Sushi Mania

What Sushi Mania does

Sushi Mania SA is a Swiss fresh-food producer founded in 2002 and headquartered in Vuadens, canton of Fribourg. The company manufactures and distributes Japanese and pan-Asian specialty products — sushi (nigiri, maki, onigiri), poke bowls, gimbap, wraps and rice sandwiches, edamame, spring/summer rolls, Asian sauces, mochis and dorayaki, plus ready-to-eat lunch boxes — primarily to the Swiss retail market. Approximately 300 employees operate from a single FSSC 22000- and HACCP-compliant production facility that delivers daily fresh product to nearly 600 Migros supermarkets and to 38 in-store Sushi Corner sushi bars staffed by trained itamae (sushi chefs) within major Migros locations.

The business runs a multi-channel go-to-market model. The Supermarché channel sells packaged sushi and Asian SKUs across the Migros shelf network; the Sushi Corner channel offers freshly hand-rolled sushi prepared on-site; Wok of Fame adds customizable build-your-own bowls; Partyplatten/Traiteur handles event catering with 72-hour advance ordering; and Migros Online provides next-day home delivery. Pricing is uniformly unit-based and ranges from CHF 2.95 snacks to CHF 79.00 large platters, with most packaged poke bowls and sushi packs clustered around CHF 9.95–14.90. A secondary, less disclosed channel supplies products to non-Migros distributors under other brands.

Since 2017, Fresh Food & Beverage Group AG — part of M Industrie — has been the majority shareholder, structurally tying Sushi Mania to the Migros industrial group and aligning its sustainability and procurement standards with Migros norms. Revenue, ownership percentages, and cap-table details are not publicly disclosed. The company self-describes as the Swiss leader in sushi and Asian specialties.

Name

Sushi Mania

Legal name

Sushi Mania SA

Website

https://sushimania.ch

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

101–250 employees

Short description

Sushi Mania SA is a Swiss sushi and pan-Asian specialty food producer founded in 2002, majority-owned by M Industrie's Fresh Food & Beverage Group since 2017. It distributes ultra-fresh packaged products and 38 in-store Sushi Corner bars across 600+ Migros supermarkets in Switzerland.

Ownership category

akta.pro rank

Product category

Fresh and packaged Asian food products

NAICS

Seafood Product Preparation and Packaging (311710), Seafood Product Preparation and Packaging (3117), Food Manufacturing (311)

SIC

Prepared Fresh Or Frozen Fish & Seafoods (2092), Miscellaneous Food Preparations & Kindred Products (2090)

akta.pro industry

PRIMARYCRAHAKAD

In-Store Sushi & Asian Prepared Foods

Consumer Products & Retail/Grocery & Food Retail/Foodservice-to-Go & In-Store Prepared Foods (Grab-and-Go)

SECONDARYAFANALAI

Sushi/Sashimi-Grade & Raw Ready-to-Serve Seafood (Including Poke)

Agriculture & Food Production/Meat, Poultry & Seafood Processing/Value-Added Seafood Products (Fillets, Ready-to-Eat)

SECONDARYAFAKAHAA

Frozen prepared meals & entrées manufacturing

Agriculture & Food Production/Food Processing & Manufacturing/Prepared Meals, Ready-to-Eat & Convenience Foods Manufacturing

SECONDARYCRADADAA

Frozen Entrées & Complete Meals

Consumer Products & Retail/Consumer Packaged Goods (CPG) Manufacturing & Brands/Frozen & Prepared Meals

Keywords

• Fresh sushi production
• Asian ready meals
• Poke bowls
• Event catering platters
• Build-your-own wok bowls

Headquarters

HQ city

Vuadens

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Retail Product Sales: Sushi Mania generates revenue through sale of packaged sushi, poke bowls, Asian ready meals, and snacks distributed through Migros supermarket shelves across Switzerland.
2. Fresh Prepared Foods (Sushi Corners): Revenue from ultra-fresh sushi, poke bowls, salads, chirashi, and Asian dishes prepared on-site by sushi chefs in 38 Sushi Corner locations within Migros stores.
3. Catering/Traiteur Services: Custom sushi and Asian roll platters prepared to order for events, birthday parties, corporate receptions, and aperitifs, ordered via the Partyplatten platform.
4. Wok of Fame Build-Your-Own Bowls: Revenue from customizable bowl concepts where customers select size, base (noodles/rice), protein, vegetables, sauce, and toppings, prepared fresh at dedicated counters.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels1 record

Core offering

Sushi Mania produces and distributes Japanese and pan-Asian fresh and packaged food products, including sushi, nigiri, maki, sashimi, poke bowls, onigiri, wraps, snacks, and sauces. The company operates three primary channels: packaged products on Migros supermarket shelves, handcrafted sushi bars (Sushi Corners) inside 38 Migros stores, and online ordering through Migros Online and Partyplatten.

Product overview

Sushi Mania is a Swiss food company headquartered in Vuadens (Fribourg), founded in 2002 and majority-owned by Fresh Food & Beverage Group AG (M Industrie) since 2017. It operates as a multi-channel business offering both ultra-fresh prepared foods and packaged grocery products. The core offering spans three main channels: Sushi Corner (handcrafted sushi bars in ~38 Migros stores), Supermarché (packaged sushi and Asian foods in ~600 Migros supermarket locations), and MIGROS Online (e-commerce delivery). Supporting channels include Traiteur/Catering (custom event platters via Partyplatten), Wok of Fame (customizable wok bowls), and a wholesale/retail private-label business selling under other brands. The product portfolio centers on Japanese cuisine (nigiri, hoso-maki, chu-maki, sashimi, dragon rolls, onigiri) alongside pan-Asian offerings including Korean (bibimbap, japchae, gimbap, kimchi), Thai, Indian (pakoras, momos), Vietnamese (bo bun), and Hawaiian (poke bowls) specialties. Additional product lines include fresh sauces, snacks (edamame, spring/summer rolls), wraps and rice sandwiches, Asian lunch boxes (menus), and Japanese sweets (mochis, dorayaki). The company employs approximately 300 people and holds FSSC 22000 certification at its Vuadens production facility.

Differentiator

Problem solved

Functional benefit

Brands

• Wok of Fame: A build-your-own bowl concept where customers compose their ideal bowl by choosing size, base (noodles or rice), protein, vegetables, sauce, and toppings. Located in Migros supermarkets.
• Sushi Corner
• Partyplatten

Products and services

• Sushi Corner In-store sushi bar format operating in approximately 38 Migros stores across Switzerland, offering ultra-fresh handcrafted sushi, sashimi, chirashi bowls, poke bowls, Asian lunch boxes, salads, sweets (mochis, dorayaki), snacks (edamame, kimchi, inari), and signature fresh sauces, all prepared on-site by trained sushi chefs.
• Supermarché / Supermarket packaged products Packaged ultra-fresh sushi and Asian food products sold in the refrigerator aisles of nearly all Migros supermarkets across Switzerland (over 600 stores), with daily deliveries to ensure freshness. Categories include sushi packs, Asia bowls, wraps and sandwiches, and snacking products.
• Migros Online home delivery Online ordering channel via Migros' e-commerce platform, offering an assortment of sushi and poke bowls delivered to customers' homes the next day.
• Traiteur / Catering (Partyplatten) Catering service preparing made-to-order sushi and Asian food platters for events such as birthday parties, friend aperitifs, and corporate receptions. Orders are placed online at least 72 hours in advance through the Partyplatten platform and picked up at a chosen Migros store.
• Wok of Fame Customizable wok-style rice or noodle bowl concept where customers compose their own meal by selecting size, base, protein (meat, fish, or plant-based), seasonal vegetables, sauce, and toppings. Available in three sizes: Mini (CHF 9.90), Standard (CHF 14.90), and Large (CHF 17.90).
• Sushi Product Portfolio Broad range of sushi products including nigiri, hoso-maki, chu-maki, sashimi, dragon rolls, and specialty rolls (e.g., Oslo Roll, California Roll, Dynamite Roll, Teriyaki Yuzu Roll). Available in both supermarket packaged format and ultra-fresh Sushi Corner format. Includes organic and vegetarian offerings.
• Asia Bowls / Poké Bowls Rice-bowl dishes available in both supermarket packaged format and freshly prepared Sushi Corner format. Varieties include Tuna Yamakake, Salmon Zukedon, Falafel Raïta, Pulled Chicken BBQ, Smoked Salmon Mustard and Dill, Tofu Maguro, Shrimp Spicy Yuzu, Vietnamese Bo Bun, Korean Bibimbap Bulgogi, Planted Soba Noodles Teriyaki, and vegetarian options.
• Wraps and Sandwiches Rice-based convenience foods including Rice Sandwiches (two triangular sushi-rice slices with savory filling) and Sushi Wraps (double sushi-rice roll wrapped in nori seaweed, topped with smoked fish or spicy poultry). Varieties include Tuna, Salmon, Spicy Shrimps, Smoked Salmon Wrap, Pulled Chicken Wrap, VUNA Wrap, and Onigiri in Salmon Teriyaki, Tuna, and Chicken Teriyaki.
• Snacking products Snack products including Shelled Edamame and Salt, Shrimp Summer Rolls with Sweet Chili sauce, Smoked Salmon Summer Rolls with Mustard and Dill sauce, Veggie Spring Rolls, Chicken Spring Rolls, Veggie Pakoras with Raïta sauce, and at Sushi Corners: Whole Edamame, Kimchi Cup, and Inari Korean Style.
• Sauces Fresh Asian sauces sold at Sushi Corners, with no added additives, requiring refrigeration. Includes Shichimi Sauce (sesame, soy, and seven-spice blend, spicy), Teriyaki Sauce (soy and honey, sweet-salty), Yamakake Sauce (sesame-based, for tuna, meat, or vegetables), and Zukedon Sauce (for tuna, salmon, poke, donburi, or chirashi).
• Sweets (Mochis and Dorayaki) Japanese-inspired sweet products available at Sushi Corners. Mochis are gluten-free rice-dough treats with creamy centers in flavors: Coco-Choco, Matcha, and Mango Passion. Dorayaki sweet snacks feature a creamy filling in Chocolate-Hazelnut and Strawberry varieties.
• Menus (Asia Lunch Boxes) Microwaveable Asian lunch boxes prepared at Sushi Corners, featuring Korean, Thai, and Himalayan-inspired dishes. Includes Chicken Curry Noodles, Korean Chicken Japchae Noodles, Korean Spicy Noodles (vegetarian), Momos Chicken and Beef-Pork dumplings, and Momos Spinach-Tofu and Potato dumplings.
• Gimbap Korean-style rice rolls available at Sushi Corners. Varieties include Gimbap Beef Bulgogi (with bulgogi sauce, tamago, carrots, kimchi, and salad), Gimbap Surimi (with MSC-certified surimi and salmon paste), and Gimbap Ham and Cheese (with kimchi rice, ham, cheese, and vegetables).

Quantifiable outcome

• Products available in 600+ Migros stores and 38 Sushi Corners across Switzerland

Named customers2 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• MigroscoreChannel Partner/ Reseller/ DistributorMigros is the primary distribution channel for Sushi Mania, with products available in over 600 Migros stores across Switzerland and 38 Sushi Corners operating within Migros locations. The relationship includes adherence to Migros' internal standards for sustainable fishing and farming.

Scale indicators5 records

Recent moves4 records

Expansion highlights5 records

Emerging players

• Poke House: Fast-growing European poké-bowl chain expanding in Switzerland; competes for the same poke/Asian-bowl occasion and customer wallet.
• Wok to Walk: European customizable wok-bowl concept overlapping with Sushi Mania's Wok of Fame counter format and pan-Asian lunch occasion.

Broad incumbents

• Yo! Sushi: Established UK-based sushi/Asian restaurant and retail-products brand; broader portfolio than Sushi Mania but overlaps in packaged sushi and Asian bowl offerings for grocery.
• Mövenpick (Swiss brand): Swiss premium food brand within the Migros ecosystem with overlapping prepared-meals, sauces, and Asian-adjacent categories that compete for shelf space.
• Wasabi: UK sushi and Asian hot-food retail chain with a similar grab-and-go model and growing presence in grocery and travel-retail channels.

Direct peers

• Sushi Shop: European sushi retailer and producer with both store-based and packaged-grocery channels; comparable pan-Asian product range and retail distribution model.
• Sushi Daily: Operates in-store sushi bars and packaged sushi in European grocery retailers, directly comparable to Sushi Mania's Sushi Corner and Supermarché formats.
• Euro Sushi: Swiss sushi/Asian ready-meal producer competing for retail shelf space and foodservice accounts within the same domestic market.
• Snowfox: Provides in-store sushi kiosks and packaged sushi for supermarket chains, the closest international analogue to Sushi Mania's Sushi Corner model.

Regional players

• Betty Bossi: Migros-owned Swiss food brand offering prepared meals, fresh products, and recipes; not a sushi specialist but a relevant same-aisle competitor inside the dominant retail channel.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/sushimania.ch
• LinkedInlinkedin.com/company/sushi-mania-ch

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sushi Mania