More Alliance Nordic AB

Name

More Alliance Nordic AB

Legal name

More Alliance Nordic AB

Website

https://morealliance.se

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Product category

Marketing and Advertising Services

NAICS

Public Relations Agencies (54182), Convention and Trade Show Organizers (561920)

SIC

Services-Advertising Agencies (7311), Services-Membership Organizations (8600)

akta.pro primary industry

Integrated Full-Service Creative Agencies (MPAAAAAA)

akta.pro secondary industries

Executive Summits & Invitation-Only Forums (MPAGAGAK), Customer/User Conferences & Client Advisory Boards (THAHAMAD)

Keywords

• Marketing communications
• Brand strategy services
• Public relations agency
• Digital marketing services
• Creative advertising agency

Headquarters

HQ city

Göteborg

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Project-based professional services: Fees generated from assembling tailored specialist teams for client projects across brand positioning, PR, campaigns, content, design, events, film production, digital strategy, and sustainability consulting. Revenue comes from professional services engagements rather than product or subscription models.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

More Alliance Nordic AB is a modular marketing and advertising agency network headquartered in Göteborg, Sweden, that delivers integrated communications, branding, PR, design, digital, film production, events, and sustainability services to clients through its portfolio of partner agencies. The alliance is part of the AMIN Worldwide network, giving clients access to broad Nordic creative, strategic, and production capabilities assembled on a project basis.

Product overview

More Alliance is a modular agency network (not a unified software product) that brings together independent specialist agencies to deliver holistic communication and brand-related services. The network comprises 10+ partner agencies: Rubrik (content marketing), Silverbullet Film (film production), STYLT (multidisciplinary design and concept), Start Communication (brand transformation), MORE SPACE (media/sports/event partnerships), REVOLVE (live events), MORE PR (strategic communication), TION DIGITAL (data-driven campaigns), UNDERSTANDIT (web/mobile development), TMP (sound production), ANSVARET (sustainability), WOW EVENT (Stockholm events), and VEKST (digital strategy). Services include brand positioning, PR/earned media, campaign development, content/social engagement, performance/conversion, events/experiences, film/sound/production, sustainable business strategy, sponsorships, and concept/design. Clients receive tailored teams assembled from the network for specific assignments rather than a single product.

Differentiator

Problem solved

Functional benefit

Products and services

• Rubrik Creative and design partner agency within the More Alliance Nordic AB network, delivering design and creative services for client engagements.
• Silverbullet Film Film production partner agency within the More Alliance Nordic AB network, providing film and video production for brand campaigns.
• STYLT Branding partner agency within the More Alliance Nordic AB network, providing brand strategy and brand development services.
• Start Communication Communications partner agency within the More Alliance Nordic AB network, providing strategic communications services for clients.
• MORE PR Public relations partner agency within the More Alliance Nordic AB network, delivering PR services for client campaigns.
• TION DIGITAL Digital partner agency within the More Alliance Nordic AB network, providing digital marketing services for clients.
• WOW EVENT Events partner agency within the More Alliance Nordic AB network, producing events and live experiences for client campaigns.
• ANSVARET Sustainability partner agency within the More Alliance Nordic AB network, providing sustainability strategy and sustainability communications.

Quantifiable outcome

• STIHL achieved #1 digital brand position in Nordic sector
• +5 more outcomes

Named customers4 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• AMIN WorldwidecoreStrategic or Co-development PartnerMore Alliance is part of AMIN Worldwide, an international network of independent agency partners. This affiliation provides global reach across 31 countries with 113 offices and 6,500+ professionals, enabling More Alliance to offer clients international capabilities combined with deep local insight.

Scale indicators10 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Forsman & Bodenfors: Leading Swedish independent creative agency with deep Nordic and international client rosters. Direct peer in the Nordic integrated creative/comms market, competing for the same enterprise brand and campaign engagements that More Alliance pursues.
• Acne: Swedish-founded creative agency with global operations, now part of Stagwell. Direct peer for Nordic enterprise brand, content, and integrated communications work, with stronger international footprint than More Alliance.
• NoA (Nordic agency network): Nordic agency collective hosting multiple specialist agencies including Åkestam Holst and Great Works. Closely comparable to More Alliance's multi-agency alliance model in structure and Nordic enterprise focus.
• DDB Stockholm: Stockholm-based office of global DDB network. Direct peer competing for the same Nordic enterprise brand and integrated campaign engagements as More Alliance's partner agencies.
• North Kingdom: Swedish digital experience and creative technology agency. Direct peer overlapping More Alliance's digital, content, and brand experience service lines for enterprise clients across the Nordics.
• Åkestam Holst (NoA): Swedish creative agency within the NoA Nordic agency collective. Direct peer in Nordic integrated advertising, brand, and digital communications with comparable scale and client roster to More Alliance.
• Great Works (NoA): Swedish creative agency also part of NoA. Competes with More Alliance's brand and campaign agencies (Start Communication, STYLT) for Nordic enterprise brand transformation mandates.

Broad incumbents

• McCann Worldgroup: Global advertising and communications network. Competitor for enterprise brand and integrated communications business, particularly in Nordic markets where McCann maintains local offices.
• VMLY&R: Global brand, customer experience, and advertising agency within WPP. Direct overlap with More Alliance's brand transformation, digital, and content capabilities at enterprise scale.
• Ogilvy: Global advertising and PR network with WPP. Competes with More Alliance on enterprise communications mandates, offering broader geographic reach and integrated advertising, PR, and consulting capabilities.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about More Alliance Nordic AB