Fjord
Fjord is a London-based service design consultancy founded in 2001, operating with 501-1,000 employees as part of Accenture Song to deliver design, digital product, and customer experience services to global enterprise clients across multiple industries.
- Company typePublic
- Founded2001
- HeadquartersLondon, United Kingdom
- Headcount501–1,000
- GTM typeB2B
- OfferingServices
What Fjord does
Fjord is a service design consultancy founded in 2001 and headquartered in London, United Kingdom. The firm operates as a specialized design capability within Accenture Song (formerly Accenture Interactive), Accenture's $20 billion creative, marketing, and customer experience business unit. With 501 to 1,000 employees and founders Mark Curtis (Founder and Chief Client Officer) and Olof Schybergson (Founder & CEO) still active in leadership, Fjord retains its identity as a dedicated service design brand while benefiting from the parent organization's global scale, enterprise client relationships, and integrated capability stack across 20+ industries.
The consultancy delivers design, digital product, and service design services to global enterprise clients, organized within Accenture Song's connected services framework spanning Design & Digital Products, Marketing, Sales, Commerce, and Service. Fjord's leadership team includes specialized roles such as Service Design Director (Alfred Lui), Strategic Design & Product Director (Toni Horn), and Group Strategy Director (Elena Garcia de Alcaraz), reflecting depth in design strategy and execution. Notable client work involves AI-driven personalization platforms (such as the Noli beauty recommendation engine), sustainability initiatives (Project STOP in Indonesia, WWF Germany ghost net sonar recovery), and digital product innovation for multinational enterprises across automotive (Maserati), mining (Sumitomo Metal Mining), and consumer goods sectors.
Fjord's business model is anchored in project-based consulting engagements sold primarily to Global Enterprises through direct enterprise sales channels inherited from Accenture's consulting practice. The firm raised approximately $3.4 million in a 2009 funding round led by Beringea, with a prior Series 1 round from GP Bullhound in December 2008, prior to its integration with Accenture. As part of Accenture Song, Fjord's technology capabilities are augmented by group-level investments including AI-powered predictive models (GemSeek), agentic AI for customer experience (Netomi), causal AI for marketing measurement (Alembic), composable commerce platforms (mindcurv, DaVinci Commerce), and a strategic partnership with Google Cloud for Gemini Enterprise agentic transformation.
Fjord firmographics
Firmographics- Name
- Fjord
- Legal name
- Accenture plc
- Website
- https://fjordnet.com
- Company type
- Public
- Founded year
- 2001
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Fjord is a London-based service design consultancy founded in 2001, operating with 501-1,000 employees as part of Accenture Song to deliver design, digital product, and customer experience services to global enterprise clients across multiple industries.
- Ownership category
- akta.pro rank
Where Fjord is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Markets served
Fjord business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Go-to-market motion2 records
Distribution channels1 record
Marketing channels3 records
Fjord product offering
Product offeringCore offering
Fjord is a service design consultancy that helps large organizations solve customer relevance and growth challenges through human-centered design. It delivers service design, strategic design, and digital product design consulting, working with enterprise clients to reimagine customer experiences, develop innovative digital products, and operationalize design thinking.
Product overview
Accenture Song is a portfolio of connected creative and technology services organized around five core service areas: Design & Digital Products, Marketing, Sales, Commerce, and Service. The offering operates as a unified platform-plus-services model rather than a single product, combining these capabilities to deliver end-to-end customer relevance and growth solutions. The portfolio is augmented through strategic acquisitions including customer experience analytics (GemSeek), marketing technology consultancy (The Lumery), cloud-native digital experience (mindcurv), healthcare marketing (ConcentricLife), digital product development (Work & Co), and customer engagement (UNLIMITED). The group generates approximately $20 billion in annual revenue and serves clients across industries including beauty, healthcare, environmental sustainability, and industrial innovation.
Differentiator
Problem solved
Functional benefit
Products and services
- Service Design
- Strategic Design & Product
- Experience Strategy
Quantifiable outcome
- $20 billion revenue business, up 8% year-on-year
Companies that use Fjord
Customer profileNamed customers6 records
Segments2 records
Ideal customer profiles1 record
Fjord technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability3 records
Feature4 records
Fjord partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered minor and core.
- NetomiminorAccenture invests in Netomi to accelerate enterprise adoption of agentic AI for customer experience. Netomi provides AI-powered customer experience solutions.
- Google CloudcoreAccenture and Google Cloud expand partnership to scale agentic transformation for global enterprises with Gemini Enterprise. This partnership focuses on enabling enterprises to adopt agentic AI solutions using Google Cloud's Gemini Enterprise platform.
- DaVinci CommerceminorAccenture invests in DaVinci Commerce to advance agent-led shopping capabilities.
- WEVOminorAccenture invests in WEVO to accelerate customer-led growth solutions.
- AlembicminorAccenture invests in Alembic to reinvent marketing measurement with data and causal AI.
- GemSeekcoreCustomer experience analytics provider that helps global businesses understand customers through insights, analytics and AI-powered predictive models. Part of Accenture Song's strategic acquisitions to expand analytics capabilities.
- The LumerycoreMelbourne-based marketing technology consultancy that helps leading organizations deliver seamless customer experiences and transform their marketing services.
- mindcurvcoreCloud-native digital experience and data analytics company specializing in composable software, digital engineering and commerce services.
- ConcentricLifecoreLeading healthcare marketing agency that helps Life Sciences brands build an optimal brand experience at any stage of the health journey.
- Work & CocoreGlobal digital product company that blends design, technology, and innovation to help companies create breakthrough products and experiences.
- UNLIMITEDcoreAward-winning integrated customer engagement agency with deep expertise in behavioral science, customer strategy and CRM activation.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Fjord competitors and assessment
Company assessmentDirect peers
- Pentagram: Pentagram is a design partnership with global offices, offering brand, digital, and product design. Comparable to Fjord as a senior-led, design-first consultancy operating across enterprise and consumer clients.
- IDEO: IDEO is a pioneering service design and innovation consultancy. Directly comparable to Fjord as a human-centered design firm serving enterprise clients on product, service, and experience design engagements.
- Work & Co: Work & Co is a global digital product company now part of Accenture Song, blending design, technology, and innovation. Directly comparable to Fjord as a sibling brand within Accenture Song offering product and experience design to enterprise clients.
- Wolff Olins: Wolff Olins is a global brand and design consultancy offering brand strategy, experience design, and service innovation. Comparable to Fjord as a creative-led consultancy serving large global brands.
- Frog Design: Frog is a global design and innovation firm specializing in product and service design. Directly comparable to Fjord in human-centered design, digital product creation, and enterprise transformation engagements.
- R/GA: R/GA is a global digital design and innovation consultancy offering brand, product, and experience design. Comparable to Fjord as an enterprise-focused design firm with technology and product capabilities.
Broad incumbents
- Huge (now part of IBM iX): Huge is a digital experience agency acquired by IPG and later aligned with IBM iX, offering CX design, digital product, and commerce services. Comparable to Fjord as an enterprise-scale digital design and CX consultancy.
- McKinsey Design (McKinsey & Company): McKinsey Design is the design arm of McKinsey & Company, offering design-led transformation at global enterprise scale. Comparable to Fjord as a strategy-consulting-embedded design practice serving large multinational clients.
- BCG Design (Boston Consulting Group): BCG's design practice offers customer experience and product design services integrated into BCG's consulting portfolio. Comparable to Fjord as an enterprise design capability inside a major strategy consultancy.
- Deloitte Digital: Deloitte Digital is the digital and creative arm of Deloitte, offering customer experience, design, and marketing transformation. Comparable to Fjord as a Big Four-adjacent enterprise design and CX practice.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Fjord social profiles
Digital presenceFjord financial estimates
Financial estimateRevenue estimate
Valuation estimate
Fjord leadership team
Management profileNumber of profiles
Profiles1 record
Fjord subsidiaries and ownership
Company hierarchySubsidiaries6 records
Fjord funding detail
Funding detailFunding overview
Funding rounds2 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Fjord M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Fjord
What does Fjord do?
Fjord is a service design consultancy that helps large organizations solve customer relevance and growth challenges through human-centered design. It delivers service design, strategic design, and digital product design consulting, working with enterprise clients to reimagine customer experiences, develop innovative digital products, and operationalize design thinking.
Is Fjord a public or private company?
Fjord is a public company. It is classified as corporate owned and is currently operating.
When was Fjord founded?
Fjord was founded in 2001. It employs 501 to 1,000 people.
Where is Fjord based?
Fjord is headquartered in London, United Kingdom, in the Europe region.
Who are Fjord's main competitors?
Direct peers on record are Pentagram, IDEO, Work & Co, Wolff Olins, Frog Design and R/GA. Broad incumbents are Huge (now part of IBM iX), McKinsey Design (McKinsey & Company), BCG Design (Boston Consulting Group) and Deloitte Digital.
Does Fjord have an API?
No public API is recorded for Fjord.