CDC ACCOUNTING LIMITED

What CDC ACCOUNTING LIMITED does

CDC Accounting Limited is a UK-based, founder-owned accountancy practice founded in 2014 by Chris Cheeney and headquartered in Wrexham, Wales, with a second office in Ellesmere Port. The firm delivers outsourced finance-function services to small and medium-sized enterprises, with a specialist vertical for hair and beauty salon owners grounded in the founder's direct industry experience. Service lines span bookkeeping, payroll, VAT, personal and corporate tax, end-of-year accounts, company secretarial, quarterly management accounts and an HR add-on module, supported by £75,000 of investigation insurance on personal tax work.

Underlying delivery is built on a cloud SaaS stack rather than proprietary software: Xero and Dext handle bookkeeping and tax data capture, Brightpay and Epay run payroll, Huddle is used internally and pushed into client businesses for document management, forecasting and target setting, and Asana and Airtable support internal workflow. The firm layers its own job-management process on top of these tools (e.g., the two-week VAT payment notice discipline) to enforce deadline compliance.

Revenue is generated through tiered, quote-based monthly subscription packages that consolidate accountancy, Xero licences and add-on services into a single recurring fee, with one-off professional services (year-end accounts, HMRC investigation support, tax planning reviews) available as bolt-ons. Go-to-market is sales-led and direct, combining content marketing (blog and eBook), social media presence across X, LinkedIn, Instagram and Facebook, and word-of-mouth referrals from a long-tail base of SMB and sole-trader clients in North Wales and the wider UK. The company markets itself as a cost-effective alternative to hiring an in-house finance team (cited at £60,000+ per year), and there is no external funding, no parent company and no disclosed institutional ownership.

Name

CDC ACCOUNTING LIMITED

Legal name

CDC Accounting Limited

Website

https://cdcaccounting.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

CDC Accounting Limited is a Wrexham-based UK accountancy practice, founded in 2014, that delivers outsourced bookkeeping, payroll, tax, VAT and advisory services to SMEs and salon owners through tiered monthly subscriptions on a Xero, Dext and Huddle cloud stack.

Ownership category

akta.pro rank

Product category

Accounting Services

NAICS

Offices of Certified Public Accountants (541211)

SIC

Finance Services (6199)

akta.pro industry

PRIMARYBPAAAGAB

Accounts Receivable (Invoicing, Cash Application, Deductions)

Business & Public Services/Administrative & Support Services (BPO, Call Centers, Back Office)/Finance & Accounting Outsourcing (AP/AR, GL, Billing)

Keywords

• Accountancy services
• Bookkeeping services
• Cloud accounting
• Tax preparation
• Payroll services

Headquarters

HQ city

Llangollen

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Accountancy Subscription Services: Monthly subscription-based accountancy services providing comprehensive financial management including bookkeeping, tax preparation, payroll, VAT returns, management accounts, and strategic advice. Services are bundled into tiered packages offering different levels of support. This represents the primary recurring revenue stream.
2. Professional Services (One-time): Additional professional services including end-of-year accounts compilation, company secretarial services, tax planning reviews (pre-year-end), and HMRC investigation support (covered by investigation insurance up to £75,000). These may be bundled into subscription packages or charged separately.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

CDC Accounting is a UK-based accountancy firm that provides subscription-based bookkeeping, tax, payroll, VAT, management accounts, and company secretarial services to small and medium-sized businesses, with a specialist focus on hair and beauty salon owners. The firm operates as an outsourced finance function using cloud-based tools such as Xero, Dext, and Huddle, positioning itself as a cost-effective alternative to hiring an in-house finance team costing £60,000+ per year.

Product overview

CDC Accounting offers a suite of award-winning accountancy services as a portfolio of interconnected modules built around cloud-based technology. The core offering is anchored by Cloud Accounting (Xero-powered), Bookkeeping (Xero and Dext), and Management Accounts delivered quarterly. These are supported by tax services spanning Personal Tax, Business Tax, and Business and Corporate Tax, plus Payroll, VAT, Company Secretarial, and End-of-Year Accounts. A specialist Salon Owners vertical provides sector-specific accounting backed by first-hand industry experience. All services are delivered through subscription packages, with HR services available as an add-on module. The company uses Huddle as an internal and client-facing collaboration platform for document management, forecasting, and target setting.

Differentiator

Problem solved

Functional benefit

Products and services

• Cloud Accounting Cloud-based accounting service that enables modern businesses to access financial records anywhere, supporting hybrid working. Integrated into CDC's subscription services and consolidated with Xero for streamlined accountancy delivery to SME clients.
• Bookkeeping Professional bookkeeping service using Xero and Dext, submitting statutory accounts to Companies House annually and filing Corporation Tax Returns with HMRC on behalf of SME clients.
• End-of-Year Accounts Annual financial account compilation service with a proactive approach to minimising tax liability, including a pre-year-end tax planning review starting three months before year-end.
• Management Accounts and Information Quarterly fully-reconciled management account reports including Profit & Loss account, Balance Sheet, and Executive Summary, with professional commentary and analysis for each quarter for SME clients.
• Payroll Outsourced payroll management covering calculation and processing of payments and production of paperwork such as P60s, fully GDPR compliant, for small business clients.
• Personal Tax

Quantifiable outcome

• Investigation insurance coverage up to £75,000 included in personal tax service
• +2 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature3 records

Partnerships

Five partnerships are on record, tiered core and minor.

• XerocoreTechnology or IntegrationXero is the primary cloud accounting software platform used by CDC Accounting for client bookkeeping and financial management. The company integrates Xero into their subscription services and can consolidate Xero subscriptions into one monthly fee as part of their accountancy package.
• DextcoreTechnology or IntegrationDext is used alongside Xero for accounting automation, helping streamline the bookkeeping process for CDC Accounting and their clients.
• HuddlecoreTechnology or IntegrationHuddle is a cloud-based online collaboration platform used by CDC Accounting both internally and with clients. They encourage clients to integrate Huddle into their businesses for improved flexibility, communication, efficiency, and accountability in managing financial documents and business content.
• Endeavour Financial PlanningminorStrategic or Co-development PartnerEndeavour Financial Planning is listed in the 'Working with' section, suggesting a referral or collaborative relationship for holistic financial services.
• Full Power UtilitiesminorStrategic or Co-development PartnerFull Power Utilities is listed in the 'Working with' section, potentially offering utility cost management services to clients.

Scale indicators2 records

Recent moves7 records

Expansion highlights6 records

Others

• Xero: Global cloud accounting platform that is both a core technology partner (CDC bundles Xero in its subscriptions) and a competitive vector — Xero's partner ecosystem and increasingly automated feature set positions it as an enabling-but-disrupting adjacent player.

Direct peers

• 1st Accountancy: UK accountancy firm serving startups, contractors and small limited companies with bookkeeping, tax and formation services. Same SMB segment and similar subscription/accountancy pricing structure as CDC.
• Crunch: UK-based online accountancy firm serving freelancers, contractors and small businesses with subscription packages. Closest direct competitor to CDC in product (cloud bookkeeping + tax + payroll subscriptions), customer type (SMB/sole trader) and subscription pricing model.
• SJD Accountancy: Long-established UK accountancy firm providing tax, accountancy, payroll and advisory services to small businesses, contractors and limited companies. Directly comparable on customer type, service scope and tiered offerings.
• Mazuma: UK accountancy and tax practice serving small businesses, freelancers and ecommerce sellers with subscription-style bookkeeping and tax packages — same target customer base and SMB accountancy value proposition as CDC.

Emerging players

• FreeAgent: UK cloud accounting platform (now owned by NatWest) targeting freelancers and small businesses with automated bookkeeping, invoicing and tax features. Represents the technology-led competitive threat that could erode CDC's manual bookkeeping hours.
• TaxScouts: UK digital accountancy platform combining technology with qualified accountants for personal and small business tax filings. Competes with CDC for the same SME/micro-business accountancy wallet share, particularly on price and convenience.

Regional players

• Pilot: US-based outsourced bookkeeping, tax and CFO services firm for small businesses and startups. Same fundamental 'external finance function for SMBs' value proposition as CDC, but serving US SMBs rather than UK-based clients.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/CDCaccounting
• LinkedInlinkedin.com/company/cdc-accounting-limited

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CDC ACCOUNTING LIMITED