What Pets.ie does

Pets.ie is a privately held, 100% Irish-owned direct-to-consumer e-commerce retailer selling pet supplies to consumers across Ireland and Northern Ireland. The company operates a single online storefront on the AB Commerce platform, organized into five primary product categories — dogs, cats, small animals, chickens, and wild birds — with subcategories spanning food, housing, bedding, training, grooming, hygiene, health, and accessories. Its catalog combines own-label Pets.ie products with a broad range of third-party brands, most notably Flamingo (767+ SKUs), KONG, YuMOVE, Whimzees, Ancol, Company of Animals (HALTI), Hatchwells, and Plaqtiv+.

The business runs on a standard unit-pricing model with prices ranging from approximately €1.49 for low-cost accessories to €120+ for premium flea and tick treatments, paired with a €49 free-delivery threshold (€5.99 flat rate below threshold) and a same-day dispatch promise. Customer acquisition and retention are driven by Google Ads, Facebook Pixel-based paid social, Klaviyo email automation, and a VIP Club loyalty program, with Trustpilot reviews providing third-party social proof. The technology stack is commodity: AB Commerce as the storefront, Google Analytics and Tag Manager for measurement, Facebook Pixel for paid attribution, Klaviyo for email, and Trustpilot for reviews.

The company is bootstrapped with no disclosed funding rounds, parent company, management team, or headcount data, and serves exclusively as an online retailer with no physical retail locations. Its primary operating geography is the Republic of Ireland, with Northern Ireland fulfillment also supported.

Name

Pets.ie

Legal name

Pets.ie

Website

https://pets.ie

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

Pets.ie is a 100% Irish-owned online retailer selling pet supplies across dogs, cats, small animals, chickens, and wild birds to consumers in Ireland and Northern Ireland through a direct-to-consumer e-commerce storefront on the AB Commerce platform.

Ownership category

akta.pro rank

Product category

Online Pet Supplies Retail

NAICS

Pet and Pet Supplies Retailers (45991), Pet and Pet Supplies Retailers (459910)

akta.pro primary industry

Pet Supplies Inventory-led Online Retailers (CRAFADAH)

akta.pro secondary industries

Pet Food & Treats Retail (CRALAHAB), Pet Health & Wellness Retail (Supplements, OTC, Flea/Tick) (CRALAHAC), Pet Toys & Enrichment Retail (CRALAHAE), Pet Apparel & Accessories Retail (Leashes, Collars, Clothing) (CRALAHAM), Small Animal Supplies Retail (Rabbits, Guinea Pigs, Hamsters) (CRALAHAL)

Keywords

• Online pet store
• Pet supplies retail
• Pet care products
• Dog and cat supplies
• Pet accessories ecommerce

Headquarters

HQ city

Arklow

HQ country

Ireland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Operations, Marketing or Sales, Technology or R&D, Personnel, Infrastructure

Revenue model

1. Product Sales: Pets.ie generates revenue through direct retail sales of pet supplies including dog, cat, small animal, and chicken products. The business operates on a standard e-commerce model with products sold at varying price points from budget to premium, with free delivery threshold driving order values.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Pets.ie is an Irish online pet supplies retailer selling physical pet products directly to consumers through its e-commerce website. The catalog spans dogs, cats, small animals, chickens, and wild birds, covering food, accessories, health, training, grooming, housing, and cleanup categories. The business combines a proprietary Pets.ie branded line with distributed third-party brands (KONG, YuMOVE, Whimzees, Ancol, Flamingo, Company of Animals, Hatchwells, Plaqtiv+) and offers same-day dispatch plus free delivery on orders over €49.

Product overview

Pets.ie is an Irish online pet supplies retailer offering a comprehensive e-commerce platform with products across multiple pet categories: Dogs (with subcategories including kennels, crates, treats, collars/leads/harnesses, bedding, toys, bowls, grooming, training, door flaps/gates, and clothing), Cats (houses, trees/scratchers, litter, cat flaps, grooming), Small Animals (food, hutches, bedding), Chickens (coops, health products), and Wild Birds (feeders). The store features both proprietary Pets.ie branded products and established third-party brands including KONG, YuMOVE, Whimzees, Ancol, Flamingo (the largest brand with 767+ products), Company of Animals (HALTI training products), Hatchwells (dental/grooming), and Plaqtiv+ (oral care). The platform also operates a sale/offers section and provides information resources on pet care. The site integrates with analytics services (Google Analytics, Google Tag Manager, Facebook Pixel), email marketing (Klaviyo), and review platforms (Trustpilot).

Differentiator

Problem solved

Functional benefit

Products and services

• Dog Supplies Comprehensive range of dog supplies covering kennels, pens and fences, crates and travel accessories, treats, collars/leads/harnesses, bedding, toys, bowls and feeders, grooming, health and hygiene, poop bags and clean-up, training equipment, door flaps and gates, and clothing — for dog owners in Ireland.
• Cat Supplies Complete range of cat supplies including houses, treats, bedding, trees and scratchers, toys, collars/leads/harnesses/ID tags, bowls and feeders, grooming and care products, litter, cat flaps, and transport and safety accessories — for cat owners in Ireland.
• Small Animal Supplies Supplies for small animals such as rabbits and guinea pigs, covering food and feeding, hutches and runs, bedding and litter, transport and safety, grooming and care, and toys and accessories.
• Chicken Supplies Range of chicken keeping supplies including chicken coops and pens, bedding, health and hygiene products, and equipment — for backyard chicken keepers in Ireland.
• Wild Bird Supplies Wild bird feeding supplies, including bird feeders, for Irish householders feeding garden wildlife.
• KONG Products Premium KONG brand dog toys and treats, including durable rubber toys and natural treat products.
• YuMOVE Products YuMOVE joint health supplements for dogs, supporting mobility and joint care.
• Whimzees Products Natural, grain-free Whimzees dental chews for dogs made from vegetables.
• Ancol Products Ancol brand pet accessories including collars, leads, harnesses, coats, and grooming products.
• Flamingo Products Extensive Flamingo range of pet supplies (767+ SKUs) including toys, grooming products, training aids, bowls, feeders, collars, leads, harnesses, clothing, safety gates, and cleanup products across dogs, cats, and small animals.
• Company of Animals Products Company of Animals training and behavior products, including HALTI headcollars, no-pull harnesses, muzzles, training leads, and related pet care items.
• Hatchwells Products Hatchwells pet grooming and dental care products, including toothbrush kits, toothpaste, and cleaning sprays.
• Plaqtiv+ Products Plaqtiv+ oral care products for cats and dogs, including water additives, toothpaste, and oral care sprays.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Partnerships

Five partnerships are on record, tiered major, core and minor.

• FlamingomajorChannel Partner/ Reseller/ DistributorFlamingo is a major brand partner of Pets.ie, with 767 products listed across dogs, cats, and small animals categories. Products include collars, leads, harnesses, grooming supplies, training equipment, and pet accessories.
• Company of AnimalscoreChannel Partner/ Reseller/ DistributorCompany of Animals is a brand partner specializing in dog training and behavior products including HALTI harnesses, headcollars, and muzzles. 10 products available on Pets.ie.
• AncolcoreChannel Partner/ Reseller/ DistributorAncol is a UK-based pet product manufacturer offering collars, leads, coats, and accessories. Multiple product lines available through Pets.ie.
• HatchwellsminorChannel Partner/ Reseller/ DistributorHatchwells brand offering pet grooming and dental care products. 2 products listed including toothbrush kits and cleaning sprays.
• Plaqtiv+minorChannel Partner/ Reseller/ DistributorOral care brand for pets offering toothpaste, water additives, and oral sprays. 3 dental care products available.

Scale indicators2 records

Recent moves1 record

Expansion highlights4 records

Direct peers

• Petstop: Ireland-based pet supplies retailer operating both online and physical stores. Direct competitor for Pets.ie in the Irish market across dogs, cats, and small animals with overlapping brand assortments.
• Zooplus: Pan-European online pet supplies retailer with operations in Ireland. Direct competitor offering extensive assortment, subscription models, and competitive pricing across pet food and accessories.
• Maxi Zoo: European pet retail chain with physical stores and online presence in Ireland. Comparable multi-category pet supplies offering across food, accessories, and grooming.
• Petmania: Irish pet retail chain with online and physical stores offering similar multi-category pet supplies including food, accessories, grooming, and training. Competes for the same Irish pet owner segment.
• VetUK: UK-based online pet supplies and pharmacy retailer with strong presence in Ireland. Comparable e-commerce-led model selling medications, food, accessories, and health products.
• Bitiba: European online pet supplies retailer owned by the Zooplus Group, operating in Ireland. Competes on price and assortment in the same online pet retail category.

Broad incumbents

• PetSmart: North America's largest specialty pet retailer offering food, supplies, grooming, and services. Relevant as a comparable operating model benchmark rather than direct geographic competitor.
• Pets at Home: UK's largest specialist pet retailer with omnichannel presence including veterinary services. While UK-focused, it represents the scaled omnichannel model and competitive threat Pets.ie would face expanding across the Irish Sea.
• Amazon UK / IE: Mass-market e-commerce platform carrying extensive pet supplies assortment, leveraging Prime delivery and aggressive pricing as a direct competitive force for any online pet specialist.

Emerging players

• Pet Drugs Online: UK-based online pet pharmacy and supplies retailer with growing Irish customer base. Comparable e-commerce model focused on health and wellness products for pets.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/pets-ie

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pets.ie