Werba Print Und Display
Werba Print Und Display is a German custom POS display manufacturer (founded 1975, headquartered in Bühl) producing acrylic, plastic, wood, and metal merchandising displays and printed retail signage for enterprise retail and industrial customers, operating as a subsidiary of HL Display.
- Company typePrivate
- Founded1975
- HeadquartersBühl, Germany
- Headcount51–100
- GTM typeB2B
- OfferingHardware or Manufacturing
What Werba Print Und Display does
Werba print & display GmbH is a German custom manufacturer of point-of-sale (POS) displays and printed retail merchandising materials, founded in 1975 and headquartered in Bühl (Baden) with a second site in Bocholt acquired in September 2024. The company operates an integrated in-house production platform spanning screen and digital printing (Jetrix LXi8, Canon Colorado 1650, Swissqprint Nyala 4), plastics processing (acrylic, PVC, polycarbonate, PETG, etc.) with laser cutting, milling, bending, diamond polishing, and injection molding, plus metal and wood fabrication and further-processing capabilities (ultrasonic/high-frequency welding, gluing, punching). Across roughly 140 FTE (over 100 full-time plus ~80 part-time/temporary staff) and 7,600+ square meters of operating area, Werba serves enterprise retail and industrial customers — including national branch businesses, department store chains, building supplies stores, beverage producers, shop fitters, and advertising agencies — with project-based, quote-priced custom display solutions covering the full workflow from concept and prototyping through production, logistics (capacity to dispatch ~1,000 packages at peak), and on-site installation.
Werba's commercial model is direct B2B project sales with quote-based pricing for custom work and a small standard-product e-commerce POS shop for shipping within Germany only. Marketing is conducted through the company website, a Brevo-powered newsletter, a YouTube channel, Instagram/Facebook, and joint EuroShop trade fair appearances with parent HL Display. The company has been a wholly-owned subsidiary of HL Display (itself owned by Swedish private investment company Ratos AB, listed on Nasdaq Stockholm) since April 2023, and added Effekt Grafik GmbH & Co. KG via acquisition in September 2024 to deepen food-retail capabilities. Operating leadership comprises General Manager Daniel Dannhauser and Commercial Director Dietmar Leppert, with Lennart Johansson listed as Geschäftsführer.
Werba Print Und Display firmographics
Firmographics- Name
- Werba Print Und Display
- Legal name
- werba print & display GmbH
- Website
- https://werba-print.de
- Company type
- Private
- Founded year
- 1975
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Werba Print Und Display is a German custom POS display manufacturer (founded 1975, headquartered in Bühl) producing acrylic, plastic, wood, and metal merchandising displays and printed retail signage for enterprise retail and industrial customers, operating as a subsidiary of HL Display.
- Ownership category
- akta.pro rank
Werba Print Und Display industry classification
Industry- Product category
- Point of Sale Displays
- NAICS
- Commercial Printing (except Screen and Books) (323111), Commercial Screen Printing (323113), Support Activities for Printing (32312)
- SIC
- Commercial Printing (2750), Service Industries For The Printing Trade (2790)
- akta.pro primary industry
- OOH Production, Printing & Installation Services (MPAAAKAJ)
- akta.pro secondary industries
- Large-Format & Specialty Printing (Signage, Posters, Displays) (MPAJALAD), Prepress, Plate-Making & Artwork Services (IMALAKAM)
Keywords
Where Werba Print Und Display is headquartered
LocationHeadquarters
- HQ city
- Bühl
- HQ country
- Germany
- HQ region
- Europe
Offices2 records
Markets served
Werba Print Und Display business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Supply Chain, Operations, Technology or R&D, Infrastructure, Marketing or Sales
Revenue model
- Custom POS Display Manufacturing: Design, development, and production of customized point-of-sale displays using various materials including acrylic, plastic, wood, metal, steel, concrete, and aluminum. From simple bending parts to complex POS displays. One-time product sales with project-based engagement.
- Printing Services: Screen printing and digital printing services for promotional materials and display products. Including data optimization and graphic prepress services.
- Plastics Processing: Custom plastics processing including acrylic, PVC, and other thermoplastics with various finishing operations.
- Full Service and Logistics: Complete POS solutions including storage, picking, shipping, installation, and mounting services. Premium service offering for customers requiring end-to-end support.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Custom POS Displays - Quote-based pricing |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Werba Print Und Display product offering
Product offeringCore offering
Werba Print & Display is a full-service German manufacturer of customized point-of-sale (POS) displays and printed retail merchandising products. The company designs, prototypes, and produces displays using acrylic, plastics, wood, metal, steel, concrete, and aluminum, and offers end-to-end services including conception, plastics processing, screen and digital printing, further processing, and logistics/installation.
Product overview
Werba Print & Display is a full-service provider of customized Point of Sale (POS) displays and print products for retail and industry. The company operates as a single integrated platform offering design, prototyping, production, and logistics services across multiple product categories including acrylic stands, display solutions, checkout dividers, freezer signage, plastic displays, shelf optimization products, voucher displays, and customer signing systems. Manufacturing capabilities encompass screen and digital printing, plastics processing (acrylic and PVC), metal and wood fabrication, and secondary processing (milling, laser cutting, welding). The service portfolio includes conception and design, prototype development, print production, further processing, data optimization, logistics, and complete end-to-end POS solutions from development to installation. The company operates two locations in Germany (Bühl and Bocholt) and is part of HL Display.
Differentiator
Problem solved
Functional benefit
Products and services
- Acrylic Stands Transparent acrylic display stands for product presentation at point of sale for retail customers.
- Display Solutions Floor and standing displays for prominent product visibility and brand presence at POS, for retailers and industrial customers.
- Checkout Divider Checkout lane dividers for organized queuing and product separation at registers, for retail checkout areas.
- Freezer Signage Cold storage display solutions and signage for refrigerated product areas in retail stores.
- Acrylic Bending Parts Custom-bent acrylic components for specialized display applications for retail merchandising.
- Acrylic & PVC Displays Plastic displays manufactured from acrylic and PVC materials for various retail applications.
- Printed Magnetic Foil Custom-printed magnetic foil for versatile advertising and signage applications at retail.
- Pallet Cover / Jacket Branded pallet wrapping and coverings for product display and advertising on pallets in retail.
- Poster Pockets Sign holders and pockets for easy poster insertion and display at retail locations.
- Shelf / Aisle Flags Retail shelf and aisle banners for product highlighting and navigation in retail stores.
- Shelf Finishing / Shelf Optimization Shelf enhancement and optimization solutions for improved product presentation and merchandising in retail.
- Table Top Stands / Counter Displays Compact counter and table top displays for retail checkout and counter areas.
- Shelf Talker / Stopper / Crowner / Wobbler Retail shelf accessories including stoppers, crowners, and wobblers for pricing, campaigns, and advertising information directly on shelves.
- Voucher Display Gift card and voucher displays available in counter, rotation function, and floor-standing formats for retail.
- Customer Signing Systems Customer guidance and wayfinding systems including ceiling hangers, top signs, goods separators, and gondola head hangers for retail environments.
- Sales Area Signing Sales area identification and signage solutions for clear product categorization and customer navigation in retail.
- Goods Presentation Comprehensive goods presentation solutions including display solutions, sales area signing, plastic displays, shelving banners, and shelf optimization for retail.
- Conception & Design Individual POS concept development and design services for customized retail display solutions, for retail and industrial customers.
- Prototypes & Model Building Prototype development and model construction for product testing and approval before series production, for retail and industrial customers.
- Print (Screen and Digital Printing) Screen printing and digital printing services for customized print products independent of run size and format, for retail and industrial customers.
- Plastics Processing Acrylic and plastic processing including bending, milling, laser cutting, diamond polishing, and injection molding for retail and industrial customers.
- Wood & Metal Workshop Metal and wood fabrication using welding, bending, grinding, milling, sawing, drilling, and finishing for creative display constructions.
- Further Processing Secondary processing services including milling, laser treatment, diamond polishing, punching, cutting, bending, gluing, injection molding, and ultrasonic/high-frequency welding.
- Data Optimization & Graphic Prepress Expert pre-press workflow including data transfer, processing using modern software, PDF integration, and output to exposure devices and digital printing machines, for retail and industrial customers.
- Logistics Services Storage, picking, and shipping services handling up to 1,000 packages and numerous pallets during peak times with international shipping and customs compliance for retail customers.
- Full Service POS Solution Complete POS solution from development and production to installation, mounting, and documentation for retail customers.
Quantifiable outcome
- Since 1975, 50 years of experience developing and producing displays for sales promotion
- +1 more outcomes
Companies that use Werba Print Und Display
Customer profileNamed customers6 records
Segments2 records
Ideal customer profiles3 records
Werba Print Und Display technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Werba Print Und Display partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Effekt Grafik GmbH & Co. KGcoreEffective September 3, 2024, werba acquired Effekt Grafik GmbH & Co. KG based in Bocholt. The food retail business of Effekt Grafik becomes part of werba and HL Display. This acquisition strengthens werba's portfolio and competencies, enabling better customer service in the food retail sector. The Bocholt location now operates as werba print & display GmbH.
- HL Displaycorewerba print & display GmbH is a subsidiary of HL Display, an international provider of products and solutions for better shopping experiences. HL Display was acquired by Ratos (a private investment company listed on Nasdaq Stockholm) in 2010. HL Display employs over 1,100 people worldwide with annual turnover of approximately SEK 1,700M.
Scale indicators5 records
Recent moves11 records
Expansion highlights5 records
Werba Print Und Display competitors and assessment
Company assessmentBroad incumbents
- Smurfit Westrock: Major global paper-based packaging and display manufacturer with retail display capabilities. Comparable product overlap in POS displays, but at substantially larger scale and broader geographic footprint than Werba.
- DS Smith (Retail Displays): Global packaging and retail display heavyweight with dedicated display division serving major FMCG brands and retailers. Comparable in producing corrugated and printed POS displays, but operates at much larger scale across multiple geographies.
- Avery Dennison: Global leader in labeling and retail branding solutions including RFID-enabled retail tags and store-branding. Comparable in serving global retail customers with branding/merchandising products, but focused on labels and smart tags rather than custom POS displays.
- Sonoco Products Company: Global packaging solutions provider with point-of-purchase display business serving consumer goods companies. Comparable in supplying branded retail displays, though broader portfolio and significantly larger scale than Werba.
Direct peers
- POS TUNING: Germany-based direct competitor specializing in shelf-edge signage, stoppers, and POS accessories for retail. Operates in similar product categories to Werba (shelf finishing, customer signing systems) with comparable B2B retail customer focus in DACH region.
- HL Display: Werba's parent company and direct platform peer in retail POS/shelf-edge solutions. HL Display operates internationally with 1,100+ employees and SEK 1,700M turnover, providing complementary geographic coverage and shared product development to Werba's custom display manufacturing.
Emerging players
- Zeta Display: European provider of digital signage and in-store digital media solutions. Overlaps with Werba in the broader in-store display/merchandising category but focused on digital rather than physical printed displays; represents both a competitor and adjacent opportunity for Werba.
Regional players
- Schreiner Group: Germany-based specialty printer producing functional labels, security labels, and printed products for industrial and retail customers. Comparable in screen/digital printing capabilities and DACH-market focus, but specialized in functional/industrial labels rather than POS displays.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Werba Print Und Display social profiles
Digital presenceWerba Print Und Display financial estimates
Financial estimateRevenue estimate
Valuation estimate
Werba Print Und Display leadership team
Management profileNumber of profiles
Profiles9 records
Werba Print Und Display subsidiaries and ownership
Company hierarchySubsidiaries1 record
Werba Print Und Display funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Werba Print Und Display M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Werba Print Und Display
What does Werba Print Und Display do?
Werba Print & Display is a full-service German manufacturer of customized point-of-sale (POS) displays and printed retail merchandising products. The company designs, prototypes, and produces displays using acrylic, plastics, wood, metal, steel, concrete, and aluminum, and offers end-to-end services including conception, plastics processing, screen and digital printing, further processing, and logistics/installation.
Is Werba Print Und Display a public or private company?
Werba Print Und Display is a private company. It is classified as corporate owned and is currently operating.
When was Werba Print Und Display founded?
Werba Print Und Display was founded in 1975. It employs 51 to 100 people.
Where is Werba Print Und Display based?
Werba Print Und Display is headquartered in Bühl, Germany, in the Europe region.
How does Werba Print Und Display make money?
Four revenue lines are on record. Custom POS Display Manufacturing is the primary driver. The others are printing Services, plastics Processing and full Service and Logistics.
Who are Werba Print Und Display's main competitors?
Broad incumbents on record are Smurfit Westrock, DS Smith (Retail Displays), Avery Dennison and Sonoco Products Company. Direct peers are POS TUNING and HL Display. Zeta Display is listed as an emerging player. Schreiner Group is listed as a regional player.
Does Werba Print Und Display have an API?
No public API is recorded for Werba Print Und Display.
What industry is Werba Print Und Display in?
Werba Print Und Display's product category is Point of Sale Displays. Its primary akta.pro industry code is MPAAAKAJ, OOH Production, Printing & Installation Services, with a secondary code of MPAJALAD, Large-Format & Specialty Printing (Signage, Posters, Displays). Its NAICS code is 323111 and its SIC code is 2750.