SuperPharmacy
SuperPharmacy is an Australian online pharmacy retailer (founded 2000, Sydney) selling prescriptions, beauty, health, and skincare products via superpharmacy.com.au, complemented by telehealth, prescription management, auto-delivery subscriptions, and a loyalty program.
- Company typePrivate
- Founded2000
- HeadquartersSydney, Australia
- Headcount101–250
- GTM typeB2C
- OfferingServices
What SuperPharmacy does
SuperPharmacy is an Australian online pharmacy retailer headquartered in Sydney, founded in 2000. The company sells prescriptions, pharmacy medicines, beauty, health, and skincare products through its e-commerce platform at superpharmacy.com.au, operating with a headcount of 101-250 employees. It serves Australian consumer health retail customers across categories including vitamins, supplements, sports nutrition, medicines, medical devices, skincare, baby care, and health foods, with PBS (Pharmaceutical Benefits Scheme) accreditation enabling prescription medicine dispensing.
The company's digital platform extends well beyond transactional e-commerce. As reflected in associated first-party digital material, the platform integrates prescription management via "Script Wallet," subscription-based recurring deliveries via "AutoDelivery," and 24/7 telehealth consultations through "Hola by Healthylife," which connects customers with Australian-registered doctors with stated wait times of approximately 15 minutes. Additional service layers include an Everyday Rewards loyalty program integration (Woolworths-affiliated), a "Food Tracker" nutrition tool, an "Evidence-Led Health Advice" content platform covering stress, sleep, gut health, immune health, nutrition, and energy topics, and a registered pharmacy / QCP compliance stack.
The business model combines retail pharmacy e-commerce with pharmacy-only and prescription medicines, supported by subscription auto-deliveries, loyalty-driven repeat purchasing, and telehealth service fees. Distribution is direct-to-consumer with free standard delivery on orders over AUD 80, indicating a mass-market consumer positioning rather than premium specialty pharmacy. Public pricing on individual SKUs was not disclosed, and no revenue, funding, or ownership data is available in the source set.
SuperPharmacy firmographics
Firmographics- Name
- SuperPharmacy
- Website
- https://superpharmacy.com.au
- Company type
- Private
- Founded year
- 2000
- Headcount range
- 101–250 employees
- Short description
- SuperPharmacy is an Australian online pharmacy retailer (founded 2000, Sydney) selling prescriptions, beauty, health, and skincare products via superpharmacy.com.au, complemented by telehealth, prescription management, auto-delivery subscriptions, and a loyalty program.
- Ownership category
- akta.pro rank
SuperPharmacy industry classification
Industry- Product category
- Online Pharmacy
- NAICS
- Pharmacies and Drug Retailers (45611), Health and Personal Care Retailers (456)
- SIC
- Retail-Drug Stores And Proprietary Stores (5912)
- akta.pro primary industry
- Health & Pharmacy Omnichannel (CRAFAEAK)
- akta.pro secondary industry
- Pharmacy & Health Essentials Delivery (CRAFAFAI)
Keywords
Where SuperPharmacy is headquartered
LocationHeadquarters
- HQ city
- Sydney
- HQ country
- Australia
- HQ region
- Oceania
Markets served
SuperPharmacy business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
SuperPharmacy product offering
Product offeringCore offering
SuperPharmacy, operating as Healthylife Pharmacy, is an Australian online pharmacy retail platform that sells prescription medicines, pharmacy medicines, vitamins, supplements, sports nutrition, health foods, skincare, baby care, and beauty products. It complements its retail offering with 24/7 telehealth doctor consultations, prescription management tools, subscription-based auto-delivery, and a loyalty rewards program, with registered pharmacy credentials and free standard delivery on orders over $80 AUD.
Product overview
Healthylife Pharmacy operates as an online pharmacy platform with a core e-commerce offering complemented by integrated health services. The platform combines a comprehensive retail pharmacy (prescription medicines, pharmacy medicines, vitamins, supplements, skincare, baby care, health foods) with value-added services including Hola by Healthylife telehealth (24/7 online doctor consultations), Script Wallet (prescription management), AutoDelivery (subscription refills), Everyday Rewards loyalty program, Food Tracker, and Evidence-Led Health Advice content. The product architecture is a unified platform-plus-modules model where the core pharmacy retail experience is enhanced by add-on digital health services and loyalty features.
Differentiator
Problem solved
Functional benefit
Products and services
- Healthylife Pharmacy (Online Pharmacy)
Companies that use SuperPharmacy
Customer profileIdeal customer profiles1 record
SuperPharmacy technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
SuperPharmacy partnerships and signals
Strategic signalRecent moves6 records
Expansion highlights6 records
SuperPharmacy competitors and assessment
Company assessmentDirect peers
- TerryWhite Chemmart: Major Australian pharmacy network offering prescriptions, pharmacist services, and a broad health/beauty range. Comparable as a multi-service pharmacy operator with growing digital channels.
- Chemist Warehouse: Australia's largest discount pharmacy chain; directly competes on prescription pricing, OTC assortment, beauty, and increasingly on online fulfillment with click-and-collect. Most comparable competitor in the Australian online/offline pharmacy retail market.
- My Chemist: Online pharmacy arm affiliated with the Chemist Warehouse group; competes directly on price-led prescription and OTC fulfillment in the Australian online pharmacy channel.
- Pharmacy Online: Australian online-only pharmacy retailer; competes head-to-head on prescription fulfillment, OTC pharmacy medicines, vitamins, and beauty via an e-commerce-led model similar to SuperPharmacy/Healthylife.
- Priceline Pharmacy: Australian pharmacy chain with a strong beauty and cosmetics orientation; comparable in combining prescription dispensing with broader health, beauty, and wellness merchandise across store and online channels.
- iHerb: Global online retailer specializing in vitamins, supplements, sports nutrition, and health/beauty products; comparable in the non-prescription side of the assortment and in cross-border e-commerce logistics.
Emerging players
- Amazon Pharmacy: Global e-commerce-led online pharmacy offering prescription delivery and OTC assortment. Comparable as a digital-first pharmacy retailer, though not currently focused on the Australian PBS market.
Broad incumbents
- GoodRx: US digital healthcare platform offering prescription price comparison, telehealth, and online pharmacy fulfillment. Comparable in combining a digital pharmacy with adjacent health-services revenue, though operating in a different regulatory environment.
- Boots: Large UK-based pharmacy and beauty retailer with prescription dispensing, loyalty programs, and an integrated online channel; comparable as a multi-category pharmacy-and-beauty operator with digital subscription/refill services.
Regional players
- Woolworths Pharmacy: Pharmacy departments within Australia's largest supermarket chain, sharing the Everyday Rewards loyalty program with SuperPharmacy. Comparable as an Australian retail-pharmacy counterpart leveraging a broader grocery shopper base.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
SuperPharmacy social profiles
Digital presenceSuperPharmacy compliance and trust
Trust signalCompliance4 records
SuperPharmacy financial estimates
Financial estimateRevenue estimate
Valuation estimate
SuperPharmacy leadership team
Management profileNumber of profiles
SuperPharmacy funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SuperPharmacy M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SuperPharmacy
What does SuperPharmacy do?
SuperPharmacy, operating as Healthylife Pharmacy, is an Australian online pharmacy retail platform that sells prescription medicines, pharmacy medicines, vitamins, supplements, sports nutrition, health foods, skincare, baby care, and beauty products. It complements its retail offering with 24/7 telehealth doctor consultations, prescription management tools, subscription-based auto-delivery, and a loyalty rewards program, with registered pharmacy credentials and free standard delivery on orders over $80 AUD.
When was SuperPharmacy founded?
SuperPharmacy was founded in 2000. It employs 101 to 250 people.
Where is SuperPharmacy based?
SuperPharmacy is headquartered in Sydney, Australia, in the Oceania region.
Who are SuperPharmacy's main competitors?
Direct peers on record are TerryWhite Chemmart, Chemist Warehouse, My Chemist, Pharmacy Online, Priceline Pharmacy and iHerb. Amazon Pharmacy is listed as an emerging player. Broad incumbents are GoodRx and Boots. Woolworths Pharmacy is listed as a regional player.
Does SuperPharmacy have an API?
No public API is recorded for SuperPharmacy.
What industry is SuperPharmacy in?
SuperPharmacy's product category is Online Pharmacy. Its primary akta.pro industry code is CRAFAEAK, Health & Pharmacy Omnichannel, with a secondary code of CRAFAFAI, Pharmacy & Health Essentials Delivery. Its NAICS code is 45611 and its SIC code is 5912.