Pasquini Espresso Company

What Pasquini Espresso Company does

Pasquini Espresso Company is a privately held, family-owned specialty retailer founded in 1957 by Italian immigrant Ambrose Pasquini in Los Angeles, California. The company operates from a single headquarters and showroom at 2902 Gilroy Street in downtown Los Angeles, employing 11-50 staff, and sells premium home and commercial espresso equipment, grinders, coffee, accessories, and replacement parts through its direct-to-consumer e-commerce platform at pasquini.com, which ships to all 50 U.S. states. Pasquini is an authorized dealer for leading Italian brands including La Marzocco, La Pavoni, Mazzer, Bezzera, Faema, La Spaziale, LUCCA, and Slayer, and does not manufacture proprietary equipment beyond its own line of hand-roasted coffee blends (Crema Bar, Milano) and historically its Livietta and Livia 90 home machines.

The company's revenue is generated through five primary streams: (1) one-time sales of espresso machines ranging from approximately $1,695 to $13,395 and grinders from $495 to $3,345, (2) sale of hand-roasted own-brand coffee plus third-party brands (Carraro, Lavazza, Portioli) at $18.99 to $189 per unit, (3) residential and commercial repair services (the latter via partnership with ESI SoCal), (4) film studio equipment rentals at $300-$525 per week for productions, and (5) Prima Services, a premium in-home installation, calibration, and training offering for LA County customers purchasing ultra-premium machines. Every machine is bench-tested by certified technicians prior to shipment and is covered by the Pasquini Performance Warranty.

Pasquini serves three primary customer segments: home baristas and espresso enthusiasts purchasing prosumer equipment (long-tail consumer, primary), film and television productions requiring functional espresso equipment for set use (B2B transactional, primary), and commercial cafes, restaurants, and hospitality businesses purchasing coffee in bulk or requiring equipment service (B2B secondary). The differentiators versus pure e-commerce competitors are the in-house repair service capability, authorized warranty center status, physical showroom for hands-on testing, and 67+ years of brand heritage tied to Italian espresso tradition. Marketing is executed through owned e-commerce, a content blog, Instagram, Facebook, and YouTube, with no third-party distributors or resellers in the distribution model.

Name

Pasquini Espresso Company

Legal name

Pasquini Espresso Co.

Website

https://pasquini.com

Company type

Private

Founded year

1957

Operating status

Operating

Headcount range

11–50 employees

Short description

Pasquini Espresso Company is a family-owned, Los Angeles-based specialty retailer founded in 1957 that sells premium Italian espresso machines, grinders, coffee, accessories, and replacement parts through direct-to-consumer e-commerce, supported by in-house repair services, film studio rentals, and a physical showroom.

Ownership category

akta.pro rank

Product category

Specialty Coffee Equipment Retail

akta.pro primary industry

Coffee, Espresso & Tea Appliances Retail (CRACADAC)

Keywords

• Espresso equipment retail
• Specialty coffee products
• Espresso machine service
• Coffee equipment sales
• Commercial espresso supply

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Others

Revenue model

1. Espresso Equipment Sales: Sale of espresso machines, grinders, accessories, and replacement parts from multiple premium brands. Revenue is generated through one-time product transactions with various price points ranging from approximately $500 to $13,000+.
2. Coffee and Specialty Products: Sale of hand-roasted coffee products under the Pasquini brand, as well as Carraro, Lavazza, and Portioli blends. Products sold in various pack sizes including individual bags, 3-packs, and 6-pack cases.
3. Commercial Repair Services: Commercial espresso machine repair services provided through ESI SoCal partnership for business customers requiring equipment maintenance.
4. Residential Repair Services: Residential/home espresso machine repair and service, handled through a service request form with customer care response within 1 business day.
5. Film Studio Equipment Rentals: Rental of home and commercial espresso machines and grinders to film studios for productions. Pricing ranges from $300-$525 per week per machine with maximum 4-week rental periods.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Pasquini Espresso Company is a multi-brand specialty retailer that sells premium home and commercial espresso machines, grinders, replacement parts, barista accessories, and roasted coffee through its own e-commerce store and Los Angeles showroom. The company also generates recurring revenue from in-house and on-site espresso equipment repair services and rents espresso machines to film and television studios.

Product overview

Pasquini Espresso Co. is a family-owned specialty retailer founded in 1957, based in downtown Los Angeles, California. The company operates as a multi-brand e-commerce platform offering a comprehensive portfolio of espresso equipment, coffee products, accessories, and services. The core product lines include Espresso Machines (featuring La Marzocco Linea Mini R and GS3, La Pavoni Cellini and Botticelli, Slayer Steam Single and Espresso One Group, Faema Faemina, Bezzera, LUCCA, and La Spaziale), Espresso Grinders (Mazzer Philos, Mini g, Super Jolly, Kony, Eureka Mignon Libra and Oro Single Dose Pro, La Pavoni Kube Mill and Cilindro), Coffee + Specialties (own-brand Pasquini coffee blends including Crema Bar and Milano, plus Carraro, Portioli, and Lavazza), and Accessories (IMS filter baskets, Urnex cleaning products, Vivreau water filtration, Acaia scales). Services include residential and commercial repairs, film studio rentals, Prima Services (premium LA County installation and training), and the Pasquini Performance Warranty program. The company distinguishes itself through authorized dealership relationships with premium espresso brands, in-house repair capabilities, and comprehensive pre-sale bench testing of all equipment.

Differentiator

Problem solved

Functional benefit

Products and services

• Espresso Machines Retail category of commercial and home espresso machines resold from multiple premium manufacturers, offering features such as dual boilers, PID controls, E61 groupheads, and flow control. Available to consumers and small commercial buyers across all U.S. states.
• Espresso Grinders Retail category of burr grinders for espresso from brands including Mazzer, Eureka, and La Pavoni, with options for grind-by-weight, grind-by-time, single-dose, and traditional hopper-based operation with flat or conical burrs.
• Coffee + Specialties Roasted coffee products including Pasquini's own hand-roasted blends (Crema Bar, Milano, sampler trios) and reselled blends from Carraro, Portioli, and Lavazza, offered whole bean or pre-ground in various roast levels and pack sizes including 3-packs and 6-pack cases for bulk buyers.
• Accessories Retail category of barista tools and espresso machine accessories including filter baskets, tampers, WDT tools, knock boxes, milk frothing pitchers, cleaning products, and water filtration systems.
• Replacement Parts Retail category of wear parts and service components compatible with La Pavoni, Bezzera, Pasquini, Mazzer, La Marzocco, and Faema espresso machines and grinders, including gaskets, shower screens, portafilters, steam wands, pumps, heating elements, and burrs.
• Bundle + Save Pre-configured espresso machine and grinder bundles offering combined-purchase savings, including Cellini Classic with Kube Mill, Cellini Evolution with Kube Mill, and Botticelli with Cilindro pairings.
• Residential Repairs Repair service for home espresso machines including in-home and mail-in options, with diagnosis, bench testing, and warranty service performed by certified technicians. Response is typically within 1 business day.
• Commercial Repairs Professional on-site repair and maintenance service for commercial espresso equipment, delivered through Pasquini's partnership with ESI SoCal (Espresso Services Inc. Southern California) for cafe and restaurant customers.
• Film Studio Rentals Rental program providing espresso machines and grinders (Bezzera Eagle, Victoria, Arcadia, B2016, C2013) to film and television production studios, with weekly rates, maximum 4-week rental periods, and logo release options for on-screen use.
• Pasquini Performance Warranty Warranty service covering parts and labor for defects on all equipment sold by Pasquini, with duration varying by product (24-month residential and 13-month commercial typical), accompanied by complimentary shipping within the first 30 days. Backed by Pasquini's status as an authorized warranty service center capable of in-house repairs.
• Prima Services Premium white-glove service for LA County customers that bundles in-home installation, machine calibration, barista training, and warranty repair for select ultra-premium espresso machines such as the Slayer Steam Single and Slayer Espresso One Group.
• La Marzocco Linea Mini R Featured retail SKU from the La Marzocco Linea Mini R line — a professional dual-boiler home espresso machine with saturated grouphead, app connectivity, brew-by-weight capability, pre-infusion, and insulated steam wand. Available in Black, White, and Glossy White finishes.
• La Pavoni Botticelli Specialty Featured retail SKU from La Pavoni — a premium prosumer espresso machine with E61 grouphead, pre-installed flow control, dual PID boilers, rotary pump, joystick actuators, dual manometers, and plumb-in readiness.
• Mazzer Mini g (Grind by Weight) Featured retail SKU from Mazzer — a compact grind-by-weight espresso grinder with TFT color display, commercial-grade load cell with +/-0.1g accuracy, 64mm flat burrs, stepless adjustment, hands-free dosing, and dual activation (button or portafilter detection). Available in Black and White.
• Pasquini Crema Bar Coffee Featured own-brand product — Pasquini's Italian-style espresso blend combining 30% Arabica and 70% Robusta, medium roast, with rich chocolatey flavor, subtle fruit notes, low acidity, and thick crema, packaged in nitrogen-flushed 2.2lb bags.

Quantifiable outcome

• All espresso machines and grinders are bench-tested by certified technicians before leaving the warehouse
• +2 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• ESI SoCal (Espresso Services Inc. Southern California)coreImplementation/ SI/ Consulting PartnerESI SoCal handles commercial repair services for Pasquini. Commercial customers requiring equipment service are redirected to ESI SoCal's landing page for service request submission. Service agent responds within 1 business day.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Blue Bottle Coffee: Specialty coffee roaster with a growing DTC and retail café presence. Overlaps with Pasquini on the roasted coffee product line and shares a craft-coffee, premium-positioning brand narrative.
• Counter Culture Coffee: Specialty coffee roaster and equipment retailer with strong sustainability positioning. Overlaps with Pasquini's hand-roasted coffee line (Crema Bar, Milano) and targets similar craft-coffee enthusiasts.

Direct peers

• Prima Coffee Equipment: Specialty coffee equipment retailer and direct importer of commercial and prosumer espresso machines. Overlaps with Pasquini on equipment sales and service, and shares the multi-brand retail-with-service model.
• Seattle Coffee Gear: Multi-brand specialty e-commerce retailer for espresso machines, grinders, and coffee equipment, with showrooms in Seattle and Portland. Closest direct peer to Pasquini, competing across the same premium Italian brand portfolio and home barista customer segment.
• 1st-line Equipment: Espresso machine retailer and authorized service center with both new equipment sales and repairs. Highly comparable model to Pasquini with the same combination of equipment retail plus service.
• Espresso Parts: Specialty retailer for espresso machine parts, accessories, and equipment serving both home and commercial customers. Direct overlap with Pasquini's parts and accessories business and shared commercial repair customer segment.
• Clive Coffee: Premium espresso equipment retailer based in Portland, OR, offering La Marzocco, Profitec, ECM, and Lelit machines with a curated home-barista focus. Directly comparable business model and customer base to Pasquini's prosumer equipment segment.
• Whole Latte Love: Online espresso equipment retailer with a YouTube-driven content marketing model. Competes with Pasquini on multi-brand e-commerce and prosumer home equipment, with comparable price points.

Broad incumbents

• Williams-Sonoma: Premium kitchen and home retailer (includes Williams Sonoma, Williams Sonoma Home, and previously Pottery Barn). Sells prosumer espresso equipment as part of a broader lifestyle catalog and competes for the same affluent home cook customer.
• Sur La Table: National kitchenware and small appliance retailer with a broader catalog that includes prosumer espresso machines. Overlaps Pasquini on home espresso equipment but as part of a wider kitchen retail portfolio.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCNXl7YVWqwq1i-FoiNRRYCg
• Facebookfacebook.com/pasquinicoffeeco
• Instagraminstagram.com/pasquinicoffeeco
• Xx.com/pasquini_co
• LinkedInlinkedin.com/company/pasquini-espresso-co

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pasquini Espresso Company