Place In The Sun

What Place In The Sun does

Place In The Sun Vacation Rentals is a privately-held, founder-owned vacation rental and property management company operating on Florida's Gulf Coast. Founded in 2004 by Mike and Madeline Ruiz and headquartered in the Englewood/Rotonda West/Port Charlotte corridor, the company manages and/or offers roughly 25+ furnished homes, condos, and villas priced at $130-$201 per night (plus 12% tax) across communities including Englewood, Rotonda West, South Gulf Cove, Port Charlotte, Cape Haze, and Punta Gorda.

The company operates a two-sided business model. On the guest side, it markets directly to families, groups, and international travelers (Argentina, Canada, UK, Germany, Brazil) seeking 3-4 bedroom accommodations with private pools, waterfront or golf course views, and full kitchens. Distribution is concentrated in direct, SEO-driven website traffic and content marketing (blog and local activity guides), with no third-party OTA listings indicated. On the homeowner side, the company sells bundled property management services — including monthly/bi-weekly/weekly walk-throughs, pool and lawn care, pest control, bill paying, a 23-point inspection program, bad-weather preparation, and a long-term rental placement program — generating a recurring managed-services revenue stream alongside transaction-based rental income.

The underlying operating stack is the CiiRUS property management and reservation platform, which powers the public website's search, availability calendar, and booking flows, and provides a homeowner portal at owners.ciirus.com. The company does not publish revenue, has no outside funding, no parent company, and no M&A history. With 11-50 employees and a single regional office footprint within 15 minutes of most properties, Place In The Sun functions as a tightly-localized lifestyle business whose differentiation rests on regional brand tenure, on-the-ground responsiveness, and bundled homeowner services rather than technology or scale advantages.

Name

Place In The Sun

Legal name

Place in the Sun Vacation Rentals

Website

https://placeinthesun.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

Place In The Sun Vacation Rentals is a privately-held, founder-owned Florida Gulf Coast operator managing 25+ furnished vacation homes and offering bundled property management services to absentee homeowners across the Englewood, Rotonda West, and Port Charlotte corridor.

Ownership category

akta.pro rank

Product category

Vacation Rental Services

NAICS

Other Traveler Accommodation (72119), Traveler Accommodation (7211)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Beachfront & Lakefront Homes (THAMAAAF)

akta.pro secondary industries

Luxury Vacation Homes & Residences (THAMAEAB), Large Group & Event-Friendly Homes (THAMAAAM)

Keywords

• Vacation rental management
• Property management services
• Short-term vacation rentals
• Vacation home rentals
• Absentee home management

Headquarters

HQ city

Placida

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Vacation Rental Bookings: Nightly rental income from vacation homes, condos, and villas in Florida Gulf Coast communities. Properties range from $130-$201 per night with 12% tax additional. Payment due in full for bookings within 8 weeks.
2. Property Management Services: Professional property management for absentee homeowners including home walk-throughs (monthly, bi-weekly, or weekly), pool care, lawn/yard care, pest control, general maintenance, bill paying service, and monthly statements.
3. Rental Programs (Annual/Long-term): Extended stay and long-term rental programs offering income to offset property maintenance costs for homeowners, with a large network of potential renters in the U.S. and overseas.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

Place In The Sun manages and rents fully furnished vacation homes, condos, and villas across Florida's Gulf Coast communities (Englewood, Rotonda West, South Gulf Cove, Port Charlotte, Cape Haze), offering nightly stays with amenities such as private pools, waterfront/golf course views, full kitchens, and concierge services. The company also provides professional home management services for absentee property owners, including walk-through inspections, pool/lawn care, pest control, bill paying, and rental programs with 24/7 emergency response.

Product overview

Place In The Sun operates as a vacation rental management platform offering a portfolio of furnished vacation rental properties (homes, condos, and villas) across Florida's Gulf Coast communities. The company provides individual property listings with amenities such as private pools, waterfront access, and golf course views, complemented by professional home management services for property owners including maintenance, rental programs, and concierge services. The underlying property management and booking system is powered by CiiRUS software.

Differentiator

Problem solved

Functional benefit

Products and services

• Vacation Rental Homes Furnished vacation rental properties including homes, condos, and villas located in Florida's Gulf Coast communities of Englewood, Rotonda West, South Gulf Cove, and Port Charlotte. Properties feature amenities such as private pools, waterfront access, golf course views, and are fully equipped with kitchens, TVs, internet access, and linens. Available for nightly stays priced from $130-$201 per night plus 12% tax.
• Casa De Nina (Property 3LMP) A 3-bedroom, 2-bathroom vacation retreat in Rotonda West overlooking a greenbelt and lake on the Long Marsh Golf Course, featuring an electrically heated private pool, formal dining room, and chef-ready kitchen. Sleeps up to 6 guests at $135/night.
• Your Sanctuary to Relax & Recharge (Property 118TR) A 4-bedroom, 4-bath plus den custom-built vacation home in Rotonda West with dual primary suites, serene lake views, and a private resort-style pool and spa with optional electric heating. Sleeps up to 8 guests at $160/night.
• Your Florida Waterfront Escape Awaits (Property 9454RC) A 3-bedroom, 2-bathroom canal-front home in South Gulf Cove with a private heated pool with electric heat pump, private dock, and games room with billiards table. Sleeps up to 6 guests at $130/night.
• Relax in this Lakefront Villa (Property 582RC) A bright south-facing lakefront villa in Rotonda West with heated pool, direct access to Broadmoor Park walking trails, and complimentary Callaway golf clubs. Available at $150/night.
• Casa Azul (Property 52TV) A 3-bedroom, 2-bath custom-built vacation home in Rotonda West with a private heated pool, outdoor wet bar, 3-car garage with 4 adult bicycles and commercial-grade ping pong table. Sleeps up to 6 guests at $182/night.
• Tropical Tranquility Awaits (Property 37PVR) A 3-bedroom, 3-bath custom-built vacation retreat in Rotonda West on a peaceful cul-de-sac, featuring a private saltwater pool and spa with optional electric heating and lake views overlooking White Marsh Golf Course. Sleeps up to 6 guests at $162/night.
• Home Management Services Professional property management services for absentee homeowners including home walk-through inspections (monthly, bi-weekly, or weekly), weekly pool care, lawn and yard care, quarterly pest control, general maintenance, bad weather preparation, bill paying service, and vacation/extended stay/long-term rental programs with complete concierge service and 24/7 emergency response.

Quantifiable outcome

• 23-point walk-through inspection ensures consistent property quality standards
• +1 more outcomes

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• CiiRUScoreTechnology or IntegrationCiiRUS provides the property management software and reservation system powering the Place In The Sun website. This includes the property search, availability calendar, booking system, and property management backend. The company is 'Powered by CiiRUS' as stated on their website footer.

Scale indicators6 records

Recent moves6 records

Expansion highlights4 records

Market position

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/PlaceinSun
• Facebookfacebook.com/place.sun
• LinkedInlinkedin.com/company/place-in-the-sun-real-estate

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Place In The Sun