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Aspiria

Full company profile

uuid0028da7

Namestring
Aspiria
Legal namestring
Green Shield Association
Websiteurl
aspiria.ca
Company typeenum
Private
Founded yearint
1957
Operating statusenum
Acquired
Ownership categoryenum
Headcount rangeband
11–50
akta.pro rankint
HeadquartersMarkham, Canada
HQ citystring
Markham
HQ countrystring
Canada
HQ regionstring
North America
Markets served

Serves global market

Offices1 record

Each record includes

City, Country, Type, Description, Source

Keyword5 values
mental health services, student assistance programs, employee assistance programs, well-being counselling, health benefits administration
Industry3 codes
1Substance Use Prevention & Student Assistance Programs (School-Based)
CodeEDAKAMAJPrimaryYes
2Worksite Financial Wellness & Employee Assistance Programs (EAP)
CodeFSAIAMANPrimaryNo
3Student Support Hotlines & Digital Wellbeing Tools
CodeEDAJAIALPrimaryNo
NAICS code2 codes
  • Social Assistance624
  • Educational Support Services611710
SIC code2 codes
  • Services-Health Services8000
  • Services-Educational Services8200
Product category
Mental Health and Wellness Services
Social media profiles1 record
GTM motion1 record

Each record includes

Type, Description, Source

Revenue model1 record
1Health Insurance and Benefits Administration
TypeSubscription Recurring
Description

GreenShield operates as a national non-profit health care and insurance organization providing health coverage and health care services. Revenue derived from insurance premiums and benefits administration services for individuals and organizations.

greenshield.ca
Marketing channels3 records

Each record includes

Title, Type, Stage, Description, Source

Distribution channels2 records

Each record includes

Title, Type, Scope, Target buyer, Description, Source

Cost components4 values
Personnel, Operations, Technology or R&D, Marketing or Sales
GTM typeB2C
B2C
Offering typeServices
Services
Core offering1 text field

Aspiria, now part of GreenShield, provides mental health and well-being services including counselling, session booking, claims submission, and ongoing support. The flagship offering is the Student Assistance Plan (SAP), which delivers mental health support for students. Services are accessed through a secure online digital portal and supported by phone-based customer service across Canada.

Differentiator
Functional benefit
Problem solved
Quantifiable outcome1 value
  • No service disruption during Aspiria/HumanaCare transition
Product overview1 text field

Aspiria, now part of GreenShield (Canada's national non-profit health care and insurance organization), offers a unified suite of mental health and well-being services centered on its Student Assistance Plan (SAP). The portfolio also includes broader mental health and well-being services and incorporates the acquired HumanaCare brand. These offerings are delivered through the GreenShield platform with seamless access to claims submission, plan details, and ongoing support.

Product and service2 records
1Student Assistance Plan (SAP)
CategoryMental health and well-being services
Description

Mental health and well-being support service providing counselling, session booking, and ongoing support for students, accessible anytime through online platforms.

2Mental Health and Well-being Services
Scale indicator3 records

Each record includes

Type, Value, Description, Source

Recent move5 records

Each record includes

Date, Type, Title, Description, Source

Expansion highlight3 records

Each record includes

Type, Description

Peers10 records
1Inkblot Therapy
TypeEmerging player
Description

Canadian digital mental health platform connecting users with therapists, often via employer and student plans. Directly comparable to Aspiria's SAP and counselling services and competes for institutional mental health contracts.

2Dialogue Health Technologies
TypeEmerging player
Description

Canadian virtual care platform (publicly traded on TSX) offering employer-sponsored mental health and primary care. Directly overlaps with Aspiria's digital mental health delivery and competes for the same employer benefit budget as GreenShield.

3Canada Life
TypeBroad incumbent
Description

Canadian group benefits insurer formed from the Great-West Lifeco consolidation. Overlaps with GreenShield on employer-sponsored health and dental benefits plans and offers mental health support services within its benefits portfolio.

4Togetherall
TypeEmerging player
Description

Clinically moderated peer-support mental health platform widely deployed in Canadian universities and colleges as a Student Assistance Program component. Directly comparable to Aspiria's SAP offering for post-secondary student populations.

5Maple Corporation
TypeEmerging player
Description

Canadian virtual care company offering messaging-based doctor and mental health consultations through employer and insurer partnerships. Adjacent competitor to GreenShield/Aspiria in employer-sponsored digital health benefits.

6Sun Life Financial
TypeBroad incumbent
Description

Major Canadian life and health insurer offering group benefits including mental health coverage. Competes with GreenShield's insurance arm for group benefits RFPs and overlaps in mental health service delivery through Sun Life's Lumino Health virtual care partnerships.

7Wysa
TypeEmerging player
Description

AI-driven mental health chatbot and human-coach platform sold to employers and health plans. Adjacent competitor in employer-sponsored digital mental health benefits and increasingly relevant for SAP and EAP RFPs.

8Manulife Financial
TypeBroad incumbent
Description

Large Canadian insurer with extensive group benefits business and growing mental health offerings (including Manulife Vitality and virtual care partnerships). Competes with GreenShield for employer-sponsored benefits and increasingly for EAP-style mental health services.

9TELUS Health (formerly Lifeworks / Morneau Shepell)
TypeDirect peer
Description

Canada's largest EAP and mental health benefits provider following TELUS's acquisition of Lifeworks/Morneau Shepell. Directly competes with GreenShield/Aspiria for employer-sponsored EAP, SAP, and digital mental health contracts across Canada.

10Headspace (Ginger / Headspace Health)
TypeBroad incumbent
Description

Global consumer and employer-focused mental health and meditation platform competing for international and Canadian EAP/SAP contracts. Comparable to GreenShield/Aspiria on employer-sponsored digital mental health delivery.

Market position
Strengths5 records

Each record includes

Headline, Details, Source

Weaknesses4 records

Each record includes

Headline, Details, Source

Competitive moat3 records

Each record includes

Type, Details

Key risks5 records

Each record includes

Headline, Details, Source

Key highlights6 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Segment2 records

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile2 records

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
No
API detail
Has APIbool
No

Docs URL, Description

AI maturity
App detail

Has app

Feature1 record

Each record includes

Title, Differentiator, Description, Source

Core technology
Revenue estimate
Valuation estimate
Number of profiles
Subsidiaries8 records

Each record includes

Name, Acquired on, Relationship type, Type, Business focus

No data
Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Aspiria

Mental Health and Wellness Servicesaspiria.ca

Aspiria firmographics

Firmographics
Name
Aspiria
Legal name
Green Shield Association
Website
https://aspiria.ca
Company type
Private
Founded year
1957
Operating status
Acquired
Headcount range
11–50 employees
Ownership category
akta.pro rank

Aspiria industry classification

Industry
Product category
Mental Health and Wellness Services
NAICS
Social Assistance (624), Educational Support Services (611710)
SIC
Services-Health Services (8000), Services-Educational Services (8200)
akta.pro primary industry
Substance Use Prevention & Student Assistance Programs (School-Based) (EDAKAMAJ)
akta.pro secondary industries
Worksite Financial Wellness & Employee Assistance Programs (EAP) (FSAIAMAN), Student Support Hotlines & Digital Wellbeing Tools (EDAJAIAL)

Keywords

  • Mental health services
  • Student assistance programs
  • Employee assistance programs
  • Well-being counselling
  • Health benefits administration

Where Aspiria is headquartered

Location

Headquarters

HQ city
Markham
HQ country
Canada
HQ region
North America

Offices1 record

Markets served

Aspiria business model

Business model
GTM type
B2C
Offering type
Services
Cost components
Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

  1. Health Insurance and Benefits Administration: GreenShield operates as a national non-profit health care and insurance organization providing health coverage and health care services. Revenue derived from insurance premiums and benefits administration services for individuals and organizations.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Aspiria product offering

Product offering

Core offering

Aspiria, now part of GreenShield, provides mental health and well-being services including counselling, session booking, claims submission, and ongoing support. The flagship offering is the Student Assistance Plan (SAP), which delivers mental health support for students. Services are accessed through a secure online digital portal and supported by phone-based customer service across Canada.

Product overview

Aspiria, now part of GreenShield (Canada's national non-profit health care and insurance organization), offers a unified suite of mental health and well-being services centered on its Student Assistance Plan (SAP). The portfolio also includes broader mental health and well-being services and incorporates the acquired HumanaCare brand. These offerings are delivered through the GreenShield platform with seamless access to claims submission, plan details, and ongoing support.

Differentiator

Problem solved

Functional benefit

Products and services

  • Student Assistance Plan (SAP) Mental health and well-being support service providing counselling, session booking, and ongoing support for students, accessible anytime through online platforms.
  • Mental Health and Well-being Services

Quantifiable outcome

  • No service disruption during Aspiria/HumanaCare transition

Companies that use Aspiria

Customer profile

Segments2 records

Ideal customer profiles2 records

Aspiria technology and API

Technology

Technology focussed No

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

Feature1 record

Aspiria partnerships and signals

Strategic signal

Scale indicators3 records

Recent moves5 records

Expansion highlights3 records

Aspiria competitors and assessment

Company assessment

Emerging players

  • Inkblot Therapy: Canadian digital mental health platform connecting users with therapists, often via employer and student plans. Directly comparable to Aspiria's SAP and counselling services and competes for institutional mental health contracts.
  • Dialogue Health Technologies: Canadian virtual care platform (publicly traded on TSX) offering employer-sponsored mental health and primary care. Directly overlaps with Aspiria's digital mental health delivery and competes for the same employer benefit budget as GreenShield.
  • Togetherall: Clinically moderated peer-support mental health platform widely deployed in Canadian universities and colleges as a Student Assistance Program component. Directly comparable to Aspiria's SAP offering for post-secondary student populations.
  • Maple Corporation: Canadian virtual care company offering messaging-based doctor and mental health consultations through employer and insurer partnerships. Adjacent competitor to GreenShield/Aspiria in employer-sponsored digital health benefits.
  • Wysa: AI-driven mental health chatbot and human-coach platform sold to employers and health plans. Adjacent competitor in employer-sponsored digital mental health benefits and increasingly relevant for SAP and EAP RFPs.

Broad incumbents

  • Canada Life: Canadian group benefits insurer formed from the Great-West Lifeco consolidation. Overlaps with GreenShield on employer-sponsored health and dental benefits plans and offers mental health support services within its benefits portfolio.
  • Sun Life Financial: Major Canadian life and health insurer offering group benefits including mental health coverage. Competes with GreenShield's insurance arm for group benefits RFPs and overlaps in mental health service delivery through Sun Life's Lumino Health virtual care partnerships.
  • Manulife Financial: Large Canadian insurer with extensive group benefits business and growing mental health offerings (including Manulife Vitality and virtual care partnerships). Competes with GreenShield for employer-sponsored benefits and increasingly for EAP-style mental health services.
  • Headspace (Ginger / Headspace Health): Global consumer and employer-focused mental health and meditation platform competing for international and Canadian EAP/SAP contracts. Comparable to GreenShield/Aspiria on employer-sponsored digital mental health delivery.

Direct peers

  • TELUS Health (formerly Lifeworks / Morneau Shepell): Canada's largest EAP and mental health benefits provider following TELUS's acquisition of Lifeworks/Morneau Shepell. Directly competes with GreenShield/Aspiria for employer-sponsored EAP, SAP, and digital mental health contracts across Canada.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

Aspiria social profiles

Digital presence

Aspiria financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Aspiria leadership team

Management profile

Number of profiles

Aspiria subsidiaries and ownership

Company hierarchy

Subsidiaries8 records

Aspiria funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Aspiria M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Aspiria

What does Aspiria do?

Aspiria, now part of GreenShield, provides mental health and well-being services including counselling, session booking, claims submission, and ongoing support. The flagship offering is the Student Assistance Plan (SAP), which delivers mental health support for students. Services are accessed through a secure online digital portal and supported by phone-based customer service across Canada.

Is Aspiria a public or private company?

Aspiria is a private company. It is classified as nonprofit foundation owned and is currently acquired.

When was Aspiria founded?

Aspiria was founded in 1957. It employs 11 to 50 people.

Where is Aspiria based?

Aspiria is headquartered in Markham, Canada, in the North America region.

How does Aspiria make money?

One revenue line is on record: health Insurance and Benefits Administration.

Who are Aspiria's main competitors?

Emerging players on record are Inkblot Therapy, Dialogue Health Technologies, Togetherall, Maple Corporation and Wysa. Broad incumbents are Canada Life, Sun Life Financial, Manulife Financial and Headspace (Ginger / Headspace Health). TELUS Health (formerly Lifeworks / Morneau Shepell) is listed as a direct peer.

Does Aspiria have an API?

No public API is recorded for Aspiria.

What industry is Aspiria in?

Aspiria's product category is Mental Health and Wellness Services. Its primary akta.pro industry code is EDAKAMAJ, Substance Use Prevention & Student Assistance Programs (School-Based), with a secondary code of FSAIAMAN, Worksite Financial Wellness & Employee Assistance Programs (EAP). Its NAICS code is 624 and its SIC code is 8000.

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Live signals
GlobeNewswireInagene and Aspiria team up to improve mental health care for post-secondary studentsInagene Diagnostics and Aspiria Corp. partnered to offer pharmacogenetic testing to post-secondary students returning to school this fall. The partnership aims to personalize mental health treatment, addressing record pandemic-related symptoms among youth. Aspiria's counseling services will be complemented by the PGx testing to speed recovery.PR NewswireTelehealth Boom Is Driving this Mental Health Company's ProgressTelehealth services surged dramatically during COVID-19, with Medicare beneficiaries using telehealth rising from 14,000 per week pre-pandemic to over 10 million between mid-March and early July 2020, prompting a new Senate bill in June 2021 to permanently extend Medicare coverage for telehealth beyond the pandemic. Mydecine Innovations Group Inc. acquired 100% of MindLeap's Digital Telehealth Platform and launched the MindLeap mobile app on iOS and Android in September 2020, followed by Mindleap 2.0 in July 2021, positioning itself in the growing mental telehealth market alongside peers Teladoc Health, Hims & Hers Health, WELL Health Technologies, and CloudMD Software & Services. The article highlights market expansion across these telehealth companies, with Teladoc reporting $1.1 billion revenue and 3 million virtual visits in Q4, while WELL Health acquired MyHealth Partners for up to $266.3 million and CloudMD acquired Aspiria Corp., collectively serving millions of users in the US and Canada.GlobeNewswireCloudMD Expands Virtual Mental Health Services Through Acquisition of Aspiria Corp., a Healthcare Provider Focused on Delivering Employee (EAP) and Student (SAP) Assistance ProgramsCloudMD signed a binding term sheet to acquire Aspiria Corp., an EAP and SAP provider, for $3 million in cash, shares, and an earnout. Aspiria serves over 750 organizations and 1 million members, adding about 7,500 therapists to CloudMD's network. The deal is expected to be accretive with EBITDA margins above 20%.