What Tring does

Tring operates a two-sided celebrity engagement marketplace headquartered in Mumbai, India, connecting brands and individual fans with a roster of 15,000+ celebrities spanning Bollywood actors, television stars, cricketers, comedians, singers, athletes, chefs, and digital influencers. The platform mediates bookings across two distinct motions: a sales-led B2B channel serving 1,500+ brands with celebrity endorsements, brand ambassador programs, influencer marketing campaigns, and event appearances, and a self-serve B2C e-commerce storefront where individual fans purchase personalized celebrity video messages for occasions such as birthdays, anniversaries, and weddings.

The underlying technology is a marketplace and campaign-management platform augmented by Tring Studios, an in-house production arm offering studio shoots, chroma shoots, self-shot celebrity videos, professional editing, and scriptwriting. Core workflows span talent discovery, campaign planning, scripting, production, legal coordination, approvals, content delivery, and reporting. The product surface includes tiered consumer offerings (Tring Dhamaka at standardized INR 500-1999 price points, Meet & Greet experiences from INR 29,980, and the Tring Prime INR 99/year membership), as well as B2B services (image rights licensing, corporate shoutouts, e-invites, and full-service TVC production).

Monetization is primarily transactional, with the platform taking a fee on each celebrity booking, supplemented by production services revenue and a subscription layer via Tring Prime. B2B pricing is quote-based, while B2C pricing is unit-based with price points ranging from INR 500 to INR 29,980+ depending on celebrity tier. Tring has raised approximately USD 7.4 million across two disclosed rounds, most recently a USD 5 million Pre-Series A led by Kalaari Capital in October 2022, with an earlier round from ALT Balaji.

Name

Tring

Legal name

Tring

Website

https://tring.co.in

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

51–100 employees

Short description

Tring is a two-sided celebrity marketplace headquartered in Mumbai that connects 1,500+ brands with 15,000+ Indian celebrities for endorsements, influencer campaigns, and event appearances, while enabling individual fans to book personalized video messages and meet-and-greets via a self-serve storefront.

Ownership category

akta.pro rank

Product category

Celebrity Engagement Marketplace

NAICS

Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (7114), Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (71141), Advertising Agencies (541810)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Brand Activations & Experiential Campaign Design (MPAAAGAA)

akta.pro secondary industries

Brand Activations & Pop-Ups (Retail/Street/Guerrilla) (BPAFAGAF), Activation/Experiential Creative Agencies (MPAAAAAO)

Keywords

• Celebrity marketplace
• Influencer marketing
• Brand endorsements
• Video shoutouts
• Celebrity bookings

Headquarters

HQ city

Mumbai

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Others

Revenue model

1. Celebrity Video Shoutouts and Personal Messages: Individual fans purchase personalized video messages and shoutouts from celebrities through the platform's e-commerce model.
2. Brand Endorsements and Celebrity Ambassadorships: Brands engage celebrities for long-term brand ambassador programs, endorsement deals, and promotional campaigns.
3. Influencer Marketing Campaigns: Collaborations between brands and creators across Instagram, YouTube, Facebook, and other platforms for awareness and engagement.
4. Event Appearances and Corporate Gigs: Celebrity bookings for conferences, launches, award ceremonies, employee events, and corporate engagements.
5. Tring Studios Production Services: Professional content production services including studio shoots, video advertisements, and promotional content featuring celebrities.
6. Image Rights and Social Media Collaborations: Licensing of celebrity image rights and social media promotion collaborations with brands.
7. Corporate Shoutouts and E-Invites: Personalized celebrity messages for product launches, festive campaigns, customer engagement, and special occasions.
8. Tring Prime Membership: Annual membership program offering discounts and special offers on celebrity bookings.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Tring operates a celebrity engagement marketplace that connects over 15,000 celebrities with brands for marketing campaigns (endorsements, influencer marketing, event appearances, brand ambassadorships) and with individual consumers for personalized video messages, meet-and-greets, and shoutouts. The platform provides end-to-end campaign execution, including talent discovery, contracting, content production through Tring Studios, and delivery of finished creative assets. It also offers tiered offerings such as Tring Dhamaka (budget-friendly featured celebrities) and Tring Prime (membership-based premium access).

Product overview

Tring is India's largest celebrity marketplace operating as a two-sided platform that connects brands with celebrities for marketing campaigns and enables individual fans to book personalized video messages. The core platform offers Celebrity Endorsements, Influencer Marketing, Event Appearances, and Tring Studios for production services. The consumer-facing product includes Personalized Celebrity Video Messages (Shoutouts) with tiered offerings like Tring Dhamaka (discounted celebrities at ₹500-1999 price points) and Tring Prime Membership (₹99/year subscription for additional discounts). Supporting services include Brand Ambassador Programs, Celebrity Social Media Promotions, Corporate Events, Television Commercials, Professional Photoshoots, Corporate Shoutouts/E-Invites, Meet & Greet experiences, and Celebrity Image Usage Rights. The platform hosts 15,000+ celebrities across categories including Bollywood actors, TV stars, cricketers, comedians, singers, chefs, and digital influencers, serving over 1,500 brands.

Differentiator

Problem solved

Functional benefit

Brands

• Tring Studios: Professional content production services for celebrity and influencer campaigns including studio shoots, chroma shoots, self-shot videos, and brand story videos.
• Tring Dhamaka
• Tring Prime

Products and services

• Celebrity Endorsements

Quantifiable outcome

• Tring X Ludo Empire with Ali Fazal achieved 5.3M reach and 5.8M views with 0.53% engagement rate
• +4 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Cameo: US-based celebrity video shoutout marketplace allowing fans to book personalized messages from athletes, actors, and musicians. Closest international analog to Tring's B2C shoutout business, with a similar marketplace mechanic and consumer gifting use case.
• Influencer.in: India-focused influencer marketing platform connecting brands with creators across categories. Directly competes with Tring's brand-side influencer marketing campaigns and shares the same Indian SMB and enterprise customer base.
• Plixxo: POPxo's influencer marketing platform targeting Indian brands and creators. Competes head-to-head with Tring on B2B influencer campaign management and shares the same D2C and enterprise brand customer profile.
• Winkl: Indian influencer marketing and analytics platform offering campaign management for brands. Comparable to Tring on the B2B influencer-marketing side, with similar self-serve brand onboarding and creator-discovery workflow.
• Kofluence: India-based influencer marketing platform with a creator marketplace and brand campaign tools. Directly comparable to Tring's brand-endorsement and influencer-marketing services.
• Kwan Entertainment: Indian celebrity talent management and brand endorsement agency representing Bollywood and sports stars. Closest traditional talent-agency peer, sharing Tring's brand-ambassador and endorsement-deal value proposition.
• Cornerstone Entertainment: Indian talent management firm representing actors and entertainers for film, endorsements, and live appearances. Comparable to Tring on the celebrity-booking and brand-endorsement business lines.
• Chtrbox: Indian influencer marketing platform with a creator database and campaign-execution tooling. Overlaps directly with Tring's influencer marketing service for Indian brands.
• Wavo: Celebrity shoutout marketplace for personalized video messages from athletes and creators. Closely analogous to Tring's B2C personalized celebrity video message business.

Regional players

• Memmo: Europe-based celebrity video message marketplace operating in multiple European languages. Shares the consumer-facing shoutout marketplace model with Tring but serves a different geography.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/TringIndia
• YouTubeyoutube.com/c/TringIndia
• Facebookfacebook.com/tring.co.in
• Instagraminstagram.com/tring.india
• LinkedInlinkedin.com/company/tringindia

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds3 records

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tring