Name

Burgard

Legal name

Burgard Agency

Website

https://burgardagency.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Marketing Consulting Services

NAICS

Advertising Agencies (54181), Advertising, Public Relations, and Related Services (5418), Marketing Consulting Services (541613)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310), Services-Management Consulting Services (8742)

akta.pro primary industry

B2B/ABM Creative Agencies (MPAAAAAI)

akta.pro secondary industries

Customer, Marketing & Sales Consulting (BPAHACAG), B2B / Account-Based Marketing (ABM) Strategy Consulting (MPAAAFAM)

Keywords

• Strategic marketing services
• Brand development consulting
• Business development advisory
• Sales alignment consulting
• Creative agency services

Headquarters

HQ city

Columbia

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Strategic Marketing Services: Business development, sales, marketing, and strategic alignment consulting services provided to B2B clients. Professional services engagement model with strategic planning and execution components.
2. Brand Development & Positioning: Brand creation, positioning, visual identity systems, and brand platform development services including brand launch marketing plans.
3. Digital Marketing Services: Website development, content development, email marketing strategy, digital marketing strategy, and social media training services.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

Burgard is a creative marketing agency that provides business development, sales optimization, marketing, and strategic alignment consulting services to B2B clients. Its work spans brand positioning, visual identity systems, website development, content creation, email marketing, and digital marketing strategy, all delivered through the agency's proprietary Communicreation® methodology and ROI Equation® framework. The agency partners with business leadership to align corporate values with customer values, build brand communities, and deliver measurable ROI on marketing investment.

Product overview

Burgard Agency is a creative marketing agency offering a unified suite of professional services centered on its proprietary Communicreation® philosophy and ROI Equation® methodology. The core service portfolio comprises four interconnected disciplines—Business Development, Sales Services, Marketing Services, and Strategic Alignment—all aligned to help clients build sustained profitability. The agency's approach integrates brand positioning, core values assessment, persona development, and multi-touch marketing campaigns to foster loyalty, trust, and community. Client work is demonstrated through portfolio projects such as Capital Roof Care (brand launch with identity systems and digital marketing) and Toothsmiths (brand platform with positioning and event marketing).

Differentiator

Problem solved

Functional benefit

Products and services

• Business Development Services Strategic business development services focused on helping B2B clients build sustained profitability and achieve significant growth through alignment of business systems, sales teams, and marketing goals. Targeted at owners and senior leadership of mid-market and enterprise businesses.
• Sales Services Sales optimization services designed to help B2B organizations improve their sales processes, team performance, and customer acquisition strategies. Offered as a standalone consulting engagement or integrated with the agency's broader marketing and strategic alignment work.
• Marketing Services Creative marketing services including brand development, positioning, digital marketing strategy, content creation, website development, email marketing strategy, and multi-touch market campaigns. Targeted at B2B clients seeking integrated brand and demand generation support.
• Strategic Alignment Services Strategic alignment services that integrate business systems, sales operations, and marketing objectives to drive organizational growth and profitability. Sold as a standalone consulting engagement or wrapped around the agency's other service lines.
• Communicreation® Methodology Burgard's core marketing philosophy that shifts marketing from a scattershot approach to a laser-focused values-centric strategy, building communities around shared principles and creating lasting brand loyalty. Provided to B2B clients as the foundational framework underpinning the agency's brand and marketing engagements.
• Burgard® ROI Equation® An inertia-breaking marketing methodology fueled by Communicreation® that propels business growth at every stage by fostering relationships, ensuring budget clarity, and unleashing focused creativity to deliver substantial, exponential ROI. Provided to B2B clients as the operating framework for marketing investment decision-making.
• Capital Roof Care Brand Launch Engagement Comprehensive brand launch engagement for Capital Roof Care (commercial roofing spin-off from Capital Coating) including brand positioning, visual identity systems, website development, strategic planning, digital marketing, email campaigns, and content development. Sold as a custom B2B brand launch engagement to roofing and construction firms.
• Toothsmiths Brand Platform Engagement Brand platform engagement for Toothsmiths dental laboratory including core values development, brand platform creation, visual identity, website development, LinkedIn training, and movement-building strategies anchored by the 'A Night at the Lab' signature event. Sold as a custom B2B brand platform engagement to healthcare and dental organizations.

Quantifiable outcome

• 1/20 Rule: For every $1 invested in keeping a customer, $20 is needed to replace them
• +2 more outcomes

Named customers8 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Two partnerships are on record, tiered core and minor.

• MANTECcoreStrategic or Co-development PartnerCollaborated with MANTEC to support Toothsmiths in a two-phase initiative: defining core values and positioning, then launching a brand platform anchored by a signature event 'A Night at the Lab' - a wine-and-cheese tour designed to foster trust and promote better dental data collection.
• Columbia BoroughminorStrategic or Co-development PartnerPro bono branding project for Columbia Borough, Pennsylvania, creating a new logo and brand identity with tagline 'Your town' to support economic revitalization efforts. Brand inspired by the Columbia-Wrightsville Veterans Memorial Bridge lights.

Scale indicators3 records

Recent moves7 records

Expansion highlights4 records

Direct peers

• Stein IAS: Stein IAS is a B2B creative and marketing agency known for brand-building and integrated campaigns for enterprise clients, sharing Burgard's emphasis on strategic alignment between brand values and customer outcomes.
• Walker Sands: Walker Sands is a B2B marketing agency combining public relations, creative, and demand generation services for mid-market and enterprise clients — comparable to Burgard's integrated business development, sales, and marketing offering.
• Directive: Directive is a B2B performance marketing agency focused on enterprise clients with integrated SEO, paid media, and creative services — closely matching Burgard's B2B creative-plus-strategy model and enterprise sales-led motion.
• Renegade: Renegade is a B2B creative agency serving enterprise technology and industrial clients with brand, content, and marketing strategy — closely aligned with Burgard's B2B creative agency positioning and vertical specialization.
• Schaefer Advertising: Schaefer Advertising is a B2B-focused creative and marketing agency emphasizing strategic alignment between sales and marketing — mirroring Burgard's integrated Business Development, Sales, and Marketing service pillars.
• Bluetext: Bluetext is a B2B branding and digital marketing agency serving enterprise technology, government, and industrial clients — directly comparable to Burgard's focus on integrated creative, brand, and digital strategy for B2B.

Broad incumbents

• GYRO: GYRO is a global B2B creative agency network with deep expertise in industrial, healthcare, and professional services marketing — overlapping with Burgard's vertical mix and strategic/creative integration at a much larger scale.
• The Marketing Arm: The Marketing Arm is a large-scale creative, sponsorship, and brand experience agency serving enterprise clients across verticals — competing for the same enterprise brand-and-strategy mandates as Burgard but at significantly greater scale.

Regional players

• WebFX: WebFX is a Pennsylvania-based digital marketing agency offering integrated marketing services to mid-market and enterprise clients — a regional peer sharing Burgard's geographic base and multi-disciplinary service model.

Emerging players

• Tilt Metrics: Tilt Metrics is a B2B marketing agency focused on demand generation and ABM for industrial and professional services clients — an emerging peer competing in the same B2B marketing-strategy niche as Burgard with a more performance-led model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/burgard
• Facebookfacebook.com/BurgardAgency

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Burgard