What Eticos does

Eticos (legal name ETICOS S.A.S.) is a privately held Colombian pharmaceutical distribution company founded in February 1979 in Valledupar and now headquartered in Barranquilla. It operates a multi-channel model that combines wholesale distribution of more than 14,000 medication and health-product references to over 7,000 droguisterías and 10,000+ direct wholesale customers, two owned retail pharmacy chains (Droguería La Economía with 400+ points of sale in 104 municipalities and Farmacia Torres), and an institutional dispensing business unit (Convenios Institucionales) serving 300+ dispensaries for public and private entities including Ecopetrol, military and police health services (Sanidad Militar, Sanidad Policía Nacional), Nueva EPS, Suramericana, SENA, and various ARLs and insurers. National coverage extends to 31 of 32 Colombian departments and 470 of 538 municipalities through seven strategically located distribution centers with more than 40,000 m2 of storage capacity and a stated 95% service level.

The technology stack is primarily operational and integration-oriented rather than AI-driven: a real-time logistics and dispatch tracking system, electronic prescription software that supports portfolio adherence for contracted products, a patient-and-service validation platform that interoperates with client information systems for dispensing and billing statistics, and digitized prescription archives. Digital channels include the B2B wholesale ordering portal (ventas.eticos.com), the Club del Transferencista platform for allied laboratories to manage their sales representatives, the Club Vida Sana consumer loyalty program, the Movilbonos droguistería loyalty program, and PSE online payments via Davivienda. Customer service is delivered through 200+ commercial advisors and six call centers located in Barranquilla, Bogotá, Cali, Sincelejo, Bucaramanga, Medellín, and Valledupar.

The revenue model is predominantly transactional fee-based across wholesale distribution, retail pharmacy sales, and institutional dispensing contracts, with pricing structured per channel and per customer (negotiated for wholesale and institutional customers, transactional at retail with loyalty-driven discounts up to 50% of purchase value). The company self-describes as operating under Buenas Prácticas de Almacenamiento (BPA) standards and has established SAGRILAFT and PTEE compliance programs overseen by an Oficial de Cumplimiento. Ownership is private with no disclosed external investment, no public listing, and no reported M&A or funding rounds across the 40+ year operating history.

Name

Eticos

Legal name

ETICOS S.A.S.

Website

https://eticos.com

Company type

Private

Founded year

1979

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Eticos is a Colombian pharmaceutical wholesale distributor operating since 1979, serving over 7,000 droguisterías and 10,000+ wholesale customers, with two owned retail pharmacy chains (Droguería La Economía, Farmacia Torres) and an institutional dispensing unit serving public and private healthcare entities across 31 of 32 Colombian departments.

Ownership category

akta.pro rank

Product category

Pharmaceutical Wholesale Distribution

akta.pro primary industry

OTC & Consumer Health Distributors (HLAIAJAC)

akta.pro secondary industry

OTC Medicines & Consumer Health Products Distribution (CRAOAHAB)

Keywords

• Wholesale pharmaceutical distribution
• Retail pharmacy chains
• Institutional medication dispensing
• Pharmaceutical logistics services
• Healthcare distribution solutions

Headquarters

HQ city

Barranquilla

HQ country

Colombia

HQ region

Latin America

Offices7 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Wholesale Pharmaceutical Distribution: Wholesale distribution of medications, health products, intrahospitalary products and mass consumption items to over 7,000 pharmacies across Colombia. Distributors and sub-distributors also served.
2. Retail Pharmacy Operations: Operation of retail pharmacy chains including Droguería La Economía (over 400 points of sale in 104 municipalities) and Farmacia Torres, serving end consumers with medications, personal care products, baby care, and cosmetics.
3. Institutional Dispensing Contracts: Contracts with public and private entities for dispensing pharmaceutical products and medical supplies through over 300 dispensaries. Serves entities like Ecopetrol, military/police health services, Nueva EPS, and other institutional clients with medication dispensing services.
4. Loyalty Program (Club Vida Sana): Loyalty rewards program for frequent customers of Droguería La Economía where customers accumulate points on medication purchases and redeem them for discounts up to 50% of purchase value.

Pricing tiers

Go-to-market motion4 records

Distribution channels6 records

Marketing channels4 records

Core offering

Eticos is a Colombian pharmaceutical wholesale distributor that commercializes more than 14,000 medication and health product references from major laboratories through three channels: B2B wholesale distribution to 7,000+ pharmacies and sub-distributors via 7 distribution centers, B2B institutional dispensing contracts with 300+ dispensaries serving public and private healthcare entities, and B2C retail pharmacy chains (Droguería La Economía and Farmacia Torres) with 400+ points of sale across Colombia.

Product overview

Eticos is a Colombian pharmaceutical wholesale distributor operating a multi-channel business model. Its core offerings consist of wholesale distribution of over 14,000 medication and health product references to pharmacies and sub-distributors, institutional dispensing agreements with public and private healthcare entities (EPS, ARL, military, SENA), and retail drugstore chains (Droguería La Economía and Farmacia Torres) with over 400 points of sale. Digital products include a B2B e-commerce portal (ventas.eticos.com) for wholesale clients, a transferencista management platform (Club del Transferencista), online payment via PSE, and a consumer loyalty program (Club Vida Sana). Internal technology includes an electronic prescription system and a dispensing/billing software platform. No public API is offered.

Differentiator

Problem solved

Functional benefit

Products and services

• Wholesale Pharmaceutical Distribution (Distribución al por mayor) Distribution of medications, health products, intrahospitalary supplies and mass consumer goods from over 14,000 references from major pharmaceutical laboratories to more than 7,000 pharmacies and sub-distributors across Colombia, served through 7 regional distribution centers and 200+ commercial advisors.
• Institutional Dispensing Contracts (Convenios Institucionales) Contracted pharmaceutical dispensing and medical supply services for public and private institutions including EPS, ARL, military and police health services, SENA and large employers such as Ecopetrol. Operates 300+ dispensaries including 230 exclusive points and 110+ points within the Droguería La Economía and Farmacia Torres retail chains, supported by electronic prescription and patient validation software with free home delivery.
• Droguería La Economía Retail Pharmacy Chain Owned chain of retail drugstores offering medications, medical devices, personal care, baby care and cosmetics products, with 400+ points of sale in 104 municipalities across 16 departments and the Club Vida Sana loyalty rewards program.
• Farmacia Torres Retail Pharmacy Chain Retail pharmacy chain dedicated to wellness and health products for families across Colombia, offering a wide range of health, personal care, and beauty products.
• Online Wholesale Ordering Platform (ventas.eticos.com) B2B e-commerce platform enabling wholesale pharmacy and droguerist customers to browse the full Eticos product portfolio, place orders and view personalized discounts in real time, supported by web chat for purchasing assistance.
• Club Vida Sana Loyalty Program Loyalty rewards program for retail consumers at Droguería La Economía allowing accumulation of points on medication purchases (minimum 5,000 points to redeem, no expiration) that can be redeemed for up to 50% of purchase value at physical stores or online.
• Club del Transferencista Platform Digital sales channel program designed for allied pharmaceutical laboratories to efficiently manage their sales representatives (transferencistas) across the country through a modern virtual platform developed by Eticos.
• Acumule Movilbonos Loyalty Program Loyalty program for wholesale distribution customers (druggists) where Movilbonos points accumulate with each purchase and can be redeemed as credit against Eticos invoices.
• PSE Online Payment Gateway Online payment service enabling wholesale distribution channel clients to pay outstanding Eticos invoices from any Colombian bank through the PSE (Pagos Seguros en Línea / Secure Online Payments) platform.

Quantifiable outcome

• 95% service level maintained through efficient purchasing management and wide product assortment
• +4 more outcomes

Named customers18 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators14 records

Recent moves9 records

Expansion highlights5 records

Emerging players

• Farmalisto: Colombian e-commerce-focused pharmacy and pharmaceutical marketplace. Competes with Eticos's retail chains and e-commerce platform on digital ordering, home delivery, and consumer-direct pricing.

Regional players

• Comfandi: Caja de Compensación with affiliated pharmacy and health services in southwestern Colombia. Comparable to Eticos's institutional/retail model for affiliated beneficiaries, though geographically concentrated in Valle del Cauca.
• Locatel Colombia: Pharmacy and health product retailer with presence in Colombia and other Latin American markets. Comparable to Eticos's retail pharmacy chains on product assortment, beauty/personal care, and consumer loyalty positioning.

Broad incumbents

• McKesson: Global pharmaceutical distributor and healthcare services company. Useful as a scale and operating model benchmark for Eticos's wholesale distribution, logistics technology, and institutional supply capabilities.

Direct peers

• Cohan: Colombian cooperative pharmaceutical distributor serving affiliated pharmacies. Comparable to Eticos in the wholesale channel, particularly in serving independent and small-chain droguisterias across regional Colombia.
• Audifarma: Largest pharmaceutical wholesaler and dispensary operator in Colombia. Directly comparable to Eticos's wholesale + institutional dispensing model, competing for the same pharmacy customers and institutional contracts nationally.
• Dromayor: Colombian pharmaceutical wholesale distributor serving pharmacies and sub-distributors. Closely comparable to Eticos's wholesale distribution channel, competing on assortment, service level, and pricing for the same droguista customers.
• Droguerías Cruz Verde: Major Colombian retail pharmacy chain and also a wholesale customer of Eticos. Overlaps directly with Eticos's Droguería La Economía and Farmacia Torres chains on retail assortment, pricing, and customer segments.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

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• LinkedInlinkedin.com/company/eticosltda
• Instagraminstagram.com/eticosas_

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Eticos