Kenosha YMCA

Name

Kenosha YMCA

Legal name

Kenosha YMCA

Website

https://kenoshaymca.org

Company type

Private

Founded year

1930

Operating status

Operating

Ownership category

akta.pro rank

Product category

Community Fitness and Youth Development

NAICS

Fitness and Recreational Sports Centers (71394), Sports and Recreation Instruction (61162), Recreational and Vacation Camps (except Campgrounds) (721214)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Group Fitness, Personal Training & Wellness Coaching (EDALAIAE)

akta.pro secondary industries

Youth Multi-Sport Camps (General Athletics, Summer Camps) (MPAKAJAA), Multi-Activity Enrichment Camps (Academic + Arts + Sports) (EDAMALAA), Endurance Sports Coaching & Training Camps (Running, Cycling, Triathlon, Swimming) (MPAKAJAH)

Keywords

• Community fitness center
• Youth development programs
• Aquatic swim lessons
• Childcare services
• Nonprofit wellness

Headquarters

HQ city

Kenosha

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Membership Dues: Recurring membership fees providing access to fitness facilities, pools, gymnasium, tracks, group fitness classes, and aquatic programs. Membership is offered at various tiers including individual, family, and corporate rates with automated billing.
2. Program Registration Fees: Fees for childcare programs, summer day camp, swim lessons, martial arts classes, sports leagues, Red Cross certifications, and other fitness/wellness programming.
3. Annual Campaign Donations: Charitable donations from community members supporting the Y's mission. The 2025 Annual Campaign goal was $100,000. Includes individual donations and corporate sponsorships.
4. Foundation Grants: Grant funding from organizations including YMCA of the USA ($80,000 Year-Round Universal Food Program Grant) and Eli Lilly and Company ($50,000 contribution for teen innovation programs).
5. Special Event Revenue: Ticket sales and sponsorship revenue from events including Annual Luncheon, Fall Fest, and other community fundraising events.
6. Facility Rental: Room rentals for private events and birthday parties, as well as facility usage fees for non-members.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

The Kenosha YMCA operates a multi-service community wellness facility offering membership-based access to fitness equipment, pools, group classes, and wellness programs. It supplements this core fitness offering with licensed before- and after-school childcare, summer day camps, youth sports leagues, swim lessons, martial arts, teen development programs, and community impact initiatives (cancer survivor support, adaptive sports, food access). Programs are delivered on-site at the main Kenosha facility, at partner school and park locations, and digitally through the YMCA360 streaming platform.

Product overview

The Kenosha YMCA operates as a multi-service community wellness organization offering a unified platform of fitness, youth development, and community impact programs. The core offering centers on membership-based fitness center access and group fitness classes, complemented by aquatic programs, youth sports, and before/after school childcare. Key product lines include YMCA360 (their digital on-demand video platform for virtual fitness), comprehensive aquatics programming (swim lessons, competitive teams, water safety), teen development initiatives (Teen Tech Space, Achievers), community health programs (LiveSTRONG cancer support, Miracle League adaptive sports), and seasonal special events. The organization provides these services through a traditional nonprofit membership model rather than a modular software architecture.

Differentiator

Problem solved

Functional benefit

Brands

• Teen Tech Space Powered by Jockey: Technology-rich space for teens to explore STEM, digital media, robotics, 3D design, and future career pathways
• Kenosha Emerging Leaders Academy (KELA)
• LIVESTRONG at the YMCA
• YMCA360

Quantifiable outcome

• Served over 30,000 community members through membership and programming
• +2 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

13 partnerships are on record, tiered core, flagship and minor.

• The Sharing CentercoreStrategic or Co-development Partner · 14 May 2026Partnership with The Sharing Center to strengthen the rural non-congregate food program, helping reach families in areas where transportation, distance, and access create barriers to consistent nutrition. First distribution served over 200 children with 2,800 meals.
• JockeyflagshipStrategic or Co-development PartnerJockey's early and ongoing investment helped establish the Teen Tech Space Powered by Jockey at Kenosha Emerging Leaders Academy, a technology-rich space where teens explore STEM, digital media, robotics, 3D design, and future career pathways. The space has been open for two years.
• University of Wisconsin-ParksidecoreStrategic or Co-development PartnerUW-Parkside partners with the Kenosha YMCA for the Annual Luncheon held at the UW-Parkside Ballroom. The university also provides mentorship and pre-college advising through KELA programs.
• Gateway Technical CollegecoreStrategic or Co-development PartnerGateway Technical College partners through STEM Works certifications available to YMCA teen participants, providing technical education pathways.
• Kenosha Unified School District (KUSD)coreStrategic or Co-development PartnerPartnership with local schools including Frank Elementary and Brass Community School for Achievers programs, before and after school childcare, and community school initiatives.
• Great Lakes Surf Rescue ProjectminorStrategic or Co-development PartnerMember of the Kenosha Safety Around Water Coalition working to raise awareness around water safety issues and educate the community about drowning prevention.
• Kenosha Area Convention & Visitors BureauminorGTM or Marketing PartnerCommunity partner supporting events and promoting local tourism and community activities.
• First American BankcoreGTM or Marketing PartnerFirst American Bank is the presenting sponsor of the Annual Luncheon and has contributed to supporting the YMCA's community mission.
• City of Kenosha Fire DepartmentminorStrategic or Co-development PartnerPartner in the Kenosha Safety Around Water Coalition working to raise water safety awareness.
• City of Kenosha Police DepartmentminorStrategic or Co-development PartnerPartner in the Kenosha Safety Around Water Coalition and patrols the pier and lighthouse area for public safety.
• Carthage CollegeminorStrategic or Co-development PartnerMember of the Kenosha Safety Around Water Coalition working on water safety education initiatives.
• PraesidiumcoreStrategic or Co-development PartnerNational leader in organizational abuse risk management that the Kenosha YMCA works closely with for child safety protocols, staff training, and accreditation (Praesidium Safety Equation and accreditation process).
• LIVESTRONG FoundationcoreStrategic or Co-development PartnerLicensed partner offering LIVESTRONG at the YMCA program for adult cancer survivors, helping them reclaim total health and control of their lives through specialized fitness and wellness programming offered at no cost.

Scale indicators9 records

Expansion highlights6 records

Direct peers

• Greater Greenfield YMCA: Nearby Wisconsin YMCA member association offering the same standardized mix of fitness, childcare, camps, and community programs. Highly comparable in operating model, revenue streams, and community anchoring role.
• Boys & Girls Club of Kenosha: Local youth development nonprofit serving Kenosha with after-school, summer, and teen programming. Closest direct peer in mission, member base, and funding model (memberships, donations, grants).
• JCC of Milwaukee (Harry & Rose Samson Family Jewish Community Center): Faith-affiliated community center offering fitness, aquatics, childcare, summer camp, and senior programming. Same nonprofit, multi-generational community recreation model as the Kenosha YMCA.
• Greater Milwaukee YMCA: Larger Wisconsin YMCA association operating fitness facilities, childcare, aquatics, and youth programs under the same Y-USA umbrella. Closest regional comparable for scale benchmarking.

Broad incumbents

• Planet Fitness: Low-cost national fitness chain that competes with the Kenosha YMCA for price-sensitive adult fitness members. Broad incumbent in the same fitness-center category, though without the Y's childcare, camp, and community programs.
• Life Time Fitness: Premium national fitness operator offering family-oriented programming, group fitness, pools, and youth activities. Competes with the Y for affluent family memberships in markets where both overlap.
• YMCA of the USA (Y-USA): National parent/affiliation body of which Kenosha YMCA is a member. Provides shared resources including the YMCA360 digital platform, programmatic standards, and national grant funding (e.g., the $80K Year-Round Universal Food Program Grant).
• Boys & Girls Clubs of America: National umbrella for youth development clubs providing after-school, summer, and teen programs. Comparable in mission, fundraising approach, and youth programming - a broad incumbent in the same nonprofit youth-services space.

Regional players

• Snap Fitness: Compact 24/7 franchise gym model with locations in Wisconsin and nationally. Competes for convenience-oriented adult fitness members in the same local market as the Kenosha YMCA.

Others

• Praesidium: National abuse risk management firm that the Kenosha YMCA partners with for staff training, child safety protocols, and accreditation. Ecosystem participant supporting the Y's childcare and youth program safety framework rather than a direct competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/kenoshaymca
• LinkedInlinkedin.com/company/kenosha-ymca

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kenosha YMCA