Sajú

What Sajú does

Sajú is a Colombian direct-to-consumer eyewear brand operating under the legal entity La Familia del Mono SAS, founded in 2017 and headquartered in Bogotá. It designs, manufactures and sells sunglasses, prescription glasses (gafas formuladas) and specialized lenses built from three core material pillars — recycled plastic, eco-acetate (Acetate Renew) and recycled aluminum — across an integrated omnichannel footprint of 14 company-owned retail stores in Colombia, Costa Rica and Venezuela, three Shopify storefronts (saju.co, sajucompany.com, saju.cr), and a 20-minute Lenses Lab rapid-prescription service at the Chapinero flagship.

The business model is predominantly B2C unit-pricing across a fairly tight price ladder: sunglasses from $199,000 COP (recycled plastic) to $499,000–$599,000 COP (James Rodríguez and Simón Vargas capsules), recycled-aluminum sunglasses from $249,000 COP, eco-acetate sunglasses at $399,000 COP, prescription glasses across the same material tiers, accessories from $19,900–$199,900 COP, and professional eye exams at $50,000 COP that are credited toward prescription purchases. Go-to-market relies on direct retail conversion (in-store optometry → glasses sale), DTC e-commerce with free Colombian shipping above $249,000 COP, scarcity-driven celebrity capsule drops, and an owned content ecosystem via the Táchalo podcast (24K subscribers, 274 episodes, 2.1M views) plus cause-marketing partnerships (Roche #QueTodasTusCitasSeanColorDeRosa).

Customer segments span fashion-conscious consumers, prescription wearers, sunglasses buyers, myopia patients (targeted by the Miércoles de Miopes 15% discount) and fans of celebrity collaborators. The brand signals quality through unusually long warranties (705 days on recycled plastic, 365 days on acetate) and verified customer reviews (4.66/5 across 175 reviews on Judge.me). Sajú is privately held with 11-50 employees, no disclosed institutional investors, no parent company, no M&A history and no published financials; international expansion to date has been organic and funded internally.

Name

Sajú

Legal name

La Familia del Mono SAS

Website

https://saju.co

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Sajú is a Colombian direct-to-consumer eyewear brand selling sunglasses and prescription glasses made from recycled plastic, eco-acetate, and recycled aluminum across 14 company-owned stores in Colombia, Costa Rica, and Venezuela, plus e-commerce storefronts, optometry services, and a Táchalo podcast content platform.

Ownership category

akta.pro rank

Product category

Eyewear

NAICS

Optical Goods Retailers (45613), Ophthalmic Goods Manufacturing (339115)

SIC

Ophthalmic Goods (3851), Retail-Apparel & Accessory Stores (5600)

akta.pro industry

PRIMARYCRAAAKAB

Sunglasses (Non-Prescription)

Consumer Products & Retail/Apparel, Footwear & Accessories/Eyewear (Frames & Sunglasses)

SECONDARYCRAAAKAI

Eyewear Accessories & Care (Cases, Cleaning, Chains)

Consumer Products & Retail/Apparel, Footwear & Accessories/Eyewear (Frames & Sunglasses)

Keywords

• Sustainable eyewear
• Recycled plastic frames
• Prescription glasses
• Sunglasses retail
• Optical services

Headquarters

HQ city

Bogotá

HQ country

Colombia

HQ region

Latin America

Offices14 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Others

Revenue model

1. Sunglasses Sales: Non-prescription sunglasses sold across multiple material categories including recycled plastic, eco-acetate, and recycled aluminum. Products range from $199,000 to $499,000 COP with various frame styles (round, square, cat-eye, aviator).
2. Prescription (Formulated) Glasses: Prescription eyeglasses available in all frame materials with lens fitting services. Free eye exam when purchasing glasses (otherwise $50,000 COP exam fee). Delivery time 8-10 business days.
3. Eye Examination Services: Visual examination services offered at 6 locations across Colombia (Bogotá and Medellín) at $50,000 COP per exam, credited toward purchase of prescription glasses.
4. Accessories: Eyeglass accessories including cases, straps, cleaning kits, clip-on lenses, and phone holders ranging from $19,900 to $199,900 COP
5. Limited Edition Collaborations: Celebrity and artist collaboration collections (James Rodriguez, Simón Vargas, Marcela García, Camila Cisneros) sold at premium pricing with limited availability

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

Sajú designs, manufactures, and retails sustainable eyewear including sunglasses (gafas sol) and prescription glasses (gafas formuladas) made from recycled plastic, eco-acetate (Acetate Renew), and recycled aluminum. The brand complements its products with in-store eye examination services at physical optical locations across Colombia, Costa Rica, and Venezuela, and sells accessories such as eyeglass straps, clip-on lenses, and cases.

Product overview

Sajú is a Colombian eyewear brand founded in 2017, operating as a multi-product platform offering sunglasses (Gafas Sol), prescription glasses (Gafas Formuladas), and specialized eyewear across three main material categories: recycled plastic, ECO acetate, and recycled aluminum. The product portfolio includes core product lines organized by material type, complemented by a collaboration sub-brand featuring limited edition collections with celebrities like James Rodriguez, Simón Vargas, Marcela García, and Camila Cisneros. Additional offerings include eyewear accessories (eyeglass holders, clip-ons, cleaning products), vision examination services at physical store locations, and the Táchalo podcast platform. The brand differentiates through sustainability-focused materials and fashion-forward design targeting the Colombian and Latin American market.

Differentiator

Problem solved

Functional benefit

Products and services

• Sunglasses - Recycled Plastic (Gafas Sol - Plástico Reciclado) Non-prescription sunglasses manufactured from recycled plastic, available in multiple frame styles including round, semi-round, square, cat-eye, and aviator, starting at $199,000 COP. Targeted at fashion-conscious consumers seeking UV-protective sunglasses made from sustainable materials.
• Sunglasses - Eco-Acetate (Gafas Sol - Acetato ECO) Non-prescription sunglasses made from sustainable Acetate Renew eco-acetate material, available in multiple frame styles, priced at $399,000 COP. Targeted at consumers seeking premium sustainable eyewear with modern design.
• Sunglasses - Recycled Aluminum (Gafas Sol - Aluminio Reciclado) Non-prescription sunglasses made from lightweight recycled aluminum, with frame styles such as Resort, Utopia, Sunset, Beach Day, Poolside, and Dream Chaser, starting at $249,000 COP. Targeted at consumers seeking durable, lightweight sustainable eyewear.

Quantifiable outcome

• 705-day warranty for recycled plastic glasses and 365-day warranty for acetate glasses - industry-leading protection periods
• +3 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Seven partnerships are on record, tiered flagship, core and minor.

• James RodriguezflagshipGTM or Marketing PartnerFlagship limited-edition collaboration with Colombian football star James Rodriguez. The 'Sajú x James' collection features 45 products across three frame styles (Las del Capi, Las del Mago, Las Calidosas) in eco-acetate. Products include sunglasses and prescription versions priced at $499,000 COP.
• Simón VargascoreGTM or Marketing Partner'Mala Suerte 2.0' limited edition collaboration with Simón Vargas featuring 3 eco-acetate frame styles. Simón Vargas is a Colombian artist/creative. Collection priced at $599,000 COP with limited quantities and no restocking.
• Marcela García (Mache)coreGTM or Marketing Partner'Mache' collaboration with Marcela García featuring 2 season-specific eco-acetate frame styles. The collection includes the Blackout Memories model available in both sunglasses and prescription versions.
• Camila Cisneros (Daydreamer)coreGTM or Marketing Partner'Daydreamer' collaboration with artist/creative Camila Cisneros. Limited edition collection available on the Sajú platform.
• RochecoreStrategic or Co-development PartnerBreast cancer awareness campaign partnership #QueTodasTusCitasSeanColorDeRosa with Roche Pharmaceuticals. Featured Mariana Mesa sharing her cancer journey, with Roche x Sajú branded content during Breast Cancer Awareness Month (October).
• Tejo TurmequéminorGTM or Marketing PartnerBrand activation partnership with Tejo Turmequé, the first pink tejo bar in Bogotá founded by Fabio Morales. Sajú team participated in tejo competition and brand content creation.
• Agua BenditacoreGTM or Marketing PartnerInterviewed founders Mariana Hinestrosa and Catalina Álvarez of swimwear brand Agua Bendita on Táchalo podcast. Discussed their journey from Cartagena to international expansion with collaborations including Gucci and Target.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Blenders Eyewear: California-based sunglasses brand competing on lifestyle branding, social marketing, and accessible fashion pricing — overlaps with Sajú's core sunglasses product and youth/fashion DTC approach.
• EyeBuyDirect: Online-first affordable prescription eyewear retailer; comparable to Sajú's e-commerce prescription channel and lower-mid price positioning.
• Hawkers: Spanish-origin D2C sunglasses brand built on influencer/celebrity marketing, fast fashion cycles, and affordable price points — strongly comparable to Sajú's celebrity collab and accessible fashion positioning.
• Le Specs: Australian fashion sunglasses brand known for affordable designer-style frames and global retail distribution, comparable to Sajú's positioning around stylish, accessible eyewear.
• Warby Parker: US-based vertically integrated D2C eyewear combining retail storefronts, prescription dispensing, eye exams, and fashion-forward frames. Closest analog to Sajú's retail-plus-exam-plus-DTC model adapted for LatAm markets.
• Privé Revaux: Celebrity-backed (Jamie Foxx, Hailee Steinfeld) sunglasses brand built on limited edition collabs at accessible price points; structurally identical to Sajú's celebrity collab model.

Broad incumbents

• Persol: Premium Italian eyewear brand owned by EssilorLuxottica; representative of the global incumbent eyewear manufacturers that Sajú's premium and collab positioning contests in Latin American markets.
• Lenskart: Asia's largest vertically integrated eyewear platform (DTC + retail + exam + manufacturing). Relevant as a peer model demonstrating the scaled version of Sajú's integrated retail/exam/DTC strategy.

Emerging players

• Raen Optics: Independently owned California sunglasses/optics brand emphasizing craftsmanship and fashion — relevant as a smaller-scale peer pursuing a similar fashion-eyewear positioning with sustainability ethos.
• Goodr: Performance-lifestyle sunglasses brand using humor, viral content, and recycled materials. Comparable as a digitally-native eyewear brand with sustainability and content marketing emphasis.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCdDeFZBvAbMtAUiLdWCNz-g

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sajú