What Live Action does

Live Action is a U.S.-based 501(c)-style nonprofit advocacy organization founded in 2003 and headquartered in Arlington, Virginia, operating as a digital media platform and grassroots movement aimed at ending abortion and advancing what it describes as a 'culture of life.' It produces investigative journalism, undercover video exposés of abortion providers, debate and interview series, and daily pro-life news content distributed through its website (liveaction.org), YouTube, Facebook, X, Instagram, and TikTok. The organization self-reports over 9 million combined social media followers and a content reach of up to 40 million people per month, claiming the largest online presence in the U.S. pro-life movement.

Its core product portfolio includes Live Action News (commentary and reporting), Video Series (Face to Face, Pro-Life Replies, Undercover Videos, abortion-procedure education), the Window to the Womb interactive web application, the Life Defenders monthly recurring giving program, the North Star Fellowship for early-career professionals, Campus Chapters, the Ambassador Program, Help & Healing post-abortion recovery resources, the Live Action Shop merchandise store, and the annual Young Leaders Summit conference. The organization is founder-led by Lila Rose, who serves as President and acts as the principal public spokesperson.

Live Action's business model is entirely donation-driven, relying on individual contributors making one-time or recurring monthly gifts (suggested tiers of $25, $50, $100, and $500) through the Life Defenders program, supplemented by merchandise revenue from the Live Action Shop. Go-to-market is community-led and digitally native: content is produced and distributed at scale to shift public opinion, while supporters are activated through campus chapters, ambassador volunteer networks, the professional fellowship, and live events. The organization employs 11–50 staff and coordinates with peer pro-life groups including Students for Life of America and the Entering Canaan post-abortion ministry.

Name

Live Action

Legal name

Live Action

Website

https://liveaction.org

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

11–50 employees

Short description

Live Action is a U.S. nonprofit founded in 2003 that produces digital pro-life media, investigative videos, and advocacy content, distributing it to over 9 million social followers and supported entirely by individual donations through its Life Defenders monthly giving program.

Ownership category

akta.pro rank

Product category

Nonprofit Pro-Life Advocacy Media

NAICS

Human Rights Organizations (813311)

akta.pro primary industry

Live-Action Short-Form Production (Short Films, Web Series) (MPADABAE)

akta.pro secondary industry

Unscripted/Reality TV Production (Live-Action) (MPADABAC)

Keywords

• Pro-life advocacy
• Nonprofit media organization
• Abortion education content
• Anti-abortion activism
• Digital advocacy campaigns

Headquarters

HQ city

Arlington

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Others

Revenue model

1. Individual Donations: Live Action is funded by individual donors who contribute one-time or recurring monthly gifts. Donation tiers include $25, $50, $100, $500 amounts. Monthly donors join the Life Defenders program supporting ongoing operations.
2. Monthly Giving Program (Life Defenders): Monthly recurring donations from Life Defenders supporters provide sustained funding for daily operations, content creation, and advocacy efforts.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels10 records

Core offering

Live Action is a nonprofit organization that produces and distributes digital media content (news articles, investigative undercover videos, and educational video series) advocating to end abortion and build a culture of life. It funds operations through individual donations and monthly giving programs, and engages supporters via campus chapters, an ambassador program, professional fellowships, and post-abortion healing resources.

Product overview

Live Action is a digital media non-profit organization serving as the leader of the pro-life movement. The organization operates a content platform consisting of Live Action News (pro-life news and commentary), Video Series (investigative and educational video content), and community programs. The Life Defenders monthly giving program funds content creation and digital outreach. Associated programs include the North Star Fellowship (professional development), Campus Chapters (student activism), Ambassador Program (advocacy training), Window To The Womb (interactive educational tool), Help & Healing resources, Live Action Shop merchandise, and the annual Young Leaders Summit conference.

Differentiator

Problem solved

Functional benefit

Brands

• Life Defenders: Monthly giving program for Live Action supporters dedicated to saving preborn lives from abortion on an ongoing basis
• Window to the Womb
• North Star Fellowship
• Young Leaders Summit

Products and services

• Live Action News Pro-life news and commentary platform providing reporting on abortion, euthanasia, and related political topics from a pro-life perspective.
• Video Series Digital video content including investigative undercover videos, Face to Face interviews with women who regret abortion, Pro-life Replies debate content, and educational materials about abortion procedures and the pro-life argument.
• Window to the Womb Interactive web experience providing a detailed visual look at fetal development through every day of pregnancy.
• Help & Healing Resources and support for individuals affected by abortion, including post-abortion ministry and recovery materials.
• Live Action Shop Merchandise store selling pro-life advocacy materials and items.
• Life Defenders Monthly Giving Program Monthly donor program where supporters give recurring donations to fund Live Action's digital media content, ads, and outreach efforts to reach millions of people with pro-life messaging.
• North Star Fellowship Invitation-only early-and-mid-career professional program designed to shape the future of culture from a pro-life perspective.
• Ambassador Program Volunteer advocacy program providing exclusive training, content, resources, and calls to action for individuals committed to defending preborn children.

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core and minor.

• Students for Life of AmericacoreStrategic or Co-development PartnerLive Action works closely with Students for Life of America, supporting their campus chapter network and sharing resources. Live Action's founder Lila Rose has spoken at Students for Life events and the organizations coordinate on advocacy efforts and share messaging frameworks for the pro-life movement.
• Biola University Talbot School of TheologyminorStrategic or Co-development PartnerDr. Sean McDowell, professor at Biola University's Talbot School of Theology, spoke at Live Action's Young Leaders Summit. Biola is a Christian university that provides speakers and intellectual framework supporting pro-life advocacy.
• Entering Canaan (Post-Abortion Ministry)coreStrategic or Co-development PartnerEntering Canaan is a post-abortion ministry run by Theresa Bonopartis, who writes guest articles for Live Action News. This ministry provides healing resources for those affected by abortion, aligning with Live Action's mission to build a culture of life.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Students for Life of America: The largest youth-focused pro-life organization in the U.S., running campus chapters and grassroots organizing. Live Action already coordinates with SFLA on campus advocacy, making it the most operationally comparable peer.
• Susan B. Anthony Pro-Life America: National pro-life political and advocacy organization focused on electing pro-life candidates and passing pro-life legislation. Comparable in mission, donor-supported nonprofit model, and digital advocacy footprint.
• National Right to Life Committee: The oldest and one of the largest pro-life advocacy organizations in the U.S., operating through state affiliates on legislation, education, and voter outreach. Comparable in mission and nonprofit advocacy structure.
• March for Life: Organizer of the annual March for Life in Washington, D.C., focused on pro-life public witness and youth mobilization. Comparable in mobilizing the pro-life base and in mission focus.
• Americans United for Life: Pro-life public interest law and policy organization that drafts model legislation and litigates on life issues. Comparable in mission and in advocacy/legal strategy orientation.
• Priests for Life: Catholic pro-life clergy organization focused on ending abortion and euthanasia through pastoral and educational outreach. Comparable in mission scope and educational content production.
• Heartbeat International: Network of pregnancy resource centers providing alternatives to abortion. Comparable in mission focus on protecting unborn life and in donor-supported nonprofit operations.

Broad incumbents

• Family Research Council: Larger conservative Christian public policy organization that includes pro-life advocacy as one of multiple family-policy issue areas. Comparable in donor base and digital advocacy, but broader in scope.
• Focus on the Family: Large Christian ministry with pro-life and family policy advocacy as part of a broader programming portfolio. Comparable in donor-funded media model and audience overlap, but broader in mission.
• Heritage Foundation: Major conservative think tank engaging on pro-life and related policy issues from a research and policy-advocacy angle. Comparable in policy advocacy function and donor support, but operates as a think tank rather than grassroots movement.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/liveaction
• YouTubeyoutube.com/c/LiveActionFilms
• Facebookfacebook.com/liveaction
• Instagraminstagram.com/LiveActionOrg
• TikToktiktok.com/@liveactionorg

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Live Action