Uideation

What Uideation does

Uideation (legal entity: ui/deation GmbH & Co. KG i.L.) is a Munich-headquartered UX/UI design and digital product consulting agency founded in 2012 by Andreas Echterhoff and Christian Wiener. The firm operates with 11–50 employees across offices in Munich and Cologne, serving a horizontal mix of startups, SMEs (KMU), and large corporations (Konzerne) primarily in the DACH region. Core service lines include Customer Journey Management, Product Squads (embedded cross-functional teams), Accessible Design (BITV 2.0 compliance), and KI Innovation (AI workshops, AI design sprints, and generative AI services). The agency's signature methodology is "Instant Impact," which compresses traditional months-long delivery cycles into weeks through iterative, test-driven design sprints; the productized sprint portfolio includes Expert Review, Discovery Workshop, Five-Day Design Sprint, Lean Brand Development, and Usability Testsession.

The company's go-to-market combines direct sales, referrals, and a partner network (RockAByte, techmynder, Reflecta, Hacon, Form Fellows). Pricing is not publicly disclosed and is engagement-based, spanning short workshops to multi-year Product Squad retainers. Uideation's customer portfolio includes BVG, WDR, ProSiebenSat.1, Dematic, waipu.tv (Exaring AG), NEWSHA, burgerme, Robotise, BMW, and EnBW, with two Red Dot Design Awards (2019) among its credentials. A material structural flag is that both registered legal entities — ui/deation GmbH & Co. KG and ui/deation Management-GmbH — carry the "i.L." (in Liquidation) designation in the Munich commercial register, while the company website continues to advertise services and publish 2024-era case studies. The firm generates revenue exclusively through professional services and has no external funding, no parent company, and no subsidiaries.

Name

Uideation

Legal name

ui/deation GmbH & Co. KG i.L.

Website

https://uideation.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Uideation is a Munich- and Cologne-based UX/UI design and digital product consulting agency (founded 2012) that serves startups, SMEs, and corporations across DACH with Customer Journey Management, embedded Product Squads, accessible design, and AI innovation services.

Ownership category

akta.pro rank

Product category

UX/UI Design Consulting

NAICS

Custom Computer Programming Services (541511), Graphic Design Services (541430), Marketing Consulting Services (541613)

SIC

Services-Computer Programming Services (7371)

akta.pro primary industry

UI/UX Engineering & Front-End Modernization (BPAEAFAH)

akta.pro secondary industries

Custom Application Development (Web/Mobile/Desktop) (BPAEAFAA), Digital Creative & Experience Design Agencies (Web/App/UX) (MPAAAAAD)

Keywords

• UX/UI design services
• Digital product consulting
• Design sprint workshops
• Customer journey management
• Accessible design consulting

Headquarters

HQ city

Munich

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Professional Services and Consulting: Uideation generates revenue through professional services engagements including UX/UI design, customer journey management, digital product development, AI innovation, and accessibility consulting. Revenue is generated through project-based engagements, workshops, design sprints, and ongoing Product Squad retainer arrangements with startups, SMEs, and enterprise clients.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Uideation is a Munich-based UX/UI design and digital product consulting agency that translates ideas into validated, market-ready digital solutions through its proprietary "Instant Impact" methodology. The firm delivers strategy consulting, embedded product squads, customer journey management, accessible design (Barrierefreies Design), and AI innovation services. Its clients include startups, SMEs, and large corporations seeking user-centered product design, research, brand development, and go-to-market support.

Product overview

Uideation is a digital design and consulting agency offering a comprehensive portfolio of UX/UI design, strategy consulting, and digital product development services. The core offering centers on their 'Instant Impact' methodology—a sprint-based approach to accelerate ideas from concept to market. The service portfolio includes: Product Squads (dedicated cross-functional teams), Customer Journey Management, AI Innovation (KI Innovation) services, and Accessible Design (Barrierefreies Design). Service packages include Expert Review, Discovery Workshop, Five-Day Design Sprint, Lean Brand Development, and Usability Testsession. The company follows an 'Instant Impact' philosophy emphasizing iterative processes, test-driven design, minimal costs and risks, and measurable successes—delivering through various engagement models from workshops to long-term squad integrations.

Differentiator

Problem solved

Functional benefit

Products and services

• Product Squads Dedicated, embedded product teams (designers, strategists, developers) placed on-site with clients to execute digital product development end-to-end. Designed for companies needing sustained, cross-functional design capacity.
• Customer Journey Management End-to-end service that places the customer journey at the center of product development, from research and validation through to monitoring and optimization of the user experience over time.
• KI Innovation (AI Innovation) Artificial intelligence-focused consulting offering that includes AI workshops, AI design sprints, and the development of AI-driven digital solutions for clients exploring applied AI.
• Accessible Design (Barrierefreies Design) Accessibility-focused UX/UI design service ensuring digital products meet inclusive and barrier-free (barrierefrei) design standards for users with disabilities, including BCD-certified compliance work.
• Instant Impact Service Packages A suite of fixed-format, modular service packages under the "Instant Impact" methodology: Expert Review (multi-stage expert analysis of digital products), Discovery Workshop (one-day ideation workshop), 5-Day Design Sprint (rapid prototype sprint), Lean Brand Development (four-hour brand workshop), and Usability Testsession (live user testing).

Quantifiable outcome

• Reduced website CO2 from 0.35g to 0.06g per page view for Think Digital Green
• +4 more outcomes

Named customers13 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability9 records

Feature4 records

Partnerships

Four partnerships are on record, tiered core and minor.

• RockABytecoreTechnology or IntegrationSoftware developers from Cologne, experts in tailored native software solutions across various devices. Founded 2008, supporting numerous agencies, companies, and international corporations in planning and implementing digital products in entertainment, education, and service sectors. RockAByte complements uideation with UX design expertise.
• techmyndercoreTechnology or IntegrationFull-stack web implementation and scaling of complex community-driven business models from Munich. Specializes in agile MVP and POC execution. Shared agile mindset has enabled successful market launches for numerous startups.
• Reflecta NetzwerkminorGTM or Marketing PartnerSocial network connecting people with shared vision for a sustainable future. Unites individuals, social startups, projects, and organizations seeking meaningful cooperation. Platform facilitates networking between those seeking support and suitable supporters.
• HaconcoreTechnology or IntegrationTech team collaborating with uideation on the BVG Fahrinfo-App project. Hacon handled technical implementation while uideation provided UX/UI design. Partnership formed during pitch process for the multimodal mobility app development.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• SinnerSchrader (now part of Accenture Song): Hamburg-based digital agency offering UX/UI design, product development, brand strategy, and digital transformation for DACH enterprises — the closest direct competitor to Uideation's horizontal service portfolio and target segments.
• Hype (now part of Accenture Song): German creative and digital agency offering brand, communication, and experience design — competes for similar DACH brand-development and digital-product mandates as Uideation.
• Ustwo Studios: Global digital product studio delivering UX, product design, and digital product development for enterprise and startups — comparable in methodology (design sprints, embedded squads) and emphasis on user-centered product design.
• denkwerk: Cologne-based digital agency offering UX, software development, and digital strategy — direct peer given overlapping services, similar client verticals, and proximity to Uideation's Cologne office.
• UID (User Interface Design GmbH): Ludwigshafen-based UX consultancy delivering user research, UX design, and product strategy for automotive, medical, and enterprise clients in Germany — highly comparable to Uideation's enterprise-focused engagements.
• Elephant — Studio für visuelle Kommunikation: Berlin-based design and UX agency working on brand, digital products, and customer experience — competes for the same German SME and corporate clients with a similarly multidisciplinary design-and-tech model.

Broad incumbents

• Fjord (Accenture): Global design and innovation consultancy within Accenture Interactive, offering service design and digital product strategy — overlaps with Uideation's enterprise UX offerings but at vastly greater scale and geographic reach.
• Idean (Capgemini Invent): Human-centered design consultancy now part of Capgemini, providing UX strategy and product design — comparable offerings to Uideation but embedded within a much larger global services portfolio.

Regional players

• Netlight: European management and digital consulting firm with design and technology practices — comparable consulting-and-product model, primarily operating across the Nordics and DACH region.
• Kolibri Online: Munich-based digital agency offering UX design, web development, and digital strategy — a regional competitor targeting the same Munich-anchored corporate and SME clients as Uideation.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/uideation
• LinkedInlinkedin.com/company/uideation
• Facebookfacebook.com/uideation

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Uideation