Eidex
EIDEX GmbH is a German full-service promotional merchandise specialist, sourcing, warehousing, and distributing certified Werbemittel and custom B2B/B2C shop systems for Mittelstand, industrial enterprises, and international corporate clients across the DACH region.
- Company typePrivate
- Founded1999
- HeadquartersBaierbrunn, Germany
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Eidex does
EIDEX GmbH is a privately held full-service promotional merchandise specialist headquartered in Baierbrunn near Munich, Germany, founded in 1999 and operated under Managing Director Thomas Gottschall. The company sources, brands, stores, and distributes certified promotional products (Werbemittel) for mid-sized German industrial companies, franchise systems, and international enterprises with centralized corporate merchandise programs. Customer segments are primarily German Mittelstand and industrial enterprises, with named clients spanning automotive (Magna International), insurance (ERGO), energy (Energie Südbayern), retail (Idealo), and manufacturing (August Weber), and average disclosed customer relationship durations of 15+ years.
The core offering is an integrated full-service stack combining strategy and design, certified and ethically produced merchandise sourcing, customized B2B/B2C ordering platforms with ERP/WMS integrations, in-house warehousing (5,000 pallet spaces across 2,000+ m²), quality control, and worldwide distribution with express delivery. Adjacent product lines include the EIDEX24 B2B webshop for standardized reorders, dedicated reward/employee shop modules, and the WerbeWelt (March) and WerbeWiesn (September) trade fairs in Munich, which together host 130+ manufacturers and the Best-Of-Bestsellers Award. Proprietary technology is moderate: customized shop systems and warehouse/quality-control infrastructure, certified to DIN ISO 9001:2015 and ISO 14001:2015 by TÜV Süd, with no AI or machine-learning components disclosed.
EIDEX generates revenue through a mix of professional services fees and product margins on full-service fulfillment contracts, recurring platform/shop-system services, and direct product sales via EIDEX24, all under bespoke B2B quotations rather than published pricing. Go-to-market is sales-led enterprise field sales anchored by personal account management, supplemented by trade fair lead generation, an owned website, YouTube content, Brevo email newsletters, and Google Ads; no consumer channel exists. The company serves the DACH region as its core market with worldwide shipping for international clients, operating with a team in the 30–40 employee range and no disclosed external capital, parent company, or acquisition history.
Eidex firmographics
Firmographics- Name
- Eidex
- Legal name
- EIDEX GmbH
- Website
- https://eidex.de
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- EIDEX GmbH is a German full-service promotional merchandise specialist, sourcing, warehousing, and distributing certified Werbemittel and custom B2B/B2C shop systems for Mittelstand, industrial enterprises, and international corporate clients across the DACH region.
- Ownership category
- akta.pro rank
Eidex industry classification
Industry- Product category
- Promotional Merchandise Services
- akta.pro primary industry
- Brand Experience (BX) & Service Design (BPAFAEAI)
Keywords
Where Eidex is headquartered
LocationHeadquarters
- HQ city
- Baierbrunn
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
Eidex business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Operations, Personnel, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Full-Service Fulfillment Services: Comprehensive promotional merchandise fulfillment including strategy, design, warehousing, individualization, and worldwide shipping. Revenue generated through service fees and product margins on merchandise sold.
- Product Sales: Sale of promotional items, giveaways, branded merchandise, and custom-made products. Revenue from product margins on certified, sustainable promotional products.
- Shop System Services: B2B shop systems, employee shops, and reward shops with system integrations. Platform services for companies managing regular promotional merchandise needs.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom full-service solutions priced based on project scope and requirements |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels7 records
Eidex product offering
Product offeringCore offering
EIDEX is a full-service promotional merchandise specialist that sources, designs, individualizes, warehouses and distributes branded giveaways and advertising materials for corporate customers. The offering spans strategy, product-world creation, custom B2B/B2C shop systems with ERP integration, in-house warehousing with quality control, and worldwide shipping. The company operates its own 5,000-pallet logistics facility near Munich and serves clients across Europe with both complex full-service projects and standardized ordering via the EIDEX24 platform.
Product overview
Eidex operates as a promotional materials full-service provider offering an integrated ecosystem of services and platforms. The core offering is the EIDEX Fullservice, a comprehensive fulfillment solution encompassing strategy, design, procurement, custom ordering systems, warehousing, and global distribution. This core service is complemented by EIDEX24, a B2B webshop for standardized ordering needs, and specialized B2B/B2C shop systems and reward shops for tailored corporate merchandise programs. The company also organizes trade fairs (WerbeWelt and WerbeWiesn) and offers certified advertising materials, all unified under a single-source service model.
Differentiator
Problem solved
Functional benefit
Brands
- EIDEX24: B2B ordering platform for standard promotional merchandise needs and day-to-day business requirements.
- WerbeWelt
- WerbeWiesn
Products and services
- EIDEX Fullservice
Quantifiable outcome
- 40,000 packages per year throughput capacity
- +2 more outcomes
Companies that use Eidex
Customer profileNamed customers8 records
Segments4 records
Ideal customer profiles3 records
Eidex technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Eidex partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered minor and core.
- PSI (Promotional Service Institut)minorIndustry association membership providing access to promotional products industry standards, networking, and best practices. PSI is a leading European industry organization for promotional merchandise.
- GWW (Gemeinschaft Werbeartikel-Wirtschaft)minorSignatory to the Ehrenkodex (Code of Honor) of the German promotional articles industry, committing to ethical and fair business practices in the advertising materials sector.
- Unternehmernetzwerk DIE6minorEntrepreneur network membership providing peer connections and business development opportunities within the network.
- Certified Supplier NetworkcoreEIDEX works exclusively with accredited, certified suppliers who undergo regular testing processes. They maintain close partnership-based relationships with a fixed portfolio of producers and service providers. Over 130 manufacturers exhibit at their trade fairs.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
Eidex competitors and assessment
Company assessmentDirect peers
- HALFAR: German manufacturer and supplier of bags and promotional products with broad promotional merchandise assortment. Comparable to Eidex as a DACH-based promotional products company serving enterprise customers.
- Prodir: Swiss/European manufacturer of promotional writing instruments and lifestyle products. Comparable to Eidex as a promotional merchandise supplier serving enterprise customers with branded giveaways, though Prodir is product-led versus Eidex's full-service model.
- PF Concept: One of Europe's largest promotional merchandise distributors and part of Polyconcept. Directly comparable to Eidex as a full-service promotional products business serving enterprise customers across multiple European markets.
- discountcompany: German promotional merchandise e-commerce and full-service provider. Comparable to Eidex24's online ordering model and full-service offerings, particularly competing on price-driven standard merchandise in the German market.
- Giving Europe: European promotional merchandise full-service distributor headquartered in the Netherlands with operations across Western Europe. Comparable to Eidex in offering a broad assortment of branded merchandise to B2B customers.
- Novograf: German promotional products specialist offering branded merchandise and customization. Comparable to Eidex in the German Mittelstand and enterprise promotional merchandise segment.
- MPM Marketing: German full-service promotional merchandise distributor based in the DACH region. Direct competitor to Eidex in the German market with overlapping customer segments (Mittelstand, enterprise) and full-service positioning.
- WERBAprint: German promotional products and printing company with a broad branded merchandise assortment. Comparable to Eidex as a DACH-based promotional merchandise supplier offering both products and customization services.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Eidex social profiles
Digital presenceEidex compliance and trust
Trust signalCompliance3 records
Eidex financial estimates
Financial estimateRevenue estimate
Valuation estimate
Eidex leadership team
Management profileNumber of profiles
Profiles6 records
Eidex funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Eidex M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Eidex
What does Eidex do?
EIDEX is a full-service promotional merchandise specialist that sources, designs, individualizes, warehouses and distributes branded giveaways and advertising materials for corporate customers. The offering spans strategy, product-world creation, custom B2B/B2C shop systems with ERP integration, in-house warehousing with quality control, and worldwide shipping. The company operates its own 5,000-pallet logistics facility near Munich and serves clients across Europe with both complex full-service projects and standardized ordering via the EIDEX24 platform.
Is Eidex a public or private company?
Eidex is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Eidex founded?
Eidex was founded in 1999. It employs 11 to 50 people.
Where is Eidex based?
Eidex is headquartered in Baierbrunn, Germany, in the Europe region.
How does Eidex make money?
Three revenue lines are on record. Full-Service Fulfillment Services are the primary driver. The others are product Sales and shop System Services.
Who are Eidex's main competitors?
Direct peers on record are HALFAR, Prodir, PF Concept, discountcompany, Giving Europe, Novograf, MPM Marketing and WERBAprint.
Does Eidex have an API?
No public API is recorded for Eidex.
What industry is Eidex in?
Eidex's product category is Promotional Merchandise Services. Its primary akta.pro industry code is BPAFAEAI, Brand Experience (BX) & Service Design.