Protec Powder Coating

What Protec Powder Coating does

Protec Powder Coating, LLC is a privately held, family-owned powder coating job shop founded in 2010 by Tony and Gina Ellis and headquartered in a single facility at 8120 Industrial Way, Covington, Georgia. The company provides electrostatic powder coating, media blasting, masking, and custom vinyl graphics services for metal parts and custom fabrications, with documented use cases spanning automotive components (wheels, frames, engine parts), industrial machinery (tools, enclosures, brackets), architectural elements (fencing, railings, structural steel), and consumer goods (outdoor furniture, appliances, grills).

The underlying technical process is a commodity electrostatic dry finishing workflow: finely ground pigment and resin particles are electrostatically charged and sprayed onto grounded metal surfaces, then thermally cured at 350°F to 400°F to form a uniform, durable finish. Surface preparation includes sandblasting, chemical pretreatment, and degreasing to ensure adhesion. The company does not disclose proprietary process innovations, certifications, patents, or third-party technical validations; technology differentiation rests on operator craftsmanship rather than novel equipment or formulations.

Revenue is generated through a custom project-based, quote-driven model: customers request free quotes via the company website or phone, pricing is set per job based on part size, complexity, color, and volume, and billing is transactional (pay-as-you-go). The go-to-market is direct-to-consumer/local, with customers physically visiting the Covington facility or initiating contact through the website's "Get a Free Quote" call-to-action. The geographic footprint is limited to Georgia, the customer mix spans SMB, individual, and consumer segments with no disclosed enterprise contracts, and there is no digital product, subscription, or channel beyond the company website.

Name

Protec Powder Coating

Legal name

Protec Powder Coating, LLC

Website

https://protecpowdercoating.net

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Short description

Protec Powder Coating is a family-owned, single-location job shop in Covington, Georgia providing electrostatic powder coating, media blasting, masking, and custom vinyl graphics for automotive, industrial, architectural, and consumer metal parts customers.

Ownership category

akta.pro rank

Product category

Metal Finishing Services

NAICS

Coating, Engraving, Heat Treating, and Allied Activities (3328), Coating, Engraving, Heat Treating, and Allied Activities (33281)

SIC

Coating, Engraving & Allied Services (3470)

akta.pro primary industry

Powder Coating Services (IMAIAKAD)

akta.pro secondary industries

Industrial Protective Coatings (Steel/Concrete/Equipment) (IMAIAKAB), Specialty & Functional Coatings (Anti-microbial/Anti-slip/Insulating) (IMAIAKAM), Industrial Protective Coatings (IMADAKAB)

Keywords

• Powder coating services
• Metal finishing
• Surface preparation
• Electrostatic coating
• Industrial coatings

Headquarters

HQ city

Covington

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Infrastructure, Operations

Revenue model

1. Powder Coating Services: The company generates revenue through providing powder coating services for metal parts and custom fabrications. Customers request quotes for specific projects, and pricing is determined based on project scope, size, and complexity. This is a job-order/custom services revenue model.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Protec Powder Coating provides powder coating application services for metal parts and custom fabrications using an electrostatic dry finishing process. The company applies charged pigment and resin particles to grounded metal surfaces, then cures them in ovens at 350°F to 400°F to produce durable, uniform finishes. Additional services include media blasting (sandblasting), masking, and custom vinyl graphics.

Product overview

Protec Powder Coating is a single-service provider offering premium powder coating as its core and only product. The company specializes in applying durable powder coatings to metal parts and custom fabrications using electrostatic application and heat-cure processes. Their service portfolio includes coatings for automotive parts, industrial machinery, architectural structures, and commercial products, delivered as a unified offering without modular components or add-ons.

Differentiator

Problem solved

Functional benefit

Products and services

• Premium Powder Coating Services
• Media Blasting Services
• Masking Services
• Custom Vinyl Graphics Services

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators1 record

Recent moves2 records

Broad incumbents

• TIGER Coatings: Austrian-headquartered manufacturer of powder coatings serving industrial customers worldwide under brands including TIGER Drylac. Comparable as a powder coating material supplier whose products are applied by service shops like Protec.
• PPG Industries: Global paints and coatings manufacturer with significant industrial and powder coating offerings. Comparable as a powder coating incumbent in the same end-markets (automotive, industrial, architectural), but operates at global scale across a much broader portfolio.
• Jotun: Norwegian global coatings manufacturer with powder coatings used in architectural, industrial, and offshore applications. Comparable as a broad coatings incumbent serving overlapping industrial end-markets, though primarily a product manufacturer rather than applicator.
• Axalta Coating Systems: Global coatings manufacturer with a strong industrial powder coatings portfolio serving refinish, automotive, and industrial markets. Comparable as a powder coatings player, though Axalta manufactures and sells coating materials globally rather than serving as a small-shop applicator.
• Sherwin-Williams: One of the largest global coatings manufacturers, with industrial powder coating lines serving OEMs and finishing shops. Comparable as a broad incumbent in protective and decorative coatings, though their core business is architectural paint at massive scale.
• AkzoNobel: Global paints and coatings company with a powder coatings division serving industrial, architectural, and automotive markets. Comparable as a powder coating brand and technology supplier; not a direct competitor to Protec's local application services.

Direct peers

• Keystone Koating: One of the largest independent powder coating service companies in the US, operating multiple facility locations. Directly comparable to Protec as a contract powder coater serving industrial, architectural, and consumer customers, though at substantially greater scale.

Emerging players

• IFS Coatings: Independent US-based powder coating manufacturer focused on architectural and industrial markets. Comparable as a powder coating specialist serving overlapping end-customers, though it manufactures product rather than applying it.
• Prismatic Powders: US-based powder coating supplier specializing in small-batch and custom-color finishes for automotive, motorcycle, and consumer applications. Comparable as a powder coating ecosystem player serving similar hobbyist and small-shop end-customers.

Others

• Powder Coating Institute: North American trade association representing the powder coating industry, including applicators, manufacturers, and suppliers. Relevant as the industry body governing standards and certification for shops like Protec, though it is a non-commercial association rather than a competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Protec Powder Coating