Allied Industries International

What Allied Industries International does

Allied Industries International, Inc. is a privately held U.S. manufacturer of commercial safety flooring and related wall and drainage systems, operating under the Eco-Grip brand. Founded as a research effort in 1994 to solve flooring failures experienced by major restaurant chains and formally launching the Eco-Grip product in 2008, the company is headquartered in Charlotte, NC with manufacturing and international distribution in Jonesville, SC, and a National Training Center co-located in Charlotte.

The company's core technology is a proprietary PET fiber-reinforced recycled polyvinyl chloride composite (98% recycled content) sold as rolled commercial flooring (Eco-Grip), complemented by a polyvinyl wall cladding system (Eco-Clad), a proprietary liquid welding installation system (SpeedFlex) that replaces conventional heat welding, and a custom stainless steel drain suite co-developed with ZURN. The portfolio carries Intertek Clean Air GOLD certification, Class A fire rating on Eco-Clad, and LEED credit support, and is sold across six commercial verticals: food service (primary), athletics, healthcare, assisted living, veterinary, and outdoor/hospitality.

Allied monetizes primarily through one-time commercial sales of flooring and wall products, with a quote-based, project-driven pricing model (no public price list). Distribution runs through a network of approved contractors/vendors and certified installers (only those completing the 3-day Charlotte/Las Vegas/Dallas training can purchase), supported by a direct e-commerce store for accessories and the proprietary Eco-Grip Complete Cleaning System, the use of which extends the product warranty from 5 to 10 years and creates an ongoing consumable revenue stream. The company is privately held with no disclosed institutional funding and is led by co-founders Joel Martin (CEO) and Rich Neale (President).

Name

Allied Industries International

Legal name

Allied Industries International, Inc.

Website

https://eco-gripfloor.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

Allied Industries International, operating as Eco-Grip, manufactures proprietary PET fiber-reinforced recycled PVC commercial flooring, wall cladding, and a co-developed drain system for commercial kitchens, healthcare, athletics, assisted living, veterinary, and outdoor facilities in North America.

Ownership category

akta.pro rank

Product category

Commercial Flooring

NAICS

Carpet and Rug Mills (314110), Paint, Coating, and Adhesive Manufacturing (3255), Industrial and Commercial Fan and Blower and Air Purification Equipment Manufacturing (333413)

SIC

Plastics Products, Nec (3089), Coating, Engraving & Allied Services (3470)

akta.pro primary industry

Resilient Floor Coverings Manufacturing (Vinyl/LVT/Linoleum/Rubber/Cork) (IMAOAJAH)

akta.pro secondary industry

Industrial Matting, Flooring & Safety Rubber Products (IMANALAI)

Keywords

• Commercial flooring products
• Safety flooring systems
• Wall cladding panels
• Recycled PVC flooring
• Floor installation welding

Headquarters

HQ city

Charlotte

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Commercial Flooring Product Sales: One-time sale of Eco-Grip and Eco-Clad flooring products to commercial facility operators through a network of approved distributors and certified installers. Products include flooring sheets, wall cladding, and accessories. Professional installation services provided by trained third-party installers.
2. SpeedFlex Installation System Sales: Sale of SpeedFlex liquid welding system and associated accessories to certified installers for use in Eco-Grip and Eco-Clad installations.
3. Eco-Grip Cleaning System: Sale of Eco-Grip Complete Cleaning System, required for extending warranty to 10 years. Ongoing consumable revenue tied to product lifecycle maintenance.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Allied Industries International manufactures and sells Eco-Grip commercial flooring—a PET fiber-reinforced recycled PVC slip-resistant, anti-fatigue, waterproof flooring system—along with Eco-Clad wall cladding panels, the SpeedFlex liquid welding installation system, and a custom ZURN drain suite. Products are sold through approved distributors and certified installers to commercial facility operators in food service, healthcare, athletics, assisted living, veterinary, and outdoor hospitality verticals.

Product overview

Allied Industries International offers Eco-Grip as its core commercial flooring product—a slip-resistant, anti-fatigue flooring system made from 98% recycled polyvinyl reinforced with PET fibers. The product portfolio includes Eco-Clad (wall cladding panels), SpeedFlex (liquid welding system), and Custom Drain Suite (drainage solutions partnered with ZURN). Eco-Grip serves multiple industries including food service, athletics, healthcare, assisted living, veterinary, and outdoor applications. Installation methods include new construction, remodel, and retrofit options, with retrofit allowing overnight installation to minimize business disruption.

Differentiator

Problem solved

Functional benefit

Brands

• Eco-Grip: Slip-resistant, anti-fatigue commercial flooring system made from 98% recycled materials, designed for commercial kitchens, restaurants, and high-traffic environments.
• Eco-Clad
• SpeedFlex

Products and services

• Eco-Grip Commercial Flooring Slip-resistant, anti-fatigue commercial flooring system engineered for commercial kitchens, restaurants, and high-traffic environments. Made from PET fiber-reinforced recycled polyvinyl (98% recycled material), it features textured surfaces for wet/oily slip resistance, cushioned construction for standing workers, and non-porous hygienic design with chemically heat-welded seams and integral cove base. Targeted at facility operators in food service, healthcare, athletics, assisted living, veterinary, and outdoor hospitality.
• Eco-Clad Wall Cladding High-performance polyvinyl wall cladding panels combined with color-matched liquid weld for seamless finish, offered as a grout-free alternative to ceramic tile and FRP wall panels. Provides resistance to impact, chemicals, moisture, stains, and spills, and contains no fiberglass to prevent fiber bloom. Features a Class A fire rating with self-extinguishing properties. Targeted at commercial facility operators in healthcare, food service, and other hygiene-critical environments.
• SpeedFlex Liquid Welding System Proprietary liquid welding system for flooring installation that surpasses conventional heat welding in quality and durability. Can be mastered in hours and offers faster application than traditional methods, reducing installation time and labor cost for certified Eco-Grip and Eco-Clad installers.
• Custom ZURN Drain Suite Custom stainless steel drain system engineered specifically for Eco-Grip flooring, featuring a custom strainer basket for efficient debris capture, positive slope base eliminating water retention and ponding, and high flow volume capacity. Developed in partnership with ZURN for commercial kitchens and food service areas.

Quantifiable outcome

• Diverts 14 million pounds of waste from landfills annually
• +5 more outcomes

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature9 records

Partnerships

One partnership is on record.

• ZURNcoreTechnology or IntegrationEco-Grip has partnered with ZURN, a leader in advanced drainage solutions, to develop a custom drain suite designed specifically for Eco-Grip flooring. The collaboration created a tailored stainless steel drain system featuring a custom strainer basket, positive slope base eliminating water retention, and high flow volume capacity. The partnership ensures seamless integration, enhanced performance, and unmatched durability for Eco-Grip installations in high-traffic commercial environments such as commercial kitchens and food service areas. The custom drains are available for download as specs (Z1855.pdf).

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Tarkett: Tarkett is one of the largest global flooring manufacturers with broad resilient (vinyl/LVT), commercial, and sports flooring portfolios — competing with Eco-Grip across multiple verticals at greater scale.
• Interface: Interface is a global commercial flooring leader (modular carpet and resilient) with a strong sustainability narrative (Climate Take Back, Mission Zero) that competes for the same specification-driven, sustainability-focused accounts.
• Mannington Mills: Mannington Mills is a US commercial and residential flooring manufacturer offering resilient, rubber, and specialty commercial products that overlap with Eco-Grip's healthcare and foodservice applications.
• Shaw Industries: Shaw Industries (Berkshire Hathaway) is one of the largest US flooring manufacturers with extensive commercial resilient and carpet offerings, supplying the same architects and facility operators targeted by Eco-Grip.
• Forbo Flooring Systems: Forbo produces commercial resilient flooring (Marmoleum, vinyl, and entrance matting) used across healthcare, education, and food service — directly overlapping Eco-Grip's vertical positioning.

Direct peers

• Polyflor: Polyflor (UK-based) produces commercial vinyl safety flooring for healthcare, education, and leisure — a direct rival in slip-resistant resilient sheet flooring specifications.
• Gerflor: Gerflor is a French manufacturer of vinyl resilient flooring (including sports, healthcare, and commercial-kitchen ranges) with overlapping product formats and end markets to Eco-Grip.
• nora by Interface: nora is Interface's rubber and resilient flooring line for healthcare, education, and public buildings — directly competing for hygienic, slip-resistant commercial flooring specifications alongside Eco-Grip.
• Altro: Altro is a UK-headquartered specialist in safety flooring and wall systems for commercial kitchens, healthcare, and wet environments — the closest head-to-head competitor to Eco-Grip's slip-resistant resilient flooring.

Emerging players

• Roppe Holding Company: Roppe is a US manufacturer of rubber and vinyl commercial flooring, wall base, and stair treads for healthcare, education, and hospitality — a smaller competitor with overlapping product categories to Eco-Grip.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/eco_grip
• Facebookfacebook.com/100064984299943
• LinkedInlinkedin.com/company/allied-ecogripfloor

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Allied Industries International