What AiNA does

株式会社AiNA is a privately held Japanese AI education and services company founded in April 2024 by representative director Ryuta Okuno (奥野隆太) and headquartered in a shared office (Whity Yayoin, Yakuin, Chuo-ku, Fukuoka). The company operates a dual-pillar business: (1) Ai Native Academy (Aiネイティブアカデミー), a consumer-facing community platform providing 1,000+ video courses, 30+ professional instructors' live lectures, paid AI app access (GPT, Claude, image generation, AI Insta Coach), nationwide in-person Homeroom meetups, and the member-exclusive AiNA Works crowdsourcing marketplace; and (2) an enterprise services division offering monthly AI advisory (AI顧問 Ai-kata), custom AI system development, web production, and proprietary AI product development for SMEs. The Academy uses a four-tier pricing structure — Free, Member (¥33,000 enrollment + ¥5,500/month), Expert (¥99,000 enrollment + ¥5,500/month), and Annual Expert (¥165,000 pre-paid) — plus a separate affiliate membership at ¥5,500/month, all settled via credit card.

The underlying technology stack is a community-based learning platform that bundles third-party generative AI tools (OpenAI GPT, Anthropic Claude, image and video generation models) and a proprietary AI Insta Coach that automates Instagram marketing workflows (audience targeting, 30-day content calendars, post feedback, DM reply templates). The Homeroom network provides nationwide physical community events with approximately 70% repeat participation, and AiNA Works links members to paid AI-related projects. The company is bootstrapped (no disclosed funding), founder-led, and serves primarily the Japanese domestic market with reported participation from 1,000+ members. Legal counsel is 弁護士法人えそら (Esora Law Office). No revenue, headcount, or external investor information is publicly disclosed.

Name

AiNA

Legal name

株式会社AiNA

Website

https://ai-na.co.jp

Company type

Private

Founded year

2024

Operating status

Operating

Short description

株式会社AiNA, founded April 2024 in Fukuoka, Japan, operates Ai Native Academy — a community-based AI learning platform with 1,000+ members offering video courses, live lectures, AI tools, and nationwide meetups — alongside an enterprise AI advisory and development services division.

Ownership category

akta.pro rank

Product category

AI Education Platform

NAICS

Computer Training (611420), Professional and Management Development Training (61143), Educational Support Services (611710), All Other Schools and Instruction (61169)

SIC

Services-Computer Programming Services (7371), Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

AI-Powered Tutoring & Study Assistant Platforms (EDANAGAD)

akta.pro secondary industries

Data, AI & Analytics (EDAAAPAD), Data, Analytics & AI Training (BI, Data Engineering, ML/GenAI) (BPAEANAH), AI/ML Engineering & Model Development Services (BPAEAHAF), AI & Emerging Technology Literacy (EDAAAIAJ)

Keywords

• AI education platform
• Generative AI training
• AI learning community
• AI implementation consulting
• Online AI courses

Headquarters

HQ city

Tokyo

HQ country

Japan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Subscription Membership Fees: Monthly recurring subscription fees from member and expert plan subscribers. Both paid tiers charge the same ¥5,500/month with different enrollment fees and feature access. Revenue is recurring and predictable, collected via credit card with automatic monthly renewal.
2. Enrollment/Joining Fees: One-time initial enrollment fees: ¥33,000 for Member plan, ¥99,000 for Expert plan. These front-load revenue at customer acquisition and may deter low-commitment users while subsidizing acquisition costs.
3. Annual Contract Revenue: Expert annual plan at ¥13,750/month billed as 12-month pre-payment (¥165,000 total), providing revenue certainty and higher customer lifetime value. Once-per-year billing model with no mid-year exit.
4. Corporate AI Advisory Services: Enterprise division offering AI consulting (AI顧問 Ai-kata), custom system development, web production, and proprietary AI product development. B2B revenue stream complementary to the consumer academy.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

AiNA sells the Ai Native Academy, a community-based AI learning and practice platform offering 1,000+ video courses, 30+ live professional instructors, bundled access to paid generative AI tools (GPT, Claude, image generation), the AI Insta Coach personal agent, nationwide Homeroom in-person meetups, and the AiNA Works crowdsourcing marketplace, delivered via monthly and annual subscription plans. Alongside the consumer academy, AiNA sells enterprise AI services including monthly AI advisory (Ai-kata), custom AI system development, web production, and proprietary AI product R&D for Japanese SMEs.

Product overview

株式会社AiNA operates a dual-pillar business model comprising (1) Ai Native Academy — a community-type AI learning and practice platform with multiple integrated sub-products, and (2) an enterprise services division for corporate AI adoption. The Ai Native Academy's core offering provides video courses, live lectures, and AI app access across eight professional tracks (SNS×AI, AI Design, AI Writing/e-books, Video Production, Business Efficiency, AI×Programming, AI Manga, Sales/Marketing×AI). It is enhanced by the AI Insta Coach (personal AI agent for Instagram growth and monetization, Expert-plan exclusive), Homeroom nationwide meetups, and the AiNA Works crowdsourcing marketplace. The enterprise division offers the Ai-kata monthly AI advisory service, custom AI system development, web production, and proprietary AI product R&D — together providing end-to-end AI adoption support for corporate clients.

Differentiator

Problem solved

Functional benefit

Brands

• Ai Native Academy: Community-based AI learning and practice platform offering video courses, live sessions, AI coaching, and real-world networking through Homeroom events across Japan.
• AiNA Works
• AI顧問 Ai-kata

Products and services

• Ai Native Academy (Aiネイティブアカデミー) Community-type AI learning platform that combines 1,000+ video courses, live lectures from 30+ professional instructors, paid AI app access (GPT, Claude, image generation), the AI Insta Coach, nationwide Homeroom meetups, and the AiNA Works project marketplace, sold on a freemium and monthly/annual subscription basis. Targets AI beginners through business owners across eight learning tracks (SNS×AI, AI Design, AI Writing/e-books, Video Production, Business Efficiency, AI×Programming, AI Manga, Sales/Marketing×AI).
• AI Insta Coach (AIインスタコーチ) AI-powered personal coach exclusive to the Expert plan that helps members build trust-based Instagram presence through audience/targeting design, 30-day post calendar generation, post feedback and insight analysis, and DM reply template creation. Targets individuals seeking to monetize via Instagram-based customer acquisition.
• Homeroom (リアル交流) Nationwide in-person community meetups (with online participation option) where Ai Native Academy members meet peers, share experiences, and stay motivated. Reported ~70% repeat participation rate, supporting the platform's retention-focused community model.
• AiNA Works Member-exclusive crowdsourcing marketplace where Ai Native Academy members undertake real projects to apply their learned skills, build portfolios, and generate supplementary income. Functions as a monetization pathway inside the AiNA ecosystem.
• Enterprise AI Services (法人事業) Corporate AI consulting and development services spanning the Ai-kata monthly AI advisory, custom AI-powered system development, web production, and proprietary AI product development. Sold on a direct-sales basis to Japanese enterprises and SMEs.
• AI顧問「Ai-kata」

Quantifiable outcome

• Over 1,000 members have joined the AI practice community
• +2 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability7 records

Feature3 records

Partnerships

One partnership is on record.

• AiNA Works (Proprietary Crowdsourcing Platform)coreTechnology or IntegrationAiNA Works is the company's proprietary member-exclusive crowdsourcing marketplace connecting academy members with AI-related project opportunities. It enables practical skill application on real client work, portfolio building, and supplemental income generation. Functions as an integrated monetization pathway within the AiNA ecosystem rather than a third-party partnership.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• スタディング (Studying): Major Japanese online education platform (formerly 資格スクエア) covering test prep, professional skills, and increasingly technology topics. Comparable subscription-based adult learning model with strong domestic brand.
• 侍エンジニア (Samurai Engineer): Established Japanese programming bootcamp with broader curriculum than AI-specific content but overlapping audience of career-transformation learners. Comparable subscription/mentorship model and direct competition for the same individual learner segment.
• Udemy: Global online learning marketplace with thousands of AI courses across beginner-to-advanced levels. Competes with AiNA's content library offering at typically lower per-course price points, though without the community/coaching wrapper.
• Coursera: Global MOOC platform partnering with universities and tech companies to deliver AI/ML courses and certifications. Indirectly competes for the same individual learner and corporate L&D budget that AiNA targets with its academy and Ai-kata advisory.
• TechAcademy (キラメックス): Major Japanese online programming school offering AI and data science tracks alongside broader tech curriculum. Established player in the same upskilling-for-career segment as AiNA, with stronger brand recognition but less focus on the community/monetization layer.

Direct peers

• キカガク (Kikagaku): Japanese AI and data science education company providing video courses, live bootcamps, and corporate training. Closely comparable to AiNA in target audience (adult learners and SMEs adopting AI) and curriculum breadth covering AI tools and business applications.
• Schoo (スクー): Japanese online live-learning community platform targeting adult professionals with expert-led video courses and webinars. Comparable business model to AiNA's consumer academy, including subscription-based access to expert instructors and community engagement.
• Aidemy (アイデミー): Japan-focused AI education platform offering courses, training programs, and enterprise AI/DX consulting. Directly competes with AiNA in both consumer AI upskilling and B2B AI adoption services within the Japanese market.
• AIジョブカレ: Japanese AI training program specifically aimed at working professionals seeking practical AI/data skills for career advancement. Directly comparable to AiNA's persona of adult learners seeking AI upskilling for income or career outcomes.

Emerging players

• DMM オンラインスクール: DMM Group's online learning vertical offering professional and technology courses to Japanese consumers. Competitor for the same subscription-based adult learning wallet share, leveraging DMM's larger user ecosystem.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AiNA