What Enterprise Center does

Enterprise Center is a privately held multi-purpose sports and entertainment arena located at 1401 Clark Avenue in downtown St. Louis, Missouri, operating under the legal entity Kiel Center Partners, L.P. The venue opened in 1994 as Kiel Center and was renamed Scottrade Center before taking its current name following a 15-year building naming-rights agreement with Enterprise Holdings effective July 1, 2018. It serves as the home arena for the NHL's St. Louis Blues and accommodates approximately 100 events per year, drawing more than one million guests to downtown St. Louis annually. The arena seats 18,096 for hockey and nearly 22,000 for concerts and basketball, and is supported by direct MetroLink Civic Center Station access and approximately 6,500 parking spaces within 1,800 feet of the venue, including an attached 1,270-car Kiel Center Garage.

The venue generates revenue across six primary streams: event ticket sales (via Ticketmaster and the on-site box office), premium seating (suite leases, rentals, multi-event share packages, and all-inclusive products), food and beverage concessions operated by Levy Restaurants, retail merchandise through the 4,100-square-foot STL Authentics Team Store, parking via SpotHero, and ancillary services including arena tours, private meeting space, and corporate event hosting. Premium seating inventory is structured through long-duration multi-year leases with regional partners—Bommarito Automotive Group, McBride Homes, Scott Credit Union, Stifel, Jameson, and First Community—alongside subscription products such as the Elite Events Membership and VIP Membership programs. Customer acquisition is event-driven, with tickets sold directly to consumers through Ticketmaster, the on-site box office, the St. Louis Blues + Enterprise Center mobile app, and a group sales team reachable at 314-622-5454.

The technology stack centers on the St. Louis Blues + Enterprise Center mobile application, which provides mobile ticketing, Blues Pay in-venue payments, mobile ordering, live game coverage, and push notifications; ticket screenshots are not accepted for entry. On-site infrastructure includes an arena-wide Wi-Fi network using Opportunistic Wireless Encryption (OWE) for password-free secure access. Accessibility is delivered through partnerships with KultureCity (sensory bags and the Lauren Daigle Sensory Room) and MindsEye (audio description for select events). Customer segments span individual sports fans and concert-goers, corporate hospitality clients, private event hosts, and sports governing bodies such as the NCAA, which has hosted first- and second-round men's basketball tournament games at the venue drawing 51,266 attendees across six sessions.

Name

Enterprise Center

Legal name

Kiel Center Partners, L.P.

Website

https://enterprisecenter.com

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

51–100 employees

Short description

Enterprise Center is a downtown St. Louis multi-purpose arena and home of the NHL's St. Louis Blues. It hosts roughly 100 events annually—NHL games, concerts, family shows, and NCAA basketball—drawing more than one million guests per year.

Ownership category

akta.pro rank

Product category

Sports & Entertainment Venue

NAICS

Spectator Sports (7112)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Arenas & Indoor Sports Centers (MPAKAEAB)

akta.pro secondary industries

Sports & Arena Event Venues (Stadiums, Arenas) (THAHAAAF), Multipurpose Event Center Operations (Civic Centers, Community Event Complexes) (MPAGALAE)

Keywords

• Sports and entertainment venue
• Live event hosting
• Arena ticketing services
• Premium hospitality suites
• Event catering services

Headquarters

HQ city

St Louis

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Event Ticket Sales: Primary revenue stream from ticket sales for St. Louis Blues hockey games, concerts, family shows, and sporting events through Ticketmaster platform and box office.
2. Premium Seating (Suite Lease/Rental): Revenue from suite leases (12 tickets for all Blues games and events), suite rentals (single Sky Level and Club Level suites), suite share programs (3-event and 8-event packages), and all-inclusive suites (McBride Homes Suite, Captain's Club Suite).
3. Food & Beverage Concessions: Revenue from concession stands offering traditional fare plus specialty foods, full beverage selection including craft beers and microbrews, operated by Levy Restaurants. Also includes portable carts with BBQ, Asian stir fry, and specialty items.
4. Concert and Entertainment Events: Revenue from hosting major concerts (Bryan Adams, Kacey Musgraves, Zac Brown Band, Teddy Swims, Benson Boone, Forrest Frank, Johnny Blue Skies), family shows, and NCAA basketball events.
5. Retail Merchandise: STL Authentics Team Store with 4,100 square feet of retail space, plus locations on Mezzanine and PNC Premier levels during Blues games. Stocks apparel, accessories, and novelties.
6. Parking Services: Revenue from parking facilities including the attached 1,270-car Kiel Center Garage and approximately 6,500 parking spaces within 1,800 feet of the venue. SpotHero is the official parking partner.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels5 records

Core offering

Enterprise Center is a multi-purpose sports and entertainment arena in downtown St. Louis that hosts the NHL St. Louis Blues hockey team, major concert tours, family shows, NCAA basketball events, and corporate/private functions. The venue operates approximately 100 events annually attracting over one million guests and generates revenue from ticket sales, premium seating (suites, clubs, lounges), memberships, food and beverage concessions, retail merchandise, and parking.

Product overview

Enterprise Center is a premier sports and entertainment venue in downtown St. Louis operating as a multi-purpose arena. The venue hosts the NHL St. Louis Blues hockey team (18,096 capacity), plus approximately 100 annual events including concerts, family shows, NCAA basketball, and corporate events. The product portfolio centers on event attendance (tickets and mobile entry), premium seating experiences (suite rentals, leases, and all-inclusive options including Bommarito Automotive Group Lounge, Scott Credit Union Rinkside Club, Pub '67, Jameson Club, First Community Terrace Seats, and Studio Suites at Bommarito Lounge), membership programs (Elite Events Membership and VIP Membership/Players Club), and comprehensive guest services (concessions by Levy Restaurants, accessibility services, mobile app, and retail through STL Authentics Team Store).

Differentiator

Problem solved

Functional benefit

Products and services

• Event Venue Rental Multi-purpose sports and entertainment arena rental in downtown St. Louis accommodating 18,096 for hockey and nearly 22,000 for concerts and basketball. Hosts approximately 100 events annually including NHL games, major concert tours, family shows, NCAA basketball, and corporate events.
• Suite Rental Flexible per-event luxury suite rentals including Club Level Suites (200 Level) with 16 tickets and Single/Double Sky Level Suites (400 Level) for individual events at Enterprise Center.
• Suite Lease Annual suite lease program providing 12 tickets for all Blues hockey games and Enterprise Center events, including VIP parking, Club Level entrance, corporate signage opportunities, and gourmet catering by Levy Restaurants.
• Suite Share Shared suite package program offering 3-event or 8-event packages with 12 suite tickets per event, discount off regular suite pricing, priority suite location access, flexible payment plans, and Stanley Cup Playoff purchase priority.
• All-Inclusive Suites All-inclusive suite experiences including the McBride Homes Suite (30+ guests with exclusive buffet and open bar) and Captain's Club Suite (30-55 guests with in-suite amenities).
• Bommarito Automotive Group Lounge Luxurious all-inclusive premium lounge on PNC Premier Level (200-level) with half-moon tables and boxes, upscale food, full open bar, complimentary parking, and 3-10 year lease options for Blues games.
• Studio Suites at Bommarito Lounge Luxury semi-private suite experience launching for the 2026-27 season featuring inclusive food and beverage, personalized service, accommodating up to 8 guests, with prime in-arena location and dedicated PNC Premier Level entrance.
• Scott Credit Union Rinkside Club Premium sightline seats in the first two rows of Enterprise Center on the Blues Attack twice side, with upscale food offerings and full open bar service. Includes 1-5 year lease options for Blues games.
• Pub '67 Exclusive private bar and lounge area limited to 100 guests, accessible to 100-level Row A members, with heightened service levels featuring all-inclusive upscale food and full open bar.
• Jameson Club at Clark Avenue Upscale sports lounge on the 200-level behind Jameson Club seats featuring upscale stadium fare food and all-inclusive drink menu with a variety of beer, wine and soft drinks.
• First Community Terrace Seats All-inclusive in-seat experience with wider padded seats, extra legroom, Bud Light Sports Pub access opening 90 minutes before games, and Bud Light beverage offerings for Blues games.
• Bull and Bear Theater Boxes Premier entertainment theater boxes presented by Stifel with an all-inclusive locally inspired menu, signature bar with exceptional cocktails and top-shelf spirits, and upscale private entrance.
• Elite Events Membership Annual membership providing priority purchasing for premier seats at top concerts and sold-out events, early entry 15 minutes before general public, Scott Credit Union Rinkside Club access, exclusive member pricing on suite rentals, and complimentary parking with purchase of two memberships.
• VIP Membership VIP membership tiers including Players Club by Luxco (most exclusive experience with direct access to Blues locker room, all-inclusive upscale food and beverage, complimentary premium spirits, VIP parking) and Captain's Club (12-game shared suite experience with playoff priority).
• Dining & Catering Services Full-service food and beverage by Levy Restaurants including concession stands, portable carts, specialty foods, and full bar. Custom catering available with orders placed by 3pm three business days prior to events.
• Concession Stands Traditional fare (hot dogs, chicken tenders, pizza, nachos, pretzels) plus specialty items (hamburgers, bratwursts, tacos, salads) and a full beverage selection including soft drinks, beer, specialty beers, mixed drinks, and wine, operated by Levy Restaurants.
• STL Authentics Team Store 4,100 square foot retail space stocking Blues apparel, accessories, and novelties, with additional locations on Mezzanine and PNC Premier levels during Blues games. Open Monday-Saturday 11am-5pm and also available at stlauthentics.com.
• Game-Used Memorabilia St. Louis Blues game-used memorabilia including Authentic Game Equipment (jerseys, equipment, goal-scored pucks), Winter Classic Edition, Vintage Edition, and Locker Room Edition items sold on stlauthentics.com or by auction.
• Arena Tours Guided tours of Enterprise Center for groups of 10 or more by reservation, approximately 1 hour in duration on non-event days Monday-Friday. Rates: $10 per person for groups of 10-19 and $8 per person for groups of 20 or more.
• Special Events Hosting Corporate event hosting for 10-600 guests including meetings, celebrations, and team-building events in unique venue spaces with customizable menus and on-site event managers.
• Private Meeting Space Rental Scott Credit Union Rinkside Club flex space rental for pre-game gatherings, client meetings, or presentations. Maximum capacity of 50 guests with classroom-style seating, AV equipment available, and catering by Levy Restaurants.
• Guest Accessibility Services Comprehensive accessibility services including ADA seating, assisted listening devices, audio description (MindsEye partnership), ASL interpreters, wheelchair assistance, Lauren Daigle Sensory Room, sensory bags with KCVIP badges and noise-cancelling headphones (KultureCity partnership), and accessible parking.

Quantifiable outcome

• Over 1 million guests annually
• +3 more outcomes

Named customers9 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature4 records

Partnerships

16 partnerships are on record, tiered flagship, core and minor.

• Enterprise (Enterprise Holdings Foundation)flagshipOthers · 21 May 2018Enterprise and the St. Louis Blues entered into a 15-year building naming-rights agreement renaming the home of the Blues 'Enterprise Center.' The agreement includes interior and exterior signage featuring the Enterprise logo. Enterprise has been an NHL Official Partner for nearly a decade. NHL fans are three times more likely to rent from Enterprise three or more times a year. Jo Ann Taylor Kindle, President of the Enterprise Holdings Foundation and member of the Blues ownership group, represents the partnership.
• St. Louis BluesflagshipStrategic or Co-development PartnerThe St. Louis Blues are the home team tenant of Enterprise Center. The Blues have been part of the NHL since 1967 with nine division titles and a Presidents' Trophy. Blues ownership includes Tom Stillman as Chairman, and Jo Ann Taylor Kindle and Andy Taylor as key members of the all-local ownership group since 2012.
• Levy RestaurantscoreStrategic or Co-development PartnerLevy Restaurants provides food and beverage services at Enterprise Center. Their team of chefs prepares gameday classics and new creations. Drew Wielgus is Senior Manager of Suites and Kara Vetter is Sales Admin for Levy Restaurants at Enterprise Center.
• SpotHerominorGTM or Marketing PartnerSpotHero is the Official Parking Partner of Enterprise Center, allowing guests to reserve parking ahead of time.
• KultureCitycoreStrategic or Co-development PartnerKultureCity partnership provides sensory accessibility accommodations including sensory bags with KCVIP badges, fidget tools, noise-cancelling headphones, and a dedicated Lauren Daigle Sensory Room for guests with sensory processing needs.
• MindsEyeminorStrategic or Co-development PartnerMindsEye provides audio description services for select shows and events at Enterprise Center for guests who are visually impaired.
• TicketmastercoreChannel Partner/ Reseller/ DistributorTicketmaster is the official ticketing partner for Enterprise Center events. Tickets available online at Ticketmaster.com, by phone, and at Ticketmaster locations. Mobile tickets accessible via Ticketmaster app.
• Hilton Hotels (Hiltons of St. Louis)minorGTM or Marketing PartnerHilton portfolio hotels including Hilton, Curio, DoubleTree, Embassy Suites, Hilton Garden Inn, Hampton, Tru, Homewood Suites and Home2Suites offer special deals to Blues fans and Enterprise Center visitors.
• Horseshoe St. LouisminorGTM or Marketing PartnerCaesars Entertainment property offering affordable ticket and hotel packages located blocks from Enterprise Center.
• McBride HomesminorGTM or Marketing PartnerMcBride Homes Suite is the most popular all-inclusive suite option at Enterprise Center, featuring specially designed suite with McBride Homes finishes.
• Scott Credit UnionminorGTM or Marketing PartnerScott Credit Union Rinkside Club is a premium seating option located in the first two rows of Enterprise Center on the Blues Attack twice side. Provides upscale food and all-inclusive full open bar service.
• Bommarito Automotive GroupminorGTM or Marketing PartnerBommarito Automotive Group Lounge is one of the most luxurious all-inclusive premium spaces. Located on PNC Premier Level (200-level), Blues Defend Twice end. Three-to-ten-year lease options available.
• JamesonminorGTM or Marketing PartnerJameson Club at Clark Avenue is an upscale sports lounge on the 200-level behind Jameson Club seats. Features upscale stadium fare food and variety of beer, wine and soft drinks.
• StifelminorGTM or Marketing PartnerBull and Bear theater boxes presented by Stifel. Premium entertainment scene with all-inclusive locally inspired menu and signature bar. Sold out since opening in September 2017.
• First CommunityminorGTM or Marketing PartnerFirst Community Terrace Seats offer all-inclusive in-seat experience with Bud Light Sports Pub access. Features wider, padded seats with extra legroom.
• STL AuthenticsminorChannel Partner/ Reseller/ DistributorSTL Authentics operates the Team Store at Enterprise Center with 4,100 square feet of retail space. Stocks Blues apparel, accessories and novelties. Also available at stlauthentics.com and in True Blues Authentic Team Store.

Scale indicators7 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• T-Mobile Center: Multi-purpose arena in Kansas City, MO, home of the NHL's Kansas City... actually the Sporting KC area — it hosts NHL preseason events and major concerts. As a mid-market Midwest arena of comparable size and event mix (hockey, concerts, family shows), it competes with Enterprise Center for touring acts, NCAA regional events, and corporate event bookings.
• United Center: Chicago's United Center is the home of the NHL's Chicago Blackhawks and NBA's Chicago Bulls, hosting concerts, family shows, and major sporting events. It is a direct peer to Enterprise Center in terms of NHL arena operations, premium seating programs, and Midwest touring routes.
• Scotiabank Arena: Toronto's Scotiabank Arena is home to the NHL's Maple Leafs and NBA's Raptors, hosting concerts and major events. As a major-market NHL anchor-tenant arena with a deep premium seating business, it is a direct comparable for Enterprise Center's operating model.
• PPG Paints Arena: Pittsburgh's PPG Paints Arena is home to the NHL's Pittsburgh Penguins and hosts concerts and family events. It is a direct peer in terms of NHL-anchored arena operations, premium seating tiers, and Midwest/East tour routing.
• Xcel Energy Center: St. Paul's Xcel Energy Center is home to the NHL's Minnesota Wild and hosts concerts and other events. As a comparable mid-market NHL-anchored arena in the Upper Midwest, it competes with Enterprise Center for touring acts and regional event bookings.
• Bridgestone Arena: Nashville's Bridgestone Arena is home to the NHL's Nashville Predators and is a premier concert and event venue. It is a direct peer in terms of NHL-anchored multi-purpose arena operations, premium seating strategies, and touring artist routing.
• Capital One Arena: Washington, D.C.'s Capital One Arena is home to the NHL's Washington Capitals, NBA's Wizards, and WNBA's Mystics, hosting concerts and major events. It is a direct comparable for Enterprise Center's NHL-anchored multi-purpose arena operations and premium product mix.
• Nationwide Arena: Columbus's Nationwide Arena is home to the NHL's Columbus Blue Jackets and hosts concerts and family events. It is a direct peer in NHL-anchored arena operations, premium seating, and competing for Midwest touring acts and NCAA regional events.

Broad incumbents

• Madison Square Garden Entertainment: MSG operates the iconic Madison Square Garden arena in New York City along with a broader portfolio of entertainment assets. As a much larger incumbent with a global brand, it sets the upper benchmark for arena economics and premium seating, but is not a direct mid-market competitor to Enterprise Center.

Others

• ASM Global: ASM Global is one of the world's largest venue management companies, operating hundreds of arenas, stadiums, and convention centers. While not a direct venue competitor, it is an industry peer in terms of arena management economics, premium product strategy, and event production best practices relevant to Enterprise Center.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/enterprise_cntr
• Facebookfacebook.com/EnterpriseCenter
• LinkedInlinkedin.com/company/scottrade-center

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Enterprise Center