CiiRUS
CiiRUS provides an all-in-one cloud-based property management platform for professional short-term rental managers in North America, combining reservations, channel management, trust accounting, direct booking websites, and AI automation in a single subscription. Family-owned since 2008.
- Company typePrivate
- Founded2008
- HeadquartersKissimmee, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What CiiRUS does
CiiRUS is a family-owned software company that provides an all-in-one cloud-based property management platform for professional short-term rental managers in North America. Founded in 2008 and headquartered in the Orlando, Florida area, the company consolidates reservations, channel distribution, property care, trust accounting, owner reporting, direct booking websites, and guest communication into a single subscription product. The platform connects to 100+ certified integrations, including Airbnb, Vrbo, Beyond, PriceLabs, Wheelhouse, Stripe, RemoteLock, Turno, and Key Data, with a direct Booking.com integration under active development.
The core architecture is a cloud-based PMS layered with a unified calendar, unified inbox, trust accounting module, AI-powered automation suite, and a built-in website builder with payment processing. Proprietary technology centers on two-way OTA synchronization, split-payout owner accounting, combined cross-channel reviews, and an open API. In 2025, CiiRUS launched a generative AI suite (CiiRUS Ai) for listing content, guest messaging, and a conversational business-insights assistant, and announced a 2026 migration of portal.ciirus.com to a modern Angular framework with a fully serverless API.
CiiRUS makes money primarily through monthly per-property subscriptions (90-day initial commitment, 30-day cancellation notice), with additional revenue from exclusive payment processing, a legacy 1% gateway fee on certain legacy contracts, and optional managed services for revenue management and listing optimization. Go-to-market blends a product-led free trial (no credit card required) with sales-assisted enterprise demos targeting managers running 5 to 500+ homes. The company has not raised outside capital and is led by co-founders Roberto Dicarlo (CEO) and Roger Parry (CTO), with Vincenzo Dicarlo (CSO) and Josh Parry (CPO) as managing partners.
CiiRUS firmographics
Firmographics- Name
- CiiRUS
- Legal name
- Ciirus, Inc.
- Website
- https://ciirus.com
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- CiiRUS provides an all-in-one cloud-based property management platform for professional short-term rental managers in North America, combining reservations, channel management, trust accounting, direct booking websites, and AI automation in a single subscription. Family-owned since 2008.
- Ownership category
- akta.pro rank
Where CiiRUS is headquartered
LocationHeadquarters
- HQ city
- Kissimmee
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
CiiRUS business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Subscription - Per Property: Monthly subscription fees billed per active property. Charges automatically taken on or around the 20th-28th of each month based on property count. 90-day initial commitment required with 30-day cancellation notice thereafter.
- Gateway Fees (Legacy Model): For legacy pricing model customers (pre-2023): 1% gateway fee on all bookings made through CiiRUS channel manager, calculated on total booking value and invoiced monthly.
- Payment Processing: Exclusive payment processing services for CiiRUS customers with merchant account integration.
- Managed Services (Optional Add-on): Hands-on revenue management, listing optimization, and guest support services offered as premium add-on.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Monthly | Professional subscription tier with all-inclusive features |
| Transaction based/ take rate | Monthly | Legacy pricing model (pre-2023) |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels7 records
CiiRUS product offering
Product offeringCore offering
CiiRUS sells a cloud-based, all-in-one vacation rental property management platform for professional short-term rental managers. The unified subscription combines a PMS, channel manager, trust accounting, AI automation tools, direct booking website builder, and 100+ integrations (Airbnb, Vrbo, Booking.com, smart locks, dynamic pricing). Optional paid layers include CiiRUS Protect (property/liability coverage up to $1M), payment processing, managed revenue services, and a guided onboarding journey with data migration and training.
Product overview
CiiRUS is an all-in-one vacation rental property management software platform for professional short-term rental managers, combining a unified PMS and channel manager into a single cloud-based system. The core platform includes modules for Reservations & Listings, Property Care, Accounting/Trust Accounting, Guest Communication (Unified Inbox), Reporting & Analytics, CiiRUS Ai Automation Tools, Direct Booking Websites, and a Channel Manager with 100+ integrations. Additional services layered on top include CiiRUS Protect (property/liability coverage up to $1M), Payment Processing, Managed Services (revenue management and listing optimization), an Owner Portal for homeowners, and a structured Onboarding Journey with data migration and 1-on-1 training. The company also offers a referral rewards program and a comprehensive Help Center knowledge base. The legacy Windows desktop application is being phased out in favor of the cloud platform.
Differentiator
Problem solved
Functional benefit
Products and services
- CiiRUS Property Management System (PMS) All-in-one cloud-based vacation rental management software for professional short-term rental managers, combining property management, channel management, and owner accounting into a single system with unified calendar, unified inbox, trust accounting, reporting dashboards, and direct booking websites.
- CiiRUS Ai Automation Tools AI-powered automation suite including automatic listing optimization that generates conversion-focused property titles and descriptions, smart guest messaging with AI-generated context-aware communications, and a conversational AI assistant for real-time business analysis and insights.
- Direct Booking Websites Mobile-friendly direct booking website builder with live rates and availability, built-in payment processing, add-ons, promo codes, SEO optimization, and customer review management, including blog functionality for content marketing.
- CiiRUS Protect (Property Protection) Property and liability protection program covering contents damage, real property damage, general liability, and bedbug coverage, providing up to $1 million in combined protection for property managers and their homeowners.
- Payment Processing Exclusive payment processing services for CiiRUS customers, including credit card processing for direct booking websites, add-ons, and promo codes, with gateway fees applying per booking for some pricing models.
- Managed Services Hands-on managed services including revenue management, listing optimization, and guest support, provided by CiiRUS experts to assist property managers with day-to-day operations and growth.
- Owner Portal Online portal for property owners to view rental portfolio performance, monthly and annual statements, work orders, and booking details, supporting multiple languages (English, Portuguese, Spanish) and including owner payment link for credit card submissions.
- CiiRUS Onboarding Journey Guided onboarding program including data migration, account configuration, and 1-on-1 team training, designed to get property managers running confidently within weeks rather than months, with dedicated onboarding success managers.
Quantifiable outcome
- Users report stopping payments for external pricing tools and website hosting after switching to CiiRUS
- +1 more outcomes
Companies that use CiiRUS
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles3 records
CiiRUS technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration13 records
AI capability4 records
Feature7 records
CiiRUS partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered minor and core.
- TurnominorJoint webinar on July 9th to educate customers about Turno's cleaning automation platform. Turno helps CiiRUS users find housekeepers and automate cleaning schedules.
- RemoteLockcoreRemoteLock integrates with CiiRUS as a leading access-centered property operations software platform. Over 10,000 customers in 75+ countries. Helps property managers enable, control, and automate access and climate control across their portfolio.
- Tropical Escape HolidayscoreTropical Escape Holidays officially integrates with CiiRUS, connecting properties to high-value travel agencies across the UK and beyond. Founded in 2006 by Matthew Daniel, with General Manager KellyAnn Beach since 2016. Enables CiiRUS users to access international wholesale booking channels otherwise unavailable. No fees or commissions charged to property managers.
- Key DataminorJoint webinar on March 11th featuring Key Data's vacation rental market analytics. Key Data benchmarks CiiRUS properties against market data from hundreds of thousands of properties worldwide.
- Beyond PricingcoreDeep integration with Beyond Pricing for AI-powered dynamic pricing. Users claim up to 40% revenue boosts. Beyond acts as a virtual revenue manager with advanced market analytics and precise pricing recommendations.
- PriceLabscoreDeep integration with PriceLabs for customizable, data-driven dynamic pricing. PriceLabs learns user preferences over time with flexible settings and direct control from CiiRUS dashboard.
- WheelhousecoreDeep integration with Wheelhouse for AI-powered pricing that crunches billions of data points nightly. Sets surgically precise prices with seamless CiiRUS integration.
- VRBO (Expedia)coreVRBO Preferred Partner with direct API integration. 2-way sync for listings, reservations, rates, and availability.
- AirbnbcorePrimary OTA partner with direct API integration. 2-way sync for listings, reservations, rates, availability, reviews, and Smart Pricing.
- Booking.comcoreDedicated development team working on Booking.com direct integration, announced to launch in coming months. Will enable direct connection to Booking.com's global inventory.
- VRMA (Vacation Rental Management Association)minorBronze level sponsor of the Vacation Rental Management Association industry organization.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
CiiRUS competitors and assessment
Company assessmentDirect peers
- Guesty: Leading all-in-one property management platform for short-term rentals, offering PMS, channel manager, guest communication, and payment processing. Direct competitor targeting the same professional STR manager segment with multi-channel distribution and similar feature breadth.
- Hostaway: Vacation rental PMS and channel manager built for professional property managers with deep OTA integrations and automation. Competes head-to-head in the same SMB-to-enterprise STR manager segment that CiiRUS serves.
- Streamline Vacation Rental Software: Cloud-based vacation rental management software for professional managers with trust accounting, channel management, and owner reporting. Closely overlaps CiiRUS's feature set and target customer base in North America.
- OwnerRez: Vacation rental PMS with channel management, accounting, websites, and integrations aimed at owners and small-to-mid professional managers. Competes in adjacent tier of the same vertical with comparable core modules.
- Lodgify: Vacation rental software combining PMS, channel manager, and direct booking websites, with strong emphasis on independent owners and growing managers. Overlaps with CiiRUS on website builder and direct booking value proposition.
- Track PMS: Hospitality and vacation rental management software offering PMS, accounting, channel management, and owner statements for vacation rental managers. Direct competitor in the same operational software category.
- Rentals United: Channel manager and API connectivity platform for vacation rentals, bridging PMS systems to global OTAs. Overlaps with CiiRUS's channel-manager functionality and serves a similar professional manager audience, especially in Europe.
- iGMS: Vacation rental software combining channel manager, automated messaging, cleaning management, and accounting. Targets individual hosts and small-to-mid professional managers with similar feature set to CiiRUS.
Emerging players
- Hostfully: Vacation rental property management platform focused on guidebooks, unified inbox, and channel management, targeting boutique managers and emerging operators. Partial overlap with CiiRUS, especially in guest communication and direct booking.
Broad incumbents
- Escapia: Vacation rental software owned by Booking Holdings serving professional managers with PMS, accounting, and distribution. Backed by a major OTA parent, representing an integrated incumbent competing across many of the same modules as CiiRUS.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
CiiRUS social profiles
Digital presenceCiiRUS financial estimates
Financial estimateRevenue estimate
Valuation estimate
CiiRUS leadership team
Management profileNumber of profiles
Profiles4 records
CiiRUS funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
CiiRUS M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about CiiRUS
What does CiiRUS do?
CiiRUS sells a cloud-based, all-in-one vacation rental property management platform for professional short-term rental managers. The unified subscription combines a PMS, channel manager, trust accounting, AI automation tools, direct booking website builder, and 100+ integrations (Airbnb, Vrbo, Booking.com, smart locks, dynamic pricing). Optional paid layers include CiiRUS Protect (property/liability coverage up to $1M), payment processing, managed revenue services, and a guided onboarding journey with data migration and training.
Is CiiRUS a public or private company?
CiiRUS is a private company. It is classified as family owned and is currently operating.
When was CiiRUS founded?
CiiRUS was founded in 2008. It employs 11 to 50 people.
Where is CiiRUS based?
CiiRUS is headquartered in Kissimmee, United States, in the North America region.
How does CiiRUS make money?
Four revenue lines are on record. Subscription - Per Property is the primary driver. The others are gateway Fees (Legacy Model), payment Processing and managed Services (Optional Add-on).
Who are CiiRUS's main competitors?
Direct peers on record are Guesty, Hostaway, Streamline Vacation Rental Software, OwnerRez, Lodgify, Track PMS, Rentals United and iGMS. Hostfully is listed as an emerging player. Escapia is listed as a broad incumbent.
Does CiiRUS have an API?
Yes. The CiiRUS API is available for connecting CiiRUS accounts to booking channels for the purpose of listing properties/units with third parties and passing bookings back to CiiRUS as the central reservation calendar. The API Terms of Service explicitly restrict use to channel connections and booking sync; any other use of data is a violation of terms. API services can be terminated by CiiRUS or the client with 48 hours notice. The API documentation URL was not directly referenced in the source content.