What California ProLife Council does

California ProLife Council (CPLC) is a non-profit, non-partisan, non-sectarian grassroots advocacy organization founded in 1971 and headquartered in Sacramento, California. It operates as the official state affiliate of the National Right to Life Committee, coordinating with a national federation of 50 state affiliates and 3,000+ local chapters. CPLC's mission is to advocate against abortion, euthanasia, infanticide, and assisted suicide through voter education, legislative advocacy, and community organizing. It maintains a political action committee (CPLC PAC) that endorses pro-life candidates in federal, state, and local elections; publishes annual legislative scorecards and county-level voter guides; and runs a county affiliate network across at least eight California counties (Butte, Orange, Placer, Riverside, San Bernardino, San Diego, San Joaquin, Stanislaus), with a parallel Spanish-language division (Concilio Pro-Vida de California).

CPLC's product portfolio is built around advocacy programming rather than technology products. Core offerings include Life Matters Radio (a statewide broadcast program distributed via Crawford Broadcasting, 50,000 Watt KCBC in Northern California, KNSN San Diego, and KERI Bakersfield, also available as podcast and webcast); the annual Life Film Festival in Hollywood and its 5x5 Film Competition; ProLife Youth Competitions (Oratory, Essay, and Video contests); grassroots projects including The Zip Code Project (neighborhood-level voter outreach), The Forgetting Someone Project (church outreach), and The Light of Day Project (Born-Alive Infant Protection Act enforcement); the Pro Life Attorneys Network (PLAN); and a Crisis Pregnancy Centers directory. Technology is limited to a WordPress-based website, email newsletter distribution, and social media presence — no proprietary platforms, APIs, or software products are disclosed.

The organization's revenue model is donations-based, comprising individual contributions (including vehicle donations and cryptocurrency via Engiven), tiered recurring sponsorships under the Life Matters Partner program priced from $10/week (Life Support) to $500/month (Station Captain), and faith-based fundraising through church outreach. Go-to-market operates through three motions: community-led grassroots organizing via the Life Ambassadors volunteer program and county affiliates; event-driven engagement via the film festival, youth competitions, and annual ProLife Conference; and sales-led political advocacy via the PAC's candidate endorsement process, voter guides, and legislative scorecards. Management is led by Executive Director Brian Johnston, with Kim Allen directing communications and Life Matters Radio.

Name

California ProLife Council

Legal name

California ProLife Council

Website

https://californiaprolife.org

Company type

Private

Founded year

1971

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

California ProLife Council is a Sacramento-based nonprofit, founded in 1971, that advocates against abortion, euthanasia, and assisted suicide through voter guides, PAC endorsements, and statewide radio programming, serving pro-life voters, churches, and political candidates across California.

Ownership category

akta.pro rank

Product category

Political Advocacy Services

NAICS

Social Advocacy Organizations (8133), Other Social Advocacy Organizations (813319), Social Advocacy Organizations (81331)

akta.pro primary industry

Consumer Rights & Public Interest Advocacy (BPAGAFAK)

akta.pro secondary industries

Democracy, Voting Rights & Civic Participation Advocacy (BPAGAFAJ), Disability Rights & Accessibility Advocacy (BPAGAFAF)

Keywords

• Pro-life advocacy
• Political action committee
• Grassroots organizing
• Legislative scorecards
• Voter education

Headquarters

HQ city

Sacramento

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Donations and Contributions: Individual donations from supporters, car donations, and cryptocurrency contributions collected through the organization's website and fundraising appeals.
2. Membership and Sponsorship: Life Matters Partner program with tiered sponsorship options including Life Support ($10/week), Life Saver ($50/week), Station Support ($100/month), and Station Captain ($500/month) levels for radio program support.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels8 records

Core offering

California ProLife Council is a non-profit political advocacy organization that opposes abortion, euthanasia, and infanticide through voter education, candidate endorsements, grassroots organizing, and statewide broadcasting. It produces voter guides, legislative scorecards, and policy publications while operating the CPLC PAC for political endorsements and Life Matters Radio for statewide reach.

Product overview

California ProLife Council operates as a non-profit advocacy organization offering a portfolio of education, outreach, and political engagement programs. The organization runs Life Matters Radio as its primary statewide media platform, alongside youth-focused programs including ProLife Youth Competitions (Oratory, Essay, and Video contests), and Life Film Fest with the associated 5x5 Film Competition. The organization provides grassroots tools such as The Zip Code Project and The Forgetting Someone Project for church outreach, maintains a legal network (PLAN), and publishes voter guides and legislative scorecards for election engagement.

Differentiator

Problem solved

Functional benefit

Products and services

• Life Matters Radio Statewide radio program, podcast, and webcast providing pro-life education and advocacy content to California listeners. Broadcast on multiple stations across all major California population centers. Sponsorship tiers offered: Life Support ($10/week), Life Saver ($50/week), Station Support ($100/month), Station Captain ($500/month).
• ProLife Youth Competitions Annual competitions (Oratory Contest, Essay Contest, and Video Contest) engaging youth in developing pro-life speeches, essays, and video content.
• Life Film Festival Annual film festival in Hollywood dedicated to life-affirming films, featuring the 5x5 Film Competition where contestants worldwide create 3-5 minute films over a 5-day period to compete for screening.
• The Zip Code Project Grassroots outreach program focused on voter identification and mobilization at the neighborhood level, organized by zip code for local election engagement.
• Signs of Life in Hollywood Project aimed at promoting pro-life messaging within the entertainment industry in Hollywood.
• Pro Life Attorneys Network (PLAN) Network connecting pro-life attorneys for legal advocacy, litigation support, and coordination on pro-life legal issues in California.
• The Light of Day Project Campaign advocating for enforcement of the Born-alive Infant Protection Act in California to ensure legal protections for infants born alive after attempted abortion.
• The Forgetting Someone Project Church outreach program providing non-offensive pro-life educational materials and resources for use by congregations and faith communities.
• Legislative Scorecard Annual publication documenting how California state legislators voted on pro-life-related bills and policies, providing transparency on elected officials' positions.
• Voter Guides County-specific endorsement guides for primary and general elections, legislative scorecards, and judge voter guides helping California voters identify pro-life candidates.
• Crisis Pregnancy Centers Directory Referral directory listing crisis pregnancy centers and pregnancy help organizations across California, providing alternatives to abortion for pregnant women.

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered core and minor.

• National Right to Life CommitteecoreStrategic or Co-development Partner · 1 January 1971CPLC is the official California affiliate of the National Right to Life Committee, the nation's oldest and largest grassroots pro-life organization with 50 state affiliates and 3,000+ local chapters. This is a flagship, foundational partnership that defines CPLC's identity and provides access to national resources, coordinated campaigns, and shared political intelligence.
• National Right to Life Victory FundcoreGTM or Marketing PartnerNational coalition partner that conducts direct voter outreach including phone banking to identified pro-life voters with information about candidate positions and election information.
• National Right to Life PACcoreGTM or Marketing PartnerFederal PAC coordination partner for congressional endorsements. CPLC makes all federal endorsements in conjunction with NRL PAC which addresses specific policy issues of each Congressional session.
• California ProLife DemocratsminorStrategic or Co-development PartnerPro-life Democrats who opposed DNC chair's abortion stance. Both organizations stated they will work only for pro-life candidates regardless of party.
• Life Legal DefenseminorStrategic or Co-development PartnerLegal advocacy organization litigating assisted suicide laws and representing pro-life interests in court cases in California.
• Priests for LifeminorStrategic or Co-development PartnerNational pro-life ministry supported by CPLC. Father Frank Pavone is referenced as a key leader in Catholic pro-life efforts.
• Seniors Against SuicideminorStrategic or Co-development PartnerCoalition member opposing assisted suicide legislation in California. Filed veto referendum against AB X2-15.
• California ProLife PACcoreStrategic or Co-development PartnerPolitical action committee arm of CPLC established to follow state and federal election law in endorsement or opposition of candidates.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Live Action: National pro-life media and advocacy organization focused on investigative content and digital storytelling. Comparable in media-driven advocacy approach (Life Matters Radio, Life Film Fest).
• March for Life Education & Defense Fund: National pro-life organization best known for the annual March for Life in Washington D.C. Comparable grassroots mobilization and event-driven advocacy model.
• Students for Life of America: National youth-focused pro-life organization running campus organizing, leadership training, and youth programs. Overlaps with CPLC's ProLife Youth Competitions and internship pipeline on a national scale.

Broad incumbents

• National Right to Life Committee: National umbrella organization and CPLC's parent affiliate, with 50 state affiliates and 3,000+ local chapters. Operates the largest pro-life infrastructure in the U.S., directly comparable in mission and political structure.
• Americans United for Life: National pro-life legal and policy organization focused on drafting model legislation and litigation. Comparable to CPLC's legal advocacy arm (PLAN network) and SB 277 amicus work.
• Susan B. Anthony List: National pro-life political organization focused on electing pro-life candidates through PAC activity, voter outreach, and lobbying. Comparable in PAC operations and electoral strategy, though broader in national scope.

Direct peers

• Priests for Life: National Catholic pro-life ministry and CPLC partner organization led by Father Frank Pavone. Directly comparable faith-based pro-life advocacy mission and audience overlap.
• New York State Right to Life Committee: State affiliate of NRLC in New York, with comparable PAC, voter guides, and legislative scorecard operations. Direct state-level peer in a similarly politically hostile state.
• Texas Right to Life: State-level pro-life advocacy organization in Texas, with comparable PAC endorsements, voter guides, grassroots organizing, and policy advocacy. Direct state-affiliate peer with similar GTM motion.

Others

• Family Research Council: National conservative Christian policy and advocacy organization with overlapping policy concerns on life issues. Adjacent in ideological space and policy advocacy approach but broader in scope than pro-life specifically.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/ca_prolife
• YouTubeyoutube.com/channel/UCZTGb-OZsFa9EvycZWHZnig
• Facebookfacebook.com/californiaprolife
• LinkedInlinkedin.com/company/california-prolife-council

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about California ProLife Council