MNCC

Casting and Talent Management Servicesmncc.in

MNCC is a Mumbai-based talent management and casting marketplace connecting actors, models, and influencers with brand clients and production houses for celebrity bookings, casting, and influencer marketing services.

Company typePrivate
Founded2021
HeadquartersMumbai, India
Headcount501–1,000
GTM typeB2B and B2C
OfferingServices

What MNCC does

MNCC (MayurKumar Nyk Casting Company) is a Mumbai-based talent management and casting platform founded in 2021 by MayurKumar Nyk. It operates a digital marketplace that catalogs actors, models, music artists, sports personalities, fashion influencers, and digital creators, connecting this talent roster with brand clients and entertainment production houses for celebrity bookings, casting, film direction, creative direction, and influencer marketing campaigns. The core product is a website (mncc.in) presenting searchable talent profiles with details on expertise, availability, and pricing, supplemented by WhatsApp and social media channels for intake and engagement. The company also operates the GOLDEN STAGE entertainment magazine as a content sub-brand.

The business generates revenue across four streams: subscription membership plans for talent (with a free annual tier and paid monthly, annual, and lifetime options), casting services for film, web series, and digital ad projects, celebrity booking for events and corporate endorsements, and influencer marketing connecting brands with creators. Pricing is bifurcated between very low-ARPU talent subscriptions (e.g., ₹199/month, ₹4,999/year) and quote-based enterprise bookings. Customer segments include enterprise brands (Amazon, Airtel, HDFC, ICICI, Cadbury, Google, Samsung, TATA, etc.), entertainment production houses (Zee TV, Amazon Prime), event organizers, and the talent supply side.

The company is privately held, founder-owned, and operates from a single Mumbai office with no disclosed external funding, institutional investors, or parent entity. GTM is community-led, relying on social media, casting-call announcements, and WhatsApp-based registration. Geographic reach is limited to Mumbai, with no evidence of international expansion.

MNCC firmographics

Firmographics

Name: MNCC
Legal name: MayurKumar Nyk Casting Company
Website: https://mncc.in
Company type: Private
Founded year: 2021
Operating status: Operating
Headcount range: 501–1,000 employees
Short description: MNCC is a Mumbai-based talent management and casting marketplace connecting actors, models, and influencers with brand clients and production houses for celebrity bookings, casting, and influencer marketing services.
Ownership category
akta.pro rank

MNCC industry classification

Industry

Product category: Casting and Talent Management Services
NAICS: Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (7114), Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (711410), Motion Picture and Video Production (51211)
SIC: Services-Allied To Motion Picture Production (7819), Services-Motion Picture & Video Tape Production (7812)
akta.pro primary industry: Entertainment Booking & Speaker/Talent Management (HSACAAAI)
akta.pro secondary industries: Casting & Talent Placement (Sessions, Bands, Touring Musicians) (MPAIAGAM), Speaker, Entertainment & Talent Booking (Corporate) (HSACADAK), Production & Talent Services (Casting, Crew, Production Management) (MPAAAMAF), Content Studio & Creative Resourcing (In-house/Embedded Teams) (BPAFAIAJ)

Keywords

Talent management services
Casting services
Celebrity booking
Influencer marketing
Artist membership

Where MNCC is headquartered

Location

Headquarters

HQ city: Mumbai
HQ country: India
HQ region: Asia

Offices1 record

Markets served

MNCC business model

Business model

GTM type: B2B and B2C
Offering type: Services
Cost components: Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

Talent Membership Subscriptions: Monthly and annual subscription plans for talent (actors/models) to access work management and opportunities on the platform
Casting Services: Casting services for movies, web series, digital ads, and other entertainment projects
Celebrity Booking: Booking celebrities for events, corporate gatherings, and brand endorsements
Influencer Marketing: Connecting brands with influencers for marketing campaigns

Pricing tiers

Model	Billing	Price
Freemium	Annual	Free Membership Plan - 100% free yearly membership for actors and models
Subscription	Monthly	Monthly Subscription - ₹4,999 per month
Subscription	Multi-year contract	Lifetime Membership Plan - ₹2,499 every 6 years
Subscription	Monthly	Registration for MNCC - ₹199 per month with 7-day free trial

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

MNCC product offering

Product offering

Core offering

MNCC is a Mumbai-based talent management and casting company that connects actors, models, celebrities and influencers with production houses, corporate brands and event organizers. It sells talent membership and profile-management plans, casting services, celebrity booking, influencer marketing, creative direction and film direction services.

Product overview

MNCC (MayurKumar Nyk Casting Company) is a talent management platform based in Mumbai that operates as a unified ecosystem connecting celebrities and talent with events and corporate brand endorsements. The core platform enables browsing and booking of talent profiles, supported by subscription membership plans (Monthly, Annual at ₹4,999, and Lifetime at ₹2,499). The service portfolio includes casting services, creative direction, film direction for movies/web series, digital ad production, and influencer marketing. Additional offerings include a talent profiles database categorized by age/gender/talent type, GOLDEN STAGE entertainment magazine, and celebrity events booking with dedicated account management.

Differentiator

Problem solved

Functional benefit

Products and services

MNCC Talent Management Platform
MNCC Membership Plan
Casting Services
Celebrity Events Booking
Influencer Marketing
Creative Direction
Film Direction

Companies that use MNCC

Customer profile

Named customers15 records

Segments4 records

Ideal customer profiles4 records

MNCC technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Feature3 records

MNCC partnerships and signals

Strategic signal

Partnerships

Two partnerships are on record, tiered minor and core.

Bhuvan BamminorOthersYouTuber talent listed on the platform for casting and influencer marketing opportunities
Amazon PrimecoreStrategic or Co-development PartnerProduction partnership for web series content for Amazon Prime platform

Scale indicators2 records

Recent moves1 record

Expansion highlights4 records

MNCC competitors and assessment

Company assessment

Direct peers

StarClinch: Mumbai-headquartered online marketplace for booking celebrities, artists, DJs, bands and speakers for events, brand campaigns and personal occasions. Highly comparable to MNCC's celebrity booking and event endorsement offerings.
Casting Mantra: India-focused online casting platform that connects actors, models, photographers and crew with film, TV, advertising and event productions. Closely comparable to MNCC's casting-services offering and online talent profile catalog.
Tring: India-based celebrity and influencer booking platform that lets users book actors, comedians, musicians and social-media stars for events, videos and endorsements. Most directly comparable to MNCC's celebrity booking and influencer marketing business in the same Indian market.
Casting Point: India-based online casting portal for actors, models and crew across film, TV, advertising and theatre projects. Directly comparable to MNCC's core casting-services and talent-database offering.
Big Bang Media Works: Indian talent management, casting and content production company representing actors and artists across film, TV, digital and live engagements. Direct comparable on the talent management and casting-services axis of MNCC's business.

Broad incumbents

BookMyShow: India's largest entertainment ticketing and event-discovery platform, which has expanded into event production and celebrity-led experiences. Adjacent comparable given shared end-customer behavior in event-based celebrity consumption.
Kwan Entertainment: One of India's largest talent management agencies representing actors, models, musicians, writers and sportspersons across film, TV, OTT and live events. Comparable as a broader, more established player in the same talent management and casting category as MNCC.
Wizcraft International Entertainment: Large Indian event management and entertainment company producing corporate events, celebrity-led IP, and integrated brand experiences. Comparable to MNCC's celebrity booking for corporate events and live entertainment dimension.

Emerging players

Plixxo: POPxo's influencer marketing platform enabling brands to run campaigns with a network of Indian content creators. Comparable to MNCC's influencer marketing services on the supply-side talent and brand-campaign coordination.
OneImpression: India-based influencer marketing platform that connects brands with a curated network of creators for campaigns. Comparable to MNCC's influencer marketing stream, with overlap on talent discovery and brand-campaign monetization.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

MNCC financial estimates

Financial estimate

Revenue estimate

Valuation estimate

MNCC leadership team

Management profile

Number of profiles

Profiles1 record

MNCC funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

MNCC M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MNCC

What does MNCC do?

Is MNCC a public or private company?

MNCC is a private company. It is classified as founder individual operated bootstrapped and is currently operating.

When was MNCC founded?

MNCC was founded in 2021. It employs 501 to 1,000 people.

Where is MNCC based?

MNCC is headquartered in Mumbai, India, in the Asia region.

How does MNCC make money?

Four revenue lines are on record. Talent Membership Subscriptions are the primary driver. The others are casting Services, celebrity Booking and influencer Marketing.

Who are MNCC's main competitors?

Direct peers on record are StarClinch, Casting Mantra, Tring, Casting Point and Big Bang Media Works. Broad incumbents are BookMyShow, Kwan Entertainment and Wizcraft International Entertainment. Emerging players are Plixxo and OneImpression.

Does MNCC have an API?

No public API is recorded for MNCC.

What industry is MNCC in?

MNCC's product category is Casting and Talent Management Services. Its primary akta.pro industry code is HSACAAAI, Entertainment Booking & Speaker/Talent Management, with a secondary code of MPAIAGAM, Casting & Talent Placement (Sessions, Bands, Touring Musicians). Its NAICS code is 7114 and its SIC code is 7819.