What Poké House does

Poké House is a Belgian poke bowl restaurant chain founded at the end of 2018 in the Ixelles area of Brussels by three co-founders: Lara Dratwa (brand development and expansion, an integrative nutrition specialist), Sammy Tielemans (restaurant logistics), and Elia Dratwa (company finances and creator of the Crispy Chicken signature bowl). The company operates as Poke house SPRL, a privately held Belgian private limited company (VAT BE0699927254), with ownership retained entirely by the three founders and no institutional funding or external capital rounds identified. From a single location and three-person team, the chain has expanded organically to eleven restaurant locations across Belgium, spanning Brussels (Ixelles, Louise, Place du Luxembourg, Sainte-Catherine, Uccle), Wallonia (Namur, Nivelles, Ottignies-Louvain-la-Neuve, Waterloo), the Flemish region (Woluwe-Saint-Pierre), and an upcoming twelfth site in Liège that is actively recruiting crew and student staff.

The product offering centers on Hawaiian-style poke bowls built on two formats: eight signature recipes (Sweet Salmon, Spicy Salmon, Tuna Wasabi, Crispy Shrimp, Crispy Chicken, Beef Tataki, Crispy Tofu, and Crispy NOT Chicken) and a build-your-own configuration spanning seven customizable dimensions (bowl size, base, toppings, protein, sauce, finishing). All ingredients are selected, cut, and prepared in a central atelier before distribution to locations, providing a centralized quality-controlled preparation backbone across the chain. The menu extends to sides (edamame, wakame, crispy shrimp, egg rolls, karaage, gyoza, wasabi peanuts, €4.00-€7.00) and desserts (mochi in eight flavors and cookies, €2.50-€2.90), with monthly rotating seasonal specials used to drive repeat visits.

Poké House generates revenue primarily through direct dine-in and takeaway sales across its owned locations (medium bowls €13.80-€14.80, large bowls €15.50-€16.50), supplemented by delivery commissions from UberEats and Deliveroo partnerships and Click & Collect orders placed through pokehouse.be. The customer base consists of health-conscious individual urban consumers, professionals, and students in Belgian city centers and university towns, with no B2B or enterprise segment. Marketing is concentrated on Instagram (@pokehousebelgium), earned media in Belgian press outlets, an email newsletter, and external media relations handled by Tribe Agency, while the technology stack is built on a CentralApp-powered website hosted on AWS Europe.

Name

Poké House

Legal name

Poke house SPRL

Website

https://pokehouse.be

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

Poké House is a privately held Belgian poke bowl restaurant chain operating eleven locations across Brussels, Wallonia, and Flanders, offering build-your-own and signature bowls to health-conscious urban consumers since 2018.

Ownership category

akta.pro rank

Product category

Fast Casual Restaurants

NAICS

Cafeterias, Grill Buffets, and Buffets (722514)

akta.pro primary industry

Made-to-Order Counters (Deli/Grill/Bowl/Custom Stations) (CRAHAKAK)

Keywords

• Poke bowl restaurants
• Hawaiian cuisine
• Fast casual dining
• Healthy food service
• Customizable bowls

Headquarters

HQ city

Uccle (Headquarters)

HQ country

Belgium

HQ region

Europe

Offices12 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Infrastructure, Operations, Marketing or Sales

Revenue model

1. Restaurant dine-in and takeaway sales: Direct food and beverage sales from 11 restaurant locations across Belgium, with dine-in and takeaway options
2. Delivery orders through third-party platforms: Revenue from delivery orders through UberEats and Deliveroo partnerships
3. Click and Collect: Online ordering through company website for customer pickup at restaurant locations

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Poké House operates a chain of poke bowl restaurants across Belgium, selling customizable Hawaiian-style poke bowls prepared fresh in a central atelier. Customers can order signature recipes (Sweet Salmon, Spicy Salmon, Tuna Wasabi, Crispy Shrimp, Crispy Chicken, Beef Tataki, Crispy Tofu, Crispy Not Chicken) or build their own bowl from a selection of bases, proteins, vegetables, sauces, and toppings, supplemented by sides and desserts, served via dine-in, takeaway, Click and Collect, and third-party delivery.

Product overview

Poké House is a poké bowl restaurant chain offering a unified dining experience centered on customizable Hawaiian-style poke bowls. The core product consists of 7 signature poke bowl recipes (fish, meat, and vegetarian options) alongside a build-your-own bowl service where customers choose their base, toppings, protein, sauce, and finishing touches. The menu extends to sides (Edamame, Crispy Shrimp, Wakame, Egg Rolls, Gyoza) and desserts (Mochi, Cookies), all prepared in the company's central atelier.

Differentiator

Problem solved

Functional benefit

Products and services

• Signature Poke Bowls

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Four partnerships are on record, tiered core and supporting.

• UberEatscoreChannel Partner/ Reseller/ DistributorDelivery partnership allowing customers to order Poké House poke bowls for home delivery through the UberEats platform. Available at multiple locations including Ixelles, Uccle, Louise, and Sainte-Catherine.
• DeliveroocoreChannel Partner/ Reseller/ DistributorDelivery partnership with Deliveroo for poke bowl delivery. Available at Louise and Ixelles locations.
• CentralAppsupportingTechnology or IntegrationWebsite platform provider powering the pokehouse.be website, online ordering system, and restaurant management tools. Webmaster: CentralApp SA, Av. Louise 54, 1050 Bruxelles.
• Amazon Web Services (AWS)supportingTechnology or IntegrationCloud hosting provider for the pokehouse.be website. Hosted on AWS Europe (AWS EMEA SARL, Luxembourg).

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Chipotle Mexican Grill: Global build-your-own fast-casual chain with a fully customizable bowl/taco model and central kitchen-driven operational design; a useful strategic analogue for how Poké House's atelier-plus-customization model can scale into a multi-hundred-unit international brand.
• Le Pain Quotidien: Belgian-origin bakery-restaurant chain with a global footprint serving healthy, fresh meals and bowls in a casual cafe setting; overlaps with Poké House in target customer and Belgian-healthy-casual positioning, though broader menu and bakery focus make it a partial competitor rather than a direct poke specialist.
• YO! Sushi: Established UK/international Japanese conveyor-belt and grab-and-go chain that has added poke bowls to its menu; comparable as a broader Asian-food casual dining incumbent with overlapping fresh-bowl offerings and similar omnichannel distribution.
• Léon de Bruxelles: Belgian casual dining chain specializing in mussels and Belgian fare; comparable as a Belgian multi-unit restaurant chain targeting urban lunch and dinner traffic, even though cuisine category differs from poke.

Direct peers

• Poké House (international chain): Larger fast-growing poke bowl chain originated in Italy/France that shares the build-your-own bowl model, fresh ingredient focus, and multi-unit casual dining positioning—its global footprint provides direct strategic and operational comparison to Poké House Belgium's domestic rollout.
• Salad & Co: Belgian fast-casual chain specializing in build-your-own salads and warm bowls; competes for the same health-conscious urban lunch customer in Brussels and other Belgian cities with a similar customization-driven, multi-location model.
• EXKi: Belgian-origin healthy fast-casual restaurant chain with ~80+ locations across Belgium, France, Luxembourg and beyond; targets the same health-conscious urban lunch/dinner customer with freshly prepared customizable bowls and salads, making it the closest domestic peer on concept, positioning, and footprint.

Emerging players

• Honesto Poké: Belgian poke bowl concept offering customizable bowls with similar base/protein/sauce architecture; a direct niche competitor emerging within Poké House's home Belgian market.
• Freshii: Canadian-origin healthy fast-casual chain offering customizable bowls, salads, and wraps with strong digital ordering and delivery; comparable on diet-led bowl customization and franchise-style multi-unit rollout, though more mature internationally than Poké House.

Regional players

• Wasabi (Wasabi Sushi & Bento): UK-based sushi and Japanese fast-casual chain that has expanded into poke bowls and bentos; comparable on the fresh-Asian-bowl, grab-and-go delivery-led model, but does not directly compete in Belgium today, making it a cross-border strategic benchmark.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/pokehousebelgium
• LinkedInlinkedin.com/company/pok%C3%A9-house

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Poké House