Alita
Alita is a privately held Lithuanian alcoholic beverage producer founded in 1963 in Alytus, making sparkling wines and grain spirits and selling directly to legal-age consumers (20+) via its own e-commerce website, alita.lt.
- Company typePrivate
- Founded1963
- HeadquartersAlytus, Lithuania
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Alita does
Alita is a Lithuania-based producer and distributor of alcoholic beverages, with a product portfolio spanning sparkling wines and grain spirits. The company was founded in 1963 and is headquartered in Alytus, operating as a privately held for-profit entity with 11–50 employees. According to the firmographic record, Alita's commercial footprint is concentrated in the Baltic States, with Lithuania (country code LTU) identified as its primary operating market.
The company's consumer-facing surface is its own e-commerce storefront at alita.lt, which functions as a direct-to-consumer alcohol retail channel. Access to the site is gated by a binary age verification prompt confirming that visitors are at least 20 years old, consistent with Lithuanian legal requirements for alcohol purchase. Visitors who do not confirm eligibility are redirected to a restricted page; the only product surfaced in the scraped record is this age verification system itself, and no additional SKUs, brand extensions, or B2B channels are documented.
The disclosed business model is direct online retail to legal-age consumers in Lithuania. No pricing model, revenue figures, funding rounds, ownership structure, management team, partnership arrangements, or export activities were present in the source data. Consequently, monetization mechanics beyond the DTC storefront are not verifiable from the inputs, and the company's broader distribution footprint (wholesale, hospitality, export) cannot be assessed from what is provided.
Alita firmographics
Firmographics- Name
- Alita
- Website
- https://alita.lt
- Company type
- Private
- Founded year
- 1963
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Alita is a privately held Lithuanian alcoholic beverage producer founded in 1963 in Alytus, making sparkling wines and grain spirits and selling directly to legal-age consumers (20+) via its own e-commerce website, alita.lt.
- Ownership category
- akta.pro rank
Alita industry classification
Industry- Product category
- Alcoholic Beverages
- NAICS
- Distilleries (312140), Beer, Wine, and Liquor Retailers (44532), Wine and Distilled Alcoholic Beverage Merchant Wholesalers (42482)
- SIC
- Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180), Beverages (2080)
- akta.pro primary industry
- Tobacco, Alcohol & Cannabis Omnichannel (CRAFAEAM)
- akta.pro secondary industry
- Online Alcohol & Adult Beverage Delivery (CRAHAIAH)
Keywords
Where Alita is headquartered
LocationHeadquarters
- HQ city
- Alytus
- HQ country
- Lithuania
- HQ region
- Europe
Markets served
Alita business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Distribution channels1 record
Alita product offering
Product offeringCore offering
Alita manufactures and distributes alcoholic beverages, specifically sparkling wines and grain spirits, from its base in Alytus, Lithuania. The company operates a direct-to-consumer online storefront (alita.lt) that uses a mandatory age verification gate (Yes/No prompt) to ensure visitors meet Lithuania's legal drinking age of 20 before browsing or purchasing products.
Product overview
Alita is a single-product company providing an age verification gate for alcohol-related websites. The company offers one core product — an age verification system that blocks access to users under the legal drinking age (20 years). The system presents visitors with a simple Yes/No prompt to confirm eligibility, redirecting those who do not meet the age requirement to a restricted page. The portfolio consists solely of this age verification module with no additional products, add-ons, or platform extensions mentioned.
Differentiator
Problem solved
Functional benefit
Products and services
- Alita Sparkling Wines
Companies that use Alita
Customer profileSegments1 record
Ideal customer profiles1 record
Alita technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Alita partnerships and signals
Strategic signalRecent moves2 records
Expansion highlights2 records
Alita competitors and assessment
Company assessmentDirect peers
- Anykščių Vynas: Lithuanian fruit wine and cider producer. Directly comparable as a domestic Lithuanian alcoholic beverage producer with similar distribution channels and consumer base.
- Stumbras: Lithuania's largest distillery, headquartered in Kaunas. Direct peer as a domestic producer of grain spirits and other alcoholic beverages serving the same Baltic retail and HORECA channels.
- Vilniaus Degtinė: Historic Lithuanian distillery producing vodka and grain spirits for domestic and export markets. Comparable as a same-country alcoholic beverage producer with overlapping product categories.
Regional players
- Dundulio Alus: Regional Lithuanian brewery operating in the same home market as Alita. Comparable as a domestic alcoholic beverage producer competing for the same shelf space and consumer occasions.
- Midus LT: Lithuanian mead and traditional honey-based alcoholic beverage producer. Comparable as a small domestic Lithuanian alcoholic beverage producer serving the same consumer market.
Emerging players
- ReserveBar: Online premium spirits retailer. Comparable as a direct-to-consumer e-commerce platform specializing in spirits — overlapping with Alita's grain spirits category and online sales approach.
- Wine.com: Largest online wine retailer in the US. Comparable as a direct-to-consumer e-commerce platform for wines, relevant to Alita's sparkling wine product line.
Broad incumbents
- Total Wine & More: Large US omnichannel alcohol retailer. Comparable as a vertically integrated alcohol producer/retailer with omnichannel sales including direct-to-consumer e-commerce.
- Drizly: US online alcohol delivery platform. Comparable as an online-first alcohol retail channel relevant to Alita's DTC website strategy and regulatory framework.
Others
- Vivino: Global wine marketplace and app. Adjacent comparable as a digital alcohol commerce and discovery platform relevant to how Alita reaches wine consumers online.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat2 records
Key risks5 records
Key highlights5 records
Customer concentration
Alita social profiles
Digital presenceAlita financial estimates
Financial estimateRevenue estimate
Valuation estimate
Alita leadership team
Management profileNumber of profiles
Alita funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Alita M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Alita
What does Alita do?
Alita manufactures and distributes alcoholic beverages, specifically sparkling wines and grain spirits, from its base in Alytus, Lithuania. The company operates a direct-to-consumer online storefront (alita.lt) that uses a mandatory age verification gate (Yes/No prompt) to ensure visitors meet Lithuania's legal drinking age of 20 before browsing or purchasing products.
Is Alita a public or private company?
Alita is a private company. It is classified as unknown and is currently operating.
When was Alita founded?
Alita was founded in 1963. It employs 11 to 50 people.
Where is Alita based?
Alita is headquartered in Alytus, Lithuania, in the Europe region.
Who are Alita's main competitors?
Direct peers on record are Anykščių Vynas, Stumbras and Vilniaus Degtinė. Regional players are Dundulio Alus and Midus LT. Emerging players are ReserveBar and Wine.com. Broad incumbents are Total Wine & More and Drizly. Vivino is listed as an others.
Does Alita have an API?
No public API is recorded for Alita.
What industry is Alita in?
Alita's product category is Alcoholic Beverages. Its primary akta.pro industry code is CRAFAEAM, Tobacco, Alcohol & Cannabis Omnichannel, with a secondary code of CRAHAIAH, Online Alcohol & Adult Beverage Delivery. Its NAICS code is 312140 and its SIC code is 5180.