Racine Family YMCA

What Racine Family YMCA does

The Racine Family YMCA is a nonprofit community organization founded in 1875, operating three branches across Racine County, Wisconsin: the Image Management Family Branch (Mount Pleasant, headquarters), the George Bray Neighborhood Center, and the Riverside Branch (both in Racine). The organization delivers a full-stack community services portfolio spanning fitness and wellness (state-of-the-art fitness centers, indoor pools with waterslide and whirlpool, group fitness including Les Mills BODYPUMP and BODYCOMBAT, personal training), youth and family programming (Young Leaders Academy K-12, Summer Day Camp, Schools Day Out, youth sports, swim lessons, YLA Summer Session at Carthage College), and community health initiatives (National Diabetes Prevention Program, Pedaling for Parkinson's, LIVESTRONG at the YMCA, Enhance Fitness, Tai Chi). In February 2026 it extended into social services with the launch of the Bray Center Food Pantry.

The business model blends subscription membership dues (eight tiers priced $30-$89/month effective January 2026, with a $25-$80 joining fee and annual campaign subsidies via the Y Bridge financial assistance program), program and registration fees (Summer Day Camp $245-275, Schools Day Out $45-60/day, birthday party packages $225-325), pay-as-you-go day passes ($10 youth / $15 adult / $25 family), and contributed revenue from corporate sponsors (SC Johnson, Aurora Health Care, Andis Foundation, Johnson Financial Group, CNH Industrial) and community partners (United Way of Racine County, Racine Community Foundation). Operations run on the third-party Daxko member-management platform with the MotionVibe mobile app for class reservations; no proprietary technology or AI capability is in evidence. The organization is governed by a volunteer board, employs 51-100 staff, and reported no disclosed revenue or 990 financial data in the available sources.

Name

Racine Family YMCA

Legal name

Racine Family YMCA

Website

https://ymcaracine.org

Company type

Private

Founded year

1875

Operating status

Operating

Headcount range

51–100 employees

Short description

Racine Family YMCA is a 150-year-old nonprofit operating three branches in Racine County, Wisconsin, delivering fitness, aquatics, youth development, clinical health programs, and food-assistance services to community members via membership dues, program fees, and charitable contributions.

Ownership category

akta.pro rank

Product category

Community Recreation and Fitness Services

NAICS

Fitness and Recreational Sports Centers (713940), Sports and Recreation Instruction (61162), Child and Youth Services (62411)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Youth Multi-Sport Camps (General Athletics, Summer Camps) (MPAKAJAA)

akta.pro secondary industries

Youth Mentoring & Positive Youth Development Nonprofits (BPAGADAD), Arts, Sports & Recreation-Based Youth Development Nonprofits (BPAGADAJ)

Keywords

• Community fitness centers
• Youth development programs
• Aquatic recreation services
• Child care services
• Senior wellness programs

Headquarters

HQ city

Racine

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others, Supply Chain

Revenue model

1. Membership Dues: Recurring monthly, quarterly, semi-annual, or annual membership dues auto-drafted from member accounts. Core revenue stream supporting organizational operations.
2. Program Fees: Fees for youth sports, swim lessons, summer day camp, schools day out, personal training, group fitness classes, and other recreational programs.
3. Day Passes and Guest Fees: Non-refundable day passes for non-members: Youth $10, Adult $15, Family $25. Three complimentary guest passes per calendar year for billable members, six for loyalty members.
4. Facility Rentals: Birthday party packages and room rentals. Splash Party and Gym Party packages with 15 guests ranging from $225-$325 depending on membership status.
5. Annual Campaign Donations: Tax-deductible charitable contributions to support financial assistance for programs and memberships, ensuring no one is turned away due to inability to pay.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels8 records

Core offering

The Racine Family YMCA is a nonprofit community organization that provides membership-based access to fitness facilities, aquatic centers, group exercise classes, personal training, and youth development programs including summer camp, before/after-school care, youth sports, and the Young Leaders Academy. The organization operates three branch locations across Racine County (Image Management Family Branch, George Bray Neighborhood Center, and Riverside Branch) serving children, adults, seniors, and income-qualified families through subsidized programming funded in part by charitable donations.

Product overview

The Racine Family YMCA is a non-profit community organization offering a comprehensive suite of health, fitness, and youth development programs through multiple branches. The organization operates two main locations (Image Management Family Branch and George Bray/Bray Center) providing fitness and wellness facilities, aquatic programs, group fitness classes (including Les Mills BODYPUMP, BODYCOMBAT, and Shapes), personal training, and child care services. The YMCA's youth development portfolio includes Summer Day Camp, Schools Day Out, Youth Sports, and the Young Leaders Academy (YLA) spanning K-12 with a summer session component. Community health initiatives encompass diabetes prevention, Parkinson's programs, cancer survivor support, and senior fitness. Additional services include a food pantry, birthday party rentals, annual events (Lighthouse Run), and financial assistance programs (Y Bridge). The organization provides membership-based access to facilities and programs, with scholarship assistance available for those who qualify.

Differentiator

Problem solved

Functional benefit

Brands

• Young Leaders Academy (YLA): A one-of-a-kind, membership-based youth program designed to empower youth with the mindset and tools to thrive in school, in their communities, and throughout life. Components include School Achievers (K-5), Young Achievers (6-8), and Teen Achievers (9-12).
• Y Bridge
• Lighthouse Run

Products and services

• YMCA Membership
• Group Fitness Classes
• Personal Training
• Swim Lessons
• Schools Day Out
• Summer Day Camp
• Youth Sports Programs
• Young Leaders Academy (YLA)
• YLA Summer Session
• Birthday Party Packages and Room Rentals
• Community Health Initiatives
• Bray Center Food Pantry
• Lighthouse Run
• Y Bridge Financial Assistance
• Day Passes
• Child Watch

Quantifiable outcome

• 58% reduction in type 2 diabetes risk for National DPP participants (71% for those over 60)
• +2 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and minor.

• United Way of Racine CountycoreGTM or Marketing PartnerStrategic partner providing referrals and community support. Listed as key community link on YMCA website. Works with YLA under United Way Community School Model.
• Aurora Health CareminorStrategic or Co-development PartnerHealthcare partnership providing Exercise for Parkinson's program. Physical Therapist and Fitness Specialist collaborate to deliver specialized exercise programming for Parkinson's patients.
• SEAY Swim TeamminorOthersPartner swim team operating out of YMCA facilities, enhancing aquatics programming and competitive swimming opportunities.
• Carthage CollegeminorOthersYLA Summer Session location partner. Sessions held at Carthage College facilities including Todd Wehr Center Cafeteria.
• Wisconsin SharescoreOthersWisconsin state child care assistance program accepted for Summer Day Camp and Schools Day Out programs. Provider #7000557757, Location #026.

Scale indicators3 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• Planet Fitness: National low-cost fitness chain competing for price-sensitive adult members in the same Racine-area market. Comparable in core fitness-center offering, though the value proposition and pricing model differ materially.
• Boys & Girls Clubs of America: National youth development organization with the same mission emphasis on youth, character, and out-of-school programming. Comparable in mission and youth development focus, though the national federation serves as a parent network rather than a direct local competitor.
• Racine Family YMCA (national network) — YMCA of the USA: The national YMCA federation under which Racine Family YMCA operates. Comparable as the parent brand, providing national membership portability, shared programming standards, and brand recognition that anchors local YMCA operations.
• JCC Association of North America: Jewish Community Centers operate as membership-based facilities offering fitness, aquatics, youth programming, and cultural programming analogous to a YMCA. Comparable as a community-center business model serving families with broad programming.

Regional players

• Anytime Fitness: 24/7 access fitness franchise with local Racine-area locations. Comparable as a competing fitness offering for adult members seeking convenient gym access, though lacking the YMCA's youth and community programming.

Direct peers

• YMCA of Metropolitan Milwaukee: A larger neighboring Wisconsin YMCA association operating multiple branches with similar fitness, youth, and aquatics programming. Comparable as a fellow Wisconsin-based YMCA serving a similar Midwestern community demographic.
• Boys & Girls Club of Racine: A youth development nonprofit serving the same Racine market with after-school programs, summer camps, and teen services. Directly comparable as a mission-aligned community youth organization competing for the same families and donor dollars.
• Kenosha YMCA: Another Southeast Wisconsin YMCA association serving an adjacent county with a comparable mix of membership-based fitness, youth development, swim lessons, and community programming. Directly comparable in mission, scale, and revenue model.

Others

• United Way of Racine County: A core community partner and funder of the Racine Family YMCA. Comparable as a fellow nonprofit operating in the same Racine County community-services ecosystem, sharing donor pools and beneficiary populations.
• Greater Wisconsin Agency on Aging Resources: Regional aging-services network that partners with community organizations (including YMCAs) to deliver senior fitness and wellness programs. Comparable as an adjacent community-services organization operating in the same Racine/Wisconsin region.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/RacineFamilyY
• Facebookfacebook.com/YMCARacine
• LinkedInlinkedin.com/company/ymcaracine
• Xx.com/Racine_Y

Revenue estimate

Valuation estimate

Number of profiles

Profiles24 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Racine Family YMCA