Micro Devices
Micro Devices Inc. is a New Delhi-based pan-India distributor of electronic components, representing overseas manufacturers and supplying automotive, biometric, defense, EV, and industrial OEM customers across India since 1983.
- Company typePrivate
- Founded1983
- HeadquartersNew Delhi, India
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Micro Devices does
Micro Devices Inc. (MDI) is a New Delhi-headquartered electronic components distribution company founded in 1983. The firm represents overseas component manufacturers as their pan-India distributor, sourcing parts from international principals and supplying them to Indian OEMs, system integrators, and institutional buyers. Its product portfolio spans circuit protection, electromechanical components, power management ICs, chip resistors, frequency products, thermal products, switches, MOSFETs, MLCC capacitors, electrolytic capacitors, MCUs, NTC thermistors, EV fuses, and GPS receivers — covering passives, discretes, and active components used across consumer, industrial, automotive, and defense electronics.
MDI operates dedicated verticals for Bio-Metric (established 2014) and Automotive (established 2018), the latter supported by an in-house R&D lab. The company is an approved vendor for C-DOT (Centre for Development of Telematics) and various Indian defense institutions, giving it access to government and defense procurement channels. Long-standing distribution partnerships include Larsen & Toubro (since 1986) and Farnell / Element14 (since 2000). The company is family-run with a headcount of 11-50 employees and operates from microdevicesindia.com.
The business model is B2B distribution: MDI purchases electronic components from global manufacturers and resells to Indian customers, generating revenue through distribution margins. Within automotive and biometric, the R&D lab and dedicated verticals suggest a partial shift toward design-in support, qualification services, and higher-margin technical engagement rather than pure box-moving. Revenue is undisclosed, and the input shows no funding rounds, M&A activity, or external capital signals.
Micro Devices firmographics
Firmographics- Name
- Micro Devices
- Legal name
- Micro Devices Inc.
- Website
- https://microdevicesindia.com
- Company type
- Private
- Founded year
- 1983
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Micro Devices Inc. is a New Delhi-based pan-India distributor of electronic components, representing overseas manufacturers and supplying automotive, biometric, defense, EV, and industrial OEM customers across India since 1983.
- Ownership category
- akta.pro rank
Micro Devices industry classification
Industry- Product category
- Electronic Components Distribution
- NAICS
- Semiconductor and Other Electronic Component Manufacturing (33441)
- SIC
- Electronic Components & Accessories (3670), Electronic Components, Nec (3679)
- akta.pro primary industry
- Semiconductors, ICs & Microcontrollers Retail (CRACAKAB)
- akta.pro secondary industries
- Power Management & Power Conversion ICs (PMIC/DC‑DC/AC‑DC/Gate Drivers) (HDAHABAE), High-Voltage, Power Discretes & Modules (IGBT/MOSFET/SiC/GaN) (HDAHAAAK)
Keywords
Where Micro Devices is headquartered
LocationHeadquarters
- HQ city
- New Delhi
- HQ country
- India
- HQ region
- Asia
Offices2 records
Markets served
Micro Devices business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure
Revenue model
- Electronic Components Distribution: Core revenue from distribution of electronic components representing overseas manufacturers as distributors for pan-India region. Revenue generated through product sales to large manufacturers and OEMs.
- GPS Device Sales: Direct sales of GPS receiver products (BU-353S4) through online ordering platform on the company website.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels3 records
Micro Devices product offering
Product offeringCore offering
Micro Devices is a pan-India electronic components distribution company that represents overseas component manufacturers, selling categories such as circuit protection devices, electromechanical components, power management ICs, frequency products, thermal products, MOSFETs, chip resistors, MLCC capacitors, MCUs, and NTC thermistors to large manufacturers and OEMs. The company also retails its own-branded BU-353S4 USB GPS receiver through its online storefront, and operates dedicated verticals for biometric and automotive electronics with in-house R&D capabilities.
Product overview
Micro Devices Inc. is an electronic components distributor operating in India since 1983. The company offers a diverse portfolio of electronic components across multiple categories including GPS receivers (BU-353S4), circuit protection components (TVS, MOV, ESD, GDT, PTC, fuses), electromechanical components (connectors, terminals, switches, sensors), power management ICs, chip resistors, frequency products (crystals, oscillators, RTC modules), thermal products (fans, blowers), MOSFETs, MLCC capacitors, aluminum electrolytic capacitors, microcontrollers, and NTC thermistors. The company represents multiple overseas manufacturers as their distributor for the India region and has established dedicated verticals for Bio-Metric and Automotive businesses, along with an R&D laboratory and Design Center established in 2018.
Differentiator
Problem solved
Functional benefit
Brands
- MDI: Short-form brand name used for Micro Devices Inc., seen in company logo as 'MDI'
Products and services
- BU-353S4 GPS Receiver USB magnet-mount GPS receiver with SiRF Star IV chipset, high sensitivity, low power consumption, and ultra-compact form factor. Compatible with Windows, Mac OSX, Android, and Linux operating systems and targeted at automotive navigation, fleet management, personal positioning, and marine navigation use cases.
- Circuit Protection Components Electronic components for circuit protection, including TVS, MOV, ESD, GDT, PTC, SPG, TSS devices, semiconductor protection fast acting fuses, fuses for electric vehicles, PPTC thermistors, NTC thermistors, surface mount fuses, current fuses, and thermal fuses. Distributed from manufacturer partners including Brightking, Hinodedenki, Hansor, Joyin, and Walter for Indian electronics manufacturers and OEMs.
- Electromechanical Components Electromechanical components including connectors, terminals, electromechanical automotive components, auto slow blow fuses, and auto fuses and holders from manufacturer partners CS Connectors, Escubedo, MTA, Toyatech, and Zeeman. Sold to Indian electronics manufacturers and OEMs for use across automotive and industrial applications.
- Power Management ICs Power management integrated circuits including power adapter IC and synchronous rectifier (SR) chips sourced from manufacturer partner Depuw and distributed to Indian electronics manufacturers.
- Chip Resistors Thin film, thick film chip resistors, resistor arrays, and metal shunt resistors sourced from manufacturer partner Everohms for Indian electronics manufacturers.
- Frequency Products Frequency control products including crystals, oscillators, Real Time Clock (RTC) modules, KHz oscillators, quartz crystals, and high frequency crystals and oscillators from manufacturer partners Microcrystal and HongKong Crystal. Distributed to Indian electronics manufacturers.
- Thermal Products Thermal management solutions including AC/DC fans, blowers, impellers, trays, and accessories sourced from manufacturer partner Orion Fans for Indian electronics manufacturers.
- Switches Switches, encoders, potentiometers, and sensors sourced from manufacturer partner Postec and distributed to Indian electronics manufacturers.
- MOSFETs Low, medium, and high voltage MOSFETs and SJ (Super Junction) MOSFETs sourced from manufacturer partner Potens and distributed to Indian electronics manufacturers.
- Chip Capacitors (MLCC) Multilayer ceramic chip capacitors (MLCC), chip resistors, and inductors/coils sourced from manufacturer partner PSA and distributed to Indian electronics manufacturers.
- E-Caps (Aluminum Electrolytic Capacitors) Aluminium electrolytic capacitors sourced from manufacturer partner Su-scon and distributed to Indian electronics manufacturers.
- MCUs Microcontroller units (MCUs) with power delivery solutions sourced from manufacturer partner Weltrend and distributed to Indian electronics manufacturers.
Quantifiable outcome
- Served diversified segments of electronic industry in India for almost three decades
- +1 more outcomes
Companies that use Micro Devices
Customer profileNamed customers3 records
Segments2 records
Ideal customer profiles3 records
Micro Devices technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Micro Devices partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered core and minor.
- Automotive Technology PartnerscoreSetup dedicated vertical for automotive business in 2018 with R&D laboratory and design center for product development and integration capabilities.
- Overseas Component ManufacturerscoreSigned up several global manufacturers as their distributor for pan India region in 2008, expanding the product portfolio and distribution capabilities.
- Farnell Electronics, UKcoreCollaborated with Farnell Electronics, UK as distributor for India (North) region in 2000. Earned rich experience selling through catalogue model. Within two years achieved exceptional sales figures and was offered West India region. Achieved tag of India's largest Distributor for Farnell (now Element 14) with pan India sales network by 2004.
- Larsen & Toubro (L&T)coreAdded Computer Peripherals product category as L&T's distributor in 1986. Remained their all India largest distributor for 7 consecutive years. Established dedicated entity in 1992 to handle computer peripherals business.
- BrightkingminorProduct partner for Circuit Protection Components including TVS, MOV, ESD, GDT, PTC, SPG, TSS products.
- CS ConnectorsminorProduct partner for Electromechanical connectors.
- DepuwminorProduct partner for Power Management ICs including Power Adapter IC & SR products.
- MicrocrystalminorProduct partner for Frequency Products including Real Time Clock RTC Modules, KHz Oscillators & Quartz Crystals, High Frequency Crystals & Oscillators.
- MTAminorProduct partner for Electromechanical Automotive Components.
- HinodeminorProduct partner for Semiconductor Protection Fast Acting Fuses.
- SusconminorProduct partner for Aluminium electrolytic Capacitors (E-Caps).
- WeltrendminorProduct partner for MCUs including Power Delivery Solutions.
- WalterminorProduct partner for Circuit Protection Components including Surface Mount Fuses, Current Fuses, Thermal Fuses.
Scale indicators4 records
Recent moves15 records
Expansion highlights5 records
Micro Devices competitors and assessment
Company assessmentBroad incumbents
- Future Electronics: Global broadline electronic components distributor with growing India presence serving OEMs across multiple end-markets. Comparable in distribution model and customer type, operating at significantly larger scale and offering value-added design and supply-chain services.
- Digi-Key Electronics: Global electronic components distributor with extensive India operations, shipping directly to Indian OEMs and design engineers. Competes via breadth of catalog, online ordering, and logistics capabilities, increasingly disintermediating regional distributors like Micro Devices.
- Arrow Electronics: Global broadline electronic components distributor with established India operations serving OEMs and contract manufacturers worldwide. Comparable in component distribution model but at vastly larger scale with broader catalog, digital platform, and supply-chain services that overshadow regional players like Micro Devices.
- Avnet: Global broadline electronic components distributor with India presence serving OEMs across multiple verticals. Operates the same distribution model as Micro Devices but at global scale, with design-chain services and embedded solutions that compete for the same Indian OEM customers.
- Mouser Electronics: Global electronic components distributor specializing in semiconductors and electronic components with strong India online presence. Competes with Micro Devices via its online catalog serving Indian design engineers and OEMs, particularly for new product introduction and prototyping volumes.
- RS Components (India): Global electronic components and industrial products distributor with established India operations serving industrial and electronics customers. Competes with Micro Devices in the Indian B2B components market via catalog sales and digital channels.
Direct peers
- Millennium Semiconductors: Indian semiconductor and electronic components distributor with pan-India presence serving OEMs and EMS providers. Comparable regional peer focused on semiconductor distribution to Indian manufacturers, directly competing for similar enterprise customers.
- element14 (Farnell): Global electronic components distributor and historical principal partner of Micro Devices since 2000. Operates direct India sales and catalog distribution, overlapping directly with Micro Devices' core distribution business model and customer base of Indian OEMs and manufacturers.
- Rabyte: India-headquartered electronic components distributor serving OEMs with semiconductors, passives, and electromechanical components. Comparable in business model, customer segment (Indian manufacturers), and product breadth to Micro Devices, competing directly in the Indian distribution market.
Regional players
- WPG Holdings: Asia-Pacific headquartered electronic components distributor with significant India operations and Indian OEM relationships. Comparable in distribution model and product breadth, but with Asia-Pacific scale and regional headquarters outside India, competing in the same Indian market from a regional platform.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Micro Devices social profiles
Digital presenceMicro Devices financial estimates
Financial estimateRevenue estimate
Valuation estimate
Micro Devices leadership team
Management profileNumber of profiles
Profiles1 record
Micro Devices funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Micro Devices M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Micro Devices
What does Micro Devices do?
Micro Devices is a pan-India electronic components distribution company that represents overseas component manufacturers, selling categories such as circuit protection devices, electromechanical components, power management ICs, frequency products, thermal products, MOSFETs, chip resistors, MLCC capacitors, MCUs, and NTC thermistors to large manufacturers and OEMs. The company also retails its own-branded BU-353S4 USB GPS receiver through its online storefront, and operates dedicated verticals for biometric and automotive electronics with in-house R&D capabilities.
Is Micro Devices a public or private company?
Micro Devices is a private company. It is classified as family owned and is currently operating.
When was Micro Devices founded?
Micro Devices was founded in 1983. It employs 11 to 50 people.
Where is Micro Devices based?
Micro Devices is headquartered in New Delhi, India, in the Asia region.
How does Micro Devices make money?
Two revenue lines are on record. Electronic Components Distribution is the primary driver. The others are GPS Device Sales.
Who are Micro Devices's main competitors?
Broad incumbents on record are Future Electronics, Digi-Key Electronics, Arrow Electronics, Avnet, Mouser Electronics and RS Components (India). Direct peers are Millennium Semiconductors, element14 (Farnell) and Rabyte. WPG Holdings is listed as a regional player.
Does Micro Devices have an API?
No public API is recorded for Micro Devices.
What industry is Micro Devices in?
Micro Devices's product category is Electronic Components Distribution. Its primary akta.pro industry code is CRACAKAB, Semiconductors, ICs & Microcontrollers Retail, with a secondary code of HDAHABAE, Power Management & Power Conversion ICs (PMIC/DC‑DC/AC‑DC/Gate Drivers). Its NAICS code is 33441 and its SIC code is 3670.