Pedal Haus Brewery

What Pedal Haus Brewery does

Pedal Haus Brewery is a private craft brewery founded in 2015 by Julian Wright in Tempe, Arizona, and currently operates four brick-and-mortar locations across the Phoenix metropolitan area (Tempe, Chandler, Phoenix, and Mesa). The company produces a range of craft beers using a proprietary 'True To Style' methodology, which emphasizes style-appropriate ingredients and traditional brewing techniques to deliver clean, style-specific outcomes; the beer portfolio spans German lagers, Pilsners, Hazy IPAs, and experimental IPAs. The brewery also offers location-specific food menus (including vegan and gluten-free options), private event hosting for groups of 20+, and a weekly consumer newsletter called The Pedal Haus Dispatch.

The business is a founder-led, bootstrapped direct-to-consumer operation with no external funding rounds disclosed. Revenue is generated through on-site beer and food sales across the four taprooms, supplemented by private event bookings. Marketing is conducted via the company website, newsletter, social media, and on-premise events such as live music. The company has earned third-party quality validation through medals at the Great American Beer Festival and World Beer Cup, which are central to its brand positioning.

Operationally, Pedal Haus differentiates through a bike-themed concept that fuses cycling culture with craft beer, featuring bike-themed decor and communal tables made from reclaimed wood. The brewery serves craft beer enthusiasts, local community members, and event organizers, and has cultivated a community gathering role in the Tempe area. As a single-metro, asset-heavy hospitality business, its growth is constrained by physical expansion, local tourism trends, and discretionary consumer spending rather than by software or platform dynamics.

Name

Pedal Haus Brewery

Legal name

Pedal Haus Brewery

Website

https://pedalhausbrewery.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Pedal Haus Brewery is a privately held craft brewery founded in 2015 in Tempe, Arizona, operating four taproom and restaurant locations across the Phoenix metropolitan area and serving award-winning, 'True To Style' craft beers, food, and private events to local consumers.

Ownership category

akta.pro rank

Product category

Craft Brewery

NAICS

Breweries (312120), Drinking Places (Alcoholic Beverages) (7224)

SIC

Beverages (2080)

akta.pro primary industry

Brewpubs & Taprooms (On-site Beer Service) (THAFALAA)

akta.pro secondary industry

Regional & National Breweries (THAFALAD)

Keywords

• Craft beer brewing
• Brewery taproom services
• Craft beer production
• Private event hosting
• Brewpub food service

Headquarters

HQ city

Tempe

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales

Revenue model

1. On-site Beer Sales: Direct sales of craft beers brewed on-site at four Arizona locations
2. Food Service: Food menu sales including specialty brews, drinks, brunch, and gluten-free/vegan options
3. Event Hosting: Private party and event bookings for groups of 20+ people at all four locations

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Pedal Haus Brewery is a craft brewery that produces and serves award-winning craft beers brewed "True To Style" at four taproom locations in the Phoenix metropolitan area (Tempe, Chandler, Phoenix, and Mesa). The brewery pairs its beer portfolio with location-specific food menus that include vegan and gluten-free options, and offers private event hosting services for groups of 20 or more.

Product overview

Pedal Haus Brewery is a craft brewery with four Arizona locations (Tempe, Chandler, Phoenix, Mesa) featuring a bike-themed atmosphere and communal spaces. The core offering includes award-winning craft beers brewed 'True To Style,' ranging from traditional German lagers to experimental IPAs and Hazy IPAs. Additional offerings include The Pedal Haus Dispatch newsletter for beer enthusiasts, private event booking services for groups of 20+, and location-specific food and beverage menus with vegan/gluten-free options.

Differentiator

Problem solved

Functional benefit

Products and services

• Craft Beers Award-winning craft beer portfolio including German lagers, Pilsners, Lagers, experimental IPAs, and Hazy IPAs, brewed "True To Style" with style-appropriate ingredients and traditional brewing techniques; sold at brewery taprooms in Tempe, Chandler, Phoenix, and Mesa, Arizona.
• Food and Beverage Menus Location-specific food and beverage menus featuring specialty brews, drinks, brunch items, and food selections including vegan and gluten-free options, available at all four Arizona taproom locations and as takeout for in-person pickup.
• Event Booking and Party Hosting Private event booking and party hosting service for groups of 20 or more and special events, available at all four Arizona locations (Tempe, Chandler, Phoenix, Mesa) with dedicated per-location reservation pages and a brewery representative follow-up.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Huss Brewing Co: Tempe-based Arizona craft brewery with taproom locations serving house-brewed beer. Competes for the same Phoenix-metro craft beer consumer and shares the local Arizona brewery identity.
• Four Peaks Brewing Company: Long-established craft brewpub in Tempe, Arizona operating multiple locations with on-site food and beer service. Most directly comparable competitor given shared Phoenix-metro geography, brewpub format, and similar menu/event offerings.
• SanTan Brewing Company: Chandler-based craft brewpub with multiple Arizona locations offering house-brewed beer and full food menus. Directly comparable in geography, scale, and brewpub-with-events business model.
• Drago Brewing Co: Tempe-based small craft brewery/brewpub offering house-brewed beer with food. Closely comparable in size, format, and local Tempe competitive set.

Emerging players

• BrewDog: Multi-location craft brewery with distinctive brand identity, taproom-focused growth, and global expansion. Comparable in brewpub-format scaling and brand-led differentiation strategy, though much larger and international.

Broad incumbents

• New Belgium Brewing Company: Nationally distributed craft brewery with taproom experience. Comparable in craft beer category and quality focus but operates at much larger scale with national wholesale distribution.
• Sierra Nevada Brewing Co. Large established craft brewery with broad national distribution and taproom operations. Comparable in core brewing activity but vastly larger scale and wholesale-led distribution model.
• Stone Brewing Co. Major craft brewer with multiple taproom locations and national distribution. Comparable in craft brewing and taproom format but significantly larger scale and broader geographic reach.

Regional players

• Arizona Wilderness Brewing Company: Craft brewery and brewpub based in Gilbert, Arizona (Phoenix metro) with strong community-focus and award-winning beer. Comparable concept and regional positioning, slight geographic distinction within the same metro.

Others

• BJ's Restaurants, Inc. Casual dining chain known for house-brewed craft beer alongside full food menus. Comparable in brewpub-with-restaurant hybrid model and event/group booking capabilities, though operates as a large public chain.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/pedalhausbeer
• Facebookfacebook.com/PedalHausBrewery
• LinkedInlinkedin.com/company/pedal-haus-brewery

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pedal Haus Brewery