JEDE

What JEDE does

JEDE France SAS is a French private company founded in the early 1980s and headquartered in Tigery (Essonne), operating as a vertically integrated designer, marketer, and distributor of workplace hot beverage solutions. The company serves French businesses, public institutions, event venues, and individual consumers with two complementary hardware platforms — the proprietary Hotcup pre-dosed sealed cup system dispensed through the Jede 800E automatic machine, and the Cupéo Easy cartridge-based machine — backed by consumables (pre-dosed cups, Cupéo Box cartridges, instant powders, coffee beans) and a recurring managed service called Contrat Sérénité that bundles machine supply, maintenance, and consumables restocking for enterprises with 40+ employees. Pricing is transparent on the e-commerce storefront (Cupéo Easy at €189 HT, pre-dosed cups at €0.20–€0.30 per unit, cartridge beverages from €0.16) and quote-based for enterprise contracts and leasing arrangements.

JEDE monetizes through three reinforcing streams: transactional product sales via the jede-france.com e-commerce platform (B2C and SMB), hardware sales and financial leasing of vending machines, and the recurring Contrat Sérénité managed-service contract. Distribution is exclusively direct — own e-commerce, inside sales (phone and email), and enterprise field sales — with delivery restricted to metropolitan France. The company's competitive positioning rests on two patented technologies (the Hotcup sealed-cup architecture and the S.L.E.P energy management system claiming up to 40% energy reduction), 40+ years of brand presence in the French workplace beverage market, and a no-lock-in service model that explicitly contrasts JEDE with traditional OCS management companies that impose minimum consumption and fixed intervention schedules. Strategic emphasis is on aligning the product line with French sustainability regulation (cardboard cups, energy-efficient dispensers, local manufacturing) and on converting transactional hardware sales into recurring service revenue.

The company operates with 11–50 employees, has no parent, no subsidiaries, no disclosed funding, no M&A activity, and is registered with share capital of €838,200. Named leadership is limited to Alain Goudet as Directeur de la publication; customer logos are not publicly disclosed and the segmentation is horizontal across company sizes and use cases.

Name

JEDE

Legal name

JEDE FRANCE

Website

https://jede-france.com

Company type

Private

Founded year

1980

Operating status

Operating

Headcount range

11–50 employees

Short description

JEDE France is a 40-year-old French private company that designs, markets, and distributes workplace hot beverage solutions — proprietary pre-dosed cup and Cupéo cartridge machines plus consumables — to French businesses, public institutions, events, and consumers via direct e-commerce and enterprise sales.

Ownership category

akta.pro rank

Product category

Workplace Beverage Solutions

NAICS

Beverage Manufacturing (3121), Commercial and Service Industry Machinery Manufacturing (33331), Vending Machine Operators (445132)

SIC

Beverages (2080), Refrigeration & Service Industry Machinery (3580)

akta.pro primary industry

Coffee, Espresso & Tea Appliances Retail (CRACADAC)

akta.pro secondary industries

Coffee & Tea Beverage Co-Packing (RTD Coffee/Tea, Cold Brew) (AFAFAIAD), Filling & Dosing Machines (Liquid/Powder/Solid) (IMAHAOAF)

Keywords

• Vending machines
• Office coffee solutions
• Pre-dosed cups
• Beverage dispensing equipment
• Workplace beverage services

Headquarters

HQ city

Tigery

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Product Sales (B2C & B2B E-commerce): JEDE France sells hot beverage products (pre-dosed cups, instant drink powders, coffee beans, toppings) through its e-commerce platform everyjede-france.com to both end consumers and businesses. Products are sold at per-unit or per-kilogram pricing, with bulk discounts available. The online store processes orders with secure payment (credit card, PayPal, bank transfer).
2. Hot Beverage Vending Machine Sales & Leasing: JEDE France commercializes automatic hot beverage dispensers (Jede 800E, Cupéo Easy) and related equipment. Machines are available for purchase or through financial leasing arrangements. Revenue is generated from machine sales and lease installment payments.
3. Contrat Sérénité (Full-Service Management Contract): A bundled service contract where JEDE France provides a complete beverage solution including machine installation, consumables supply, maintenance, and support. Clients pay an ongoing service fee with no commitment required. This recurring service model provides predictable revenue and deepens customer lock-in.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels4 records

Core offering

JEDE France designs, markets, and distributes automatic hot beverage vending machines (Jede 800E, Cupéo Easy), pre-dosed sealed cardboard cups, and Cupéo Box cartridges for office and workplace use in metropolitan France. The company also offers consumables (instant beverages, coffee beans, toppings) and a turnkey full-service management contract (Contrat Sérénité) that bundles machine installation, consumables supply, maintenance, and support for businesses.

Product overview

JEDE France is a beverage solutions provider serving businesses with hot drink distribution equipment and consumables. Its product portfolio comprises two main dispensing systems: the Cupéo Easy (a cartridge-based machine with sub-8-second dispensing) and the Jede 800E (a pre-dosed sealed cup dispenser with 12 selection columns and 800-cup capacity), both supported by financial leasing and the Contrat Sérénité full-service management contract. Consumables include Cupéo Box cartridges (hermetic cartridges for the Cupéo Easy machine in cappuccino, espresso, soup, and chocolate variants) and a wide range of pre-dosed sealed cups from major brands (Nescafé, Van Houten, Maggi, Knorr, Lipton) available in classic and premium ranges, including instant soluble beverages in 1kg formats (Café Caramel SCHO, Café Vanille SCHO, Café Noisette SCHO, Thé Citron LIDIS, Potage légumes LIDIS). The company positions itself on quality products from recognized brands, local manufacturing, and sustainable practices.

Differentiator

Problem solved

Functional benefit

Brands

• Cupéo: Brand for coffee machines and cartridge-based beverage systems including Cupéo Easy and Cupéo Box products.
• Contrat Sérénité
• Jede 800E

Products and services

• Cupéo Easy A compact automatic hot beverage machine using cartridge-based distribution, dispensing drinks in under 8 seconds at a cost starting from €0.16 per beverage. Features automatic descaling detection and a removable drip tray for easy cleaning. Targeted at businesses and small offices seeking economical on-site beverage preparation.
• Jede 800E A fully automatic pre-dosed sealed cup dispenser with a 12-column rotary turret offering 12 drink selections and an 800-cup capacity. Features a digital screen, integrated microprocessor, and the S.L.E.P. energy management system that reduces consumption by up to 40%. Targeted at medium and large businesses needing high-volume office coffee service.
• Gobelets pré-dosés operculés (Pre-dosed Sealed Cups) Cardboard pre-dosed cups sealed with aluminum foil containing a precise dose of soluble beverage (coffee, tea, soup, chocolate). Products from major brands such as Nescafé, Van Houten, Maggi, Knorr, and Lipton, available in Classic and Premium ranges. Available in 30cl and 50cl capacities, priced at approximately €0.20–€0.30 per unit.
• Cupéo Box Cartridges Hermetic, waterproof cartridges for the Cupéo Easy machine containing coffee, chocolate, cappuccino, tea, soups, and gourmet beverages. Available in flavors including cappuccino, cappuccino noisette, cappuccino caramel, espresso, and potage. Cartridges are changed in seconds with no direct product contact, ensuring hygiene.
• Contrat Sérénité (Full-Service Management Contract) A turnkey full-service management contract for businesses, bundling machine supply (Jede 800E or Cupéo Easy), installation, consumables supply, preventive maintenance, and ongoing support. Designed for companies with more than 40 employees seeking a no-management, predictable-cost office beverage solution with no minimum consumption or rigid intervention schedule.
• Solution Location Financière (Financial Leasing) Financial leasing offering for businesses to acquire JEDE beverage dispensing equipment (vending machines) via monthly installments, with the option to purchase the equipment at the end of the lease term. Customized pricing based on the client profile.
• Hot Beverage Powders and Coffee Beans Range of soluble instant beverage powders (cappuccino, chocolate, tea, soup) and coffee beans/lyophilized coffees from brands including SCHO and LIDIS, packaged in 450g to 1kg formats. Sold per unit with bulk discounts, suited for both vending machines and manual cup preparation by businesses and individual consumers.
• Gamme Cupéo An integrated product line combining the Cupéo Easy automatic machines and the Cupéo Box consumable cartridges, marketed as a complete cartridge-based hot beverage solution for businesses seeking a hygienic, easy-to-use office coffee system.

Quantifiable outcome

• Energy consumption reduced by up to 40% with the S.L.E.P system (auto shutdown 1h after last use)
• +4 more outcomes

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators6 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Cafés Richard: French coffee roaster with a dedicated B2B/professional channel supplying workplaces and hospitality. Comparable to JEDE on French B2B coffee solutions, though skewed more toward roasted beans than machines.
• Café Malongo: French coffee company with a professional channel (offices, hotels, restaurants) offering machines and beans. Comparable to JEDE in the French workplace coffee segment and in combining machines with consumable supply.
• Selecta: One of Europe's largest unattended vending and workplace coffee service operators, with a dense French footprint. Directly comparable to JEDE on B2B vending machine placement, managed services, and consumables supply.
• MaxiCoffee: French B2B coffee distributor and equipment provider serving offices, hotels and restaurants. Comparable to JEDE in offering machines plus coffee consumables to professional buyers in France.
• Pelican Rouge: Historic French-origin workplace coffee and vending services provider serving offices and public venues. Closely comparable to JEDE in target customer, B2B service model and French geographic base.

Broad incumbents

• JDE Professional (Jacobs Douwe Egberts): Global B2B coffee and tea arm of JDE, supplying offices with bean-to-cup machines and consumables across Europe. Competes with JEDE in French workplace accounts as part of a much wider portfolio (Senseo, L'OR, Jacobs).
• Lavazza Professional: Italian multinational's B2B coffee and vending division serving offices, hotels and HoReCa across Europe. Overlaps with JEDE in workplace hot beverage solutions, particularly capsule and espresso machine systems.
• OCS Group: International workplace coffee and vending services provider with operations across the UK and continental Europe. Comparable to JEDE on the managed-service B2B vending model, though at significantly larger scale.
• Nespresso Professional: Nestlé's B2B coffee business offering premium capsule machines and consumables to offices and hotels. Competes head-to-head with JEDE in the workplace segment, but at a broader scale and with much larger R&D and marketing support.

Emerging players

• K-fee: Smaller European capsule coffee systems brand with a growing professional channel. Comparable to JEDE in targeting office hot-beverage service with a proprietary pod format, though overlapping on cartridges rather than pre-dosed cups.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/JedeFrance
• Facebookfacebook.com/Jedecupeo
• LinkedInlinkedin.com/company/jede-cupeo

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about JEDE