What McFon does

McFon Berlin GmbH is a privately held German call center services company founded in 2010 and headquartered at Karl-Heinrich-Ulrichs-Str. 22-24 in Berlin. The company provides B2B customer dialogue services organized across ten integrated service pillars: Outbound (customer acquisition, reactivation, surveys, appointment scheduling), Inbound (service hotlines, sales support, order processing, complaint management, after-hours coverage), Email and Fax Services, and supporting Specialized, Conceptual, Integrative, Flexible, Holistic, Qualified, and Secure offerings. The core technology stack is a multi-channel communication platform supporting telephone, fax, email, and SMS channels, complemented by real-time controlling, open and silent monitoring capabilities, quality call systems, and a data security layer featuring encrypted transfer, firewall protection, and loss/destruction prevention.

The company employs 11–50 staff operating from approximately 15 modern workstations, with leadership comprising Ingo Froehlian-Flach as Managing Director (responsible for HR and Controlling), Cay-Uwe Flach in Project Management (handling acquisition and operational implementation), and Eva handling backoffice operations. McFon runs a sales-led GTM targeting German enterprise clients in the DACH region, with direct B2B sales and remote service delivery as the primary distribution channels. Marketing presence spans the corporate website, Facebook, Twitter, and legacy StudiVZ pages.

Revenue is generated through managed services contracts priced on a customized, quote-based monthly billing model — no public pricing is disclosed and no standardized tiering exists. The company self-describes as "stetig wachsend" (steadily growing) and explicitly positions itself against "Schema-F" (off-the-shelf) solutions, emphasizing individualized offerings tailored to specific end-customer behavior. No external funding rounds, acquisitions, or institutional investors are disclosed, and the company operates as an independent private limited liability company under German GmbH law.

Name

McFon

Legal name

McFon Berlin GmbH

Website

https://mcfon.de

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

McFon Berlin GmbH is a privately held German B2B call center founded in 2010, providing customized outbound, inbound, email, and fax customer dialogue services to enterprise clients in the DACH region via ~15 workstations and a managed services pricing model.

Ownership category

akta.pro rank

Headquarters

HQ city

Berlin

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Outbound Call Services: Revenue generated from outbound calling services including customer acquisition, reactivation of passive customers, satisfaction surveys, appointment scheduling, mailing follow-ups, quality assurance, and market research.
2. Inbound Call Services: Revenue from inbound services including service hotlines, sales support, order processing, complaint management, customer care, scheduling, and after-hours coverage.
3. Email and Fax Services: Newsletter services, customer inquiry handling, quotations, orders, and information distribution via email and fax channels.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

McFon is a Berlin-based B2B call center service provider offering outbound and inbound telephone services, email and fax communication, and customer dialogue management for business clients. Its portfolio covers customer acquisition, sales calls, service hotlines, order processing, complaint management, after-hours coverage, and multi-channel (phone, fax, email, SMS) communication, delivered by trained communication specialists under customized managed-services contracts.

Product overview

McFon is a call center and customer dialog management company offering a unified suite of services organized across ten integrated pillars. The core offering is built on Outbound Services (customer acquisition, reactivation, surveys, appointment scheduling, quality assurance) and Inbound Services (service hotlines, sales support, order reception, complaint management, after-hours coverage), complemented by Email and Fax Services. Supporting these are five operational pillars: Specialized Services (custom training and staffing), Conceptual Services (project planning with real-time controlling), Integrative Services (client involvement across project phases), Flexible Services (adaptable organizational structure), Holistic Services (extended consulting, reporting, and personalized communications), Qualified Services (quality management and staff training), and Secure Services (data protection and encrypted transfer). The portfolio functions as a single integrated call center service rather than a modular software platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Outbound Services Outbound telephone services for B2B clients covering customer acquisition, passive customer reactivation, satisfaction surveys, appointment scheduling, follow-up on mailing campaigns, quality assurance, and market/customer surveys.
• Inbound Services Inbound telephone services operating as a service hotline, sales support, order reception, complaint management, customer care, appointment scheduling, and after-hours coverage for business clients.
• Email and Fax Services Digital communication services including newsletter distribution, processing and responding to customer inquiries, quote preparation, order handling, and information transmission via email and fax channels.
• Specialized Services Customized project staffing and leadership qualification, including needs-based training analysis and tailored continuing education programs aligned to specific client projects.
• Conceptual Services Project preparation and planning oriented to client needs, encompassing staff selection and training, modern technical infrastructure, open and silent monitoring, quality calls, real-time controlling, and ongoing needs-based further education.
• Integrative Services Client integration throughout all project phases including planning, implementation, optimization, and follow-up, ensuring maximum joint success.
• Flexible Services Flexible organizational structure enabling short communication and decision-making pathways, pragmatic problem-solving, interdisciplinary collaboration, and individually tailored job contents.
• Holistic Services Comprehensive services extending beyond standard call center operations, including compliance consulting, marketing campaign conception, detailed reporting, customized contact and consulting reports, personalized offers, and order confirmations via SMS, fax, or email.
• Qualified Services Quality management combining phone-specific sales techniques, rhetoric, sales psychology, and communication psychology training, alongside professional potential and process quality management.
• Secure Services Data security services including employee training on data protection and confidentiality, encrypted data transfer, firewall protection, and loss/destruction prevention for client data.

Named customers2 records

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• SNT Deutschland AG: German call center and BPO provider that operates inbound and outbound customer dialogue services domestically. Directly comparable as a same-country, similar-size competitor; notably, McFon's project management lead Cay-Uwe Flach's prior experience was at SNT Deutschland AG, indicating direct labor-pool overlap.
• Walter Services: Major German call center operator providing inbound and outbound customer care, telemarketing, and dialogue services to enterprise clients across DACH. Comparable on customer dialogue focus and multi-channel delivery in the same geographic market.
• Competence Call Center: Germany-based customer service and call center BPO focused on inbound support, sales, and back-office services for enterprise clients. Closely aligned in size, geographic footprint, and multi-channel service mix with McFon.

Broad incumbents

• Teleperformance: World's largest call center and customer experience BPO, with operations across Europe including Germany. Competes for the same enterprise BPO/dialogue contracts that McFon targets, but at vastly larger scale and offshore-augmented capacity.
• Majorel: Global customer experience BPO with significant German operations (formed from merger of D+S and others). Competes with McFon for inbound and outsourced customer dialogue mandates but at significantly greater scale and geographic breadth.
• Concentrix: Global customer experience and BPO provider serving enterprise clients with omnichannel contact center solutions. Overlaps with McFon on multi-channel customer dialogue but operates globally with much greater scale and technology investment.
• Telus International: Global digital customer experience provider offering omnichannel contact center, content moderation, and CX solutions. Competes for the same enterprise BPO contracts as McFon but at a materially larger scale.
• arvato (Bertelsmann): Large German-headquartered BPO/CRM subsidiary of Bertelsmann offering customer service, call center, and dialogue management as part of a broader portfolio. Overlaps with McFon on customer dialogue services but operates at materially larger scale and wider scope.
• TTEC (formerly Sitel): Large global customer experience BPO with European delivery centers offering inbound/outbound voice and digital customer care. Competes with McFon for outsourced dialogue work but with substantially greater capacity and technology tooling.

Others

• Telefónica Deutschland / O2 (call center outsourcing buyers): Large German enterprise that procures outsourced customer dialogue and call center services at scale, comparable to McFon's enterprise client profile and a potential customer rather than direct competitor; included as a buyer-side reference for the addressable market.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/people/McFon/61553993488660
• LinkedInlinkedin.com/company/mcfon-berlin-gmbh

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about McFon