What The Rose Road Association does

The Rose Road Association is a UK-registered charity (Charity Number 276172), founded in 1952 and based at the purpose-built Bradbury Centre, 300 Aldermoor Road, Southampton. It provides direct care services for hundreds of children and young adults with complex physical and learning disabilities across Southampton and the south of England. Its service portfolio spans five interconnected lines: overnight short breaks at the Oaks & Acorns 15-bedroom facility, community-based outreach with 2-to-1 specialist support, weekday day services (The Hut @ Rose Road and Destinations), Saturday and school-holiday activity clubs for ages 6–19, and the SENDIASS information, advice and advocacy service covering Southampton and West Berkshire. Care is commissioned by Southampton City Council and Hampshire County Council, with parents contributing £27.50 per session at the holiday scheme; the charity is rated "Good" by Ofsted and the Care Quality Commission.

Operationally, Rose Road is people-based rather than technology-driven: there is no proprietary platform and the digital estate consists of standard third-party tools (Enthuse for donations and event registration, Donorfy for donor management, Raffall for raffles, Google Analytics). Revenue is generated through a diversified mix of local-authority commissioning, individual donations via the website and seasonal appeals, a £1 community lottery (SO:Lotto, 50% to charity), legacy giving (in partnership with Octopus Legacy), foreign-currency donations via Cash4Coins, community events, and a full annual calendar of fundraising challenges including the London Marathon, Spinnaker Tower abseil, skydives, karting, golf days, triathlons, and the newly launched Colour Dash. Corporate partnerships are managed centrally (Sam Robson, Corporate & Partnerships Manager) with named partners including Marwell Hotel, Haskins Garden Centre, Radcliffe & Co, David Lloyd Southampton, and Womble Bond Dickinson.

The go-to-market combines event-driven fundraising, community-led volunteer engagement (GoodGym Southampton, Southampton Magna Rotary, Eastleigh Lions), and direct-to-consumer digital appeals via the Enthuse platform, email newsletter, Facebook Fundraisers, and the Challenge NOT Accepted awareness campaign. Marketing centres on long-form storytelling of individual service users (April, Harry, Keiran, Liam, Hope, Charlie, James, JJ, Lauren) to drive donations, event sign-ups, and volunteer recruitment across the south of England region.

Name

The Rose Road Association

Legal name

The Rose Road Association

Website

https://roseroad.org.uk

Company type

Private

Founded year

1952

Operating status

Operating

Headcount range

251–500 employees

Short description

The Rose Road Association is a Southampton-based UK charity, founded 1952, providing overnight respite, day services, community outreach, holiday activity clubs, and SENDIASS advocacy for hundreds of disabled children and young adults with complex needs across Southampton, Hampshire, and West Berkshire.

Ownership category

akta.pro rank

Product category

Disability Care Services

NAICS

Services for the Elderly and Persons with Disabilities (624120), Child and Youth Services (624110)

SIC

Services-Social Services (8300), Services-Health Services (8000)

akta.pro primary industry

Disability Services & Independent Living Support (BPAGACAG)

akta.pro secondary industry

Disability Services & Assistive Solutions (Accessibility, Assistive Tech) (BPAGALAM)

Keywords

• Disability care services
• Respite care
• SEND advocacy
• Charity fundraising
• Community outreach

Headquarters

HQ city

Southampton

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Donations and Fundraising: Individual donations solicited via website, email appeals, Facebook Fundraisers, and seasonal campaigns including a Christmas Appeal with match-funding from generous funders.
2. Lottery (SO:Lotto): Community lottery under SO:Lotto brand. Tickets are £1 each with a weekly prize of £25,000 for matching all 6 numbers. 50% of ticket price comes directly to Rose Road.
3. Cash4Coins Partnership: Partnership with Cash4Coins enabling donors to send leftover foreign currency, which is converted to funds for the charity. Rose Road receives the proceeds.
4. Legacies / Gifts in Wills: Donors are encouraged to leave a gift in their Will to Rose Road, even as little as 1% of an estate, to ensure long-term financial sustainability.
5. Corporate Partnerships: Local businesses support Rose Road as named charity partners, corporate sponsors of events, or through employee fundraising and volunteering.
6. Community Events (Open Garden, Raffle): Community-hosted events such as Belinda's Open Garden and the Big Summer Raffle (tickets £2) raise funds through ticket sales, refreshments, and raffle proceeds.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels10 records

Core offering

The Rose Road Association is a registered charity providing direct care services for disabled children and young adults with complex physical and learning disabilities across Southampton and Hampshire. Core offerings include overnight respite breaks (Oaks & Acorns 15-bedroom facility), community-based outreach with 2-to-1 specialist support, day services (The Hut @ Rose Road and Destinations), Saturday and school holiday activity clubs, and SENDIASS information, advice and advocacy services. Services are funded through donations, fundraising events, grants, corporate partnerships, and local authority commissioning.

Product overview

The Rose Road Association is a charity providing direct care services for disabled children and young adults with complex physical and learning disabilities across Southampton and the south of England. The organization operates as a unified suite of interconnected services centred around its core respite and care offerings. The main service portfolio includes overnight short breaks at the Oaks & Acorns 15-bedroom facility, community outreach with specialist 2-to-1 support, day services (The Hut @ Rose Road and Destinations), and Saturday/holiday activity clubs for children aged 6-19 years. Additionally, the organization manages the Southampton and West Berkshire SENDIASS service providing legal advice and advocacy. Fundraising operations include events, volunteering, SO:Lotto, legacy giving, and Cash4Coins currency donations. The Bradbury Centre serves as the primary facility hub.

Differentiator

Problem solved

Functional benefit

Products and services

• Overnight Short Breaks (Oaks & Acorns) A 15-bedroom respite facility providing overnight stays for children and adults with complex physical and learning disabilities. Offers personalised care plans in a safe, homely environment, including emergency respite care.
• Community Services (Outreach) Flexible after-school and weekend sessions providing specialist 2-to-1 support in the community and at home, enabling disabled young people to explore and access the world around them.
• Day Services (The Hut @ Rose Road and Destinations)
• Saturday & School Holiday Activity Clubs
• SENDIASS (Special Educational Needs and Disabilities Information, Advice and Support Service)
• SO:Lotto Community Lottery
• Legacies (Gifts in Wills)
• Cash4Coins Foreign Currency Donations

Quantifiable outcome

• 1000+ SENDIASS referrals handled in one year, with 3,600+ emails, 1,100+ phone calls, and 100+ virtual meetings attended
• +5 more outcomes

Named customers11 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

Partnerships

15 partnerships are on record, tiered minor and core.

• GoodGym SouthamptonminorGTM or Marketing Partner · 14 June 2026GoodGym Southampton volunteers helped marshal, register, and park cars at the inaugural Colour Dash event, as well as man colour stations. They also hold collection buckets and sell raffle tickets at events.
• Southampton Magna RotaryminorGTM or Marketing Partner · 14 June 2026Southampton Magna Rotary volunteers supported the inaugural Colour Dash event by marshalling and helping with event logistics.
• Eastleigh LionsminorGTM or Marketing Partner · 14 June 2026Eastleigh Lions volunteers supported the inaugural Colour Dash event by marshalling and helping with event logistics.
• Marwell HotelcoreGTM or Marketing Partner · 7 January 2026Marwell Hotel became a new corporate partner of Rose Road. To launch the partnership, Marwell hosted a Pancake Day event on 17 February 2026 for families and the local community, with the goal of raising awareness and funds for Rose Road.
• Experience HampshirecoreGTM or Marketing Partner · 1 October 2025Experience Hampshire is a platform for discovering unique activities across Hampshire. They are partnering with Rose Road to raise vital funds through special tours and experiences where a portion of proceeds is donated back. The partnership began with Carols in the Barn in December 2025.
• Cash4CoinsminorGTM or Marketing PartnerCash4Coins enables donors to easily donate leftover foreign currency to Rose Road. The service handles Freepost, local drop-offs, free packaging, and secure collection, converting all currency to funds for the charity.
• Octopus LegacyminorGTM or Marketing PartnerOctopus Legacy partners with Rose Road to offer supporters a free online Will-making service (code ROSEFREE). This supports Rose Road's legacy giving programme and encourages supporters to leave gifts in their Will.
• Radcliffe & CocoreGTM or Marketing PartnerRadcliffe & Co Independent Financial Advisors is the Headline Sponsor of the Rose Road Charity Golf Day 2026 and generously sponsors the post-event networking lunch. They are long-term supporters of Rose Road's work.
• Peter Cooper Motor GroupminorGTM or Marketing PartnerPeter Cooper Motor Group is the Hole In One Sponsor for the Charity Golf Day 2026, offering players the chance to win a brand-new car and Par 3 cash prizes.
• David Lloyd SouthamptoncoreGTM or Marketing PartnerDavid Lloyd Southampton provides their facilities free of charge for the Corporate Team Triathlon, offering the perfect environment for participants to compete and connect.
• SO:LottominorGTM or Marketing PartnerSO:Lotto is a community lottery supporting local causes. Rose Road receives 50% of each £1 ticket sold, with the remainder supporting other local causes and prizes. The weekly jackpot is £25,000.
• Shirley Fringe FestivalminorGTM or Marketing PartnerRose Road was the named charity for the 2025 Shirley Fringe community festival, a week-long music and entertainment event at 10 venues. Raised over £5,000 through raffles, bucket collections, and donations.
• TJ Waste and RecyclingminorGTM or Marketing PartnerTJ Waste and Recycling is a long-term corporate supporter of Rose Road. Employee John Gosling ran the London Marathon for Rose Road in 2025, and the company generously supported his fundraising efforts.
• WetWheels SolentminorGTM or Marketing PartnerWetWheels Solent provides accessible boat trips for disabled young people supported by Rose Road. Bruce Elkins organises fundraising specifically to fund WetWheels trips, and Geoff Holt MBE (WetWheels founder) is a Rose Road ambassador.
• Haskins Garden CentreminorGTM or Marketing PartnerHaskins Garden Centre launched a new charity partnership with Rose Road in March 2026, bringing local community together with a range of family-friendly events.

Scale indicators15 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Voyage Care: National specialist care provider for people with learning disabilities, autism, and complex needs. Larger and more commercially structured, but directly comparable in service offerings and care complexity.
• Mencap: UK's largest learning disability charity. Much larger and more national in scope, but competes with Rose Road for donations, supporters, and SEND advocacy attention across the UK.
• Sense: National disability charity supporting people with complex disabilities including deafblindness. Larger and broader in scope, but operates in the same disability care and family services space as Rose Road.
• Community Integrated Care: National social care charity providing personalised support for people with learning disabilities, autism, and mental health needs. Comparable in service mix, with broader geographic reach.

Regional players

• Together for Short Lives: UK charity for children with life-limiting and complex conditions. Adjacent in mission around children with complex needs, though focused on palliative rather than ongoing disability care.

Direct peers

• Dimensions UK: UK charity providing personalised support for people with learning disabilities and autism, including residential, day, and community services. Direct peer in operating model and beneficiary focus.
• Livability: UK disability charity providing residential care, day services, and community support for people with complex disabilities. Similar scope and mission to Rose Road, though with a broader geographic footprint.
• Hft: UK charity providing support for people with learning disabilities, including residential, respite, and day services. Highly comparable as a regional/national disability care provider serving similar complex-needs populations.
• United Response: UK charity supporting people with learning disabilities, autism, and mental health needs through personalised care, supported living, and respite. Directly comparable in service model and beneficiary group.
• Lifeway's Care: UK provider of supported living and residential care for people with learning disabilities, autism, and complex needs. Closely comparable in care model and target population.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/RoseRoadAssociation
• LinkedInlinkedin.com/company/rose-road
• Instagraminstagram.com/roseroad_association
• Xx.com/Rose_Road

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Rose Road Association