Isola
Isola is a founder-led, bootstrapped indie skincare brand founded in 2012, selling vegan and cruelty-free natural body scrubs, perfume oils, hand cream, body lotion, and candles through its Shopify storefront, Faire wholesale portal, and 100+ retail stockists across the US and Caribbean.
- Company typePrivate
- Founded2012
- HeadquartersDoral, United States
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Isola does
Isola is a privately held, founder-led indie skincare brand founded in 2012 to commercialize a family-recipe body scrub that originated in Montego Bay, Jamaica circa 2010. The company sells a focused product line of natural, vegan, and cruelty-free body care products — sugar-based coffee body scrubs in two scents, multi-purpose perfume body oils (dropper and roll-on formats), vanilla and anise hand cream, vanilla and anise body lotion, and recently launched candles — all formulated free from parabens, synthetic dyes, petrochemicals, and GMOs. The current corporate headquarters is listed in Doral, United States, while the brand retains its Jamaican heritage as a core part of its identity and product origin story.
The business operates a diversified omnichannel distribution model combining direct-to-consumer e-commerce via a Shopify storefront at isolabody.com, a wholesale portal on Faire.com, and physical retail through 100+ independent stockists across 30+ US states and four international markets (Canada, Aruba, Cayman Islands, Puerto Rico, and Jamaica). Pricing is positioned in the premium natural skincare tier, with products ranging from $14 (roll-on oil, hand cream) to $44 (candles). Marketing is conducted primarily through Instagram and Facebook, an email newsletter, a content blog ("Be Well"), and earned media — the brand was featured in Forbes, Allure, HuffPost, and Kourtney Kardashian's app during 2017-2018.
Isola appears to be a bootstrapped, founder-owned business with no disclosed external funding, no institutional investors, and a headcount of 1-10 employees. The economic model is straightforward unit-level sales across DTC and wholesale channels rather than subscriptions, enterprise contracts, or marketplace GMV. Revenue is not publicly disclosed and the company operates without mentions of hiring, fundraising, or major retail partnerships in recent source data, suggesting a stable but small-scale operation that has incrementally expanded its product line and distribution footprint since inception.
Isola firmographics
Firmographics- Name
- Isola
- Legal name
- Isola
- Website
- https://isolabody.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Isola is a founder-led, bootstrapped indie skincare brand founded in 2012, selling vegan and cruelty-free natural body scrubs, perfume oils, hand cream, body lotion, and candles through its Shopify storefront, Faire wholesale portal, and 100+ retail stockists across the US and Caribbean.
- Ownership category
- akta.pro rank
Isola industry classification
Industry- Product category
- Natural Body Care & Skincare
- NAICS
- Health and Personal Care Retailers (456), Soap and Cleaning Compound Manufacturing (32561)
- SIC
- Perfumes, Cosmetics & Other Toilet Preparations (2844)
- akta.pro primary industry
- Eau de Cologne & Light Fragrances (CRABADAD)
Keywords
Where Isola is headquartered
LocationHeadquarters
- HQ city
- Doral
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Isola business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Marketing or Sales, Operations, Personnel
Revenue model
- Direct E-commerce Sales: Isola sells products directly to consumers through their Shopify e-commerce website at isolabody.com. Customers purchase individual products at listed retail prices.
- Wholesale Distribution: Isola sells products wholesale to retailers and spas through their Faire.com wholesale portal. Orders ship within 3-5 business days.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Body Oils - Full Size |
| Unit Pricing | Pay-as-you-go | Body Oils - Roll-On |
| Unit Pricing | Pay-as-you-go | Body Scrubs |
| Unit Pricing | Pay-as-you-go | Hand Cream |
| Unit Pricing | Pay-as-you-go | Body Lotion |
| Unit Pricing | Pay-as-you-go | Candles |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
Isola product offering
Product offeringCore offering
Isola is an indie vegan and cruelty-free skincare brand that sells natural body scrubs, perfume body oils, hand cream, body lotion, and scented candles formulated with botanical ingredients such as coffee, sugar, coconut oil, and plant-based oils. Products are free of parabens, synthetic dyes, petrochemicals, and GMOs, and are sold directly to consumers via Shopify and through wholesale and retail stockists across the US and Caribbean.
Product overview
Isola is a vegan, cruelty-free skincare brand offering a focused product line that includes Body Scrubs, Body Oils, Hand Cream, Body Lotion, and Candles. The brand originated in Jamaica in 2012 with a family recipe for body scrub and has expanded to offer complementary skincare products. Body Scrubs (Lemongrass + Coffee, Vanilla + Coffee) are sugar-based exfoliating formulas with antioxidant-rich oils and caffeine for Cellulite-fighting benefits. Body Oils (Sage + Pineapple in dropper and roll-on formats) serve as multi-purpose fragrance oils and perfume alternatives. Hand Cream (Vanilla + Anise) and Body Lotion (Vanilla + Anise) provide hydrating skincare with botanical ingredients. Candles round out the collection for home fragrance. All products emphasize clean, non-toxic formulations free from Parabens, Synthetic dyes, Petrochemicals, GMOs, and other harsh chemicals.
Differentiator
Problem solved
Functional benefit
Products and services
- Body Scrubs
Quantifiable outcome
- Skin confidence - goal is for everyone to have healthy, radiant skin
Companies that use Isola
Customer profileSegments2 records
Ideal customer profiles2 records
Isola technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Isola partnerships and signals
Strategic signalScale indicators2 records
Recent moves5 records
Expansion highlights4 records
Isola competitors and assessment
Company assessmentDirect peers
- Lush: Lush is a global handmade cosmetics brand specializing in body scrubs, body lotions, soaps, and fragrance products with an emphasis on natural, ethically sourced ingredients — directly comparable to Isola's clean, vegan body-care positioning.
- Herbivore Botanicals: Herbivore sells natural, vegan skincare including body oils, scrubs, and lotions with a minimal-ingredient, botanical-led approach that closely mirrors Isola's positioning and pricing tier.
- Kopari Beauty: Kopari is a clean, indie body-care brand anchored in coconut-based scrubs, body oils, and lotions — directly comparable to Isola's tropical-origin, oil-based scrub and body oil line.
- Saje Natural Wellness: Saje sells natural body oils, scrubs, and home fragrance (including candles) through DTC and a large wholesale stockist network, paralleling Isola's mix of skincare oils and candles across boutique and spa channels.
Emerging players
- OUAI: OUAI is a prestige indie beauty brand selling scented body and hair oils, scrubs, and lotions through DTC and premium retail — overlapping with Isola's perfume-body-oil and body-scrub categories at similar price points.
- Necessaire: Necessaire is a clean, ingredient-focused body-care brand selling body lotions, washes, and fragrance oils in a premium price band — comparable to Isola's minimalist, vegan positioning but with a broader body-care assortment.
Broad incumbents
- Bath & Body Works: Bath & Body Works is the dominant specialty retailer of scented body care, candles, and lotions; a broad incumbent competing for the same body-care and home-fragrance occasions Isola targets at a much higher price tier.
- Mrs. Meyer's Clean Day: Mrs. Meyer's is a widely distributed clean, plant-based personal and home care brand with strong retail placement — relevant as a mass-market benchmark for the clean-ingredient positioning Isola uses to differentiate.
- The Body Shop: The Body Shop is a large, established natural and ethically sourced body-care retailer with extensive international wholesale and resort/hotel placement, analogous to Isola's natural ingredients plus hotel/spa distribution.
- SheaMoisture: SheaMoisture is a mass-market natural body-care brand offering scrubs, body oils, lotions, and soaps with cultural-heritage storytelling — broadly comparable to Isola's heritage-rooted, clean-ingredient positioning but at significantly larger scale.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Isola social profiles
Digital presenceIsola financial estimates
Financial estimateRevenue estimate
Valuation estimate
Isola leadership team
Management profileNumber of profiles
Profiles1 record
Isola funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Isola M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Isola
What does Isola do?
Isola is an indie vegan and cruelty-free skincare brand that sells natural body scrubs, perfume body oils, hand cream, body lotion, and scented candles formulated with botanical ingredients such as coffee, sugar, coconut oil, and plant-based oils. Products are free of parabens, synthetic dyes, petrochemicals, and GMOs, and are sold directly to consumers via Shopify and through wholesale and retail stockists across the US and Caribbean.
Is Isola a public or private company?
Isola is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Isola founded?
Isola was founded in 2012. It employs 1 to 10 people.
Where is Isola based?
Isola is headquartered in Doral, United States, in the North America region.
How does Isola make money?
Two revenue lines are on record. Direct E-commerce Sales are the primary driver. The others are wholesale Distribution.
Who are Isola's main competitors?
Direct peers on record are Lush, Herbivore Botanicals, Kopari Beauty and Saje Natural Wellness. Emerging players are OUAI and Necessaire. Broad incumbents are Bath & Body Works, Mrs. Meyer's Clean Day, The Body Shop and SheaMoisture.
Does Isola have an API?
No public API is recorded for Isola.
What industry is Isola in?
Isola's product category is Natural Body Care & Skincare. Its primary akta.pro industry code is CRABADAD, Eau de Cologne & Light Fragrances. Its NAICS code is 456 and its SIC code is 2844.