Name

Periwinkle Foundation

Legal name

The Periwinkle Foundation

Website

https://periwinklefoundation.org

Company type

Private

Founded year

1983

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Nonprofit Pediatric Oncology Support Services

NAICS

Child and Youth Services (62411), Child and Youth Services (624110), Voluntary Health Organizations (813212)

SIC

Services-Social Services (8300), Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

Youth Mental Health, Counseling & Wellbeing (Education-Linked) Nonprofits (BPAGADAK)

akta.pro secondary industry

Recreation Therapy, Stress Management & Mindfulness Programs (EDALAFAO)

Keywords

• Pediatric oncology camps
• Arts in medicine programs
• Cancer survivor services
• Nonprofit healthcare support
• Emotional healing programs

Headquarters

HQ city

Houston

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Individual Donations: Individual donors contribute to support Periwinkle programs through direct donations and annual campaigns
2. Corporate Sponsorships: Corporate partners provide financial support and in-kind contributions; notable partners include Pappas Restaurants, Brookdale West University, MOGAS, Chord Energy
3. Special Events Revenue: Fundraising events including Biennial Gala, Iron Sommelier, Iron Bartender, Walk in the Park, and golf tournaments generate revenue
4. Membership Programs: Friends of Periwinkle membership program with annual and lifetime membership levels ranging from $35-$1,000
5. Product Sales: Charity wine partnership with Nice Winery; Periwinkle Making A Mark artwork featured on wine labels

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

The Periwinkle Foundation provides a free, medically-supported continuum of emotionally-healing programs for children with cancer and other life-threatening illnesses treated at Texas Children's Cancer and Hematology Center. Core offerings include overnight summer camps (Camp Periwinkle, Camp YOLO), day camp, family camp, in-clinic Arts In Medicine programming, art and creative writing exhibitions and publications, and long-term survivor services. All programs are delivered free of charge to participants and funded through donations, corporate sponsorships, and signature fundraising events.

Product overview

The Periwinkle Foundation is a non-profit organization that provides a continuum of emotionally-healing programs for children with cancer and other life-threatening illnesses. The organization operates three core program areas: (1) Camps including Camp Periwinkle (week-long overnight summer camp), Camp YOLO (teen weekend retreats), Day Camp, and Family Camp; (2) Arts programs including the Periwinkle Arts In Medicine Program, Making A Mark exhibition, The Splendid Review anthology, Creativity Connected digital publication, and Postcards from the Road; and (3) Survivor programs for adult long-term survivors of pediatric cancer. All programs are provided free of charge to participants. The foundation also hosts fundraising events including the Biennial Gala, Iron Sommelier, Iron Bartender, and Walk in the Park, as well as membership and internship programs.

Differentiator

Problem solved

Functional benefit

Brands

• Camp Periwinkle: A week-long overnight summer camp for children ages 7-15 being treated for cancer at Texas Children's Cancer Center, with one sibling permitted to attend.
• Camp YOLO
• Family Camp
• Periwinkle Day Camp
• Making A Mark
• Periwinkle Arts In Medicine Program
• The Splendid Review
• Creativity Connected
• Postcards from the Road

Products and services

• Camp Periwinkle A week-long overnight summer camp for pediatric cancer patients ages 7-15 treated at Texas Children's Cancer Center plus one sibling, held at Camp For All near Brenham, TX. Provided free of charge with on-site medical support.
• Camp YOLO A weekend overnight retreat held twice yearly for teens ages 13-17 receiving care from Texas Children's Hospital's Cancer and Hematology Center, Cardiology Center, Rheumatology Clinic, Renal Center, and Retrovirology Clinic, plus one sibling. Provided free of charge.
• Periwinkle Day Camp A week-long summer day camp for pediatric cancer patients ages 7-12 treated at Texas Children's Cancer and Hematology Center plus one sibling. Provided free of charge.
• Family Camp A weekend overnight retreat held twice yearly for pediatric cancer patients ages 5-16 from Texas Children's Hospital and their immediate families. Provided free of charge.
• Periwinkle Arts In Medicine Program Provides daily art opportunities for patients and families in the outpatient clinic, inpatient unit, and Bone Marrow Transplant unit at Texas Children's Cancer and Hematology Center, delivered through partnerships with over 20 local artists and arts organizations. Provided free of charge.
• Making A Mark An annual exhibition of art and creative writing by children touched by cancer and blood disorders at Texas Children's Cancer and Hematology Center, featuring over 300 pieces that travel to venues throughout Houston and Texas.
• The Splendid Review An anthology of poems, short stories, and autobiographies written by young writers at Texas Children's Cancer and Hematology Center, with over 300 patients and siblings participating annually through weekly workshops led by professional writers from Writers in the Schools.
• Creativity Connected An interactive digital publication from the Periwinkle Arts In Medicine Program providing digital access to art activities for children affected by cancer and blood disorders, originally developed during COVID-19 and continued thereafter.
• Postcards from the Road A program allowing people who view the Making A Mark traveling exhibit to write postcards to the young artists, which are then mailed to the patients.
• Long Term Survivor Program Connects adult survivors of pediatric cancer with events and services addressing their unique social, medical, and educational needs through monthly events, retreats, and access to the Texas Children's Hospital Long Term Survivor Clinic.
• Friends of Periwinkle A dedicated group of young professionals who further the Periwinkle mission through special events and volunteering, with annual membership levels ($35-$80) and a lifetime level ($1,000) including ticket to the Annual Friends Fundraiser and invitations to socials/networking events.
• The Hart Family Internship Summer internship program for two college students to work with The Periwinkle Foundation, receiving valuable work experience and a $5,000 stipend over 8 weeks.

Quantifiable outcome

• Over 5,000 campers have experienced Camp Periwinkle since 1983
• +4 more outcomes

Named customers8 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

18 partnerships are on record, tiered core, minor and flagship.

• Texas Children's Cancer and Hematology CentercoreStrategic or Co-development Partner · 1 January 1983Founding partnership since 1983; Texas Children's Hospital provides patients to Periwinkle programs; medical staff (doctors and nurses) support camp operations; Periwinkle programs are integrated into the center's comprehensive care approach
• Care CampscoreGTM or Marketing PartnerNational organization supporting cancer camps; provides support for Camp Periwinkle operations
• Charity Guild of Catholic WomenminorGTM or Marketing PartnerSupports Periwinkle Day Camp programming; provides funding and volunteer resources
• Pappas RestaurantsflagshipGTM or Marketing PartnerRecognized as Periwinkle Partner at 2026 Gala; significant corporate supporter of foundation programs
• Brookdale West UniversityflagshipGTM or Marketing PartnerRecognized as Periwinkle Partner at 2026 Gala; significant corporate supporter of foundation programs
• Chord EnergycoreGTM or Marketing PartnerPresenting sponsor for Iron Sommelier 2026 event
• BakerTrianglecoreGTM or Marketing Partner11th Annual Charity Golf Tournament sponsor; significant fundraising partner
• Century Oak Private WealthcoreGTM or Marketing PartnerPresenting sponsor for FORE! Houston 8th Annual Charity Golf Tournament
• Nice WineryminorGTM or Marketing PartnerProduces Periwinkle charity wine featuring Making A Mark artwork on labels; annual vintage partnership
• MOGAS, A Flowserve CompanyflagshipGTM or Marketing PartnerPresenting sponsor for Walk in the Park inaugural event; major corporate supporter
• Jake and Nina Kamin FoundationminorGTM or Marketing PartnerSponsor for Walk in the Park event
• Pediatric Home ServiceminorGTM or Marketing PartnerSponsor for Walk in the Park event
• SusserBankminorGTM or Marketing PartnerSponsor for Walk in the Park event
• Northwestern MutualminorGTM or Marketing PartnerSponsor for Artapalooza event
• Children's Oncology Camping Association, International (COCAI)coreStrategic or Co-development PartnerProvides Gold Ribbon Camp accreditation for Camp Periwinkle; sets standards for pediatric oncology camping
• Writers in the SchoolscoreStrategic or Co-development PartnerProfessional writers conduct weekly workshops at Texas Children's campuses for The Splendid Review anthology program
• Lisa SheinbaumminorStrategic or Co-development Partner2025 Featured Guest Artist for Making A Mark; leads collaborative visual arts workshops with patients and siblings
• Camp For AllcoreStrategic or Co-development PartnerSpecialized camp facility near Brenham, TX hosts Camp Periwinkle, Camp YOLO, and Family Camp programs

Scale indicators11 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Camp Sunshine: Retreats for children with life-threatening illnesses and their families. Comparable model providing free, medically-supported residential programs to pediatric patients and families — overlaps directly with Camp Periwinkle and Family Camp.
• National Pediatric Cancer Foundation: Funds research and supports families affected by pediatric cancer. Comparable mission and fundraising model (events, corporate partnerships, individual donations) supporting children with cancer.
• Alex's Lemonade Stand Foundation: Funds childhood cancer research and family support programs. Comparable mission around pediatric oncology families, with overlapping fundraising event model (gala, walks, community campaigns).
• St. Baldrick's Foundation: Funds pediatric cancer research via community head-shaving events and corporate sponsorships. Comparable fundraising event-driven model supporting children with cancer.
• CureSearch for Children's Cancer: Funds pediatric cancer research and provides family resources. Comparable mission around pediatric cancer, with both research and family/patient support elements.
• Candlelighters Childhood Cancer Foundation: National network of family support groups for children with cancer. Direct peer providing emotional, financial, and camp support to pediatric oncology families — overlapping family-support mission.
• SeriousFun Children's Network: Global network of camps and programs for children with serious illnesses. Direct peer — both operate medically-supported overnight camps for children with cancer and life-threatening conditions, with free access to families.

Broad incumbents

• Make-A-Wish Foundation: Grants wishes to children with critical illnesses. Larger, more established nonprofit serving a similar population (children with cancer/life-threatening illness) with a different but adjacent emotional-healing value proposition.
• Ronald McDonald House Charities: Largest nonprofit serving families of hospitalized children globally. Provides residential and family support services adjacent to children's hospitals — broader scope but overlapping mission of supporting pediatric treatment families.

Others

• Children's Oncology Camping Association International (COCAI): Industry body that accredits pediatric oncology camps with Gold Ribbon designation. Periwinkle is a Gold Ribbon-accredited member; COCAI is the peer network and standard-setting body.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/periwinklefoundation
• LinkedInlinkedin.com/company/1976149
• Instagraminstagram.com/periwinklefound
• Xx.com/PeriwinkleFound

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Periwinkle Foundation