training Courses Online and in-person training courses covering Rhino, Grasshopper, KeyShot, rendering, and Lands Design/VisualARQ, delivered at customer or icreatia offices in group or personalized formats.

Quantifiable outcome

• Free technical support available via email with responses within 48 business hours

Named customers2 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability5 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• Grupo AsunicoreStrategic or Co-development Partner · 1 January 2013Icreatia is a brand owned by Grupo Asuni (Asuni Soft S.L.), which also owns McNeel Europe, Asuni Soft (developer of VisualARQ and Lands Design), and Asuni Investment. Grupo Asuni was founded in 1993 and develops and supplies 3D design software.
• McNeel EuropecoreStrategic or Co-development PartnerMcNeel Europe, based in Barcelona, is the EMEA headquarters of Robert McNeel & Associates. It handles marketing, logistics, technical support, localization, training, and part of the development for Rhinoceros and Food4Rhino. McNeel Europe has over 175 distributors in EMEA.
• McNeel (Robert McNeel & Associates)coreChannel Partner/ Reseller/ DistributorPro Partner status with McNeel, manufacturer of Rhinoceros and Grasshopper. Icreatia distributes Rhino products and provides technical support, training, and product demonstrations.
• WacomcoreChannel Partner/ Reseller/ DistributorPartner Plus status with Wacom, the manufacturer of creative tablets. Icreatia is an authorized distributor offering all Wacom products including Intuos Pro, Cintiq Pro, Movink, and Wacom One, as well as handling RMA and repairs.
• EpsoncoreChannel Partner/ Reseller/ DistributorPro Partner status with Epson. Icreatia distributes Epson products for creative professionals including printers and scanners.
• Chaos GroupcoreChannel Partner/ Reseller/ DistributorDistributor of Chaos Group products including V-Ray, Enscape, Corona, Anima, Veras, and Chaos Collection for the Spanish market.
• MaxoncoreChannel Partner/ Reseller/ DistributorDistributor of Maxon products including Maxon One, ZBrush, Cinema 4D, Redshift, and Red Giant.
• AdobecoreChannel Partner/ Reseller/ DistributorDistributor of Adobe creative software products for the Spanish market.
• Amazon Web Services (EU)minorOthersIcreatia's data is stored on Amazon servers located in European Union data centers.

Scale indicators2 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Ingram Micro: Global IT and creative software distributor operating at massive scale across thousands of SKAs and geographies. icreatia is effectively a Spain-focused, creative-niche microcosm of Ingram Micro's value-added distribution model.
• TD SYNNEX: Global IT distributor serving resellers across software, hardware, and emerging technology categories. Operates the same authorized-reseller economics as icreatia but at hyperscale and across many more product verticals.
• B&H Photo Video: US-based specialty retailer of creative, photo, video, and technology hardware and software. Comparable authorized-reseller relationships with Wacom and similar creative hardware vendors, though serving a US customer base.
• Micro Center: US specialty retailer of computers, creative hardware, and software including Adobe and similar creative tools. Comparable in retail-distribution of creative/IT products, but with a US footprint and a broader consumer/enthusiast orientation.
• OWC (Other World Computing): US-based retailer/distributor specializing in Mac, creative hardware, and creative professional tools. Comparable product portfolio and target customer (creative professionals), but with US geographic focus and broader Mac-centric catalog.

Direct peers

• PC Componentes: Spain's largest domestic e-commerce technology retailer. Comparable on the e-commerce/retail side and Spanish-market focus, though it skews toward consumer/PC hardware rather than specialized creative software distribution.
• Macnificos: Spanish Apple Premium Reseller and creative/education technology retailer. Similar authorized-distributor model with Spanish-market focus and value-added services (training, education pricing) for creative professional customers.
• Informatica68: Spanish authorized distributor of professional software (Adobe, Autodesk, Microsoft, etc.) and creative/engineering tools to the Spanish market. Operates an analogous authorized-reseller model with similar B2B/B2C and education-channel exposure to Spanish customers.

Regional players

• ALSO Group: European IT and creative software distributor headquartered in Switzerland with broad EMEA coverage. Comparable in distribution business model and vendor portfolio, but operates across Europe rather than concentrated in Spain.

Others

• Maxon: Manufacturer of Maxon One, ZBrush, Cinema 4D, and Redshift — products icreatia distributes in Spain. Included as an adjacent ecosystem participant (vendor partner) rather than a true competitor, since Maxon increasingly sells direct while also relying on distributors like icreatia for SMB/education reach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@icreatia_es
• Facebookfacebook.com/icreatia.es
• LinkedInlinkedin.com/company/icreatia-es
• Instagraminstagram.com/icreatia.es
• Xx.com/icreatia

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about asuni icreatia