Colorado WaterWise

What Colorado WaterWise does

Colorado WaterWise is a Denver-based nonprofit membership organization founded in 2013 to address Colorado's water challenges through statewide conservation outreach and community convening. The organization serves as the primary convener and resource hub for water professionals in Colorado, with members including water utilities, water-related nonprofits, government agencies (Colorado Water Conservation Board, CSU Extension), private consulting and engineering firms, and students. Its core offering is the Live Like You Love It (LLYLI) campaign — a registered trademark statewide water education initiative — and the LLYLI Toolkit, which provides more than 100 co-brandable, professionally designed outreach materials (social media content, fact sheets, bill inserts, ads, templates, videos, and graphics) accessible to members at the $650+ membership level. Colorado WaterWise also operates the annual Water Conservation Symposium (drawing 200+ water professionals), quarterly newsletters, Lunch 'n Learns and webinars, demonstration gardens, and additional resource programs spanning Xeriscape Colorado, CII Water Efficiency, Net Zero Water, AWWA M36 Water Loss Audit Training, drought communications, and YARDX residential yard transformation.

The organization's business model is membership-dues-led, with three principal revenue streams: recurring annual membership dues (Student $25, Individual starting at $350, Utility/Non-Utility starting at $650), event registration fees for the symposium and other programs ($100–$325 per attendee), and donations via ColoradoGives.org. Distribution is digital and community-led: members access the LLYLI Toolkit via Dropbox after completing a use agreement, while events are delivered in-person across Colorado (Berthoud, Breckenridge, Erie, Westminster) and virtually through the Wild Apricot membership platform. Underlying technology is limited to the Wild Apricot membership management software and standard digital content distribution; CWW does not develop proprietary technology products. Strategic partnerships with WaterNow Alliance, Pacific Institute, CSU Extension, and Northern Water extend the organization's programmatic reach into adjacent areas such as the Project Accelerator and the Colorado Wildfire Resilience Financing Dashboard.

Name

Colorado WaterWise

Legal name

Colorado WaterWise

Website

https://coloradowaterwise.org

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Colorado WaterWise is a Denver-based nonprofit membership organization that convenes Colorado water utilities, nonprofits, and agencies around the statewide Live Like You Love It (LLYLI) conservation campaign, providing co-brandable outreach toolkits, an annual symposium, and training resources.

Ownership category

akta.pro rank

Product category

Water Conservation Services

NAICS

Environmental Consulting Services (54162)

akta.pro primary industry

Recycled Water Customer Programs & Demand Management (Connections, Rate Design, End‑Use Controls) (EUANAGAJ)

akta.pro secondary industry

Water-Smart Irrigation & Water Stewardship (Drip/Micro, Scheduling, Water Harvesting) (AFAGAMAD)

Keywords

• Water conservation outreach
• Nonprofit membership services
• Water utility education
• Drought communications
• Xeriscape landscaping resources

Headquarters

HQ city

Denver

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. Membership Dues: Colorado WaterWise generates revenue primarily through membership dues, which vary based on organization type and size. Individual memberships start at $350/year, while Utility and Non-Utility memberships (including water utilities, nonprofits, and industry partners) start at $650/year. Student memberships are available for $25/year. Members at the $650+ level receive full access to the LLYLI Toolkit with over 100 professionally developed outreach materials.
2. Event Registration Fees: The organization charges registration fees for its flagship annual Water Conservation Symposium and other events. Pricing tiers include Member ($220 standard / $170 early bird), Non-Member ($325 / $275 early bird), Speaker ($100), Student Member ($75), Student Non-Member ($125), and Student Scholarship options.
3. Donations: Colorado WaterWise accepts donations from individuals and organizations supporting water conservation in Colorado, including through ColoradoGives.org.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

Colorado WaterWise is a membership-based nonprofit that sells annual memberships and event registrations to water utilities, water-related nonprofits, consulting firms, students, and government agencies across Colorado. Its flagship offering is the LLYLI (Live Like You Love It) Toolkit — a co-brandable library of 100+ professionally developed outreach materials — bundled with $650+ utility/non-utility memberships, plus paid registration for the annual Water Conservation Symposium and supplementary resource programs (Xeriscape Colorado, CII Water Efficiency, Net Zero Water, AWWA M36 training, LLYLI Drought Materials, YARDX, and Best Practices Guidebook).

Product overview

Colorado WaterWise is a membership-based nonprofit organization focused on water conservation in Colorado. The organization operates primarily as a resource provider and education platform rather than a software product company. Its core offerings include the LLYLI (Live Like You Love It) Toolkit — a comprehensive collection of co-brandable water conservation outreach materials available to members at the $650+ level — and the annual Water Conservation Symposium. Additional offerings encompass various resource programs including Xeriscape Colorado, CII Water Efficiency Resources, Net Zero Water, AWWA M36 Water Loss Audit Training, Demo Gardens, and the YARDX program. The organization also provides publications such as the Best Practices Guidebook, DIY Lawn Conversion Guide, HOA Water-Wise Landscaping Toolkit, and quarterly newsletters. These products and programs collectively support water utilities, municipalities, and organizations in implementing water conservation education and outreach across Colorado.

Differentiator

Problem solved

Functional benefit

Brands

• Live Like You Love It®: Statewide water education and outreach campaign focused on communicating the value of Colorado water and encouraging wise water use. Built around three core principles: Conserve, Care, and Commit.

Products and services

• LLYLI (Live Like You Love It) Toolkit A comprehensive statewide water education and outreach campaign toolkit providing co-brandable materials — campaign messaging, social media content, fact sheets, bill inserts, digital/print ads, customizable templates, and video assets — available to members at the $650+ level. Targeted at water utilities, water-related nonprofits, and partner organizations across Colorado.
• Water Conservation Symposium

Quantifiable outcome

• More than $200,000 invested in developing LLYLI Toolkit materials since campaign inception in 2013
• +3 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered core and minor.

• Northern WatercoreStrategic or Co-development Partner · 9 July 2026Northern Water is a key member and event co-host, providing its Conservation Gardens campus in Berthoud for CWW's garden tour events. Northern Water's staff lead educational tours covering irrigation methods and landscape practices for Colorado's climate. Multiple Northern Water staff are active CWW member representatives.
• Colorado State University ExtensioncoreGTM or Marketing Partner · 11 March 2026Colorado State University Extension is a key outreach partner, collaborating on the 'Landscape Like You Live Here' 6-week spring webinar series (April 7 – May 12, 2026). CWW promotes this program to its network, and Extension's statewide extension offices help distribute water conservation messaging.
• WaterNow AlliancecoreStrategic or Co-development Partner · 12 February 2026WaterNow Alliance is a key strategic partner of Colorado WaterWise, collaborating on the Project Accelerator (Catalyzing Water Efficiency Investments through Debt Financing) and the Colorado Wildfire Resilience Financing Dashboard. CWW promotes WaterNow programs and events to its membership network, and WaterNow's Policy Director Caroline Koch is an active CWW member participant.
• Pacific InstitutecoreStrategic or Co-development Partner · 12 February 2026Pacific Institute is co-leading the Project Accelerator with WaterNow Alliance, providing 250 hours of pro-bono technical assistance to public drinking water providers in California and Colorado to increase the reach and impact of water efficiency programs. Colorado WaterWise promotes this program to its Colorado membership.
• One Water EconminorStrategic or Co-development Partner · 23 May 2025One Water Econ collaborated with WaterNow Alliance and The Water Center at Penn to launch the Colorado Wildfire Resilience Financing Dashboard, a free resource helping water managers find long-term funding for nature-based watershed health and wildfire resilience strategies.
• The Water Center at PennminorStrategic or Co-development Partner · 23 May 2025The Water Center at Penn co-developed the Colorado Wildfire Resilience Financing Dashboard with WaterNow Alliance and One Water Econ, contributing research and technical expertise on watershed health and wildfire resilience financing.
• Resource CentralminorStrategic or Co-development PartnerResource Central is a member nonprofit that collaborated with the Town of Breckenridge and High Country Conservation Center on the turf replacement demonstration garden featured in CWW's August 2026 event.
• High Country Conservation CenterminorStrategic or Co-development PartnerHigh Country Conservation Center partnered with the Town of Breckenridge and Resource Central on a turf replacement demonstration garden, which is featured in CWW's August 2026 event programming.
• Summit County Garden Club (SCGC)minorStrategic or Co-development PartnerThe Summit County Garden Club collaborates with the Town of Breckenridge on the Breckenridge Alpine Garden (BAG), a demonstration garden highlighted in CWW's August 2026 tour events.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• River Network: National nonprofit supporting local river and water-protection groups through training, resources, and convenings. Comparable as a nonprofit membership and capacity-building body for water-focused organizations.
• WaterNow Alliance: National nonprofit working with utilities on sustainable water management and financing. Closely comparable mission and member base; also an active strategic partner of CWW on the Project Accelerator and Wildfire Resilience Dashboard.
• Alliance for Water Efficiency: National nonprofit membership organization dedicated to water efficiency and conservation. Directly comparable as a nonprofit membership body serving water utilities with research, training, and outreach resources, and a current CWW member organization.
• US Water Alliance: National nonprofit advancing sustainable and integrated water management through member-driven programs, policy work, and convenings. Comparable as a membership-based nonprofit convening utilities, businesses, and policymakers around water.

Emerging players

• Pacific Institute: Independent water research and policy organization. Comparable in water-conservation focus and overlapping partner base; currently co-leads the Project Accelerator with WaterNow Alliance and CWW.
• Resource Central: Colorado-based nonprofit focused on conservation programs including water-wise landscaping. Direct regional overlap in Colorado and a CWW member/partner organization; operates parallel demonstration-garden programming.

Broad incumbents

• American Water Works Association (AWWA): Large international professional association for water utilities and professionals. CWW references AWWA M36 Water Loss Audit training as one of its resource offerings, indicating direct overlap in serving water-utility professionals.
• EPA WaterSense: Federal program promoting water-efficient products and practices through labeling and outreach. Comparable in driving consumer-side water conservation messaging, though operating at federal scale rather than nonprofit membership scale.

Regional players

• California Water Efficiency Partnership (CalWEP): California-focused nonprofit membership organization supporting water-use efficiency programs. Highly comparable to CWW in mission and membership-based service model, with parallel state-level scope rather than national.
• Texas Water Foundation: Texas-based nonprofit supporting water conservation, education, and outreach. Similar state-level, member-supported model addressing water challenges, making it a strong regional analog to CWW.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/ColoWaterWise
• Facebookfacebook.com/LoveColoradoWater
• LinkedInlinkedin.com/company/colorado-waterwise

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Colorado WaterWise