All Star Awards

Name

All Star Awards

Legal name

All Star Awards

Website

https://rallstarawards.com

Company type

Private

Founded year

1988

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Awards and Recognition Products

NAICS

Gift, Novelty, and Souvenir Retailers (459420), Jewelry and Silverware Manufacturing (33991), Sporting and Athletic Goods Manufacturing (339920)

SIC

Coating, Engraving & Allied Services (3470), Sporting & Athletic Goods, Nec (3949)

akta.pro primary industry

Personalized & Custom Gift Creation (Engraving/Monogramming/Photo Gifts) (HSACANAC)

akta.pro secondary industries

Branded Merchandise & Corporate Gifts (BPAFAMAA), Party Favors, Gifts & Custom Merchandise (HSACACAM)

Keywords

• Custom trophies awards
• Engraving services
• Promotional products
• Corporate recognition awards
• Custom embroidery apparel

Headquarters

HQ city

San Mateo

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales

Revenue model

1. Custom Awards and Trophies: Sale of premium quality trophies and awards in crystal, acrylic, metal, and wood finishes. Includes cast, acrylic, crystal, and stone awards such as plaques, clocks, and loving cups. Custom designs available.
2. Engraving Services: Laser, rotary, diamond drag, and sand engraving services for personalization. Pricing dependent on personalization involved and order volume.
3. Embroidery Services: Custom embroidery for uniforms, apparel, and promotional merchandise. Uses quality threads and fabrics including eco-certified options.
4. Promotional Products: Corporate promotional specialties including branded merchandise like pens, mugs, T-shirts, bags, and imprinted items for events and trade shows.
5. Team Uniforms and Apparel: Custom team uniforms, jackets, caps, and branded apparel through Sanmar, Company Casuals and other apparel brands.
6. Sublimation and Heat Press: Full-color sublimation and heat press for apparel, mugs, plaques, and gifts.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

All Star Awards crafts and sells custom trophies, plaques, loving cups, medals, ribbons, clocks, gifts, and promotional products in crystal, acrylic, metal, wood, marble, and resin finishes, executed with on-site personalization services such as laser engraving, rotary engraving, diamond drag, sand carving, computerized embroidery, sublimation and heat press, and digital screen printing. Offerings are tailored to businesses and organizations, schools and educational institutions, sports teams and leagues, and individual consumers needing awards, recognition gifts, team apparel, or branded merchandise.

Product overview

All Star Awards is a physical awards and recognition business offering a comprehensive portfolio of trophies, awards, and promotional products with in-house customization services. The core offering spans multiple award types (Trophies & Awards, Acrylic Awards, Cast Awards, Stonecast Awards, Crystal & Glass Awards, Custom Plaques, Loving Cups, Award Figures) alongside named products (Trellis Award, Stylus Award, Zephyr Award). Customization services include Engraving (Laser, Rotary, Diamond Drag, Sand Carving), Embroidery, Sublimation & Heat Press, Digital Screen Printing, Graphic Arts & Personalization, and Names & Numbers. The company also distributes branded merchandise through partner catalogs (Tropar Catalogue, Sanmar Apparel, Company Casuals, Thcmcs Collection) and offers complementary products like Clocks & Gifts and Sports & Schools Awards. All services are performed on-site for quality control and fast turnaround.

Differentiator

Problem solved

Functional benefit

Products and services

• Custom Trophies and Awards
• Engraving Services
• Embroidery Services
• Sublimation and Heat Press Services
• Digital Screen Printing Services
• Promotional Products and Recognition Awards
• Custom Plaques, Loving Cups, Medals, and Ribbons
• Personalized Clocks and Gifts
• Names and Numbers / Signage
• Graphic Arts and Personalization

Named customers5 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Partnerships

Three partnerships are on record, tiered minor.

• TroparminorOthersTropar is a catalog brand offered by All Star Awards appropriate for meeting budget needs. They carry a wide variety of Tropar awards, trophies, and recognition products.
• SanmarminorOthersSanmar is a renowned apparel brand that All Star Awards sources brand-name apparel from for customization through embroidery and screen printing for teams and events.
• Company CasualsminorOthersCompany Casuals is an apparel brand offered through All Star Awards for corporate casual apparel with embroidery and branding options for teams and organizations.

Scale indicators1 record

Expansion highlights3 records

Broad incumbents

• 4imprint: Large publicly-traded promotional products distributor offering branded merchandise, awards, and apparel customization at scale. Overlaps with All Star's promotional products and embroidered apparel lines but with vastly broader catalog and corporate procurement infrastructure.
• Staples Promotional Products: Enterprise promotional products division of Staples serving corporate buyers with branded merchandise, awards, and recognition items. Represents the scaled, procurement-grade competitor that institutional customers may migrate toward.

Direct peers

• EDCO Awards & Specialties: Direct-to-consumer and B2B supplier of trophies, plaques, and recognition products, including an in-house engraving and personalization service. Comparable one-stop-shop model with national distribution.
• Quality Logo Products: Online promotional products retailer with deep engraving and embroidery capabilities across awards, apparel, and branded merchandise. Comparable service stack (engraving, embroidery, screen printing) targeting the same SMB and institutional buyer.
• Trophy Depot: Online trophy and award specialist offering bulk pricing to schools, teams, and businesses. Comparable customer segments and product range, but competes nationally without a local showroom — represents the structural headwind All Star faces.
• Glass Trophy: Specialty retailer focused on crystal, glass, and acrylic awards with online ordering. Directly comparable in product mix (Crystal & Glass Awards, Acrylic Awards, Plaques) and serves the same corporate recognition buyer.
• Crown Trophy: Largest franchised trophy, award, and personalized gift retailer in North America with both storefront and online ordering. Directly comparable product mix (trophies, plaques, engraving, promotional products) and target customer base (schools, sports leagues, corporations).
• Baudville (Brandsupport): Specialty provider of employee recognition awards, plaques, and personalized gifts with an emphasis on corporate HR buyers. Directly comparable in serving the 'annual employee awards' use case that All Star's customer base relies on.
• Awards.com: Online-first awards and trophies retailer offering plaques, trophies, crystal/glass awards, and engraved gifts. Closely comparable product categories with transparent online pricing — the primary digital competitor to All Star's quote-based local model.

Regional players

• Trophy Awards: Regional trophy and award retailer with online ordering and bulk school/league pricing. Operates as a comparable storefront-plus-online model in a different geography, illustrating the standard operating model All Star competes against in its local market.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• YouTubeyoutube.com/@Rallstarawards
• Facebookfacebook.com/profile.php?id=61581137186161
• LinkedInlinkedin.com/company/all-star-awards

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about All Star Awards