Walla Walla Orthodontics
Walla Walla Orthodontics (operating as Christopher Orthodontics) is a private, multi-location Pacific Northwest orthodontic practice with five offices in Washington and Oregon, providing braces, Invisalign, and LightForce 3D-printed clear braces to kids, teens, and adults.
- Company typePrivate
- Founded-
- HeadquartersWalla Walla, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Walla Walla Orthodontics does
Walla Walla Orthodontics, operating under the Christopher Orthodontics / La Grande Orthodontics brands, is a private multi-location orthodontic practice serving pediatric, teenage, and adult patients across the Pacific Northwest. The practice operates from five physical offices — Walla Walla (WA), La Grande (OR), Yakima (WA), Ellensburg (WA), and Moses Lake (WA) — and is led by a four-doctor clinical team anchored by founding orthodontist Dr. Aaron Christopher and Dr. Nadia Farjo, both Harvard-trained and ranked in the top 1% of Invisalign providers nationwide. Dr. Edgar Tilley and Dr. Blake Eaton round out the clinical staff.
The practice offers a unified orthodontic platform spanning three core treatment modalities: Invisalign clear aligners, traditional metal braces, and 3D-printed custom braces built on LightForce technology. Adjacent offerings include the STR8 Retainer Assurance Program for post-treatment retention, the Wally's Kids pediatric program (offered in English and Spanish), and digital scanning for diagnostics. The technology stack leans on third-party orthodontic hardware (LightForce, Invisalign) and a Cloud9Ortho patient portal rather than proprietary software.
The business model is fee-for-service orthodontic care, with interest-free in-house financing and payment plans cited as patient-friendly pricing mechanics, and a free initial consultation used as the primary acquisition funnel. Patients are acquired through direct-to-consumer channels: the practice website, virtual consultations, walk-ins/free consultations, and a Refer-a-Friend referral program. The practice appears to be founder/physician-owned with no disclosed institutional investment, funding rounds, M&A activity, or patents.
Walla Walla Orthodontics firmographics
Firmographics- Name
- Walla Walla Orthodontics
- Legal name
- Christopher Orthodontics
- Website
- https://w2ortho.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Walla Walla Orthodontics (operating as Christopher Orthodontics) is a private, multi-location Pacific Northwest orthodontic practice with five offices in Washington and Oregon, providing braces, Invisalign, and LightForce 3D-printed clear braces to kids, teens, and adults.
- Ownership category
- akta.pro rank
Walla Walla Orthodontics industry classification
Industry- Product category
- Orthodontic Services
- NAICS
- Offices of Dentists (621210)
- akta.pro primary industry
- Orthodontic Group Practices (HLABAKAC)
- akta.pro secondary industries
- Clear Aligner Orthodontics (HLABABAD), Interceptive/Phase I Pediatric Orthodontics (HLABAGAG), Retainers & Post-Treatment Orthodontic Maintenance (HLABABAK)
Keywords
Where Walla Walla Orthodontics is headquartered
LocationHeadquarters
- HQ city
- Walla Walla
- HQ country
- United States
- HQ region
- North America
Offices5 records
Markets served
Walla Walla Orthodontics business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Orthodontic Treatment Services: Fee-for-service orthodontic treatment including braces and aligners, with payment plans and interest-free financing options available to patients
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free initial consultation with same-day treatment available |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
Walla Walla Orthodontics product offering
Product offeringCore offering
Walla Walla Orthodontics is a multi-location orthodontic practice that provides teeth alignment treatments including Invisalign clear aligners, traditional metal braces, and 3D-printed custom LightForce braces, supported by digital scanning for treatment planning. The practice also offers the STR8 Retainer Assurance Program for post-treatment retention, the Wally's Kids Program for pediatric patients, free initial consultations, and virtual consultations for prospective patients across five offices in Washington and Oregon.
Product overview
Walla Walla Orthodontics, operating under the Christopher Orthodontics brand, is a multi-location orthodontic practice offering a unified platform of teeth alignment treatments. The core service portfolio includes three primary treatment options: Invisalign (clear aligners), Metal Braces (traditional), and 3D-Printed Custom Braces using LightForce technology. These are complemented by the STR8 Retainer Assurance Program for post-treatment retention and the Wally's Kids Program for pediatric patients. The practice also provides digital scanning for treatment planning, free initial consultations, and virtual consultation options, serving patients across five locations in Washington and Oregon for kids, teens, and adults.
Differentiator
Problem solved
Functional benefit
Products and services
- Invisalign Clear aligner treatment that provides an almost undetectable way to realign teeth, offering a discreet alternative to traditional braces. Offered to patients seeking aesthetic orthodontic solutions across the practice's five locations.
- Metal Braces
- 3D-Printed Custom Braces (LightForce)
- STR8 Retainer Assurance Program
- Wally's Kids Program
- Free Consultation
- Virtual Consult
Quantifiable outcome
- Top 1% Invisalign provider status
Companies that use Walla Walla Orthodontics
Customer profileNamed customers6 records
Segments4 records
Ideal customer profiles3 records
Walla Walla Orthodontics technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Walla Walla Orthodontics partnerships and signals
Strategic signalScale indicators1 record
Recent moves6 records
Expansion highlights5 records
Walla Walla Orthodontics competitors and assessment
Company assessmentBroad incumbents
- Pacific Dental Services: One of the largest DSOs in the U.S., supporting hundreds of dental practices including specialty orthodontic services. Comparable as a broad incumbent operating in adjacent orthodontic space with significantly greater scale than Walla Walla Orthodontics.
- Sonrava Health: Parent of Western Dental and other branded dental groups, providing multi-specialty dental care including orthodontics across many locations. Comparable as a broad incumbent in the multi-location dental services space.
- Great Expressions Dental Centers: Multi-location DSO offering general, specialty, and orthodontic care across the U.S. Comparable as a broad incumbent competing for orthodontic patient flow and clinician talent in adjacent regional markets.
- Heartland Dental: Largest dental support organization in the U.S., supporting thousands of dentists including orthodontic service lines. Comparable as a broad incumbent that competes for orthodontic cases and clinician talent against independent practices like Walla Walla Orthodontics.
- Dental Care Alliance: Large DSO supporting hundreds of dental practices across multiple states, including orthodontic service lines. Comparable as a broad incumbent with significant scale advantages over independent orthodontic group practices.
- Aspen Dental: Large multi-location DSO with associated orthodontic services and clear aligner offerings. Comparable as a broad incumbent offering orthodontic-adjacent services through its branded practice network, competing for the same consumer orthodontic demand.
Direct peers
- Smile Doctors: Largest orthodontic-focused dental service organization in the U.S., operating hundreds of braces/aligner locations across multiple states. Directly comparable to Walla Walla Orthodontics as a multi-location orthodontic group practice offering braces and clear aligners.
- Jefferson Dental & Orthodontics: Multi-location DSO with a significant orthodontic service line, offering braces and clear aligners through regional clinic networks. Comparable in that it combines general dentistry and orthodontics across multiple offices, similar to how Walla Walla Orthodontics serves a regional multi-office footprint.
Regional players
- Image Orthodontics: Multi-location orthodontic group practice concentrated in the Western U.S., offering braces and clear aligners. Comparable as a regional orthodontic group peer with a similar multi-office business model.
- Gentle Dental: Multi-location dental group with strong Pacific Northwest presence offering general dentistry and orthodontics. Comparable as a regional player operating in the same geography as Walla Walla Orthodontics with overlapping service offerings.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Walla Walla Orthodontics social profiles
Digital presenceWalla Walla Orthodontics financial estimates
Financial estimateRevenue estimate
Valuation estimate
Walla Walla Orthodontics leadership team
Management profileNumber of profiles
Profiles4 records
Walla Walla Orthodontics funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Walla Walla Orthodontics M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Walla Walla Orthodontics
What does Walla Walla Orthodontics do?
Walla Walla Orthodontics is a multi-location orthodontic practice that provides teeth alignment treatments including Invisalign clear aligners, traditional metal braces, and 3D-printed custom LightForce braces, supported by digital scanning for treatment planning. The practice also offers the STR8 Retainer Assurance Program for post-treatment retention, the Wally's Kids Program for pediatric patients, free initial consultations, and virtual consultations for prospective patients across five offices in Washington and Oregon.
Is Walla Walla Orthodontics a public or private company?
Walla Walla Orthodontics is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Walla Walla Orthodontics founded?
Walla Walla Orthodontics was founded in -1. It employs 11 to 50 people.
Where is Walla Walla Orthodontics based?
Walla Walla Orthodontics is headquartered in Walla Walla, United States, in the North America region.
How does Walla Walla Orthodontics make money?
One revenue line is on record: orthodontic Treatment Services.
Who are Walla Walla Orthodontics's main competitors?
Broad incumbents on record are Pacific Dental Services, Sonrava Health, Great Expressions Dental Centers, Heartland Dental, Dental Care Alliance and Aspen Dental. Direct peers are Smile Doctors and Jefferson Dental & Orthodontics. Regional players are Image Orthodontics and Gentle Dental.
Does Walla Walla Orthodontics have an API?
No public API is recorded for Walla Walla Orthodontics.
What industry is Walla Walla Orthodontics in?
Walla Walla Orthodontics's product category is Orthodontic Services. Its primary akta.pro industry code is HLABAKAC, Orthodontic Group Practices, with a secondary code of HLABABAD, Clear Aligner Orthodontics. Its NAICS code is 621210.