Resort Brokers

What Resort Brokers does

ResortBrokers (legal entity: Resort Brokers Asia Pacific Pty Ltd) is a privately-held, family-owned specialist accommodation property brokerage founded in 1985 and headquartered in Brisbane, Australia. The firm operates a nationwide network of 30+ specialist brokers plus administrative, marketing, and finance staff, intermediating the sale of motels, management rights businesses, caravan and cabin parks, hotels, apartment hotels, backpackers, and special projects across all Australian states and territories, with offshore reach into New Zealand and Vanuatu. Its core offering is a transaction-brokerage service backed by an industry-leading proprietary sales database and in-house research department (RB Research), which publishes the Informer magazine, Management Rights Report, and the inaugural Motel Report (2025) quantifying the national motel industry at over $15 billion. The company runs a sales-led GTM motion combining listing portals, industry seminars (Management Rights Made Easy, Quest Franchise), WeChat-based outreach to Chinese investors, and off-market campaigns to qualified buyers, with partners across finance, accounting, and legal specialists supporting the transaction value chain.

The business model is straightforward commission-based brokerage: ResortBrokers earns transaction fees on each completed sale, with no recurring subscription revenue and pricing negotiated per property rather than standardized. Customer segments include individual motel owners/investors, management rights operators (concentrated in Queensland), hotel investors, caravan park buyers, and Chinese/Asian investors seeking permanent residency pathways. Marquee buyers visible in the deal book include Mandala Asset Solutions (Australia's largest regional accommodation fund manager with $250M AUM), Marriott International, Minor Hotels, CLLIX Apartments and Hotels, Belmo Group, and Gardner Vaughan Group. The technology stack is a traditional property listing and brokerage platform with advanced search and CRM functionality; there is no public API, no mobile app, and no documented AI/ML capabilities. Ownership remains with the founding Crooks family (Ian Crooks as Chairman/Founder, Trudy Crooks as Managing Director, Tim Crooks as Director of New Developments & Hotels), with no external institutional capital, no funding rounds, and no parent company.

Name

Resort Brokers

Legal name

Resort Brokers Asia Pacific Pty Ltd

Website

https://resortbrokers.com.au

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

11–50 employees

Short description

ResortBrokers is a family-owned, Brisbane-headquartered specialist accommodation property brokerage operating since 1985, intermediating motel, management rights, caravan park, and hotel sales across Australia via a 30+ broker network and proprietary sales database.

Ownership category

akta.pro rank

Product category

Commercial Real Estate Brokerage

NAICS

Offices of Real Estate Agents and Brokers (53121), Offices of Real Estate Agents and Brokers (5312)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Hospitality (Hotels & Resorts) Asset Management (BPAJAMAE)

Keywords

• Accommodation brokerage
• Motel sales
• Management rights
• Commercial real estate
• Hotel transactions

Headquarters

HQ city

West End

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Property Sales Commission: Commission-based revenue from facilitating the sale of accommodation properties including motels, management rights, caravan parks, hotels, and apartment hotels. The company earns fees on transactions ranging from smaller leasehold motels to multi-million dollar hotel sales.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels8 records

Core offering

ResortBrokers is Australia's specialist accommodation property brokerage, intermediating the buying and selling of motels, management rights, caravan/cabin parks, hotels, apartment hotels, backpackers, and special projects through a national network of 30+ specialist brokers. The firm provides data-driven property appraisals backed by its in-house research database, conducts on-market and exclusive off-market campaigns, and supports clients across the full transaction lifecycle from valuation to settlement.

Product overview

ResortBrokers operates as a specialized accommodation property brokerage platform offering a unified service for buying and selling accommodation businesses across Australia. The core offering consists of property listing categories including motels, management rights, caravan/cabin parks, hotels, apartment hotels, backpackers, and special projects. Supporting the listings business, the company provides educational resources (Informer magazine, MR Report, Motel Report), the Management Rights Made Easy guide, seminars and events, advanced search tools, property valuation services, and a dedicated Chinese Liaison Service for international investors. The platform connects buyers with sellers through a network of over 30 specialist brokers across Australia.

Differentiator

Problem solved

Functional benefit

Products and services

• Motels for Sale Brokerage Brokerage service intermediating the sale and purchase of motel businesses across Australia, including freehold going concern, leasehold, and freehold passive investment options, served to investors and operators.
• Management Rights for Sale Brokerage Specialized brokerage for management rights businesses throughout Australia (Queensland-primary), including caretaking only, business only, and all-inclusive options, for operators and investors of apartment complex management rights.
• Caravan and Cabin Parks for Sale Brokerage Brokerage listings and transaction services for caravan parks and cabin parks available for purchase across Australia, serving investors in holiday parks and residential villages.
• Hotels for Sale Brokerage Brokerage listings and transactions for hotel properties including boutique hotels, historic properties, and resort establishments for sale across Australia.
• Apartment Hotels for Sale Brokerage Brokerage listings for apartment hotel properties available for purchase across various Australian locations.
• Backpackers for Sale Brokerage

Quantifiable outcome

• Individual broker Jessie Shi settled 29 transactions worth approximately $100 million in FY25 alone
• +2 more outcomes

Named customers7 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core and minor.

• The Onsite ManagercoreStrategic or Co-development PartnerLong-standing partnership in hosting industry events including Barefoot Bowls & Beers gatherings. OnsiteManager.com.au is a platform for onsite building managers with over 620 onsite building managers and nominees who participate in award nominations.
• GigafyminorStrategic or Co-development PartnerTechnology partner for industry networking events. Co-hosted Barefoot Bowls & Beers event with ResortBrokers and OnsiteManager.
• Mike Phipps FinancecoreImplementation/ SI/ Consulting PartnerSpecialist finance broker featured on Management Rights Made Easy seminar panel. Provides finance expertise for management rights acquisitions.
• Holmans AccountantscoreImplementation/ SI/ Consulting PartnerSpecialist accountant for management rights businesses featured on seminar panels. Industry-recognised for verified net profit figures on listings.
• Pevy LawyerscoreImplementation/ SI/ Consulting PartnerSpecialist lawyer for management rights transactions featured on seminar panels. Expertise in body corporate consent stage and complex transaction processes.
• Queensland University of TechnologyminorOthersAcademic partnership through Tourism Research Australia for industry research and market analysis

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• JLL Hotels & Hospitality Group: Global real estate services firm with a large hospitality investment sales and advisory practice operating in Australia. Comparable at the transaction-brokerage layer for premium hotel assets but serves a much broader portfolio across all real estate asset classes globally.
• CBRE Hotels: Major global commercial real estate firm with a dedicated hotels transactional team in Australia. Competes with ResortBrokers at the upper end of hotel and large accommodation asset sales but is differentiated by much broader service offering and global reach.
• HVS Australia: Global hospitality consulting and valuation firm with Australian operations covering hotel valuations, brokerage, and feasibility studies. Comparable on hotel transaction advisory and valuation but more focused on consulting/valuation than pure brokerage.
• Knight Frank Hotels: International property consultancy with an Australian hotels team handling hotel investment sales and acquisitions. Comparable in hotel brokerage layer for larger institutional transactions, broader geographic and product mix.
• Cushman & Wakefield Hotels: Global commercial real estate firm with a hospitality capital markets practice in Australia. Overlaps with ResortBrokers at the high-end hotel investment sales segment, differentiated by global investor network and broader services.
• Savills Hotels & Leisure: International real estate advisor with Australian hospitality investment sales team handling hotel and resort transactions. Overlaps with ResortBrokers on hotel sales but operates as part of a much larger diversified real estate platform.
• Colliers International Hotels: Global real estate advisory with Australian hospitality investment sales capability. Comparable in the hotel transaction intermediation layer but covers a far broader real estate services portfolio across geographies.

Emerging players

• Raine & Horne Commercial: Australian commercial and residential real estate network with some accommodation and motel listings, particularly in regional areas. Partially comparable as another Australian brokerage channel for motels and accommodation assets, though not a dedicated specialist.

Direct peers

• Burgess Rawson: Australian commercial real estate agency with a dedicated hotel and accommodation division transacting motels, pubs, and hotels across Australia. Directly comparable broker-versus-broker in the same Australian accommodation asset market with similar clientele and listing categories.
• HTL Property: New Zealand-based specialist hotel and accommodation property brokerage with a focused Australasian footprint. Closely comparable as a regional specialist broker serving hotels, motels, and management rights-style assets, with similar transaction-based commission model and a national broker network.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/ResortBrokersAustralia
• LinkedInlinkedin.com/shareArticle?mini=true&url=
• Xx.com/resort_brokers

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Resort Brokers