Stine Turf & Snow

What Stine Turf & Snow does

Stine Turf & Snow is a privately held, family-founded lawn care and snow/ice management services provider headquartered in Durand, Michigan. Founded by Marc Stine after his 1990 Michigan State University Turf Management certificate and eight years as a Golf Course Superintendent, the company has grown over 28 years to serve more than 200 Michigan cities, including Durand, Lansing, Flint, Saginaw, Lapeer, Warren, and Ann Arbor. The firm operates across residential, commercial, school district, utility, multi-family, and government customer segments, with primary verticals being lawn/turf care, pest and mosquito control, tree and shrub care, and snow/ice removal.

The service portfolio is structured around recurring, multi-step programs: a 5-step lawn care program (fertilizer and weed control across spring through fall), a 7-step tree and shrub care program (dormant oil through winter anti-desiccant), 5-application perimeter pest and mosquito programs, and snow/ice removal on multi-year, per-push, or on-call contracts. The company employs approximately 10 named staff members, including an MSU agronomist and two former golf course superintendents, with leadership certifications spanning Certified Snow Professional (CSP), ASCA, Advanced Snow Manager, and Landscape Industry Certified Lawn Care Manager. Field operations are supported by radio-dispatched trucks, mobile laptop computers with radar access for 24-hour snow/ice response, and a lawngateway.com customer account portal.

The business model is predominantly subscription/recurring revenue, supplemented by on-call snow services and a $40 Refer-A-Friend referral credit program. The company explicitly does not require contracts, emphasizing handshake/trust-based relationships and free no-commitment quotes. Marketing is driven primarily by word-of-mouth referrals, direct phone outreach (989-666-1200), and website contact forms. No external funding, acquisitions, or M&A activity are disclosed; the company operates as an independent, founder-led enterprise with no institutional investors.

Name

Stine Turf & Snow

Legal name

Stine Turf & Snow

Website

https://stinelawn.com

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

11–50 employees

Short description

Stine Turf & Snow is a privately held Michigan-based lawn care, pest control, tree and shrub care, and snow/ice removal services provider serving 200+ cities across residential, commercial, school district, utility, and government customer segments through recurring multi-step treatment programs.

Ownership category

akta.pro rank

Product category

Lawn Care and Snow Removal Services

NAICS

Landscaping Services (561730)

SIC

Agricultural Services (700)

akta.pro primary industry

Snow & Ice Management (De-icing, Plowing) (BPABADAG)

akta.pro secondary industries

Snow & Ice Management (Plowing, Salting, De-icing) (IMAIAIAF), Residential Snow Plowing (Driveways & Private Roads) (HSAIAIAA), Snow & Ice Removal / Winter Services (EDAEAAAH)

Keywords

• Lawn care services
• Snow and ice removal
• Pest and mosquito control
• Tree and shrub care
• Commercial landscape maintenance

Headquarters

HQ city

Durand

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D

Revenue model

1. Lawn & Turf Care Services: 5-application fertilizer and weed control program, lawn aeration, slit seeding, sports turf management, and vegetation control services. Includes supplementary services like aeration seasonal specials.
2. Tree & Shrub Care Services: 7-step preventive tree and shrub care program covering dormancy through winter protection. Services include deep root feeding, insect/disease control, and anti-desiccant applications.
3. Snow & Ice Removal: Multi-year seasonal contracts, per-push contracts, and on-call services. 24-hour response capability for residential and commercial sites. Covers Genesee and Shiawassee Counties primarily.
4. Pest & Mosquito Control: Perimeter pest control (5 monthly applications), mosquito control (5 application seasonal program), mole control, flea/tick control, surface insect control, and grub control programs.
5. Referral Revenue: Refer-a-friend program generates new customer acquisitions through existing customer referrals, credited to referrer's account.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Stine Turf & Snow is a Michigan-based lawn care and snow removal service company that provides a 5-step lawn fertilization and weed control program, a 7-step tree and shrub care program, perimeter pest and mosquito control, vegetation control, sports turf management, and 24-hour snow and ice removal for residential and commercial properties. The company operates without requiring contracts, offering customized seasonal programs tailored to each property's needs and budget, delivered across 200+ Michigan cities.

Product overview

Stine Turf & Snow is a service company offering lawn and turf care, pest and mosquito control, tree and shrub care, and snow and ice removal services. The core service portfolio includes a 5-step Lawn Care Program with fertilizer and weed control applications, Perimeter Pest Control and Mosquito Control as part of pest management services, a 7-Step Tree & Shrub Care Program, and 24-hour Snow & Ice Removal. Add-on services include lawn aeration, slit seeding, sports turf management, vegetation control, mole control, flea & tick control, surface insect control, and grub control. The company also offers a Refer-A-Friend loyalty program providing $40 credits for customer referrals.

Differentiator

Problem solved

Functional benefit

Products and services

• 5-Step Lawn Care Program A 5-application fertilizer and weed control program applied across spring, early summer, summer, early fall, and fall seasons, including granular slow-release fertilizers and liquid broadleaf weed control, for residential and commercial lawns.
• Lawn Aeration Core aeration service using hollow tines or spoons to create holes 2-4 inches deep, allowing fertilizer, water, and air to reach the root zone, relieve compaction, and break down thatch for residential and commercial lawns.
• Lawn Slit Seeding Process of creating narrow slices approximately 1 inch apart through thatch and soil for direct seed placement, ensuring good seed-to-soil contact, used alone or with core aeration for residential and commercial lawns.
• Sports and Golf Turf Management Specialized turf management program using high potassium-to-nitrogen ratio fertilizers for athletic fields and golf courses, with scheduling to peak field conditions for specific events, plus consultation on mowing patterns, irrigation, and line painting.
• Vegetation Control Weed control programs for mulch and rock beds, school complexes, propane tank farms, and industrial sites, using specialty products for year-long control, fast knockdown, or targeted applications.
• Perimeter Pest Control Monthly barrier application around the base of houses and first-floor doors and windows to control pests such as spiders, boxelder bugs, earwigs, and lady beetles, with 5 monthly applications from spring through fall.
• Mosquito Control Mosquito control program guaranteeing 21-day control (weather-dependent), with fog applications around house, shrubs, trees, deck, and lawn; 5-application program from spring through fall, plus single applications for special events.
• Mole Control Season-long mole control program using bait in active tunnels to eradicate moles that feed on earthworms, ants, grubs, and other arthropods.
• Flea & Tick Control Treatment lasting approximately 28 days targeting turf areas where fleas and ticks are found, available as granular or liquid application depending on property layout and weather.
• Surface Insect Control Treatment for turf-damaging insects such as European cranefly, chinch bugs, sod webworm, billbug, and ants, applied on an as-needed basis.
• Grub Control Preventative and curative grub control targeting larvae of beetles that feed on lawn roots, with guarantee covering breakthrough and free curative application for up to one year.
• 7-Step Tree & Shrub Care Program Preventive tree and shrub care program including dormant oil spray, spring and fall fertilization, three general insect and disease applications, and anti-desiccant spray for winter protection.
• Snow & Ice Removal 24-hour snow and ice management using mobile laptop computers with radar access and radio-dispatched trucks, serving residential and commercial sites in Genesee and Shiawassee Counties with multi-year contracts, per-push contracts, and on-call services.
• Refer-A-Friend Program Referral program offering $40 credit on customer's account for each new paying customer referred.

Quantifiable outcome

• Mosquito control effectiveness for 21 days (may last longer depending on weather)
• +2 more outcomes

Named customers6 records

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Three partnerships are on record, tiered moderate and minor.

• Michigan Turfgrass FoundationmoderateOthersProfessional organization membership. Dan Mausolf, General Manager of Stine Turf & Snow, currently serves as President of the Michigan Turfgrass Foundation.
• Michigan Green Industry AssociationminorOthersProfessional organization membership providing networking, industry education, and trade resources for green industry companies.
• Snow and Ice Management Association (SIMA)minorOthersProfessional organization membership in snow and ice management industry. Company holds CSP certification through this organization.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Weed Man USA: Franchise-based lawn care provider offering fertilization, weed control, and surface insect control on a recurring schedule. Comparable 5-application seasonal programs and similar residential/SMB customer focus.
• Lawn Doctor: National franchise specializing in lawn fertilization, weed control, and pest management for residential customers. Directly comparable multi-service lawn care business model with similar 5-6 application programs and subscription pricing structure.
• SavATree: Multi-service provider combining tree and shrub care, lawn care, and pest management for residential and commercial properties. Closely mirrors Stine's bundled service portfolio across turf, tree, and pest.
• The Grounds Guys: Franchise offering lawn care, landscape maintenance, and snow & ice removal for residential and commercial customers. Comparable multi-line service portfolio including seasonal snow services similar to Stine's bundle.
• Spring-Green Lawn Care: National franchise providing lawn fertilization, weed control, and pest services with a multi-application seasonal program. Direct competitor offering essentially the same subscription-based lawn care program structure.
• Bartlett Tree Experts: Specialist in tree and shrub care with a 7-step-style preventive care program and certified arborists. Directly comparable for Stine's tree and shrub care service line.
• NaturaLawn of America: Franchise lawn care company offering environmentally responsible fertilization, weed, and pest control with multi-application seasonal programs. Direct peer in lawn care service delivery model.

Broad incumbents

• TruGreen: National lawn care leader offering fertilization, weed control, and pest services across the U.S. Comparable as the dominant incumbent in the same lawn/turf service category, but with vastly broader geographic scale and brand spend than Stine.
• Davey Tree Expert Company: Large diversified tree care and landscape services company with residential and commercial offerings spanning tree/shrub care, lawn care, and utility vegetation management. Comparable scope across Stine's tree/shrub and utility vegetation control lines, with broader geographic reach.
• BrightView Landscapes: National commercial landscaping services company offering landscape maintenance, snow & ice management, and turf care. Comparable for the commercial property and snow/ice segments, with much larger commercial scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/stineturf
• Facebookfacebook.com/StineTurf

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Stine Turf & Snow