What Good Gym does

GoodGym, legally The Good Gym Limited (company number 06995775) and registered charity (number 1160988), operates a community fitness platform that combines running, walking, and cycling with volunteering. It was founded by Ivo Gormley in 2011 with its first group run at St Hilda's East community centre in London, and now serves 27,691 active members across 70 UK areas covering England, Scotland, Wales, and Northern Ireland. The platform offers four interconnected core services: Community Missions (volunteers run, walk or cycle to help community organisations with practical tasks), Group Runs (organised social exercise sessions to community projects), Coach Runs (regular weekly visits by runners to isolated older people), and Missions (one-off practical help with household tasks for older people). Since founding it has helped 72,603 people complete 432,505 tasks.

The organisation is run as a charity with a small paid team (reported as 11–50 employees, with only two full-time programmers supporting the website and technology). Its web platform coordinates sign-ups, session scheduling, mission posting, and integrates with Strava for workout syncing. Volunteer Run Leaders and TaskForce members organise local sessions, providing the operational backbone that allows the small paid staff to coordinate a UK-wide community. Headquarters are at 33 Holborn, London.

GoodGym is free to join and participate; new members receive a free Saucony technical top. The revenue model is donation monetisation: over 60% of members make optional monthly donations starting at £7 per month with no commitment or cancellation friction. The company relies on word-of-mouth referrals, content marketing via stories and testimonials, a Facebook community group, and earned media (The Guardian, Financial Times, Evening Standard, Time Out London, The Independent) for acquisition. There are no disclosed funding rounds, external investors, or parent company. As of June 2025, founder Ivo Gormley stepped back and Hannah Crane was appointed CEO.

Name

Good Gym

Legal name

The Good Gym Limited

Website

https://goodgym.org

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

GoodGym is a UK registered charity running a free community fitness platform that pairs runners, walkers, and cyclists with practical volunteering — including weekly visits to isolated older people and one-off tasks for community organisations — across 70 UK areas.

Ownership category

akta.pro rank

Product category

Charity Fitness Programs

NAICS

Other Individual and Family Services (624190), Other Individual and Family Services (62419)

SIC

Services-Social Services (8300)

akta.pro primary industry

Mental Health & Crisis Support Services (BPAGACAD)

Keywords

• Community fitness programs
• Volunteer running groups
• Charity exercise programs
• Group fitness volunteering
• Community service fitness

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Member Donations: GoodGym is free to participate, with over 60% of members choosing to make monthly donations. Donation plans start at £7 per month with no commitment and cancellation available at any time.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

GoodGym is a UK-based registered charity that combines running, walking, and cycling with community volunteering. Members participate in regular Group Runs, paired Coach Runs to visit isolated older people, and one-off Community Missions for community organisations. Participation is free, supported by optional monthly member donations starting at £7.

Product overview

GoodGym is a registered charity operating a community fitness platform that combines running, walking, and cycling with volunteering. The platform offers four interconnected core services: Community Missions for helping local organizations with practical tasks, Group Runs for social exercise sessions at community projects, Coach Runs pairing volunteers with isolated older people for regular visits, and Missions for one-off tasks like gardening or home maintenance. The service is free to join, operates across 70 areas in the UK, and functions as a not-for-profit organization supported by optional member donations starting at £7 per month.

Differentiator

Problem solved

Functional benefit

Products and services

• Group Runs
• Coach Runs
• Community Missions
• GoodGym Membership

Quantifiable outcome

• 86% of older people state their GoodGym runner makes them significantly happier
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature1 record

Partnerships

Three partnerships are on record, tiered core.

• Various food banks and food charitiescoreOthersGoodGym partners with food banks and food charities across the UK including City Harvest, Ealing Foodbank, FareShare West Midlands, The Felix Project, Windsor Foodshare, and others. Volunteers assist with food sorting, packing, and delivery operations.
• Voices of HopecoreOthersVoices of Hope is a Kingston-based charity that prepares meals for vulnerable individuals and distributes food boxes to families. GoodGym volunteers regularly support their operations including the Brite Box food distribution program.
• Various community organizationscoreOthersGoodGym works with community gardens, sheltered housing, community centers, and other local organizations. Volunteers assist with tasks including gardening, renovation, and general maintenance.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Re-engage (formerly Contact the Elderly): UK charity dedicated to tackling loneliness and social isolation among older people through volunteer-led group tea parties and visits. Most direct comparator on the Coach Runs service line: same beneficiary cohort (isolated older people), same volunteer infrastructure.
• Parkrun: Free, weekly community-led runs/walks held across thousands of locations with volunteer-led operations and Strava-grade engagement. Strongest direct comparison to GoodGym: overlapping free community-fitness mechanic, volunteer-taskforce operating model, and UK-centric geographic core.
• VolunteerMatch: Online platform that matches volunteers to community opportunities. Directly comparable as a digital marketplace layer between volunteers and mission-based nonprofits, mirroring GoodGym's role as a coordination layer between runners and beneficiary tasks.

Broad incumbents

• British Red Cross: Large UK volunteer-led humanitarian organisation providing community services including support for isolated older people. Overlaps with GoodGym on elderly companionship and community volunteer infrastructure, but at much greater scale and with a broader mission scope.
• Age UK: Largest UK charity supporting older people, offering advice, befriending, and community programs. Broader incumbent addressing the same beneficiary population GoodGym serves via Coach Runs; overlaps on isolation support but operates at national scale and a much wider service portfolio.
• Meetup: Global community-organising platform enabling local interest-based groups, including running and volunteering groups. Comparable technology and GTM category (community-led growth, self-organised local chapters) but a much broader category footprint.

Regional players

• Independent Age: UK charity providing advice, befriending, and direct support services for older people to remain independent at home. Directly overlapping target segment (older people living independently, including isolation) and companion-visit services.

Emerging players

• Mind (UK): Major UK mental health charity including programmes addressing loneliness and promoting physical activity for wellbeing. Comparable beneficiary outcome (mental wellness via physical activity and social connection) with overlapping messaging on exercise as mental health intervention.
• DoSomething.org: Youth volunteer-mobilisation nonprofit organising digital campaigns and in-person service activities. Comparable as a volunteer-activation platform with a younger demographic skew, similar community-led GTM motion.

Others

• Strava: Leading fitness-tracking platform already integrated into GoodGym's profiles. Comparable as an infrastructure/enabler for the run-tracking layer; not a competitor but a key ecosystem dependency for GoodGym's workout-tracking differentiation.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/groups/406276916245285
• Xx.com/goodgym
• LinkedInlinkedin.com/company/goodgym

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Good Gym