SEEDL Group

What SEEDL Group does

SEEDL Group Ltd. is a UK-based digital learning technology company, founded in 2020 during the COVID-19 pandemic and headquartered in Fleet, Hampshire. The company sells an "unlimited live and on-demand" learning subscription supported by a curated catalogue of more than 200 live courses and over 300 on-demand titles, with each session capped at 60 minutes and delivered via a proprietary cloud-based Learning Management System featuring live interactive chat, polls, and Q&A. The platform bundles branded LMS portals, HR tools (holiday/sickness tracking, performance management, mandate/pathway compliance), a carbon-footprint widget, API and SSO integration, and bulk onboarding, enabling SEEDL to function as both a content provider and a software vendor.

The company monetises primarily through enterprise subscriptions that scale down on a per-user basis as customer headcount grows from 10 to 100,000 employees, supplemented by a separate "Content Only" content-licensing SKU for organisations with existing LMS infrastructure, a multi-tier partner programme (Basic, Ultimate Micro, Ultimate Standard) for HR, accountancy, and recruitment resellers, and bespoke consulting engagements. Channel partners can white-label the platform with their own branding, manage multiple client businesses from a single multi-tenant login, and access API data feeds for a GBP 50/month surcharge.

SEEDL serves a diversified customer base spanning large enterprises (e.g., DB Schenker, Elida Beauty, Avado Learning), UK local authorities (e.g., Rushmoor Borough Council), Business Improvement Districts (Visit Staines, Bristol BID, Newham BID, North Notts BID), HR/accountancy/recruitment channel partners, trade bodies, and consumer-facing residents through branded wellness platforms. The company reports a 99% enterprise customer retention rate and 98.8% user recommendation rate, with users across 70+ countries. It is privately held, self-described as investment-backed, and led by CEO Anthony Price with a board chaired by Frederik van Tuyll (former CEO of Ocorian and TMF Group).

Name

SEEDL Group

Legal name

SEEDL Group Ltd.

Website

https://seedlgroup.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

SEEDL Group is a UK-based digital learning technology company offering unlimited live and on-demand learning subscriptions with branded LMS and HR software, targeting enterprises, channel partners, local authorities, and Business Improvement Districts across 70+ countries.

Ownership category

akta.pro rank

Product category

Corporate Learning & Development Platform

NAICS

Business Schools and Computer and Management Training (6114), Software Publishers (5132), Professional and Management Development Training (611430), Computer Training (61142)

SIC

Services-Educational Services (8200), Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Core LMS Platforms (Academic & Corporate) (EDAFAAAA)

akta.pro secondary industries

Course Bundle Subscriptions & Learning Membership Marketplaces (EDAFAIAI), Extended Enterprise LMS (Customer/Partner/Franchise Training) (EDAFAAAC), Corporate/L&D Course Licensing from Creators (B2B Upskilling) (MPACALAH)

Keywords

• Corporate learning platform
• Live training webinars
• Learning management system
• Employee development software
• Compliance training content

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Enterprise Learning Subscription: Unlimited access subscriptions for businesses on a fixed fee basis. Pricing scales with company size - the more employees offered SEEDL to, the lower the cost per user. Range from 10 to 100,000 employees. Includes branded LMS, HR tools, and access to live and on-demand courses.
2. Partner Subscription Tiers: Multi-tiered partner programs (Basic, Blue, Ultimate Micro, Ultimate Standard) with monthly fees ranging from £49 to higher tiers. Partners pay monthly fees and can add clients with additional per-business charges. Partners can resell to their customers at their own pricing.
3. Custom Consulting Services: Bespoke training projects including leadership programs, assessment centers, global roadshows, business integration projects, and performance management programs. Delivered by coaches and facilitators with expertise in Sales, Leadership, D&I, Compliance, Customer Excellence, and Mental Wellbeing.
4. Content Licensing (Content Only): Companies with existing LMS can license SEEDL's course library for import into their systems. Live events and on-demand content available for integration via API or bulk import files.
5. Software Platform Fees: Revenue from providing branded LMS portals, HR tools (holiday, sickness, performance management), and API integration services to enterprise clients who need standalone software solutions.

Pricing tiers

Go-to-market motion4 records

Distribution channels7 records

Marketing channels8 records

Core offering

SEEDL Group sells an unlimited-access corporate learning subscription (live + on-demand courses) bundled with a branded LMS/HR software portal, complemented by standalone content licensing for organisations with existing LMS, and bespoke consulting engagements covering leadership, compliance, sales, and D&I training for enterprise clients ranging from 10 to 100,000 employees.

Product overview

SEEDL Group operates as a multi-award winning learning technology company offering three core offerings: Learning (live and on-demand courses), Software (branded LMS/HR portal), and Consulting (custom training projects). The product portfolio is organized around an unlimited learning subscription model supplemented by à la carte content licensing and channel partnership programs. Core products include SEEDL Subscription for enterprise unlimited access with branded HR tools, SEEDL Software as a standalone LMS/HR solution, Content Only for LMS integration, and Consulting for bespoke training. Additional offerings include Book Summaries, LMS Partnerships for resellers, and tiered Ultimate/Basic Partner programs for HR service providers. The company also supports local authorities through community partner programs offering business learning and resident wellness services.

Differentiator

Problem solved

Functional benefit

Products and services

• SEEDL Subscription (Unlimited Learning) Unlimited access subscription providing employees year-round access to 200+ live and 300+ on-demand learning courses, with a branded HR and learning management system included for enterprise customers. Covers AI, compliance, leadership, mental wellness, sales, customer service and project management. Fixed fee with cost-per-user decreasing as employee count grows (10-100,000 employees).
• SEEDL Software (LMS/HR Portal) A branded learning management system and HR software solution offering dashboards, holiday/sickness tracking, course hosting, carbon calculator, mandate/pathways, SCORM hosting and policy document management for organisations that want the platform layer independently of SEEDL's content.
• Content Only Content licensing service allowing businesses with existing LMS platforms to import SEEDL's live events and on-demand courses via bulk import files or API, maintaining a single source of truth. Includes SSO and automated attendance reporting.
• Consulting Custom consulting projects including leadership training, assessment centres, sales training, compliance programmes, diversity & inclusion initiatives, and HR business partner programmes, delivered virtually or face-to-face by SEEDL's in-house coaches and facilitators.
• SEEDL 4 Residents Mental wellness and upskilling platform for local authority residents offering free accounts with guided relaxation, desk yoga, mental wellbeing training, and career-focused courses such as interview and presentation skills, delivered under council-branded platforms such as Rushmoor Wellness.

Quantifiable outcome

• 99% enterprise customer retention rate
• +4 more outcomes

Named customers9 records

Segments8 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

AI capability1 record

Feature8 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Rushmoor Borough CouncilcoreStrategic or Co-development Partner · 1 January 2022Local Government Authority partnership since 2022. Provides Rushmoor Training Hub for local businesses and Rushmoor Wellness for residents. SEEDL provides comprehensive learning suite under branded platforms.
• North Notts BIDminorGTM or Marketing PartnerBusiness Improvement District partnership for North Nottinghamshire. SEEDL supports a radio station alongside providing learning services. SEEDL now supports North Notts Radio for the region.
• Newham BIDminorGTM or Marketing PartnerNewham BID are the first Business Improvement District in the UK offering SEEDL to a Business Park, enabling all businesses access to learning.
• Bristol BIDminorGTM or Marketing PartnerBristol BID partnership achieved 98% recommendation rate from local businesses during learning week. Strong success story for BID-focused learning initiatives.

Scale indicators9 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• LearnUpon: Cloud LMS focused on training businesses and enterprise customers with multi-portal and SCORM support — comparable in scope and approximate scale to SEEDL's branded LMS software product.
• Udemy Business: Subscription-based course library for organisations covering business, tech and leadership skills — same unlimited-access, fixed-fee enterprise model as SEEDL's subscription product.
• Go1: B2B learning content marketplace and LMS aggregator used by enterprises globally — closely mirrors SEEDL's content-only/API licensing model and multi-source course library approach.
• Skillsoft: Global enterprise learning company providing subscription content (Skillsoft Percipio) plus compliance, leadership and tech training — directly comparable to SEEDL's enterprise unlimited-subscription L&D offering.
• Coursera for Business: Enterprise arm of Coursera offering curated courses, certificates and academies for workforce development — directly comparable to SEEDL's enterprise learning subscription with branded deployment.
• 360Learning: Collaborative learning platform with strong live, cohort and instructor-led functionality plus an LMS — most similar to SEEDL on the live, interactive learning experience.
• Docebo: AI-powered learning suite combining an LMS with content marketplace and extended-enterprise training — overlaps directly with SEEDL's branded LMS plus content library bundle.
• Pluralsight: Subscription-based enterprise tech and business skills platform — same per-seat fixed-fee B2B model and unlimited course access as SEEDL's enterprise subscription.

Broad incumbents

• Cornerstone OnDemand: Enterprise talent and learning suite combining LMS, content, compliance and HR — a broader incumbent overlapping SEEDL's LMS + content + compliance mandate/pathways stack.
• LinkedIn Learning: Large-scale professional learning library bundled into LinkedIn Talent Solutions for enterprise upskilling — a much larger incumbent in essentially the same enterprise subscription L&D category.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/hiseedl
• Facebookfacebook.com/SeedL4u
• LinkedInlinkedin.com/company/seedlgroup

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SEEDL Group