What Cables Wake Park does

Cables Wake Park is a privately-owned, single-site water recreation venue located at 405 Jamison Road, Penrith, New South Wales, in Western Sydney. Its core technology is a motorized cable tow system that pulls wakeboarders and water-skiers across a lake, enabling boat-quality tricks without a boat, paired with a separate inflatable Aqua Park of interconnected bounce, climb, and slide structures. The company self-positions as Western Sydney's only dedicated wake park facility, serving individuals, families, school groups, party organizers, learners, and competitive wakeboarders across NSW.

The business operates a direct-to-consumer go-to-market with multiple revenue streams: ticket sales for cable park and aqua park sessions (including segmented sessions like Slow Speed, Night Rider, and Ladies Sessions), recurring memberships (direct-debit weekly and annual), professional lessons, on-site dormitory-style accommodation, an on-site café, party and group bookings, and gift cards. It also runs a Pro Shop — both on-site and e-commerce (WooCommerce) — retailing wakeboarding equipment from major brands (Follow, Liquid Force, Ronix, Slingshot, Hyperlite, Ripcurl, Bern, O'Neill, Peak) with a Try Before You Buy demo program. Distribution is omnichannel: the company's own website (built on Roller + WooCommerce), on-site ticket sales, and authorized third-party resellers (Groupon, Scoopon, Bookme).

The operating model is asset-heavy and seasonally sensitive, with a small headcount of 1–10 employees. The company is independent, with no disclosed parent, institutional investors, subsidiaries, or M&A activity. There is no public financial disclosure, no funding history, and no AI/ML capabilities referenced; strategic emphasis is on community programming (competitions, school holiday camps, Kids Club, Active Kids) and channel diversification to drive recurring visitation in the Western Sydney catchment.

Name

Cables Wake Park

Legal name

Cables Wake Park

Website

https://cableswakepark.com.au

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Cables Wake Park is a privately-owned water recreation venue in Penrith, NSW, operating a cable wakeboarding system and inflatable aqua park. It serves individuals, families, school groups, and competitive wakeboarders in Western Sydney via ticketed sessions, memberships, lessons, accommodation, and equipment retail.

Ownership category

akta.pro rank

Product category

Water Recreation and Cable Wake Park Facility

NAICS

Skiing Facilities (713920)

SIC

Services-Amusement & Recreation Services (7900), Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Water Parks (THAAAAAB)

akta.pro secondary industries

Inflatable Water Parks (Floating Obstacle Courses) (THAAABAF), Water Sports Equipment Retail (Wake, Ski, Tow, Tubes) (CRAMAIAC)

Keywords

• Cable wakeboarding
• Aqua park attractions
• Water sports retail
• Wakeboarding lessons
• Water recreation facility

Headquarters

HQ city

Penrith

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales, Technology or R&D

Revenue model

1. Ticket Sales: Revenue from selling tickets and passes for Cable Park, Aqua Park, and various sessions including Slow Speed Sessions, Night Rider, Ladies Sessions, and school holiday camps.
2. Pro Shop E-commerce: Sales of wakeboarding equipment including wakeboards, bindings, vests, helmets, wetsuits, gloves, ropes, and accessories from brands like Follow, KGB, Ripcurl, Liquid Force, Ronix, Slingshot, Hyperlite, O'Neill, and others.
3. Memberships: Recurring memberships providing benefits to frequent visitors, including direct debit recurring weekly payment options and annual membership options.
4. Lessons: Professional wakeboarding lessons for beginners and intermediate riders.
5. Accommodation: On-site lodge accommodation with dormitory-style bunk rooms, common room, self-contained kitchen, and BBQ facilities for visitors.
6. Café and Food Services: On-site café offering drinks, snacks, and meals. Food and beverage packages available for pre-order with bookings. BBQ facilities available for coin-operated use.
7. Parties and Group Bookings: Revenue from kids parties, school groups, private cable hire, private aqua hire, and table hire bookings.
8. Gift Cards: Gift cards valid for 3 years from purchase date per Australian Consumer Law.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Cables Wake Park runs a motorized cable tow wakeboarding lake and a separate inflatable Aqua Park at its Penrith, NSW site, selling timed tickets, sessions, and passes to individuals, families, and groups. The business also offers professional wakeboarding lessons, recurring memberships, parties and group bookings, on-site dormitory-style accommodation, a café, and a Pro Shop retail store selling wakeboarding equipment from multiple brands.

Product overview

Cables Wake Park is a Western Sydney water park offering a cable wakeboarding system, Aqua Park attractions, professional lessons, and event hosting. The company operates a Pro Shop e-commerce platform (WooCommerce-based) selling wakeboarding equipment from multiple brands including Follow, Liquid Force, Ronix, Slingshot, Hyperlite, Ripcurl, Bern, and others. Product categories include wakeboards, bindings/boots, life vests, helmets, wetsuits, gloves, ropes/handles, rashies, and accessories. The business also offers accommodation, memberships, gift cards, and operates an on-site cafe.

Differentiator

Problem solved

Functional benefit

Products and services

• Cable Park Wakeboarding and waterskiing on a motorized cable system where riders are pulled by an overhead cable around a lake to perform tricks and jumps, without the need for a boat. Targeted at riders from first-time beginners to seasoned pros.
• Aqua Park Inflatable water park on a separate lagoon featuring slides, trampolines, and climbing structures. Sold as a ticketed session suitable for all ages and skill levels.
• Wakeboarding Lessons Professional wakeboarding and waterski instruction for beginners through to advanced riders, delivered at the Penrith site.
• Memberships Recurring membership programs offering discounted access to park attractions, billed via direct-debit weekly payments or as annual memberships.
• Pro Shop Online and on-site retail store selling wakeboarding equipment including wakeboards, bindings, helmets, vests, wetsuits, gloves, ropes, and accessories from brands such as Follow, KGB, Ripcurl, Liquid Force, Ronix, Slingshot, Hyperlite, and O'Neill. Includes a $50 try-before-you-buy demo program credited toward purchases of $499+ and a price match guarantee.
• Gift Cards Digital and physical gift cards for park visits, valid for 3 years from the date of purchase in line with Australian Consumer Law.
• Accommodation On-site lodge accommodation offering dormitory-style bunk rooms, a common room, self-contained kitchen, BBQ facilities, and laundry access for park visitors and regional travelers.
• Parties and Group Bookings Private event hosting for kids parties, school groups, corporate events, and group bookings, including private cable hire, private aqua park hire, and table hire.
• What's On Sessions and Programs Recurring programming including Slow Speed Sessions, School Holiday Camps, Kids Club, Active Kids, Ladies Sessions, Night Rider sessions, and judged competitions, sold as separate session types on the website.
• On-site Café On-site café offering drinks, snacks, and meals for park visitors, with food and beverage packages available for pre-order alongside bookings and coin-operated BBQ facilities.

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Others

• Liquid Force: Global wakeboarding hardware and apparel brand stocked at the Cables Pro Shop. Representative of the consumer brand ecosystem that drives retail margin and customer loyalty at cable wake park shops.
• Wibit Sports: German-headquartered global designer and manufacturer of inflatable aqua park obstacles. Enables the Aqua Park attraction at Cables Wake Park and serves as the upstream supplier/competitor reference for inflatable water park operations worldwide.
• Boards & More Group: European parent company of major wakeboarding and watersports brands including Follow. Sells into Cables Wake Park's Pro Shop and represents the upstream brand ecosystem that any cable wake park retail offering depends on.

Direct peers

• Liquid Leisure: A UK-based operator known for large inflatable aqua parks (Wibit-based). Directly comparable to Cables Wake Park's inflatable Aqua Park component and ski-lift-style recreational facilities.
• Cable Ski Cairns: An Australian cable wake park operator serving the Cairns / North Queensland market with cable-based wakeboarding and watersports. Closest Australian direct competitor to Cables' cable offering.
• Orlando Watersports Complex: A US cable wake park offering cable wakeboarding, lessons, and event programming. Comparable operating model as a dedicated cable wake sports facility with multi-attraction water recreation.
• Thai Wake Park: A large cable wake park in Thailand offering cable wakeboarding, an aqua park, on-site accommodation, F&B, and a Pro Shop. Comparable operating model and product mix to Cables Wake Park at a larger scale.

Regional players

• Jamberoo Action Park: Regional NSW water park in the Illawarra/South Coast region. Comparable as an Australian outdoor water recreation destination competing for day-trip and family leisure spend in New South Wales.

Broad incumbents

• WhiteWater World: Adjacent water park at the Dreamworld theme park precinct in Queensland. Comparable as an Australian water park destination competing for family tourism, although part of a much larger theme park operator.
• Wet'n'Wild Sydney: Large-scale water park operated by Village Roadshow in the Western Sydney region. Competes for family water recreation dollars in the same metropolitan market, with a broader (but different) ride-based water park offering.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/cableswakepark
• Facebookfacebook.com/cableswakepark

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cables Wake Park