U.S. Bank Arena

What U.S. Bank Arena does

Heritage Bank Center (formerly U.S. Bank Arena) is a multi-purpose 17,000+ seat arena located at 100 Broadway in downtown Cincinnati, Ohio. The venue operates as a live entertainment and sports facility, serving the greater Cincinnati metropolitan area and surrounding Ohio/Kentucky/Indiana tri-state region. It functions as the home ice for the ECHL Cincinnati Cyclones and hosts touring concerts, family shows, comedy acts, and special events scheduled through at least October 2026.

The venue's product surface centers on four core offerings: ticketed event admissions (concerts, hockey, family shows, special events) sold through a Ticketmaster integration; private suite rentals for corporate entertainment; group ticket packages for organizations; and corporate sponsorship and advertising inventory spanning naming rights, in-venue branding, and partner activations with regional brands such as Heritage Bank, Skyline Chili, Hollywood Casino, Meijer, and Cincinnati Children's Hospital. Underlying infrastructure consists of physical arena capacity plus an integrated ticketing platform; no proprietary technology, app, API, or AI capability is disclosed. Distribution runs through Ticketmaster's online channel, an on-site box office, and a direct sales force handling group sales, suite rentals, and Cyclones season tickets. Marketing relies on the venue website, email newsletters, and organic social media (Twitter/X, Facebook, Instagram under the @HeritageBankCtr handle) to drive ticket pre-sales and community engagement.

The business model is event-driven, with revenue generated through transaction-based ticket sales, quote-based private suite and group rentals, and contracted sponsorship/advertising deals. The venue recently rebranded from U.S. Bank Arena to Heritage Bank Center following a new naming rights agreement, and has launched a "What's Next Cincinnati" positioning page, suggesting an upcoming programming or capital reinvestment roadmap. Ownership and corporate structure are not disclosed in the available data; the venue operates as a privately held entity.

Name

U.S. Bank Arena

Legal name

Heritage Bank Center

Website

https://usbankarena.com

Company type

Private

Founded year

1975

Operating status

Operating

Headcount range

11–50 employees

Short description

Heritage Bank Center (formerly U.S. Bank Arena) is a 17,000+ seat multi-purpose arena in downtown Cincinnati, Ohio that hosts touring concerts, family shows, sporting events, and serves as home ice for the ECHL Cincinnati Cyclones, serving consumers and corporate clients across the Ohio, Kentucky, and Indiana tri-state region.

Ownership category

akta.pro rank

Product category

Live Entertainment Venue

NAICS

Amusement Parks and Arcades (7131), Fitness and Recreational Sports Centers (713940)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Sports & Stadium-Adjacent Conference Hotels (THAGALAO)

akta.pro secondary industry

Family Entertainment Centers & Indoor Amusement (Arcades, Trampoline Parks, Indoor Play) (THAAAAAD)

Keywords

• Live event venue
• Entertainment arena
• Sports venue
• Concert venue
• Corporate hospitality

Headquarters

HQ city

Cincinnati

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Personnel, Infrastructure, Marketing or Sales, Others

Revenue model

1. Ticket Sales: Revenue generated from ticket sales for concerts, hockey games, family shows, and special events through Ticketmaster integration.
2. Private Suite Rentals: Revenue from renting private suites for corporate events, parties, and business entertainment.
3. Group Sales: Revenue from group ticket sales for organizations, teams, and bulk attendance.
4. Sponsorship & Advertising: Revenue from corporate sponsors and advertisers displayed throughout the venue, including logo placements, branded activations, and partnership agreements with local businesses.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

Heritage Bank Center (formerly U.S. Bank Arena) is a 17,000+ seat multi-purpose arena in downtown Cincinnati, Ohio that hosts concerts, ECHL hockey games for the Cincinnati Cyclones, family shows, and special events. The venue sells tickets through Ticketmaster, offers group sales packages, and rents private suites for corporate entertainment and private functions.

Product overview

Heritage Bank Center is a multi-purpose arena venue in Cincinnati, Ohio. The venue operates as a physical event space offering tickets and events through Ticketmaster, group sales and private suite rentals for corporate and private functions, and serves as home to the Cincinnati Cyclones hockey team. It is not a technology product company.

Differentiator

Problem solved

Functional benefit

Products and services

• Heritage Bank Center Venue Rental Multi-purpose arena venue at 100 Broadway, Cincinnati, Ohio 45202, available for concerts, sports events, family shows, and private functions. Capacity 17,000+.
• Event Tickets (via Ticketmaster) Ticket sales for concerts, family shows, sporting events, and special events managed through the integrated Ticketmaster platform and on-site box office.
• Private Suite Rentals Premium private suite rentals for corporate events, business entertainment, client hospitality, parties, and large gatherings at the venue.
• Group Sales Packages Bulk ticket packages for organizations, teams, and large groups attending events at Heritage Bank Center, with group entertainment options linked to Cincinnati Cyclones games.
• Cincinnati Cyclones Hockey (Home Games) Home ECHL hockey games of the Cincinnati Cyclones played at Heritage Bank Center, including season tickets, ticket specials, kids club, pre-game tastings, group entertainment, business packages, and rewards programs.

Named customers1 record

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered flagship, core and minor.

• Heritage BankflagshipGTM or Marketing PartnerNaming rights partner for the venue. Heritage Bank holds the naming rights to Heritage Bank Center, making this the primary and most significant partnership for the venue.
• TicketmastercoreTechnology or IntegrationPrimary ticketing platform integration for all venue events. Handles ticket sales, pre-sales, and event ticketing management.
• Alta FiberminorGTM or Marketing PartnerTelecommunications sponsor with logo displayed on venue website and materials.
• Beacon OrthopaedicsminorGTM or Marketing PartnerMedical services sponsor specializing in orthopaedic care for athletes and event attendees.
• Skyline ChiliminorGTM or Marketing PartnerIconic Cincinnati-based restaurant chain sponsor. Local food and beverage partner representing regional identity.
• Hollywood CasinominorGTM or Marketing PartnerGaming and entertainment sponsor with logo placement in venue.
• Cincinnati Children's HospitalminorGTM or Marketing PartnerHealthcare partner with logo displayed in venue sponsorship section.
• MeijerminorGTM or Marketing PartnerRegional retail chain sponsor with logo placement in venue.
• Cincinnati CyclonescoreStrategic or Co-development PartnerHome team hockey organization playing at the venue. The Cyclones are the anchor tenant and primary recurring event at Heritage Bank Center.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Direct peers

• Little Caesars Arena: Detroit NHL/Pistons arena (~20,000 seats) — comparable multipurpose sports-entertainment asset competing in the same Midwest event market with premium suite/hospitality focus.
• Xcel Energy Center: St. Paul, MN NHL arena (~18,000 seats) hosting Wild games, concerts, and family shows — direct capacity and programming comparable with a major-league anchor tenant.
• Nationwide Arena: Mid-sized multipurpose arena in Columbus, OH — same Midwest corridor, similar seating scale (~18,000), home to Cleveland Monsters (AHL) and Blue Jackets preseason, hosts concerts and family shows. Closest geographic and operational comparable to Heritage Bank Center.
• KFC Yum! Center: Louisville, KY arena (~20,000 seats) hosting concerts, UofL basketball, and family events. Comparable multipurpose format, premium suite offerings, and competes for the same regional touring routing.
• Bridgestone Arena: Nashville NHL arena (~17,000 seats) — same mid-tier capacity, hosts Predators, concerts, and family shows. Represents a competing routing stop in the same wider touring corridor.
• PPG Paints Arena: Pittsburgh NHL arena (~18,000+ seats) hosting concerts, Penguins games, and special events. Comparable multipurpose programming and premier-suite monetization model in the same operating region.
• Rocket Mortgage FieldHouse: Mid-sized NBA/hockey arena in Cleveland, OH — competing for the same regional touring acts and corporate entertainment spend, with a major league anchor tenant. Comparable programming (concerts, basketball, family shows) at slightly larger scale.
• Enterprise Center: St. Louis multipurpose arena (~18,000+ seats) hosting Blues (NHL), concerts, and special events. Comparable anchor-tenant-plus-concert model with similar suite and sponsorship positioning.
• Gainbridge Fieldhouse: NBA arena in Indianapolis (~17,000 seats) — direct capacity and programming overlap (concerts, basketball, family shows) and competes for touring acts in the Midwest.

Broad incumbents

• ASM Global: World's largest venue-management firm, operating hundreds of arenas, stadiums, and convention centers including several US mid-sized arenas. Broader incumbent that overlaps with Heritage Bank Center's operations, sponsorship, and booking functions.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/usbankarena
• Facebookfacebook.com/usbankarena
• Instagraminstagram.com/HeritageBankCtr
• LinkedInlinkedin.com/company/1837147

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about U.S. Bank Arena