Walla Walla Sweets
Walla Walla Sweets is a privately held summer collegiate baseball team in Walla Walla, Washington, competing in the West Coast League. The organization sells tickets, merchandise, youth camps, and sponsorships to local families and the Pacific Northwest community at Borleske Stadium.
- Company typePrivate
- Founded2010
- HeadquartersWalla Walla, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Walla Walla Sweets does
Walla Walla Sweets is a privately held summer collegiate baseball team founded around 2010 and based in Walla Walla, Washington. The organization competes in the West Coast League (WCL) South Division and plays its home games at Borleske Stadium, drawing college players from universities across the United States and Canada. It serves local families and the broader Walla Walla Valley community, positioning itself as a community asset providing affordable, professional summer entertainment.
The team's product surface spans ticketing (single-game tickets, season ticket memberships, group tickets, and special promotional nights such as hat giveaways, fireworks, and drone shows), an online merchandise store (sweetsgear.com) shipping to all 50 U.S. states and Canada, two youth baseball camps (Sweet Lou Skills Camp and Sweets Prospect Camp), and a corporate sponsorship program. Community programming includes a host family program that places visiting players with local households. Distribution is multi-channel: direct box-office sales at Borleske Stadium, a self-serve online ticketing platform, e-commerce for merchandise, group sales, and home/away game streaming on YouTube and Mixlr.
The revenue model is concentrated in a roughly four-month operating window (May through August) and combines per-unit ticket sales, retail merchandise margin, camp registration fees, and advertising/sponsorship revenue from local, regional, and national partners (Columbia, Legends Casino, WW Toyota, Walla Walla Orthodontics are visible on the site). The organization is locally owned, has no disclosed parent company, no institutional funding, and no AI/technology platform. Headcount is reported at 11-50 employees, and Leo Rivera was reappointed Head Coach for the 2026 season.
Walla Walla Sweets firmographics
Firmographics- Name
- Walla Walla Sweets
- Legal name
- Walla Walla Sweets Baseball
- Website
- https://wallawallasweets.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Walla Walla Sweets is a privately held summer collegiate baseball team in Walla Walla, Washington, competing in the West Coast League. The organization sells tickets, merchandise, youth camps, and sponsorships to local families and the Pacific Northwest community at Borleske Stadium.
- Ownership category
- akta.pro rank
Walla Walla Sweets industry classification
Industry- Product category
- Minor League Baseball Entertainment
- NAICS
- Spectator Sports (71121)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Club Sports Programs (EDALAIAB)
Keywords
Where Walla Walla Sweets is headquartered
LocationHeadquarters
- HQ city
- Walla Walla
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Walla Walla Sweets business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain
Revenue model
- Ticket Sales: Single-game tickets, season ticket memberships, and group tickets sold for games at Borleske Stadium. Revenue generated from game admissions and special event nights including hat giveaways, fireworks, and drone shows.
- Merchandise Sales: Official team merchandise including hats, shirts, gear and collectibles sold through the online store. Ships to all 50 states and Canada.
- Baseball Camps: Sweet Lou Skills Camp for young players and Sweets Prospect Camp for older players, generating revenue from registration fees.
- Sponsorships: Partnerships with local, regional, and national businesses through sponsorship and advertising packages at Borleske Stadium.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Single Game Tickets |
Distribution channels4 records
Marketing channels8 records
Walla Walla Sweets product offering
Product offeringCore offering
Walla Walla Sweets is a summer collegiate baseball team competing in the West Coast League, providing family-friendly live sports entertainment at Borleske Stadium in Walla Walla, Washington. The organization generates revenue through single-game and season ticket admissions, group and special-event ticketing, official team merchandise, youth baseball camps (Sweet Lou Skills Camp and Sweets Prospect Camp), and corporate sponsorship packages. It also runs community programs such as the Host Family Program that houses visiting collegiate players.
Product overview
Walla Walla Sweets is a summer collegiate baseball team in the West Coast League. The organization offers ticket-based entertainment services including single-game and season tickets, group events, and merchandise sales. Their youth baseball programs include Sweet Lou Skills Camp and Sweets Prospect Camp. The team plays home games at Borleske Stadium and operates community programs including host family placement for players.
Differentiator
Problem solved
Functional benefit
Products and services
- Single Game Tickets Individual game admission tickets for Walla Walla Sweets home games at Borleske Stadium, including special event nights with hat giveaways, fireworks, and drone shows. Sold to individual consumers and families.
- Season Ticket Memberships Full-season ticket packages providing guaranteed entry to all home games with additional membership benefits during the Walla Walla Sweets West Coast League season.
- Group Tickets & Events Group ticket packages for corporate events, birthday parties, and large gatherings at Borleske Stadium, sold to local businesses and community groups.
- Official Merchandise Team-branded merchandise including hats, shirts, gear, and collectibles sold through the sweetsgear.com online store, with shipping to all 50 US states and Canada.
- Sweet Lou Skills Camp Baseball skills development camp for young players focused on foundational baseball skills, with registration via sweetsbaseballcamps.com.
- Sweets Prospect Camp Advanced baseball camp for older youth players looking to develop their game for collegiate prospects, with registration via sweetsbaseballcamps.com.
- Sponsorships Corporate sponsorship and advertising packages for local, regional, and national businesses to reach the Walla Walla community through Borleske Stadium signage, website, and team materials.
Companies that use Walla Walla Sweets
Customer profileSegments1 record
Ideal customer profiles3 records
Walla Walla Sweets technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Walla Walla Sweets partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered minor and core.
- ColumbiaminorBrand partner with logo displayed on the official website partners section. Columbia is an outdoor apparel brand that aligns with the active lifestyle of Walla Walla Sweets fans.
- Legends CasinominorLocal partner with logo displayed on the official website. Legends Casino is a Walla Walla-area casino and hospitality business supporting the team.
- WW ToyotaminorAutomotive partner with logo displayed on the official website. Walla Walla Toyota dealer supporting the team as a community partner.
- Walla Walla OrthodonticsminorLocal orthodontics practice sponsor with logo displayed on the official website. Primary sponsor visible on team materials, as shown in the homepage banner ad.
- West Coast League (WCL)coreThe West Coast League is the governing collegiate summer baseball league in which the Walla Walla Sweets compete. The team is a proud member of the WCL, playing in the WCL South Division.
Scale indicators2 records
Recent moves5 records
Expansion highlights4 records
Walla Walla Sweets competitors and assessment
Company assessmentDirect peers
- Springfield Drifters: WCL summer collegiate baseball team based in Springfield, Oregon. Direct peer — same league, similar small-market community team scale, identified as a WCL opponent of the Sweets.
- Yakima Valley Pippins: WCL South Division summer collegiate baseball team based in Yakima, Washington. Direct peer — same league, same division, comparable market size, and identified by the Sweets as a 2026 WCL opponent.
- Kelowna Falcons: WCL summer collegiate baseball team based in Kelowna, British Columbia. Direct peer in the same league with comparable community-team scale and ticketed home-game model, listed as a WCL opponent.
- Bend Elks: WCL summer collegiate baseball team based in Bend, Oregon. Direct peer with overlapping season schedule (recent WCL road series against the Sweets), similar ticketed entertainment and sponsorship business model.
- Corvallis Knights: West Coast League summer collegiate baseball team based in Corvallis, Oregon. Direct comparable as same league, similar community-team positioning, and a recurring WCL South Division rival of the Walla Walla Sweets.
- Marion Berries: WCL summer collegiate baseball team based in Marion, Oregon. Direct peer in the same league with comparable ticketed home-game, merchandise, and sponsorship business model; listed as a WCL opponent.
- Wenatchee AppleSox: WCL South Division summer collegiate baseball team based in Wenatchee, Washington. Direct peer — same league, same Pacific Northwest small/medium market profile, similar community-driven sponsorship and ticketing model.
- Ridgefield Raptors: WCL summer collegiate baseball team based in Ridgefield, Washington. Direct peer operating in the same league with a comparable small-market, family-entertainment positioning and ticketed home-game model.
- Kamloops NorthPaws: WCL summer collegiate baseball team based in Kamloops, British Columbia. Direct peer — same league, same collegiate summer baseball model, identified as a WCL opponent of the Sweets.
Broad incumbents
- Spokane Indians: High-A Minor League Baseball club based in Spokane, Washington (Colorado Rockies affiliate). Broad incumbent competitor for regional sports-entertainment spending, sponsorship wallets, and fan attention within driving distance of Walla Walla.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Walla Walla Sweets social profiles
Digital presenceWalla Walla Sweets financial estimates
Financial estimateRevenue estimate
Valuation estimate
Walla Walla Sweets leadership team
Management profileNumber of profiles
Profiles1 record
Walla Walla Sweets funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Walla Walla Sweets M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Walla Walla Sweets
What does Walla Walla Sweets do?
Walla Walla Sweets is a summer collegiate baseball team competing in the West Coast League, providing family-friendly live sports entertainment at Borleske Stadium in Walla Walla, Washington. The organization generates revenue through single-game and season ticket admissions, group and special-event ticketing, official team merchandise, youth baseball camps (Sweet Lou Skills Camp and Sweets Prospect Camp), and corporate sponsorship packages. It also runs community programs such as the Host Family Program that houses visiting collegiate players.
Is Walla Walla Sweets a public or private company?
Walla Walla Sweets is a private company. It is classified as unknown and is currently operating.
When was Walla Walla Sweets founded?
Walla Walla Sweets was founded in 2010. It employs 11 to 50 people.
Where is Walla Walla Sweets based?
Walla Walla Sweets is headquartered in Walla Walla, United States, in the North America region.
How does Walla Walla Sweets make money?
Four revenue lines are on record. Ticket Sales are the primary driver. The others are merchandise Sales, baseball Camps and sponsorships.
Who are Walla Walla Sweets's main competitors?
Direct peers on record are Springfield Drifters, Yakima Valley Pippins, Kelowna Falcons, Bend Elks, Corvallis Knights, Marion Berries, Wenatchee AppleSox, Ridgefield Raptors and Kamloops NorthPaws. Spokane Indians is listed as a broad incumbent.
Does Walla Walla Sweets have an API?
No public API is recorded for Walla Walla Sweets.
What industry is Walla Walla Sweets in?
Walla Walla Sweets's product category is Minor League Baseball Entertainment. Its primary akta.pro industry code is EDALAIAB, Club Sports Programs. Its NAICS code is 71121 and its SIC code is 7900.