Trustco Insurance

What Trustco Insurance does

Trustco Insurance is a privately held insurance agency headquartered in Salt Lake City, Utah, founded in 1973 and operating with 101-250 employees. The firm offers insurance agency solutions and maintains an active operating footprint in the U.S. Southeast, evidenced by recent appellate litigation involving its related carrier entity, Trustgard Insurance Company, in Georgia courts.

The company's product surface, carrier panel, and pricing mechanics are not documented in the available inputs — there are no product listings, pricing details, or technology descriptions beyond a company website (trustcoinc.com) that returned a loading placeholder during data collection. The relationship between Trustco Insurance (the agency) and Trustgard Insurance Company (the carrier named in litigation) is not explicitly defined in the source data, leaving the corporate structure ambiguous but suggestive of an integrated agency-carrier arrangement.

From a business-model standpoint, the firm operates in a traditional insurance intermediary or hybrid agency-carrier capacity, generating revenue through commissions, fees, or underwriting premiums depending on the precise structure of its Trustgard relationship. No customer logos, segment mix, headcount trends, or financial disclosures are available to substantiate revenue mechanics. The sole observable material event in the recent record is a March 16, 2026 Georgia Court of Appeals ruling adverse to Trustgard on uninsured motorist coverage limits, indicating ongoing policy-issuance and claims activity.

Name

Trustco Insurance

Website

https://trustcoinc.com

Company type

Private

Founded year

1973

Operating status

Operating

Headcount range

11–50 employees

Short description

Trustco Insurance is a privately held Salt Lake City-based insurance agency founded in 1973, employing 101-250 staff and serving clients across the U.S. Southeast. It operates alongside the related carrier Trustgard Insurance Company, offering traditional insurance agency solutions.

Ownership category

akta.pro rank

Headquarters

HQ city

Salt Lake City

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations

Core offering

Trustco Insurance is an insurance agency founded in 1973 and based in Salt Lake City, United States, that offers insurance agency solutions primarily to customers in the Southeast United States. The company delivers insurance products and services through its agency operations, serving clients with coverage needs in its operating geography.

Differentiator

Problem solved

Functional benefit

Products and services

• Insurance Agency Solutions

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves1 record

Regional players

• Hilb Group: Mid-market insurance brokerage with strong U.S. Southeast and East Coast presence, actively acquiring regional agencies. Comparable size band and Southeast concentration to Trustco.

Direct peers

• World Insurance Associates: Public, PE-anchored insurance brokerage rapidly consolidating Northeast and Southeast agencies. Comparable middle-market agency acquisition model and customer profile.
• Foundation Risk Partners: Mid-market insurance brokerage heavily focused on the U.S. Southeast, acquired by Acrisure in 2024. Direct mid-market agency peer by geography, customer base, and product offering.
• The Liberty Company Insurance Brokers: Mid-size regional insurance brokerage expanding primarily through Southeast acquisitions. Comparable mid-size agency footprint, M&A behavior, and commercial/property-casualty mix.
• RPS Insurance Services (Risk Placement Services): National wholesale/specialty insurance brokerage serving retail agents. Comparable wholesale-distribution overlap with Trustco if Trustco places complex commercial or specialty lines.
• AssuredPartners: PE-backed insurance brokerage that has acquired hundreds of mid-size regional agencies across the U.S. Southeast. Closely comparable size, geographic concentration, and agency-rollup model to Trustco.

Broad incumbents

• Hub International Limited: Top-tier North American insurance brokerage built largely through acquisitions of mid-size regional agencies. Comparable business model and customer types as Trustco.
• Acrisure: One of the largest insurance brokerages in the world, aggressively rolling up regional agencies. Highly relevant as both a competitor for commercial clients and as the most likely acquirer of an established mid-size regional agency like Trustco.
• Brown & Brown, Inc. National insurance brokerage with deep retail and program specialty practices. Comparable as a broad-line agency aggregator operating in similar commercial and personal lines, with active M&A in the Southeast.
• USI Insurance Services: Large national property & casualty and employee benefits brokerage with strong middle-market and Southeast presence. Comparable in product breadth, customer segments, and consolidator positioning.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat2 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/trustco_inc
• Facebookfacebook.com/trustco-inc-162215815708
• LinkedInlinkedin.com/company/trustco-inc.

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Trustco Insurance