Red Chair Designs
Red Chair Designs is a privately held Denver interior design firm serving residential, commercial, and real-estate staging clients across the Colorado Front Range via tiered service packages built around its proprietary R.O.X. Method.
- Company typePrivate
- Founded2003
- HeadquartersDenver, United States
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
What Red Chair Designs does
Red Chair Designs is a privately held Denver, Colorado interior design firm founded in 2003, serving residential homeowners, commercial clients, and real-estate stagers across the Denver metro and Colorado Front Range. The firm delivers interior design services through a portfolio of structured service packages — Design Discovery (2-hour consultation), Pinner's Process (three 2-hour sessions), Ideabook Implementation (extended room design), Custom Design Option (full-service project management), and a premium Soul Home tier — supplemented by standalone services in space planning, color consultation, furniture selection, remodels and additions, office design, and home staging. Underpinning delivery is the proprietary R.O.X. Method and Design DNA assessment, a consultant-led approach in which owner Roxann Lloyd and her team identify each client's authentic style preferences through an initial Discovery Call before prescribing selections.
The firm's core technology stack is process- and brand-led rather than software-led: the R.O.X. Method is an internal proprietary methodology rather than a licensed product, supported only by a website content engine (blog, Houzz Pro profile, Pinterest, Instagram, and a 'Roominations' audio tips series). The team is small — fewer than ten personnel including two architects (one Colorado-licensed), an interior architect, a website manager, an executive assistant, and outsourced accounting — operating as a boutique rather than a platform.
The business model is professional-services based. Revenue is generated from quote-based project fees across consultation and full-service engagements, with project budgets disclosed at intake ranging from $1,000-$10,000 to over $1M. No public pricing is listed; clients are routed through a Discovery Call, online contact form, or a dedicated phone line (720-320-4029). The go-to-market motion is sales-led, with referral channels (Houzz, realtors, word-of-mouth) supplementing direct outreach. No subscription, transaction, or licensing revenue exists, and the firm has no institutional investment, parent company, or M&A activity on record.
Red Chair Designs firmographics
Firmographics- Name
- Red Chair Designs
- Legal name
- Red Chair Designs
- Website
- https://redchairdesigns.com
- Company type
- Private
- Founded year
- 2003
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Red Chair Designs is a privately held Denver interior design firm serving residential, commercial, and real-estate staging clients across the Colorado Front Range via tiered service packages built around its proprietary R.O.X. Method.
- Ownership category
- akta.pro rank
Red Chair Designs industry classification
Industry- Product category
- Interior Design Services
- NAICS
- Interior Design Services (54141), Interior Design Services (541410)
- akta.pro primary industry
- Interior Design Services (BPAHAKAB)
Keywords
Where Red Chair Designs is headquartered
LocationHeadquarters
- HQ city
- Denver
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Red Chair Designs business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Supply Chain, Others
Revenue model
- Interior Design Services: Full-service interior design including space planning, furniture selection, color consultation, renovation coaching, and project management for residential and commercial projects.
- Design Consultation Packages: Structured service packages including Design Discovery (2-hour consultation with action plan), Pinner's Process (three 2-hour sessions), Ideabook Implementation (extended designer time with room layouts), and Custom Design Option (comprehensive design project management).
- Staging Services: Home staging services to prepare properties for sale, helping homes sell faster and at higher values.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Contact form and phone consultations available for quotes |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Red Chair Designs product offering
Product offeringCore offering
Red Chair Designs is a Denver-based interior design firm that provides residential and commercial interior design services, including space planning, color consultation, furniture selection, home remodels, office design, and home staging for the Denver metro area and Colorado Front Range. The firm delivers these services through structured packages (Design Discovery, Pinner's Process, Ideabook Implementation, Custom Design Option, and New Build Design Center Visit) and a premium Soul Home offering, all using its founder-developed R.O.X. Method and "Design DNA" client intake.
Product overview
Red Chair Designs is a Denver-based interior design firm offering a structured portfolio of service packages and design capabilities. Core offerings include Design Discovery (initial consultation), Pinner's Process (multi-session guidance), Ideabook Implementation (extended room design), and Custom Design Option (full-service project management). The firm employs its proprietary R.O.X. Method and offers premium Soul Home services. Additional services span space planning, color consultation, furniture selection, home remodels, office design, staging, renovation coaching, finish specifications, and new build design center visits. The portfolio encompasses residential design, commercial projects, and staged-to-sell services.
Differentiator
Problem solved
Functional benefit
Brands
- R.O.X. Method: Proprietary interior design process developed by Roxann Lloyd that focuses on discovering client Design DNA and creating personalized spaces.
- Soul Home
- Design Discovery
- Pinner's Process
Products and services
- Design Discovery
Companies that use Red Chair Designs
Customer profileNamed customers6 records
Segments3 records
Ideal customer profiles3 records
Red Chair Designs technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Red Chair Designs partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- John FieldernotableCollaboration with landscape photographer John Fielder to curate artwork in a gallery-like manner for the Sussex One Building project in Boulder. This partnership elevated the project's design through professional art curation.
Scale indicators3 records
Recent moves5 records
Expansion highlights4 records
Red Chair Designs competitors and assessment
Company assessmentEmerging players
- Havenly: Online interior design platform connecting customers with designers for room-by-room design packages, serving residential clients nationally including Denver. Closest comparable on customer base and residential-design service packages (entry-tier consultations like Red Chair's Design Discovery), though delivered via technology-led model.
- Decorist: Online interior design platform offering tiered design packages with assigned designers. Targets the same residential customer base seeking affordable consult-to-implementation design help, making it a comparable alternative to Red Chair's lower-tier service packages.
- Modsy: Online interior design service providing 3D-rendered room designs and shoppable mood boards for residential customers. Competes for the same homeowners considering entry-level design consultations, with a technology-driven delivery model.
Broad incumbents
- Amber Interiors: Established interior design studio with a strong retail/product line extension and broader national reach. Comparable on aesthetic and customer, but operates at a much larger scale and product breadth than Red Chair.
Direct peers
- Kiley Design Co. Denver-area full-service interior design firm serving residential and light commercial clients. Comparable on local market, service structure, and customer focus.
- Studio McGee: Premier residential interior design firm founded by Shea McGee, serving clientele nationwide with full-service design, styling, and product lines. Operates in a similar premium residential segment with a comparable consultative sales model and similar aesthetic-leaning portfolio. Directly comparable as an aspirational local-market peer.
- Andrea Goldman Design: Boutique residential interior design firm serving a similar upscale homeowner customer with full-service design packages. Comparable in business model and tier of clientele.
- John Matthew Moore Interior Design: Residential-focused interior design firm offering consultation-based services and home styling. Comparable service model (consultative, package-based) and customer segment (homeowners investing in redesign).
- Mel Bean Interiors: Denver-based boutique interior design firm offering full-service residential and commercial interior design in the same Denver metro/Colorado Front Range market. Comparable in service model, customer segments (residential homeowners), and scale.
- Chandler Architectural Interior Design: Architectural interior design firm serving residential and commercial clients with full-service design capabilities. Comparable on service portfolio and mid-market customer focus.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Red Chair Designs social profiles
Digital presenceRed Chair Designs financial estimates
Financial estimateRevenue estimate
Valuation estimate
Red Chair Designs leadership team
Management profileNumber of profiles
Profiles6 records
Red Chair Designs funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Red Chair Designs M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Red Chair Designs
What does Red Chair Designs do?
Red Chair Designs is a Denver-based interior design firm that provides residential and commercial interior design services, including space planning, color consultation, furniture selection, home remodels, office design, and home staging for the Denver metro area and Colorado Front Range. The firm delivers these services through structured packages (Design Discovery, Pinner's Process, Ideabook Implementation, Custom Design Option, and New Build Design Center Visit) and a premium Soul Home offering, all using its founder-developed R.O.X. Method and "Design DNA" client intake.
Is Red Chair Designs a public or private company?
Red Chair Designs is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Red Chair Designs founded?
Red Chair Designs was founded in 2003. It employs 1 to 10 people.
Where is Red Chair Designs based?
Red Chair Designs is headquartered in Denver, United States, in the North America region.
How does Red Chair Designs make money?
Three revenue lines are on record. Interior Design Services are the primary driver. The others are design Consultation Packages and staging Services.
Who are Red Chair Designs's main competitors?
Emerging players on record are Havenly, Decorist and Modsy. Amber Interiors is listed as a broad incumbent. Direct peers are Kiley Design Co., Studio McGee, Andrea Goldman Design, John Matthew Moore Interior Design, Mel Bean Interiors and Chandler Architectural Interior Design.
Does Red Chair Designs have an API?
No public API is recorded for Red Chair Designs.
What industry is Red Chair Designs in?
Red Chair Designs's product category is Interior Design Services. Its primary akta.pro industry code is BPAHAKAB, Interior Design Services. Its NAICS code is 54141.