Kopari Beauty

What Kopari Beauty does

Kopari Beauty is a digitally native, direct-to-consumer clean beauty brand founded in 2015 and headquartered in San Diego. The company develops and sells vegan, cruelty-free, sulfate-free, and paraben-free skincare, body care, sunscreen, and fragrance products formulated with high-performance actives and backed by clinical research. The product portfolio is organized across Sunscreen, Body Care, Facial Skincare, Fragrance Mists, and the scent-driven Paradiso sub-brand, with individual SKUs priced $38–$129 and curated bundle sets priced $42–$184. An auto-replenishment subscription option provides a recurring-revenue layer on top of one-time DTC purchases.

The company sells primarily through its own e-commerce storefront at koparibeauty.com, with a Store Locator indicating some physical retail distribution, and ships to the United States, Canada, and the United Kingdom. Customer acquisition leans on influencer marketing — Kopari is a named case study in Shopify's influencer marketing guide — supplemented by organic social, earned media placements in Cosmopolitan, Elle, and Vogue, and on-site content marketing. Best-selling SKUs carry 4.4–4.9 star ratings with hundreds to thousands of reviews.

Kopari has raised approximately $20 million in disclosed funding, with a $20 million Series B in July 2019 led by L Catterton with participation from Unilever Ventures, Belcorp Ventures, and University Growth Fund. The company was co-founded by Bryce Goldman, Gigi Farah Goldman, James Brennan, and Kiana Cabell and operates with 11–50 employees.

Name

Kopari Beauty

Website

https://koparibeauty.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Kopari Beauty is a San Diego-based, digitally native clean beauty brand selling vegan, cruelty-free skincare, body care, sunscreen, and fragrance through its own e-commerce storefront and subscription program to US, Canadian, and UK consumers, with influencer marketing as its primary acquisition channel.

Ownership category

akta.pro rank

Product category

Clean Beauty and Personal Care

NAICS

Cosmetics, Beauty Supplies, and Perfume Retailers (45612)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Sunscreen (Body) (CRABAHAB)

akta.pro secondary industries

Facial Skincare (Cleansers, Toners, Moisturizers) (CRABAAAA), SPF Cosmetics & Daily Wear (Tinted SPF, BB/CC, SPF Primers) (CRABAHAL), Body Sprays & Mists (CRABADAC)

Keywords

• Clean beauty skincare
• Vegan body care
• Mineral sunscreen products
• Cruelty-free cosmetics
• Direct-to-consumer beauty

Headquarters

HQ city

San Diego

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Personnel, Operations, Technology or R&D

Revenue model

1. Direct Product Sales: Revenue generated from direct-to-consumer sales of skincare, body care, sunscreen, and fragrance products through the company's e-commerce platform. Products are sold at various price points from $38-$129 for individual items, with bundled sets offering savings to drive higher transaction values.
2. Subscription Model: The website references subscriptions through their app/platform, suggesting a recurring revenue component for loyal customers who opt into auto-replenishment programs for their favorite products.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

Kopari Beauty is a digitally native clean beauty brand that develops, manufactures, and sells high-performance skincare, body care, sunscreen, self-tanning, and fragrance products directly to consumers. The portfolio centers on the Sunglaze SPF line (body mist, body gel cream, illuminating sunscreen), the Paradiso scented body line, curated SPF and skincare sets, body care (cleansers, deodorant, exfoliators, moisturizers, self-tan), facial skincare, and fragrance mists. All products are formulated as clean, vegan, cruelty-free, sulfate-free, paraben-free, and sustainable, backed by clinical research.

Product overview

Kopari Beauty is a clean beauty brand offering high-performance skin and body care products powered by actives. The product portfolio centers on the Sunscreen Collection (Sunglaze Sheer Body Mist SPF 42, Sunglaze Body Gel Cream SPF 50+, Sun Veil Illuminating Sunscreen SPF 30), Body Care products (cleansers, deodorant, exfoliators, moisturizers, self-tan, treatments), Facial Skincare (cleansers, eye, lip, moisturizers, treatments), Fragrance Mists, and the Paradiso sub-brand featuring scented body products. The brand emphasizes Clean, Vegan, Cruelty-Free, Sulfate-Free, Paraben-Free, and Sustainable formulations backed by clinical research. Products are sold individually and as curated Sets including the Summer Shield SPF Vault, Sun Voyage SPF Kit, California Glow Vault, and West Coast Radiance Trio.

Differentiator

Problem solved

Functional benefit

Products and services

• Sunglaze Sheer Body Mist SPF 42 A fast-absorbing, glazed SPF 42 fine mist sunscreen designed for body application; rated 4.4 stars with 701 reviews and positioned for clean beauty and active lifestyle consumers.
• Sunglaze Body Gel Cream SPF 50+ A silky smooth, water-like body sunscreen with SPF 50+ protection, formulated for clean beauty consumers; rated 4.9 stars with 53 reviews.
• Sun Veil Illuminating Sunscreen SPF 30 A radiant body and face SPF compact with illuminating properties and SPF 30 protection, rated 4.7 stars with 421 reviews.
• Sun Veil Illuminating Elixir Face SPF 38 A fluid face sunscreen with SPF 38 protection in the Sun Veil line, designed for facial application under the clean beauty standard.
• Summer Shield SPF Vault A rose gold SPF set for face and body glow containing multiple SPF products, priced at $125 (regularly $169), positioned as a curated bundle for clean beauty consumers.
• Sun Voyage SPF Kit A TSA-friendly SPF essentials set priced at $42 (regularly $64), targeted at travel and active lifestyle consumers; rated 4.7 stars with 736 reviews.
• California Glow Vault An ultimate face and body SPF glow set priced at $129 (regularly $184), rated 4.5 stars with 1,983 reviews.
• West Coast Radiance Trio A glow-boosting SPF essentials set priced at $80 (regularly $108), rated 4.5 stars with 971 reviews.
• Paradiso Sun Juice Body Mist Sunscreen SPF 30 A scented body mist sunscreen with SPF 30 from the Paradiso sub-brand, available in scent varieties such as Coconut Cream, Vanilla Breeze, Watermelon Sugar, and Peach Sky.
• Paradiso Cloud Swirl Body Lotion A body lotion from the Paradiso line featuring the brand's signature paradise-inspired scents (Coconut Cream, Vanilla Breeze, Watermelon Sugar, Peach Sky).
• Paradiso Fresh Set All Over Deodorant Mist An all-over deodorant mist from the Paradiso sub-brand, positioned as a clean, vegan alternative in the body care category.
• Paradiso Cloud Foam Body Wash A foaming body wash from the Paradiso line, formulated as a clean, vegan, cruelty-free body care product within the signature scent portfolio.
• Nectar Glow Shimmering Body Oil A shimmering body oil for skin nourishment and glow, featured prominently in Kopari Beauty's homepage imagery and targeted at at-home self-care consumers.
• Fragrance Mists A collection of fragrance mist products designed for body application, extending the brand's clean beauty and sensorial positioning into personal fragrance.
• Kopari Beauty Subscription / Auto-Replenishment A monthly subscription program offering recurring auto-replenishment of favorite Kopari Beauty products for loyal clean beauty consumers.

Quantifiable outcome

• 4.4-4.9 star ratings on best-selling products with hundreds to thousands of reviews

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators1 record

Recent moves4 records

Expansion highlights6 records

Direct peers

• Supergoop!: Premium clean SPF-focused beauty brand offering a broad sunscreen lineup (body mist, face SPF, daily wear) sold DTC and in prestige retail. Most directly comparable to Kopari on category focus, clean formulation positioning, and target customer.
• Vacation Inc. Modern sunscreen brand with playful lifestyle branding and a heavy focus on body SPF mists, lotions, and classic sun care formats. Closely matches Kopari on hero SPF product mix and lifestyle-driven DTC positioning.
• Coola: Clean, organic sun care brand offering SPF body mists, face sunscreens, and skincare hybrids. Directly overlaps Kopari on sun care hero SKUs, clean formulation, and DTC-plus-retail distribution.
• Drunk Elephant: Premium clean skincare brand with biopolymer-free, clinically-backed formulations sold DTC and through Sephora. Comparable on clean-beauty positioning, premium pricing, and active-ingredient-led messaging, though more skincare-focused than Kopari.
• Tower 28 Beauty: Clean, vegan beauty brand built around sensitive-skin-safe formulations, sold DTC and at Sephora. Comparable on clean beauty positioning, DTC roots, and category breadth across face/body/sun products.
• Beautycounter: Clean beauty brand with a multi-category assortment (skincare, body, sun) and a strong ingredient-transparency and advocacy-led mission. Comparable on clean-beauty mission, multi-category scope, and premium positioning.
• Salt & Stone: Clean, sustainable body care and fragrance brand with active-lifestyle positioning and DTC plus retail distribution. Comparable on clean formulation, body-care emphasis, lifestyle branding, and direct-to-consumer roots.
• Tula Skincare: Probiotic-based clean skincare brand sold DTC and through Ulta/Target. Comparable on clean beauty positioning, active-ingredient storytelling, and digitally-native brand marketing approach.

Broad incumbents

• Glossier: Iconic digitally-native beauty brand spanning skincare, body, and fragrance with strong community-led marketing. Comparable as a leading DTC beauty brand archetype, though broader and more mature than Kopari.
• Ulta Beauty: Mass prestige beauty retailer carrying multiple clean SPF and skincare brands comparable to Kopari. Relevant as a key distribution channel and category benchmark for unit economics and brand scaling.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/koparibeauty
• LinkedInlinkedin.com/company/kopari-beauty

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds3 records

Investors6 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kopari Beauty